Who We Are

We’re crazy people.

We’re the brains behind some of the most exceptional campaigns ever done on Digital and endorsed by the platforms.

Almost everyone at our workplace has a knack for an art form, ranging from music, acting to sketching. Most of the times you get to see the

demo at our work place.

Our average age is 27, making us one of the youngest teams any brand can work with.

We believe in being a catalyst of change for the community we exist in. This also has helped us achieve many of our partners’ business

objectives.

Who We Are

We dare to experiment and raise the standards by breaking through the status quo. We empower our teams to think out of the box.

Over the past years, we’ve evolved from a small startup to a fully functional media agency for region’s top notch brands.

Almost 70% of our work is first of its kind, so yeah – we respect our partner brands for bearing with our experimental creativity.

We’re good at conceiving ideas, creating eco-systems and providing engaging and scalable solutions to our partner brands.

What we do,

Is what we love!

We’re designers by nature. User Experience iswhat drives us. We like anticipating how ourconsumers will behave on our touch points. Wewant to surprise them by our intuition.

We do:1. Responsive Web (Interface/UX)2. Social Media Application3. Mobile Application (iOS, Android, Windows,

Symbian and BB)4. Integrated Design (offline/online hybrid)

Design

Development

A great design can easily collapse on a poorly developed

platform. We realize the importance and thus are using

some of the most advanced, scalable and secure

development platforms.

We develop:

1. Websites/Portals

2. Social Media Applications

3. Mobile Apps (iOS, Android, Windows, Symbian, BB)

4. Content/User Management System (CMS/UMS)

5. Integrated Platforms (Web, Social, Mobile)

6. Web development on PHP, .net, Drupal, Joomla,

Ruby-on-Rails, Python, HTML5 etc.

Social

Social is where we belong. Winning Facebook Studio award – says it all.

We think, Social is more important than any other media touch point

because it gives freedom to your consumers for voicing their opinion

and if not channeled properly, things can get messy.

On Social, we do:

1. Digital Reputation Management

2. Community Management

3. Engagement and Talkability

4. Applications and User Generated Content activation

5. Viral Seeding

6. Consumer Research

7. Insights and Analysis

Content

In 2007, we started off as region’s first ever artist-direct mobilecontent company. Later, we delivered the biggest whitelabeled content campaign on mobile – Coke Studio II & someof the biggest viral content driven campaigns. Today, as WalnutStudios – We’re the only independent record label in theregion producing artists free of cost for the past 2 years andlaunching them through our virtual concerts. This is our beliefin content!

We do:

1. Audio Production (Walnut Studios)2. Video Production (35MM, RED, HD)3. Animation (2D, 2.5D, 3D)4. Concept/Storyboarding5. Talent Sourcing

Mobile

Technology kept on changing, but our connect withthis touch-point never rusted. Today, we talk tomore than 200 M consumers, through our partnernetworks, content partners and whitelabledservices.

On Mobile, we do:

1. SMS services (Enterprise and Content)2. IVR services 3. Operator side – Premium services4. SMS2TV/Radio/Outdoor5. IVR2TV/Radio6. UGC platforms on IVR7. Mobile Financial solutions

Advertising

Paid media is an important element of a successfuldigital strategy and in markets, where digital isgrowing exponentially – this becomes even moreimportant.

In Advertising, we do:

1. Media planning2. Media Bidding/Investments3. Creative development – Rich Media, User

triggered ads4. Partnerships with global platforms like Google,

Facebook, Twitter, Linkedin etc.5. Investing in owned properties and partnering with

brands.

Activation

In an industry as dynamic as advertising, thinking out of the box andensuring the presence and launch of brands become larger than life is doneperfectly through Activation. We offer experiential marketing to brands.

In Activation, we do:

1. Live Augmented Reality

2. Holograms

3. Projection Mapping

4. Animated Studio

5. Interactive Art Installations

6. Animation Studio

Our Clients,

Help us create history.

Local Clients

Regional Clients

Some of our work,

Over the years.

Pakistan’s biggest music show.

We made it even bigger on

mobile platform when Coke

generated

5 million unique interactions

in 70 days.

SMS/IVR/WAP/RBT were used

for content delivery

Pakistan Idol

(Mobilink, Clear, QMobile)

Our first 360 degree campaign (TV,

Web, Mobile) – resulting in 23% sales

uptake of McDonald’s in the first quarter.

For McDonald’s it was the first ever

change of their call-in number anywhere

in the world. Gyara Bara actually

became the most hummable jingle for

McDonald's after the pa-ra-rapapaa- I’m

lovin’ it!

This year, Fashion Edition was bigger and more glamorous than in 2013. More

celebrities. More Engagement. More Reach. More fans. Fashion Edition '14 faced

spectacular engagement of more than 140k fans and the campaign reached out to an

audience of 1.4 million!

Partnering with FIFA in the World

Cup 2010, we launched

Pakistan’s first ever CLEAR

Football fantasy league where

more than 2,500 people took part

in the game spending over 25

minutes every day on our portal.

We were the second most active

Fantasy League Portal after the

official English Premier Fantasy

League.

One of the biggest online media campaign – MasterChef Pakistan, where we got

roadblocks on Facebook, to launch the first ever season in Pakistan with much hype

and share of voice. It was the first time any TV channel experienced a complete

roadblock on Facebook reaching out to the whole userbase in a matter of 3 days!

Pakistan’s biggest Fashion event goes

live on Digital. With all of our activities

synced to create a major buzz around

style and fashion on ground and online,

we introduced the region’s first Invisible

Fashion Show and with over 7,500 on

ground viewers, we became the talk of

the town, stating it all as ‘nothing less

than magic!’ PR value from this activity

alone was over PKR 1.5 M.

Pakistan Superstar is Pakistan's first ever digital music reality show. Received 3000

entries online. With the support of platforms (Facebook & Soundcloud) - social was used

as a voting mechanism to select the winners. Served more than 3.2 million minutes for

10 episodes and their promos with more than 125,000 votes on social.

Youth brand of Pakistan’s biggest

telecom giant, Mobilink. Jazba

became the voice of Pakistan's

youth on digital. We featured Atif

Aslam, streaming his Rockumentry

online with a 360 degree

coverage.

We also seeded the branded viral

video - Dekha Na Tha feat. QB &

Bilal Khan generating 1M+ viral

views in 7 weeks

Celebrating the undiscovered yet rich talent of Pakistan; giving them a platform to make

it big for themselves, we launched Cornetto Music Icons. Pakistan’s first ever music

reality show with a nationwide digital recruitment on web, social and mobile. The show

was aired on National and Satellite Channels.

Re-established a connection with PSFW '14 and kept our fans involved and engaged

with the biggest fashion trends, right off the PSFW' 14 runway. The campaign managed

to reach over 3.5 million fans and it became one of the most fashion inspired events for

our TG.

Aimed to create a strong emotional

connect between tea and

brightness. And reinforce Positivity,

Surprise, Brightness and Excitement

completely, on Digital and on

ground through various activities.

The results were phenomenal as the

total interactions for the campaign

were more than 36,000.

Redbull launched world’s biggest collective art festival online bringing more

than 50 countries to create one big artwork. Walnut proudly partnered by

sponsoring and investing in the digital marketing, application integration and

university program.

Innovation at its best, we came up

with Pakistan's first Viral Saeen,

featuring the infamous Ali GulPir

(who crossed 4M views for his video

– Waderay ka beta), set out to find

the one person who would go viral

in the blink of an eye. Sending out a

series of episodes, we encouraged

our audience to send us their viral

video ideas. In less than a week, we

got 9,000 entries.

Everyone knows that kids use digital. But how

should a brand get in touch with them,

especially if the

TG is 6-12?

We used TV2SMS campaign partnering with

Cartoon Network, Pogo and Nickelodeon to air

one of the all-time favorites, Ben10 and tried

creating legit leads and took them to our web

platform for retention. We also developed

Pakistan’s first online Mathematics competition

- Mathelete, by creating a stand-alone portal

where children got a chance to showcase their

academic talents. More than 25,000 kids took

part online.

Joining hands with Instagram,

Lipton and Walnut initiated an

online photography contest

across 27 countries with a

different theme every week. In

ten weeks more than 10,000

entries were received. The

content was seamlessly integrated

on all Digital touchpoints.

An Award winning application, which integrated the social media giant, Facebook and

Pakistan’s leading news channel Samaa.

A real time Social2TV platform allowed user feedback to be portrayed in the form of

graphs. The video stream of the channel was being broadcast on Facebook in parallel for

maximum user engagement.

Pakistan’s biggest consolidation

by any brand on digital. Mobilink

consolidated its brands Jazz,

Jazba, Indigo to one brand –

Mobilink. All social media

partnerships were straightaway

brought to action when the major

migration took place and we

crossed 1M fan base, making us

the fastest growing youth brand

on Social Media.

Paddlepop launched the latest of

their Adventure sequel. Brand faced

a lot of problems as the kids felt

alien to the characters, so a massive

on ground activation and consumer

promotion was planned. More than

8million sticks carrying codes were

placed in the market and

consumers were to send the

numbers on a shortcode. It was

integrated with Social too, so we

generated organic leads as well.

After doing Pakistan’s first ever virtual

concert in 2011, we brought Music

Latte’ to life again.

This time, it was louder, more fun

and engaged more than 5,000 people

online as live viewers.

Live from Levi’s flagship – 6 artists

performed and entertained more than

8 M facebook users across Pakistan.

The show was recorded live

(Audio/Video) and content was

released in episodes on Social.

Ramadan is a very tricky period for a

brand like Closeup, which always

talks about the confidence to

express. We gave it a spicy twist,

and launch Pakistan’s biggest

Aftar party. Menu? Well, you

decide. We placed a lot of

options and users voted for the

best aftari items. The application

instantly went viral and generated

more than a million organic

impressions in less than 3 weeks.

With our partner network in more than 86

universities across Pakistan, we launched

Pakistan’s first ever Digital Apprentice

program in partnership with

Unilever and endorsed by CLEAR.

From the first form submission till the final

interview by the Chairman, everything was

on Digital. The candidates spent 8 weeks at

Unilever with an opportunity to work with

the regional team in the official Digital

Accelerator Program at Unilever, Srilanka.

A responsive design for Cornetto

Music Icons Portal, made it an easy-

to-access touch point, on both

internet and mobile.

For the talent and viewers there were

separate categories and the API

utilization of Facebook, Soundcloud,

Vimeo gave us a fantastic organic

growth too!

Pakistan Idol, one of the biggest reality show to take place in Pakistan was sponsored by

Clear. We came up with Last Chance Auditions, to give those individuals a chance to

be a part of the shortlisted contestants who were talented but were unable to audition.

Cornetto Cupidity- one of the most innovative outdoor integration in Pakistan was

brought by Walnut Media, in the form of SMS to billboard integration. Individuals

were encouraged to send message for their loved to a short code which appeared on a

billboard.

We came up with Clo & Su Kahaani

for Close Up.

Individuals were encouraged to make

stories by creating one scene and then

taking the help of 9 friends to

complete it.

Two main characters with various

scenes were given to the users in the

form of an application.

Launching our own Predict & Win portal as the World Cup 2014 began, named: ‘CLEAR

FIFA LOUNGE’. With more than 3,500 predictions made everyday, it is one of the most

active local portal featuring fixtures, score database and predictions.

Giving into the latest trend on the

internet; we came up with Supreme

Apnapan Memes. It started with

generating memes for users with the

phrase: Apnapan Is…

to giving them a meme generator to

make memes themselves.

With more than 9,200 entries on

the application, ‘Apnapan Is…’

became the most viral local

trending memes.

We aimed to start Pakistan’s biggest

dance event, with Lipton’s campaign:

Lipta-Dance; featuring one of the most

celebrated artist of Pakistan, Ali Zafar.

Users were encouraged to send in their

videos imitating the dance steps of Ali

Zafar, to see if they were good enough

to dance with Ali Zafar on the stage in

the grand event, to be held in London

O2 Arena.

A Virtual Hair Centre, Style My Locks,

was launched to give the TG a portal to

try on different hairstyles and experience

a new look and feel.

Individuals had to upload their picture

on the portal and try on different

hairstyles.

Entries started rolling out as soon as the

Virtual Hair Centre went live, with more

than 1500 entries on the day of launch.

A Pinterest themed website was designed

for Sunsilk. We kept it graphically

appealing and fluid in design – so that our

female TG is constantly retained.

It had a backend CMS which allowed us

for a multiple source content syndication

from different contributors ranging from

Lawn experts to Hair Stylists. We had

something for everyone!

December, 2012 and we had all the

brands going crazy on Digital with

heavy investment on Paid media.

Closeup on the other hand had a major

budget cut, but still being a strong

believer in the brand, we proposed an

idea of owning the resolutions! We

asked our fans to give us their top

resolutions for 2013, so we make a

charter for Pakistani Youth! With

negligible media investments, our Share

of voice, was over 12%!

Cricket can be easily termed as the second

religion of our nation. T20 World Cup; was

the meet up of Gods.

We tried capturing the same energy and

launched the first ever live fb commentary

on Jazba’s page.

With the organic shares going in thousands

and impressions in millions, we were able

to do an organic recruitment of more than

10,000 fans during the series.

Cornetto Youth Campus – will

feature an integrated network of all

colleges across the country and the

top three activities of today’s youth

– Music, Hangout and Food! We’ll

create virtual hotspots for them to

bond with each other. 2013 was

all about – “Enjoy the Ride and

Love the ending!”. We created this

experience online.

Garnier wanted to own the Hair Styling

Category with special focus on Hair Color.

We launched Hair Color Workshop and a

Virtual Hair Studio. Both gave users first hand

experience of how to select hairstyles and hair

colors.

Hair Stylists were hired by L'Oreal Paris which

actually responded to the queries of our users

and created the highest level of authenticity

and consumer engagement.

Pakistan’s biggest online media

campaign – Har Dil, Har Din, where

we got roadblocks on all major

properties online and utilized

Google Search, Display, Contextual

and Topical placements for highest

Share of Voice. We maintained a

decent frequency of less than 5, using

Media Mind ad placement engine

and served more than

1 Billion Impressions in 20 days.

Nesvita wanted to take Women Empowerment to a

whole new level by launching ‘Women of Strength’,

where the brand recognized and rewarded the most

inspirational females of our country.

The only way to take part in the campaign was

through a dedicated SMS and an IVR.

Almost 5,000 entries were received from which the

jury chose 10 contestants to be on the TV show.

An iOS application for our

partner TV Channel – Samaa.

The application because of it’s

user experience and content

syndication soon became one of

the most downloaded news apps

on iOS (iPhone and iPad) from

Pakistan.

Today, we have over 200,000

users using the application.

We celebrated Pakistani culture and the best of sufi music and poetry amongst hordes of

fans and admirers. The ethnic culture and what Pakistan is rich in, performances by the

likes of Saeein Zahoor and Sanam Marvi had everyone swooning on their feet with their

popular numbers being an instant hit.

‘Ask Garnier’ and ‘Garnier

Mobile Club’ were launched for

our Facebook family members to

ask anything related to hair care

and get the response in the form

of an SMS on their mobile

phone. We also created

weekly tutorials and mobisodes

for the consumers.

We love creating our platforms.

As huge as a recording studio, as tiny as a music mood player.

Some screen grabs to give you an idea.

AbsolutePakistan.com

LahoreDigitalFilmFestival.com

WalnutImages.com

BuySell.com (UAE, PK, OMAN)

autoarabia.comAutoArabia.com

ArabiaProperties.com

Biladi.ae

Stylecatchup.comStyleCatchup.com

Mubileo.com

InspectSocial.com

DigitalExcellenceCenter.com

Mycinema.pk

AurBajao.com

Womenzone.pk

GoMobile.pk

…and today, we

Talk to over 8M users everyday, on Social Media

Interact with more than 6M users on mobile devices

Already served more than 5 Billion ad impressions

More than 1M users have interacted with our apps

We’ve set more than 350,000 statuses and responded to more

than 100,000 customer queries

We change perceptions, create positive emotions and give birth

to our brand advocates.

This happens, everyday.

Walnut Media TodayBecoming the first independent digital

agency in the region to partner with

Cannes Lions.

Walnut Media partners with Eurobest, the

biggest European festival of creativity.

Walnut Media partners with Webit, the

only Digital & IT Industry Event for Central

& Eastern Europe, Middle East & Africa.

Talk to us.Walnut Media LLC,

P.O.BOX 390667,

DWC Business Centre

Dubai Logistics City

Dubai, UAE

123 E-1, Unit 13,

Hali Road, Gulberg III,

Lahore, Pakistan

+92 42 35870530-31

info@walnut-media.com

www.walnut-media.com

DISCLAIMER:

The concepts and ideas submitted to you by this company are of a confidential nature and are

submitted to you on the understanding that they are to be considered by you in the strictest

confidence and that no use shall be made of the said concepts and ideas, including

communications by yourselves directly or indirectly or to a third party, without Walnut Media’s

prior consent under any and all circumstances.