chicilon media profile

Chicilon Media

Leading Digital Media Group In

Vietnam

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Company Brief & Media Model

Company Brief :

Established in Sept. 2006 in Ho Chi Minh City & Hanoi Branch Opened in 2007

Jan 2008: DFJ VinaCapital strategic investment

Core business: providing OOH LCD television and in-elevator poster frame advertising solutions

Top Brands TOP Clients

creating value from their idle time

Chicilon Value to Advertisers & Consumers

Businesses & Advertisers Chicilon Media

Hi – Traffic Areas

Target Audiences

24’ – 46’ LCDs Top Brands

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Chicilon Network & Coverage

Creates value from idle time!

- Total Vietnam 18 cities covered, main network focusing on HCMC & HN.

- Deliver your information on each part of audiences’ daily life.

• Locations: - Focusing on hi-foot traffic areas where audiences is in idle time; • TVC Airing Frequency: - 60 loops / day for message heavy delivery

- 10 million impressions / day

Operated Network Details

Media Networks Area No. of Locations No. of LCD /

Frames

LCD

Airport Terminals National 13 218

Buildings HCMC 626 1,252

HANOI 487 1028

Hospitals Cities in South 54 632

Cities in North 29 148

Public Traffic

Stations

Cities in South 5 26


Big C Network Cities in South 13 576


In – store Network Cities in South 84 845


Poster

Frame Building Frames

HCMC 384 1,801

HANOI 361 1,964

Updated Jan. 2014

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Monitoring services to prove your

advertising is smoothly ran Effectiveness research to measure

your campaign’s effectiveness

Value-added Services

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Sample Clients

Chicilon Strengths

- Advantage of LCD and Poster Frame -

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Installation location : Effectively delivers your message into their eyes

during their idle waiting

Advantage 1

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Potential Target Audiences: Ages from 22 – 55 , SEC : AB , Focus on the Target

Audiences, who have of the procurement decision

Advantage 2

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Advantage 3

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Easy Sorting and Identifying the Target Audiences : Income, hobbies, ages … Efficient Investor , Avoid Waste

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Advantage 4:

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Captive Audiences with Minimal Distraction -Chicilon is in idle & waiting areas

- No distraction caused

- No remote, no controller

- Best moment to touch your Audience

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Advantage 5

Excellent Advertising Effectiveness

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Advantage 4: Lowest Cost ( 1/10 of Local TV Cost )

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HCMC HA NOI

Chicilon Strengths

- Advantage of LCD and Poster Frame -

Chicilon Strengths

- Advantage of Each Channel -

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Advantage 2: Captive Audiences with Minimal Distraction

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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience

Convert boring waiting time into golden advertising periods !

In – store Network and

Big C Network

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25 stores nation-wide

large space

clean & neat

180,000 bills / day

500,000 shoppers / day

50 stores in 2013

400,000 bills /day

1,000,000 shoppers / day

42 or 47inch, LED TV

FHD 1920 X 1080

Slim Bezel: 11.5

3D Smart TV

Full View

1,000 pieces installed

2,000 pieces in 2013

Chicilon In-store Channel & Equipment Brief

22 stores nation-wide

large space

clean & neat

180,000 bills / day

500,000 shoppers / day

50 stores in 2013

400,000 bills /day

1,000,000 shoppers / day

42 or 47inch, LED TV

FHD 1920 X 1080

Slim Bezel: 11.5

3D Smart TV

Full View

1,000 pieces installed

2,000 pieces in 2013

Chicilon In-store Channel & Equipment Brief

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Enter, Casher, Invoice Areas: 1st & last left heavy impression

Covered audiences throughout their shopping

Main Aisle: keep reminding

Key Areas with a densely installation: Daily care & cleaning, cosmetics, F & B, freizing goods, etc.

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Picture of In- store Network:

Central Mart

Citimart

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The Advantage of LED in Big C Network

Advantage of

Corner store displays sources,

seize the last & maximum chance for message delivery.

Eyes access throughout audiences’ shopping, reach 5+

increased brand awareness & brand recall.

Attract consumers eyes,

change their purchasing intent at pop.

Lower-cost to save marketing budget, CPM around 1 USD

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21 - 34% purchase decision made in store

Source: Nielsen (Buying Behavior)

Consumers 40% increased

Supermarket

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Airport Network

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Chicilon Airport LED Board Brief

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0C

M

69CM

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Chicilon Airport LED Board Installed Location

Departure Area Check-in Area Security Checking Area

Boarding Area Luggage Area Welcome Area

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Save Marketing Budget with Chicilon LED Board

Example Budget: USD 100,000

Billboard Chicilon Airport LED Box

1 location = TSN only 15 – 20 Location = TSN or Nation-wide

1 year 1 year

1 piece 15 – 20 pieces

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Building Network

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LCD in Building Poster Frame in Building

Advantage of Building Network

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Advantage of Building Network

- Focus on Target Audiences :Class A and B, High

Position Person , High Income Person… who have

of the procurement decision - Have the high frequency that the Target

Audiences are caught TVC - Suitable for all types of advertising products

-The Channel have the highest daily impression

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Hospital Network

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Hospitals

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Advantage of Hospital Network

Installation location intelligence

Suitable for pharmacy advertising products

Focuses on the waiting time

of Target Audiences

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Public Station Network

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Transport Stations

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Advantage of Transport Stations Network

Focus on Mass Audiences

Have locations covered in National

Suitable for low budget advertising products

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CHICILON MEDIA Creating Value From Idle Time

Ms. Quách Bội Linh Agency Account Manager E: [email protected] M: +84 977 439 231

T: +84 8 39 100 635 F: +84 8 39 118 728 Address: Suite 1601, Saigon Trade Center, 37 Ton Duc Thang, District 1, Ho Chi Minh City,

Vietnam

Thank You !

chicilon media profile

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