masfaa annual conference june 17, 2010 denise cumbie and wendy hutchins
TRANSCRIPT
Social Networking to Communicate with
Students & FamiliesMASFAA Annual Conference
June 17, 2010Denise Cumbie and Wendy Hutchins
The grouping of individuals into specific groups to share first-hand information and experiences
Most popular online and accounts for 11% of all time spent online in the United States
Facebook, MySpace, and Twitter
What is Social Networking?
February 2004: Mark Zuckerberg and co-founders launch Facebook from their Harvard dorm room
March 2004: Facebook expands from Harvard to Stanford, Columbia and Yale
December 2004: Facebook reaches nearly 1 million active users
February 2010: Facebook reaches over 400 million active users with more than 100 million active users currently accessing Facebook through their mobile devices
History of Facebook
50% of active users log on to Facebook in any given day
More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month
In March 2010, Facebook was the most visited website in the US (Google was a close second, followed by Yahoo Mail, Yahoo, and You Tube)
Facebook Statistics
www.facebook.comUsers create personal profiles that contain:
photos lists of interests and personal favorites private or public messages groups of friends and networks
The viewing of detailed profile data is restricted to users from the same network, group, or confirmed friends, and now a new subgroup “friends of friends”
Welcome to Facebook
Build relationships
Provide contact information and important announcements
Communicate Wall Email Instant Messaging
Facebook for Financial Aid
Facebook for Financial Aid
Created in 2006 by Cornell student, Jack Dorsey
Users send and receive “tweets” –quick fire text messages that are limited to just 140 characters
April 2010: Twitter now has 105,779,710 registered users and new users are signing up at the rate of 300,000 per day
Twitter users are, in total, tweeting an average of 55 million tweets a day
Twitter Statistics
To follow somebody is to subscribe to their messages
A tweet is an individual messageA DM or direct message is a private
message on TwitterRT or retweet is to repost a valuable
message from somebody else on Twitter and give them credit
Trending topics are the most-discussed terms on Twitter at any given moment
Twitter Terminology
www.twitter.comCommunicate casually with students on
their terms Send information and timely reminders
quickly and easily“Followers” can choose to view updates via
the web or by SMS text messagesPrevious updates can be viewed via the web
Twitter for Financial Aid