marketing virale: il manuale che ti guida alla scoperta delle migliori strategie virali

8/14/2019 Marketing Virale: il manuale che ti guida alla scoperta delle migliori strategie virali

1/16

^{bjmo` Nmidnnhd`

[qm~fb{{d di Zdqr~-

N`fb ~jqr{{mqb di zdqr~ fmqcb{dolubq kmqb miib uq`uqdb dkbb ro~rnnb~~` ~{qbud{`~`/

|||/fmqcb{dolbkd{`qdmib/n`f

=


2/16

Uqbfb~~m

Ur di fmqcb{dol zdqmib qdzìrwdòmqb oò~ì` di z`~{q` f`k` kd jmqb fmqcb{dol) fmmonhb im z`~{qm ~{b~~m zd{m0

]rb~{m u`~~dadid{ b~d~{b) bk }rmin`~mkd fì{` qbmib/

Di zdqmi fmqcb{dol hm ld `{{bor{` ro`~{qm`qkdomqd` ~blrd{` b ~rnnb~~` do {r{{`di fòk`) b i` hm nò~blrd{` ubq rof`{dz` uqbnd~`/

Im qmldòb ~d ur ~do{b{dwwmqb do rom

~bfuidnb umqìm7 jrowdòm-@lod ld`qo` ~d ~bo{b umqimqb kd rom or`zmj`qfm kd fmqcb{dol kd uraaidnd{ ùq`f`wdòb) nhb uq`fb{{b kdqdzìrwdòmqb di fòk` kbiimkzbq{d~dol/

]rb~{` idaq` oò zd jmq jmi~b uq`fb~~b b

oò zd uq`fb{{bq di ~rnnb~~` lmqmo{d{`/Di ~r` ~nù` `jjqdqb rom lrdkm uqm{dnmmiimq{b kd nqbmqb um~~mumqìm b nò{mld`~`ndmib/

1


3/16

Zd mdr{bq m ~nùqdqb }rmi im ~{qmkm ubq

lbobqmqb ro` ~nòzìlbo{b um~~mumqìmm{{`qo` mi z`~{q` uq`k`{{` ` miim z`~{qmdkbm/ B ~b im z`~{qm dkbm ~mq miimi{bwwmkbi um~~mumqìm `{{bor{`) mii`qm zdqd{q`zbqb{b uqb~{` ~`quqb~d kd }rbii` nhb ~{m{` u`~~dadib qbmidwwmqb/

>


4/16

= nmud{`i`7 [qm~fb{{d di zdqr~kbiim {rm dkbm-

;


5/16


6/16

Mk b~bfud`) mzb{b fmd r~m{` ro

uq`k`{{` ` ro ~bqzdwd` kbi }rmib oòmzb{b u`{r{` jmqb m fbo` kd umqimqb0

J`q~b mzb{b uq`zm{` idqqb~d~{dadibkb~dkbqd` kd qmnnò{mqb mk ro z`~{q`mfdn` }rmo{` ~dm{b bnnd{m{d mk mzbqb dofmo` iri{df` ld`dbiido` hd&{bnh/ N`~

monhb di z`~{q` mfdn` hm n`fdondm{` mubo~mqb nhb di z`~{q` `llb{{` kbd kb~dkbqdj`~~b {mifbo{b do{bqb~~mo{b km n`qqbqb mn`fuqmqi`) b f`~{qmqi` nò `ql`lid` mkmi{qd mfdnd) nhb i` f`~{qbqmoo` m i`q`zì{m mk mi{qd

ibjjb{{` zdqr~ nhb umq{b b ~d kdjjòkbdqqb~d~{dadifbo{b-

Ubq }rb~{` umqidmf` kd zdqr~ fmqcb{dol)ubqnh uqùqd` n`fb rom nìòdm kd zdqr~rodkbm ` ro uq`k`{{` n`fdondmo` mzdmlldmqb obiim ~`ndb{ kdjjòkbok`~d m

fmnnhdm kìd` do f`k` domqqb~{madib/

[qm~fb{{d di zdqr~-

Dojb{{mqb ib ubq~òb nò rodkbm ` rouq`k`{{` {mifbo{b dqqb~d~{dadib km

kdjjòkbq~d n`fb robudkbfdm ~`ndmib/Bnn` idkbm kd jòk` km nì{dzmqb3 difmqcb{dol kbi or`z` fdiibood` ~d mjjmnndmmi fòk` kbiib ubq~òb ~bfuqbnìiblm{b) nò{mldmokìb nò }rmin`~m kd

:


7/16

{mifbo{b `qdldomib km oò u`{bq b~~bqb

dlo`qm{`/B uqùqd` di ubqn`q~` nhb o`qfmifbo{bn`fudb ro zdqr~) ~uqdldòmok`~d km romubq~òm dojb{{m miimi{qm/ Bk b~m{{mfbo{bn`fb ro zdqr~ adì`ldn`) di zdqr~fmqcb{dol ~d {qm~fb{{b idabqmfbo{b

obiimqdm) oò lqmzmok` do ob~~ro f`k` midzbii bnò`fdn` ~ri uqùqd` dkbm{`qb/

Idkbm kd am~b qd~dbkb obii` ~jqr{{mqb ibu`~~dadid{ kd n`frodnmwdòb nhb ldr{didwwdmf` zbq~` ib~{bqo`) fm do f`k`kdzbq~`/

Nbq{`) {d zbqq qdnhdb~{` kd ~jqr{{mqb rou` ud kdffmldomwdòb b jmo{m~dm) fm}rb~{` {d mdr{bq m kd~{dolrbq{d kmiim z`nbkd jòk` kbiim fm~~m/

Di {r` uq`~~df` fdidòb kd kìimqd

u`{qbaab b~~bqb m u`q{m{m kd nidnc)uqùqd` lqmwdb mi fmqcb{dol zdqmib/ B}rbii` nhb hm jm{{` Mibx [b|) nò im ~rm@ob fdiidò kìimq umlb/

Muqd{b di z`~{q` aq`|~bq kd do{bqob{ bkdld{m{b di ~blrbo{b dokdqdww`7

h{{u7|||/fdiidòkìimqh`fbumlb/n`f


8/16

^`quqb~d0 J`q~b i` ~mqb{b kd ud }rmok` zdqmnnò{bq kd n`~m ~d {qm{{m/

N`fb ~nqdzb Mibx obi ~r` ~d{`) idkbm udr{{`~{` ~bfuidnb/ ^d {qm{{m kdlrmkmlomqb ro fdidòb kd kìimqdzbokbok` ro fdidòb kdudxbi(ubq d fbo`doj`qfm{dnd) u`{qbff` {qmkrqqb di {bqfdobnò im umqìm }rmkqm{dod$ mk = kìimq`ndm~nro`/

Mibx hm }rdokd nqbm{` rom ~bfuidnb

umldom |ba) kdzdkbokìm do {mo{d}rmkqm{dod }rmo{d ob am~{mzmo` ubqqmlldrolbqb im ndjqm kb~dkbqm{m/

N`fb lid ~mi{m{m do {b~{m rom n`~m~dfdib0

8


9/16

Bqm ib~{m{b kbiiml`~{` 1552 zbq~`

fbwwmo`{{b/ Bq` i m jmqb aqmdo~{`qfdol)~bkr{` ~ri ib{{` nò di fd` ai`no`{b~ ubq{q`zmqb }rminhb dkbm ~r n`fb umlmqfdirodzbq~d{/

Ro u` n`fb im uq`zbqadmib am{{r{m/ Oò~ò` rom ubq~òm z`qmnb7 fd am~{m ro

kìimq` km {r{{d lid mad{mo{d kbiim {bqqm-

Jmqb do f`k` nhb ~b ob umqid

B {r{{` do }rb~{m jqm~b di uqdondud` m{{dz`kbi fmqcb{dol zdqmib7 jm{b do f`k` nhb ~b

ob umqid {mo{` km oò u`{bqob mqqb~{mqb imqmudkm kdjjr~dòb-

Km{b miib ubq~òb }rmin`~m kd nrd umqimqbb kdjjòkbqmoo` zìbo{dbqd di fb~~mlld`/Ubqnh0 Ubqnh ib ubq~òb mk`qmoùmqimqb) b kb~dkbqmo` qmnnò{mqb

}rmin`~m kd kdzbq{bo{b) }rmin`~m nhb idjmnndm muumqdqb do{bqb~~mo{d ` n`ì/

B ~r }rb~{` uro{` nhb ~d am~m im j`qwmkbi fmqcb{dol zdqmib3 im zbqm b uqùqdmam~b kd umq{bowm ubq kdjjòkbqb dinò{mld` ~`ndmib kbi uqùqd` uq`k`{{`/

4


10/16

Ro uqdondud` zbnnhd` n`fb di

fòk`

]rmo{b zì{b mzb{b ~bo{d{` umqimqb kdum~~mumqìm0 Di fmqcb{dol zdqmib oò mi{q` nhb ibzìrwdòb kbi um~~mumqìm) mi}rmib ~`ffdmf` do{bqob{ n`fbidolqbkdbo{b ~blqb{` nhb qbokbqdqqb~d~{dadib im o`~{qm qdnb{{m/

Im u`{bowm kbiim qdnb{{m kbqdzm km rouqdondud` zbnnhd` n`fb di fòk`) }rbii`kbi um~~mumqìm) k`zb di fb~~mlld` hmld don`qu`qm{` imuuq`zmwdòb kbi

fd{{bo{b/B }rbii` nhb hm jm{{` di jòkm{`qb kdH`{fmdi) [df Kqmubq) }rmok` hm ubo~m{`kd miiblmqb miim jdob kd `lod fb~~mlld` im~nqd{{m U/^/ @{{dbod di {r` mnn`ro{lqm{rd{` H`{fmdi mi ~d{`

|||/h`{fmdi/n`f/Lqmwdb m }rb~{` ~bfuidnb fb~~mlld`H`{fmdi qdr~n obi =442 m lmqmo{dq~d =1fdidòd kd maaòm{d do ~ìd =8 fb~d/ @lodfd{{bo{b nò~dlidmzm dozìò{mqdmfbo{b mikb~{dom{mqd` kd r{didwwmqb di ~bqzdwd`)

uqùmlmok` di zdqr~ kbiim u`~{mbib{{qòdnm do `llb{{`/

Bnn` n`~ di fmqcb{dol zdqmib/ B{qm~j`qfmqb `lod r{bo{b kbi uq`k`{{` do

=5
http://www.hotmail.com/http://www.hotmail.com/


11/16

ro mkkb{{` miib zbokd{b do f`k`

budkbfdn` b nò{mld`~`/

]rmok` di zdqr~ kdzbo{mjmf`~`

Ro ri{bqd`qb zmo{mlld` obiir{didww` kbi

fmqcb{dol zdqmib im nùbq{rqm nhb dfbkdm kmoo` mk dodwdm{dzb kd }rb~{`lbobqb/

Ld`qomid) {bibzd~dòd b qmkd` zmooìb{{bqmifbo{b umwwd kd o`{dwdb qdlrmqkmo{djbo`fbod kd fmqcb{dol ~`ndmib- Oò

kdjjdndib muumqdqb do ro` kd }rb~{d ob{|`qc~b im nmfumlom zdqmib ~{rkdm{m nò imobnb~~mqdm m{{bowdòb/

^b di zdqr~ kbiim z`~{qm dkbm dojb{{bqmaam~{mowm ubq~òb) mii`qm ~mq do lqmk`kd nò{mldmqb monhb im fbo{b kbd

ld`qomid~{d) nhb ~nqdzbqmoo` kbd ubwwd ~rkd z`d mdr{mok` di uqùmlmq~d kbiim z`~{qmdkbm/

Nhd ~ò` d {qm~fb{{d{`qd kd nò{bor{d ~rd}rmid uro{mqb0

Do{bqob{

[bibzd~dòb

==


12/16

Qmkd`

N`fumlodb {bibjòdnhb (~f~ b

omzdlmwdòb nbiirimqb$

@loro` kd b~~d u`~~dbkb ro kdjjbqbo{b{mqlb{ kd kdjjr~dòb) bk }rdokddfu`q{mo{b ~jqr{{mqb d uqùqd nò{m{{d ubq

jmqb do f`k` kd b~~bqb qduqb~d km ud jò{du`~~dadid) n`~ km qbokbqb idkbm zdqr~maam~{mowm jmf`~m km b~~bqbdomqqb~{madib/

Umqidmf` kd rom ~bfuidnb dkbm

Fm do jòk` ~{dmf` umqimok` kd rom~bfuidnb dkbm0 Baabob ~d (m um{{` nhb diuq`k`{{` ~dm monhb~~` kd }rmid{ b~`kkd~jd do udbo` ib m~ub{{m{dzb nhbmaadmf` do~{diim{` obiimn}rdqbo{b$/

Do jòk`) {r{{d ~moo` nhb ib dkbb nò imnmumnd{ kd kdjjòkbq~d u`~~dbkò` monhbfmlld`qd u`~~dadid{ kd zd{{`qdm qd~ub{{` m}rbiib nhb jm{dnmo` obi jmq~d ~{qmkm/

B }rbii` nhb mjjbqfm ^b{h L`kdo obi ~rìdaq` ~riiDkbm Zdqr~7 Im uraaidnd{ kdqb{{m

m {r{{d dor{dib) `nn`qqb dokdqdwwmqim mubq~òb do{bqb~~m{b b dojirbo{d nhb)~{mqor{bok`) kdjjòk` di zdqr~ (L`kdo)1551$/

=1


13/16

Di n`fud{` kbiim o`~{qm dkbm uqùqd`

}rb~{`/Nqbmqb rom fm~~m kd ubq~òb nhb~{mqor{d~nm nò{dormfbo{b di o`~{qùq`k`{{` mkk`~~` mlimi{qd) nò{mldmokìddo f`k` dokbibadib/

]rmok` di zdqr~ lbobqm rom{qda

N`~m ~rnnbkb obi f`fbo{` do nrd di zdqr~n`fdondm m jrowdòmqb0

Idkbm kd jòk` }rbiim kd nqbmqb romzbqm b uqùqdm {qda) romllqblmwdòb kdubq~òb nò{mldm{b kmi zdqr~ b nhbkb~dkbqmo` muumq{bobqb mi fòk` nhbmaadmf` nò{qdard{` m nqbmqb m{{qmzbq~` difmqcb{dol/

^dlodjdnm n`dozìlbqb di nidbo{b do f`kòr`z`) nò robjjdnmndm fì{` ud dond~dzmqd~ub{{` mi {qmkdwdòmib moorondùraaidnd{mqd`/

Rom ~{qm{bldm nhb fdqm m u`qqb am~d~ìdkb obi {bfu` mi ~rnnb~~` kbiim o`~{qm

dkbm zdqmib) mrfbo{mokòb mi nò{bfuìbjjdnmndm/ D f`kd do nrd n`fu`qqb ib {qda~`ndmid ~ò` fì{d~~dfd (mzb{b fmd ~bo{d{ùmqimqb kd [df [qda0$) fm {qm d udbjjdnmnd bk bnò`fdnd zd ~dnrqmfbo{b

=>


14/16

do{bqob{) fmlmqd uqbkd~uòbok` ro j`qrf

` ro lqruu` kd kd~nr~~dòb m {bfmr{didwwmok` ro` kbd {mo{d ~bqzdwd lqm{rd{dfb~~d m kd~u`~dwdòb obd zmqd u`q{mid/

Im j`qfrim kbi nò{mld` zdqmib

Baabob ~d- B u`~~dadib du`{dwwmqb do nhbf`k` im o`~{qm dkbm zdqmib ~d kdjjòkbqlqmwdb mk rom ~bfuidnb j`qfrimfm{bfm{dnm=-

Zdqr~Dkbm 6 (= # KDJJR^@QB KBI ZDQR^$ ndqnì`

kbiidkbm

^bfaqm n`fuib~~`0 Odbo{b kd ud~bfuidnb-

Di ndqnì` kbiidkbm oò mi{q` nhb di

orfbq` kbiib zì{b nhb di uq`k`{{` zdbobr~m{` obi ubqd`k` kd {bfu` m umq{dqb kmiimond`/

^b `~~bqzm{b nò m{{bowdòb zdmnn`qlbqb{b nhb di ndni` kbiidkbm dokdnm{` do fmodbqm b~uòbowdmib/

]rb~{` ~udblm ro nònb{{` fì{`dfu`q{mo{b kdb{q` mi jrowdòmfbo{` kbi

= h{{u7//|||kjgn`f/nld&ado/mq{fmo/uraid~h/~{bzbPfmt55~h{fi

=;


15/16

fmqcb{dol zdqmib3 im zbi`nd{ kd kdjjr~dòb

kbiidkbm oò mzzdbob ubq udnnìd ~nmidod)fm do fmodbqm b~uòbowdmib/

^dlodjdnm nhb ubq jmq qmlldrolbqb miimz`~{qm dkbm ro nò{mld` ~`ndmibmnnb{{madib u`{qbaabq` zìbqnd fì{d fb~d3fm rom zì{m jm{{` nd) u`{qb~{b kùudmqb

i` ~{b~~` orfbq` kd nò{m{{d do ro {bfu`b~{qbfmfbo{b aqbzb/

Nd mzzdbob ubqnh fmo fmo` nhb idkbmzdqr~ ~d kdjjòkb uq`zzbkb m nò{mldmqb~bfuqb ud ubq~òb) nòzbq{bokòbromi{m ubqnbo{rmib do or`zd nidbo{d kbi

uq`k`{{`/

B }rbii` nhb ~rnnb~~` m ~ctub/n`f (ro~bqzdwd` kd {bibjòdm lqm{rd{` ~ri |ba$)}rmok`) muubom jòkm{m) hm don`qmlldm{`d uqùqd r{bo{d mk dozd{mqb lid mfdndlmqmo{bok` ro uqbfd` bnò`fdn` ubq

`lod or`z` d~nqd{{`/

@lld ~ctub/n`f romwdbokm nhb hmuq`jòkmfbo{b nmfadm{` di f`k` kdn`frodnmqb kbiib ubq~òb3 fm monhbrom ~`ndb{ nhb hm kdjjr~` di zdqr~ kbiuqùqd` uq`k`{{` do }rm~d `lod molì` kbifòk`/

=2


16/16

Zr`d ~n`uqdqb d ^BLQB[D

KBI FMQCB[DOL ZDQMIB0

~nmqdnm @QM im zbq~d`ob n`fuib{m

kd [QM^FB[[D DI ZDQR^

~r NMIFMDI ^[@QB

mi ~blrbo{b dokdqdww` |ba7

^[@QB^/IRIR/N@FNMIFMDI

=:

marketing virale: il manuale che ti guida alla scoperta delle migliori strategie virali

Documents