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Kov`rdoekot

@EA

Egrlkt`oj Qtrgtkj`ks

Adepkt`t`vk Qtrgtkj`ks

Qtrgtkj`a Irgekwdrls

Vr`a`oj

Hrgom`ojQ]VMVrdedt`do

Vcgak

Vrdmuat

Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

8

Abkal dut tbksk Odtks gom Agsk Qtum`ks gt www/mrge`trgojoklgr/ade

Egrlkt`oj Qtrgtkjy Euehg` [o`vkrs`ty $ OE@EQ [o`vkrs`ty Gsskssekot %766 egrls

Adursk Adotkot

7/ Egrlkt`oj strgtkjy % Dvkrv`kw

8/ V`ccgrs di Egrlkt`oj % Q]VM strgtkj`ks

1/ Egrlkt s tugt`do strgtkjy % Ckgmkrs# abgcckojkrs# idccdwkrs# o`abkrs

=/ Adepkt`t`do gogcys`s % Vdrtkr*s ; idraks edmkc idr adepkt`t`vk kov`rdoekot#

Hkoabegrl`oj kxkra`sk# uomkrstgom`oj adepkt`t`vk edvks gom pdsturks

;/ Qustg`oghck adepkt`t`vk gmvgotgjk % Vdrtkr*s jkokr`a strgtkj`ks

9/ Vdrtidc`d edmkcs % HAJ gom JK EaL`osky egtr x

:/ Okw prdmuat strgtkj`ks % @oodvgt`do# Egrlkt kotry# Vrdmuat c`ok kxtkos`do

2/ Adeeuo`agt`dos strgtkjy % Egogj`oj adeeuo`agt`dos e`x idr prdmuats# hrgoms

0/ Gmvkrt`s`oj us`oj gom sgcks prdedt`do strgtkjy % agepg`jos

76/ Hrgom hu`cm`oj % IEAJ# Adosuekr murghcks ) Qkrv`aks agsks77/ M`str`hut`do strgtkjy% Mks`jo`oj di abgookc systkes# Egogj`oj euct`abgookc systkes

78/ Vr`a`oj strgtkjy% Ygcuk pr`a`oj# Dpt`e`sgt`do di pr`a`oj

71/ Egrlkt`oj Vcgoo`oj % @otrdmuat`do# jrdwtb gom egturk egrlkts/ Vruo`oj di prdmuats Kotry Hgrr`krs

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suppc`krs/ Adsts%okw kqu`pekot# rktrg`o`oj kepcdykks

Gaakss td M`str`hut`do Abgookcs% Qtdal`oj dr sbkci spgak# pr`ak hrkgls Adst M`sgmvgotgjks% Od% sagck# prdpr`ktgry tkabodcdjy# gaakss td rgw egtkr`gcs#

egrlkts

Jdvkroekot pdc`ay% C`akos`oj gom pkre`t rkqu`rkekots# mkrkjucgt`do di `omustr`ksKxpkatkm rktgc`gt`do% Xkspdosks hy kx`st`oj adepkt`tdrs egy mkpkom do g i`res

prkskot stglk o tbk `omustry "gvg`cghck hus`okss dpt`dos

8 Hgrjg`o`oj Vdwkr di Quppc`krs "`oarkgsks wbko> Quppc`krs grk cgrjk gom ikw `o ouehkr Qu`tghck suhst`tutk prdmuats grk odt gvg`cghck @om`v`mugc huykrs grk odt cgrjk austdekrs di suppc`krs gom tbkrk grk egoy di

tbke

Quppc`krs jddms grk ar`t`agc td huykrs egrlktpcgak suaakss Quppc`krs prdmuats arkgtk b`jb sw`tab`oj adsts/ Quppc`krs pdsk g tbrkgt td otkjrgtk idrwgrm otd huykrs `omustry

1 Hgrjg`o`oj Vdwkr di Huykrs "`oarkgsks wbko>

Huykrs grk cgrjk gom ikw `o ouehkr Huykrs purabgsk g cgrjk pdrt`do di go omustrys tdtgc dutput Huykrs purabgsks grk g s`jo`i`agot pdrt`do di g suppc`krs goougc rkvkouks Huykrs ago sw`tab td godtbkr prdmuat w`tbdut oaurr`oj b`jb sw`tab`oj adsts Huykrs pdsk tbrkgt td `otkjrgtk hgalwgrm otd tbk skcckrs omustry

= ]brkgt di Quhst`tutk Vrdmuats "`oarkgsks wbko>

Huykrs igak ikw sw`tab`oj adsts ]bk suhst`tutk prdmuats pr`ak `s cdwkr Quhst`tutk prdmuats qugc`ty pkridregoak ?5 kx`st`oj prdmuat M`iikrkot`gtkm `omustry prdmuats# vgcukm hy austdekrs# rkmuak tb`s tbrkgt

; @otkos`ty di X`vgcry gedoj Adepkt`tdrs "`oarkgsks wbko>

]bkrk grk ouekrdus dr kqugccy hgcgoakm adepkt`tdrs @omustry jrdwtb scdws dr mkac`oks ]bkrk grk b`jb i`xkm adsts dr b`jb stdrgjk adsts ]bkrk `s g cgal di m`iikrkot`gt`do dppdrtuo`t`ks dr cdw sw`tab`oj adsts Zbko tbk strgtkj`a stglks grk b`jb Zbko b`jb kx`t hgrr`krs prkvkot adepkt`tdrs irde ckgv`oj tbk `omustry

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

2

Gogcys`oj @omustry

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Gogcys`oj austdekrs

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) pr`ak m`iikr `o

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

0

Qtrgtkjy

7/ M`rkat`oj gat`do tdwgrms mks`rk dutadek8/ G pcgo di gat`do td jg`o g adepkt`t`vk gmvgotgjk dvkr r`vgcs1/ Mkc`hkrgtkcy abddsk m`iikrkot skt di gat`v`t`ks td mkc`vkr g uo`quk e`x di vgcuk% VdrtkrEgrlkt`oj Kot`rk hus`okss irde tbk pd`ot di v`kw di tbk austdekr% Mrualkr @mkot`iy# arkgtk# egogjk mkegom td prdv`mk vgcuk td g austdekr idr g prdi`t %Ldtckr ]bk r`jbt prdmuat# `o tbk r`jbt pcgak# gt tbk r`jbt t`ek# gt tbk r`jbt pr`ak/%Gmadal Adoakpt% Qgt`sigat`do di austdekr ) tbk`r okkms# idaus di hus`okss gat`v`t`ks/ @HE Vb`cdsdpby% Dwokm hy kvkrydok irde w`tb`o tbk drjgo`zgt`doEgrlkt`oj strgtkjygoswkrs 8 qukst`dos

Zby sbducm dur austdekrs huy dur prdmuat Zb`ab austdekr okkms md dur prdmuats iuci`cc edrk kiikat`vkcy tbgo adepkt`tdrsOdl`g odt tbk 7st edvkr hut Od/7 hy j`v`oj austdekrs wbgt tbky mks`rkmQdoy ) Gppck mdot rkcy do EX# arkgtk okw agtkjdr`ks tbrdujb `oodvgt`doJddjck skgrab kiikat`vk muk td g s`epck# uoacuttkrkm ) kii`a`kot gpprdgabM`iikrkot`gt`do hy% pr`ak# rkgab# mkc`vkry# mks`jo# skrv`ak# tkabodcdjy# kta hut `t sbducm

hk vgcughck ) ekgo`ojiuc td austdekrs/ Kj Byhr`m agrs# sdcgr edh`cks

Bdw egrlkt`oj strgtkjy rkcgtks td adrpdrgtk gom hus`okss ckvkc strgtkj`ks

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Iuoat`dogc ckvkc Gttg`o egrlkt`oj jdgcs Egrlkt`oj strgtkjy `epckekotgt`do

Vrdmuat ckvkc @epckekot tgat`as Egrlkt`oj e`x

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grduom tbgt jdgc/

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pdtkot`gc wbkrk Geuc ago mkc`vkr do `ts

agpgh`c`t`ks/

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

76

Egrlkt`oj strgtkjy mki`oks

]bk tgrjkt skjekot% s`zk# mkedjrgpb`as# psyabdjrgpb`as Bdw sbducm tbk prdmuat hk pds`t`dokm td gppkgc td tbk egrlkt% pr`egry hkoki`t Bdw sbducm tbk prdmuat hk hrgomkm% Vrdmuat pdtkot`gc% sgcks# egrlkt sbgrk# prdi`t kst`egtksIkrrgr`s egrlkt`oj strgtkjy

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Qtrgtkj`a egrlkt`oj kov`r doekot

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

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@epckekot`oj tbk pcgo v`g tbk Egrlkt`oj E`x

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Adotrdcc`oj Vcgo @epckekotgt`do "BHQ

Egrlkt`oj Vcgo Queegry

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

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8 Egrlkt`oj Qtrgtkjy

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

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]ypks di skjekotgt`do

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

79

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7/22/2019 Marketing Strategy 3.0

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

7:

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

72

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

70

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

86

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

87

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

88

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http://en.wikipedia.org/wiki/Dominance_strategieshttp://en.wikipedia.org/wiki/Dominance_strategieshttp://en.wikipedia.org/w/index.php?title=Innovation_strategies&action=edithttp://en.wikipedia.org/w/index.php?title=Innovation_strategies&action=edithttp://en.wikipedia.org/w/index.php?title=Innovation_strategies&action=edithttp://en.wikipedia.org/wiki/New_product_developmenthttp://en.wikipedia.org/wiki/New_product_developmenthttp://en.wikipedia.org/w/index.php?title=Growth_strategies&action=edithttp://en.wikipedia.org/w/index.php?title=Growth_strategies&action=edithttp://en.wikipedia.org/w/index.php?title=Growth_strategies&action=edithttp://en.wikipedia.org/wiki/Business_model_innovationhttp://en.wikipedia.org/wiki/Business_model_innovationhttp://en.wikipedia.org/wiki/Business_model_innovationhttp://en.wikipedia.org/wiki/Business_model_innovationhttp://en.wikipedia.org/w/index.php?title=Growth_strategies&action=edithttp://en.wikipedia.org/wiki/New_product_developmenthttp://en.wikipedia.org/w/index.php?title=Innovation_strategies&action=edithttp://en.wikipedia.org/wiki/Dominance_strategies

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

81

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

8=

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

8;

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

89

Egrlkt`oj strgtkj`ks "Gutd `omustry pkrspkat`vk

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

8:

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

82

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kgsk di usk# stdrgjk# adovky usgjk `oidregt`do ) `ostruat`dos

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

80

Cghkc`oj% @mkot`iy`oj prdmuat dr hrgom# jrgm`oj# mksar`h`oj tbk prdmuat# gmbkr`oj td

rkjucgtdry rkqu`rkekots# prdedtk tbrdujb gttrgat`vk jrgpb`as/

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Hrkgltbrdujb @oarkekotgc

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@eprdvkekot `o kx`st`oj prdmuatMkr`vgt`vk di kx`st`oj pcgtidreKxpcd`ts kx`st`oj idres $ tkabodcdjy

B`jbkr r`sl Cdwkr r`sl@oirkqukot Edrk irkqukot

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Abgojk hgs`s di `omustry adepkt`t`do>

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@otkcs Vkot`ue @Y adeputkr ab`p% `oarkekotgc`eprdvkekot dvkr Vkot`ue @@@ gs tbky sbgrk sgek

iuomgekotgc tkabodcdjy@oadrpdrgtkm mks`jo `eprdvkekots tbgt

kobgoakm ab`p pkridregoak

Z`omdws# EQ Dii`ak# Vcgy stgt`doKxkra`sk> Adursk di OVM `o ydur `omustry dvkr C76P% wbgt abgojkm tbk hgs`s di

adepkt`t`do# wbgt wkrk tbk rkgc hrkgltbrdujbs# wb`ab wkrk docy `oarkekotgc4 Zbgt grk

tbk okw tkabodcdj`ks $ prdmuats c`okm up# bdw w`cc tbky giikat ydur adepgoy gom

adepkt`tdrs wbko cguoabkm# o tkres di sgcks gom prdi`tgh`c`ty4

@mkot`iy`oj okw prdmuat dppdrtuo`t`ks

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uokxpcdrkm dppdrtuo`t`ks o kvkry qugmrgot# gom

`mkot`iy tbk pcgykrs wbd dpkrgtk o kgab qugmrgot/[okxpcdrkm

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

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Okw prdmuat mkvkcdpekot "OVM Qtgjks

@mkg jkokrgt`do% Kepcdykks# Qgcks idrak# ]rgmk# Adepkt`tdrs# Austdekrs@mkg sarkko`oj% Ikgs`hck# Zdrlghck# Vrgat`agcAdoakpt mkvkcdpekot gom tkst`oj% Ikkmhgal irde tgrjkt gum`koakEgrlkt`oj strgtkjy% E`x "=Vs# Q]VM# ]grjkts# Vrdnkat`dos# Jkdjrgpb`ksVrdmuat mkvkcdpekot% I`ogc tduabks ) Eirj]kst Egrlkt`oj% Jkdjrgpby dr QkjekotAdeekra`gc`sgt`do% Ogt`dogc $ Jcdhgc cguoabZby okw prdmuat mkvkcdpekot "OVM

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Qdurak> Bgrvgrm Hus`okss Xkv`kw

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

17

Vrdmuat mka`s`dos

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Hrgom`oj> Vdwkr di `ostgot sgcks# trust# qugc`ty# rkc`gh`c`ty# cdygcty hgsk# m`iikrkot`gt`doHrgom vgcuk di E`ardsdit ? JMV di Vgl`stgo/

Mdks ydur pkrakpt`do abgojk idr O`lk sokglkrs w`tb$ w`tbdut tbk swddsb dr o`lk cdjd4

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di tbk kx`st`oj hus`okss/ Kj Bdomg A`v`a byhr`m%pdwkr vkb`ack# gttrgatkm kad%ir`komcy dr

iukc kadodey "dr hdtb huykrs# wbd egy bgvk dtbkrw`sk purabgskm Bdomg A`v`a# Gaadrm

dr A`ty/ Eddv sgabkts egy tgp tbk trgvkckr skjekot gom kot`ak tr`gc hut egy agoo`hgc`sk

Eddv kadodey pgal Z`skst td edvk idrwgrm w`tb okw%prdmuat `mkgs ) gaakpt

agoo`hgc`sgt`do# kcsk adepkt`tdrs w`cc/

Kxtkom`oj Vrdmuat C`oks `otd Okw Qkjekots

Doak suaakssiuc# adepgo`ks kxtkom tbk`r prdmuat c`oks td arkgtk mkr`vgt`vk "`oarkekotgc

prdmuats tbgt gmmrkss gmngakot egrlkts/ Vdwkr di tbk hrgom ogek rkmuaks tbk r`sl di

tbksk prdmuat%c`ok kxtkos`dos "hut egy mkvgcuk tbk hrgom/

Bdr`zdotgc prdmuat%c`ok kxtkos`dos skkl td gppkgc td m`iikrkot austdekr tgstks "Adlk#

M`kt Adlk# Ygo`ccg Adlk wb`ck Ykrt`agc c`oks g`e td diikr g prdmuat idr kvkry pdalkt dr

idr m`iikrkot ckvkcs di okkm "Es Dii`ak Bdek$Vrdikss`dogc Km`t`do/ @o edst agsks

bdr`zdotgc gom vkrt`agc kxtkos`dos grk hgskm do oarkekotgc mkvkcdpekot/

Kj Ykrt`agc% JE prdmuat%c`ok adoakpt p`dokkr% G`ekm td sgt`siy huykrs `o kvkrykadode`a stgjk di c`ik# w`tb Abkvrdckt hrgom idr tbk i`rst%t`ek huykr di edmkst ekgos%

gom edv`oj prdjrkss`vkcy upsagck w`tb Vdot`ga# Hu`al# Dcmsedh`ck# gom Agm`ccga/ Huykrs

wducm trgmk up td igoa`kr gom edrk kxpkos`vk JE hrgoms w`tb jrdw`oj giicukoak/

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Vrdmuat pcgtidre% Lky td suaakss "BHQ

Vrdmuat pcgtidre "Ekykr ) Ckbokrm

`s g skt di suhsystkes `otkrigaks

tbgt idre g adeedo struaturk irde

wb`ab g strkge di mkr`vgt`vk prdmuatsago hk kii`a`kotcy mkvkcdpkm gom

prdmuakm/ Xdhust pcgtidres bkcp o

`oarkekotgc dr mkr`vgt`vk prdmuats idr

spka`i`a egrlkt skjekots gt

rkgsdoghck adst/

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

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Gppck `Vdm% vkrt`agc ) bdr`zdotgc prdmuat%c`ok kxtkos`dos td adotrdc ekgo`ojiuc

skjekots w`tb uo`quk prdmuats hkidrk r`vgcs ago jg`o trgat`do/

Qwgtab% suaakssiuc prdmuat ige`cy

hgskm do g adeedo pcgtidre% s`epck#

`okxpkos`vk td egouigaturk# gomagpghck di suppdrt`oj komckss kxtkrogc

vgr`gt`dos/ Vrdmuat pcgtidres hgskm do

mks`jo kckjgoak gom egouigaturgh`c`ty

j`vk adepgo`ks cdw%adst dppdrtuo`t`ks

td austde`zk prdmuats idr m`iikrkot

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adeedo kckekots ago ekrjkm w`tb

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g pgrt`aucgr egrlkt skjekot/

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skjekots `o sbdrt t`ekr irgeks

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Mkjrkk di stgomgrm`zgt`dostgomgrm prdmuataustde`zkm prdmuatedm`i`km stgomgrm prdmuat

OVC td prkv`dus c`ok$ okw usk$s$rs`eprdvk$edm`iy prdmuatVprdmuat e`tgt`doprdmuat oodvgt`do/

Q`ojck prdmuat> prdmuatmkvkcdpekot idaus# gvd`m

dhsdcksakoak# hk tkabodcdjy

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stgomgrm`zkm prdmuats tbrdujb

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arkgt`v`ty

kov`rdoekotgc igvdur tdwgrmarkgt`v`ty

sarkko`oj ektbdm idr okw `mkgskvgcugt`do prdakss

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

11

9 @otkjrgtkm Egrlkt`oj Adeeuo`agt`do "Vrdedt`do

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

1=

Vrdedt`dogc Qpkom Ektbdms% "Bgci ey gm%spkoms wgstkm# wb`ab bgci4 Zgogeglkr)

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prdedt`do % trgm`t`dogccy BCC%Vusb gom V)J%Vucc strgtkjy wdrcmw`mk

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dutckts# gmnustghck c`jbts# adovko`kot edro`oj gom kvko`oj sabkmucks/

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;/ Arkgtk g purabgsk `otkot`do> @i kgrc`kr stkps grk tgrjktkm gom adeeuo`agtkm wkcc#tbk prdspkat w`cc ados`mkr tb`s gctkrogt`vk tbk okxt t`ek/

9/ Eglk tbk sgck> Vrdspkat trgvkcs hy tbk kxprkss# hkadeks g austdekr/Gctkrogt`vkcy# usk egrlkt rkskgrab td acgss`iy tgrjktkm austdekrs gs [ogwgrk di prdmuat

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

1;

Ghdvk tbk c`ok "G]C ) Hkcdw tbk c`ok "H]C adeeuo`agt`do

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ekrabgom`sk# spdosdrsb`p

Gmvkrt`s`oj Adpy Qtrgtkjy

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adosuekr tduab pd`ots systkegt`agccy gom ados`stkotcy/

"Adeeuo`agt`do vkb`acks% Mdcgo# @EA# BHQ 8666)

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

19

Qkckat`oj r`jbt adeeuo`agt`do vkb`ack>%Austdekrs gt vgr`dus stgjks di purabgs`oj

prdakss# ksskot`gc td usk @EA/

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egrlkt`oj egy hk tbk hkst gom gvd`m wgstk/

]bk 9Es

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7 Vg`m Qpgak dr

Irkk Advkrgjk

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wbko gm w`cc hk do g`r $ puhc`sbkm

@otkot `s irkk puhc`a`ty idr adepgoy% okws

adoikrkoaks# prkss rkckgsks# irkk ekm`g

kxpdsurk idr adepgoy gom `ts prdmuats$skrv`aks

8 Arkgt`vk Adotrdc

Ys/ Od Adotrdc

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puhc`sbkm

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ydur `oidregt`do# odt dhc`jkm td puhc`sb

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Cdojkr sbkci c`ik tbgo prkss rkckgsk

Vrkss rkckgsk egyhk puhc`sbkm doak docy

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; Arkgt`v`ty Hcgtgot Quhtck

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wducm ydu abddsk# wby4 Bdw w`cc ydu sabkmuck tbk ekm`g# bdw cdoj w`cc tbk agepg`jo

ruo4 Zbgt grk tbk jdgcs gom dhnkat`vks di ydur agepg`jo# bdw w`cc ydu ekgsurk tbke4

http://advertising.about.com/od/careersource/a/10advpr.htmhttp://advertising.about.com/od/careersource/a/10advpr.htmhttp://advertising.about.com/od/careersource/a/10advpr.htmhttp://advertising.about.com/od/careersource/a/10advpr.htm

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

1:

: Hrgom

Vrde`sk Bgr`sb H`nddr# Qtrgtkj`a Gsskt O`regcyg Luegr% Gaakoturk% Gaakot do tbk iuturk# Y`gjrg%Y`tgc`ty di O`gjgrg

Adcckat`do di gssda`gt`dos dr pkrakpt`dos ghdut g prdmuat# skrv`ak# dr i`reHrgom5 Iuoat`dogc# Kadode`a ) Kedt`dogc Ygcuk Vrdpds`t`dos% Mkkpgl Ng`oHrgom`oj Komdws tbk prdmuat w`tb tbk pdwkr di g hrgom(Hu`cm`ojs gjk m`cgp`mgtk# egab`oks wkgr dut# pkdpck m`k# hut hrgoms c`vk doGglkrG ogek# tkre# s`jo# syehdc dr mks`jo# dr g adeh`ogt`do# `otkomkm td `mkot`iy jddms $

skrv`aks gom td m`iikrkot`gtk tbke irde tbdsk di adepkt`tdrsLdtckr

G e`xturk di tgoj`hck gom otgoj`hck gttr`hutks syehdc`skm o g trgmkegrl# wb`ab# iprdpkrcy egogjkm# arkgtks `oicukoak gom jkokrgtks vgcuk@otkrhrgom

[Q Hrgom ckgmkrs `o tbk 7016s% N)N# Bk`oz# Adcjgtk# M`soky# Adlk% ckgmkrs kvko tdmgy Hrgoms adeegom prke`ue# b`jb egrj`os# hkttkr gvg`cgh`c`ty ) w`mk austdekr cdygcty Hrgom vgcuk% arkgtkm hy gujekot`oj g adrk prdmuat w`tb m`st`oat`vk vgcuks td

m`st`oju`sb `t irde tbk adepkt`t`do/ Vrdmuats mkc`vkr skr`ks di adrk hkoki`ts td adosuekrs "Zgtabks% t`ek hut adosuekrs

pgy g prke`ue idr gmmkm vgcuk wb`ab koghcks g hrgom td m`iikrkot`gtk `tskci irde tbk

adepkt`t`do/ ]b`s bkcps g austdekr abddsk dr prkikr tbk hrgom/ Ekrakmks# Qdoy/

Adepgoys hrgom mka`s`do egl`oj> ]d Hrgom dr Odt td Hrgom4

Adeedm`ty% Hgs`a prdmuat# m`ii`auct td pbys`agccy m`iikrkot`gtk o e`oms di adosuekrs

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

12

Austdekrs hrgom mka`s`do egl`oj "Huy`oj g Qb`rt uptd Xs 7666

Hrgoms

[olodwo Lodwo

Egozdo`#

Vkmrdo`#

^kjog#

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CQ# Vgrl Gvkouk#

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prdpds`t`do diikrkm

td austdekrs# abd`ak

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kv`mkot

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mkc`vkr`oj do

prde`sk

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

10

Hrgom Vds`t`do`oj

"Xkikr pgjk 7; uomkr Q]VM idr argit`oj tbk pds`t`do`oj Hrgom Vds`t`do`oj% Mks`jo i`res

diikr ) `egjk td daaupy m`st`oat

pcgak `o tbk austdekrs e`om

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Hgalgabks

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Adrpdrgtk ogek s tbk hrgom# prdmuats gs gcpbg ouekr`as# od m`st`oat`vk hrgom Vrdmuat mkr`vks strkojtb di adrpdrgtk hrgom vgcuks ) pds`t`do`oj# sgvks prded spkom Hu`cms adrpdrgtk hrgom strkojtb ) i`ogoa`gc vgcuk %Qkrv`ak $ B`%]kab `omustr`ks (@ bgvk gcwgys hkc`kvkm tbgt tbk adepgoy ogek `s tbk c`ik di go kotkrpr`sk/ @t agrr`ks

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Bdusk dr komdrskekot hrgom`oj

Adrpdrgtk ogek pcgakm gcdojs`mk prdmuat hrgom ogek% Agmhurys Mg`ry E`cl Gccdws hrgom mkot`ty$pds`t`do`oj# strkojtb irde adrpdrgtk hrgom vgcuks# kadode`ks

`o gmvkrt`s`oj$ prdedt`do# prde`okoak td adrpdrgtk hrgom ago vgry# prdmuat ig`curk

ago mgegjk pgrkotgc hrgom

Bkcps OVC# dtbkrw`sk m`ii`auct o egturk egrlkts sgos arkm`hck adrpdrgtkkomdrskekot

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

=6

Hrgom Kxtkos`do

@i kxkautkm prdpkrcy# hrgom kxtkos`dos hrdgmko ) acgr`iy hrgom ekgo`oj "Jddjck#G`rtkc/ @i kxkautkm `eprdpkrcy dr strgy`oj irde akotrgc hrgom prdpds`t`do# tbky m`cutk dr

adoiusk hrgom ekgo`oj "Adlk/Hrgom kxtkos`dos `oarkgsk sgcks hy okw skjekot kotry

"Eddv O)Q hut egy wkglko tbk hrgom adrk dr kvko agoo`hgc`sk sgcks "Eddv Qgabkts/

Euct` Hrgom`oj> @otrdmuak edrk hrgoms o sgek skjekot$agtkjdry/ LkccdjjsAkrkgcs$Irdst`ks$ Ar`sp`ks< ]`tgo%Igstrgal# Xgjg# Kmjk# Okhucg# Xkjgc`g# Rycys

@ojrkm`kot hrgom`oj% Arkgtk kqu`ty idr egtkr`gcs# adepdokots# pgrts adotg`okm w`tb`odtbkr hrgoms% @otkc `os`mk# Mdchy tbkgtrk systke# O`rckp ]gwg w`tb ]kicdo adgt`oj

Vgrkot hrgom% Kx`st`oj hrgom wb`ab j`vks h`rtb td g hrgom kxtkos`do% J`cckttk# ]gtg Ige`cy hrgom% Zbko tbk pgrkot hrgom s gcrkgmy gssda`gtkm w`tb euct`pck prdmuats

tbrdujb hrgom kxtkos`dos/ Agmhury ; Qtgr# Iru`t ) Out

[ehrkccg hrgom% Gcc hrgoms `o pdrtidc`dagrry adrpdrgtk ogek% Geuc% Huttkr# AbkkskHrgom kxtkos`dos agtkjdr`ks>

C`ok kxtkos`do% pgrkot hrgom uskm idr okw prdmuat td tgrjkt okw egrlkt skjekotw`tb`o prdmuat agtkjdry skrvkm hy tbk pgrkot hrgom Egjj` Oddmck QL[s# Cux

irgjrgoaks

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Qgiidcg% ckvkrgj`oj tbk agrm`ga ir`komcy tbkek/

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Quh hrgom

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hrgom# dr kvko td icgol adepkt`tdr "Egrut`

X`tz# ]gtg Ogod# Odl`g O0:

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

=7

Hrgomkm vgr`got% hrgom c`oks suppc`km td spka`i`a rktg`ckrs $ m`str`hut`do abgookcs%Vbgreg irgoab`skk

C`akoskm prdmuat% wbkrkhrgom ogek `s c`akoskm td dtbkr egouigaturkrs wbd gatugccyeglk tbk prdmuat%M`soky

Ad%hrgom`oj"Butab%Hr`tgoo`g# A`t`hgol%Acuh Egb`omrg# @A@A@%BV# Adlk%EaMdogcms 8 hrgoms di m`iikrkot adepgo`ks tdjktbkr `o tbk sgek agepg`jo $ adeeuo`agt`do Zby> adepc`ekotgry austdekr hgsk$ skjekot# vgcuk%gmm# prdedt`dogc adst%sgv`oj Lky % hrgom $ austdekr i`t# syeh`ds`s# hrgom pkrsdogc`ty$vgcuks# QdE# QdY Gvd`m% hrgom mkvgcugt`do# hrgom kac`psk o prdedt`doHrgom Vdrtidc`d% Qkt di gcc hrgoms$c`oks g i`re diikrs td huykrs `o g pgrt`aucgr agtkjdry/

Euct`pck hrgoms `oarkgsk sbkci prkskoak# gttrgat vgr`kty skkl`oj adosuekrs# bkcp okwegrlkt kotry ) y`kcm kadode`ks di sagck `o gmvkrt`s`oj# sgcks ) m`str`hut`do

Vdrtidc`d egx`e`sks hrgom kqu`ty ) egrlkt advkrgjk# e`o`e`sks hrgom dvkrcgp M`iikrkot`gt`do gppkgcs td g s`zkghck skjekot# nust`iy egrlkt`oj gom prdmuat`do adsts Ar`t`agc% Vdrtidc`d edo`tdr`oj ) pruo`oj di wkgl gom uoprdi`tghck hrgoms Egrut`% 266# Gctd# G%Qtgr# Kst`cd# Zgjdo%X# X`tz# Qw`it# Mks`rk# kta ) tbk`r vgr`gotsHrgoms rdcks `o g hrgom pdrtidc`d>

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gttrgat`vk gs td agoo`hgc`sk dwo hrgoms odr abkgpcy mks`jokm td rkickat pddrcy do tbk

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Agsb Adws% Hrgoms grk rktg`okm gs tbky egogjk td bdcm do td g suii`a`kot ouehkr diaustdekrs ) eg`otg`o tbk`r prdi`tgh`c`ty w`tb v`rtugccy od egrlkt`oj suppdrt/ Vgrck J

Cdw%Kom Kotry%Ckvkc% Xdck di g rkcgt`vkcy cdw%pr`ak hrgom `o tbk pdrtidc`d ditko tdgttrgat austdekrs td tbk hrgom irgoab`sk/ Juaa` gaakssdr`ks# Qdoy Yg`d cdwkr kom

B`jb%Kom Vrkst`jk% Xdck di g rkcgt`vkcy b`jb%pr`akm hrgom `o tbk hrgom ige`cy ditko `std gmm prkst`jk gom arkm`h`c`ty td tbk kot`rk pdrtidc`d/ Edot Hcgoa Vkos

Hrgom Vkrsdogc`ty

Arkgtkm hy gppcy`oj buego pkrsdogc`ty trg`ts ) abgrgatkr`st`as td g hrgom td gppkgc tdg adosuekr*s e`om/ C`lk buego rkcgt`dosb`ps# gs hrgoms jrdw# kedt`dogc m`ekos`do

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

=8

mde`ogtks/ Adosuekrs gttrgatkm kgs`cy td hrgom vgcuks c`lk mkpkomgh`c`ty "C@A# trust

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cdygctyCkv`s

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tbk p`kaks adovkrj`oj/Qwddsb rkpcga`oj tbk hrgom ogek# O`lk

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

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Egrlkt`oj Qtrgtkjy 1/6 "EHG Odtks)% Mr Ge`t Xgojoklgr

www/mrge`trgojoklgr/ade ge`trgojoklgrFjeg`c/ade

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