marketing naturals natural products expert offering science-based solutions for functional foods...
TRANSCRIPT
Not a design agency….an extension
of your marketing department● We’re natural marketers!
Professional Marketing Expertise
● We understand natural products!Natural Knowledge
● We get supernatural results! Entrepreneurial Creativity
Not a design agency….an extension
of your marketing departmentWe can help …..
• Create the plan• Raise the capital• Build a direct to consumer effort• By making advertising work for you• Create finished packaging or brochures• Expand distribution….sell the retailer• As a turnkey new products department
Marketing Naturals can help build the plan
● Realize the Potential that You Know Is There• Opportunities you never have time to seize• Urgent priorities that require extra help• Enter new channels requiring different expertise• Create new support programs to drive incremental sales• Support over-taxed employees with short-term manpower
● We’re a Virtual Network…. without the Overhead
• Sales Managers• Brokers• Regulatory lawyers• Designers• Photographers• Videographers• Web designers• Media planners
We can help with…• Market potential• Pricing• Cost analysis• Forecasting• Trade requirements• Packaging reviews
We’ll make advertising work for you
● Advertising can be affordable• Avoid big agency fees• Apply creativity to find another way• Buy with discipline….at discounted rates
● We’ll tell you when you’re better off investing your dollars elsewhere. • We don’t get paid based on how
much advertising you buyWe can help with…
• Media buying• Print Ads• Trade Ads• Catalogs• TV & Radio Commercials
Good advertising is the best investment you’ll ever make!
Cost effectively generate millions of impressions with PR
● We can be your Public Relations department● Major campaigns
• Guaranteed results with “pay for performance”• Identify spokespersons for media appearances
● Occasional trade releases• Matte Releases for new introductions• Handle SEC Compliance Filings
We can help with…• Consumer Press Kits• Matte Release Copywriting• Trade Announcements• Press Conferences
We’ll build or expand your (CRM) customer relationship marketing
effort● Loyalty marketing makes sense
for natural consumers• Well-educated, opinion leaders• Too expensive to reach via most mass vehicles• Can be motivated through trustworthy communications
● Relationship marketing can throw off cash to be self-funding
We can help with…• Local Events• Loyalty Programs• Web Offers• E-mail Campaigns• Internet Sales• Website Creation
Word of Mouth is Essential to Reach Green Consumers!
Build Consumer Promotions that Support the Retailer
● We can be the consumer advocate for your company
● Affordably move product off the shelfWe can help with…
• Package Inserts• On-pack Offers• Coupons• Sweepstakes• Rebates • Consumer Brochures
We can cost effectively create packages or brochures
● We translate great ideas into written strategy ● We can find the designer to meet your budget
or use the art group you have on staff● We’ll even write the copy
We can help with…• Package design• Consumer Brochures• Professional Newsletters• Technical Support Papers• Website Copy• Direct Mailers
We can be a turnkey new products department
● New Products to Feed the Growth Engine• For Revenue Growth• For “news value” to support your sales
organization● Turnkey: Concept generation through shippingWe can help with…
• Concept Creation• Brainstorming • Naming• Branding• Package Design
• Product Viability• Concept Test• Taste Test • Costing, P&L• Forecasting
• Launch Logistics• Project Coordination • Timetables • Copywriting • Marketing Planning
A resource for product formulation and consumer evaluation
● Product formulation• Dietary supplements • Nutritional products • Reformulation of existing lines
● Consumer testing• Taste tests• New product concepts
We can help with…• Consumer Research• Supplement Facts Creation• Product Sourcing• Scientific Documentation
There must be a legal way to say it!
● Regulatory guidance• FDA
• DSHEA• OTC Monographs• Cosmetics
• FTC● Trademark registration
We can help with regulatory review of…. • Existing and New Packages• Advertising • Promotion Materials• Technical Writing
Lawyers tell you what you can’t say…. We’ll tell you what you can say!
Sales Support Where You Need It
● Recruit a broker force ● Create a sales plan
• Enter a new channel• Pricing strategy
● Key accounts • Tailored presentations• Account specific promotion plans
We can help with…• PowerPoint Presentations• Competitive Analysis• Retailer Videos• Sell Sheets• Sales Meeting Presentations
Are You Looking for an Exit Strategy or an Acquisition?
● Is growth by acquisition the logical next step?• Lead your acquisition team• Restage acquired products to meet your standards.
● Does your end game call for finding a buyer?• Identify private equity firms• Provide financial advisors to achieve your goals. • Help streamline your existing business to improve profits
We can help with…• Due Diligence• Acquisition Integration• Cost Reduction• Equity Solicitation
A Passion for Healthy Solutions
John Hazlin Managing Partner
Classically trained in marketing, John Hazlin learned how to make businesses grow in big budget consumer packaged goods environments. Over the last 10 years, he’s had great success in applying his skills to organizations with limited resources and more challenging competitive environments. John began his focus on natural products with Pharmavite where he grew the #1 vitamin brand while creating what would become the largest brand name in herbal remedies. At Naturade, he expanded his knowledge of dietary supplements with launches across the spectrum of natural foods, cosmetics and nutraceuticals. John has a strong passion for healthy, science-based solutions that can make a real difference in peoples’ lives.
Contact John Hazlin: [email protected]