Marketing/BD

AGENDA• CDI Team Introductions

• Marketing/Business Development (BD) Objectives

• What’s Working…?

• Partner/Vendor Presentations:• Perspectiv3

• Enter:Marketing

• Lauchlanworks

• Discover

• EMC, Cisco, VMware, VCE

• Open Discussion – Let’s do something great together and leverage each other’s

competencies

The Start of a New CDI Marketing Team

WHAT WE HAVE ACCOMPLISHED:

• Launch of New CDI Web Site

• CDI TV Commercials

• Organized Tracking of MDF/Coop Funding (LB)

• Regular Cadence Calls with Internal Marketing Team

Short or long-term goals and interests and the means of achieving them as set by team

Assured reliance on the integrity, character, ability, strength, or truth of someone or something

The combined actions of a cohesive group, to enhance and supplement each other’s activities working together for a common goal

The obligation of an individual or organization to account for its activities, accept responsibility for them, and to disclose results in a transparent manner

Goal Oriented

Trust

Teamwork

Accountability

• Represent a strategic, relevant and required go-to resource to sales, professional/managed services, and top-tiered partners, supported and driven by CDI executive management – Developing renewed excitement, fresh and innovative rebranding, and consistent and collaborative messaging by CDI’s Marketing/BD Group:

• Marketing-as-a-Service (MaaS) Campaigns

• Ensure Collaborative Communication Across Entire Company

• Conduct Integrated Marketing Campaigns for all Activities: Strategic mix of non-traditional and traditional marketing tactics (i.e. social/digital/direct/email/events)

• Cooperative Marketing Efforts – Working together towards a common goal• CDI Example: Managed Services IB Campaign • Vendor Example: CISA Program

MARKETING/BD GOALS & OBJECTIVES

FOCUS

HOT FOR CDI: • Managed/Cloud Services, Flash, Converged/Hyper Converged, Collaboration,

Video, SDDC, SDN, EUC

• Public Sector/SLED

• Social Media, MaaS, Video Content

• Testimonials, Project Reviews, Case Studies and Win Wires

• Large Scale Customer Appreciation/Relationship Management Focus

• Marketing Specific Solutions Catered Around Full-Service IT Solution Provider

WHAT’S CURRENTLY WORKING….• Video Case Studies/Testimonial (Ex: LiquidNet, VCE) • Social Integration

• Toolkits/multi-platforms/lead development for new accounts and cross and up-selling to existing client accounts/corporate brand image demand generation

• Leveraging CDI Demo Facility (Live FB Demo Days)• CDI YouTube Channel (Video Marketing)• Customer Appreciation Events• Client Partnered (Intimate) Events (Ex: Bill Evans DR Event)

• Suburban Propane• Ralph Calistri/Ryan Kroszer

• Vertically Focused Thought Leader Events & Roundtables/User Groups• Tradeshows (NJSBA, EMC Forum, EMC World, VMWorld, Cisco Partner Summit)

CDI MARKETING & OUTSOURCING• Core Marketing

• Enter: Marketing• Website/Digital

• Discover Media• Social Media

• Perspectiv3• Events/Celebrity

• Vali Entertainment • Promotional Materials

• Broadmoor• Positive Impact

*In-house marketing efforts are not MDF reimbursable expenses

• Database & Email Marketing• Interspire

(*Evaluating New Mktg. Automation Programs: HubSpot, Marketo, Pardot)

• Creative (Graphic Design)• Creative Source, Sanchez

Designs, Lauchlanworks• Telemarketing/Cold Calling

• BAO, Frontline (EMC), Ecoast (Cisco), TSR

• Video Vendors• ILYAAP, Vali, WebStoryTellers

Marketing/BD Goal: To establish a support team that will provide CDI with the specific services, support, and solutions that will provide the upmost benefit to CDI internal and partner-specific integrated business goals, ultimately establishing a premier network of specialists to execute superior marketing/BD across all platforms

THANK YOUPARTNER/VENDOR PRESENTATIONS