A INITIATIVE

Concept and Activity Design: H

ariom Seth

WHAT DOES THE CAMPAIGN INTEND

TO ACHIEVE

TO SKETCH A PICTURE OF THAT

INDIANEEDS

Freedom of

Freedom of Childhood

Choice

Freedom toEqual Treatment

to choseyour own path

from moral policing

andmanymore ..

HOW Will We Achieve This

• We will Initiate the Citizen InvolvementBy visiting Public Places and listening their to the views on Freedom we still need to win for ourselves

• Individuals will ask for a freedom they /our country needsThey will call out to the nation

“India ask for your freedom”

• Conversations would be built viaON GROUND, TELEVISION, SOCIAL MEDIA, RADIO • WE will Consolidate the view of IndiaAnd would Produce and Publish a AV / communication

On Freedoms India still needs

FLOW OF ACTIVITIES

On Ground Television Online Radio

PublicInteractions

Teasers Ask for your freedom

Join the Movement

Audience join the movement via tweets, Face book,

and Calls

Bytes of IndividualsAsking For Freedom

Go Live

Conversationsbuild on comments,

n byte videos

Mall Activity“Wall of Freedom”

High Frequency Aston bands

“Join the movement”Cont..

RJ s invite callsto ask freedom

Promos ShowingVarious freedoms

We needCont..

CONSOLIDATION OF VIEW OF INDIA

“Wall of Freedom”is completed

AV CommunicationGo Live !

AV CommunicationGo Live !

CommunicationGo Live !

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