AalapDoshiAninditaDeManishaGuptaMichelleEscobar

CEOWorldwideofSaatchi&Saatchi,oneoftheworld'sleadingcrea9veorganiza9ons,employingalmost7000peoplein150officesacross86countries

HasbeenpassionatelyinvolvedwithNewZealandRugbybothasaBoardmemberoftheNewZealandRugbyFootballUnionandasasupporterofthegameateverylevel

What started up Kevin Roberts

In the beginning, products were… just products

From a business perspective, Trademarks play great defense

To consumers, the picture looks quite different : "This will have the quality I paid for."

Once famous trademark names that have now gone generic- Band Aid, Jell-O

These warning signs can transform your product into a COMMODITY:

Consistent Interchangeable Impersonal Homogeneous Abundant Lowest price

And then came Brands….

The idea of trademarks worked for a while. But after all, it couldn't stop the disease of Commodification

The little TM or “patent pending” note on products was never enough to make sure everyone knows the value of what they are getting Brands did that brilliantly

All brands are craving for attention

Emotional connections with consumers should be the foundation of our marketing moves

And the author reiterates: "Stop racing after every new fad and focus on making consistent, emotional connections with the consumer."

The Brand journey is over …

Human Beings are powered by EMOTION and not REASON

Shopping and Emotions "Consumers who make decisions based purely on facts represent a very small minority of the world's population...

[However] there is always some product or service they buy based on impulse or emotion.“

[“Maurice Levy, Owner of Saatchi and Saatchi”]

People think Love is an emotion. LOVE IS GOOD SENSE. [Ken Kesey]

So, What's the point??

Love is the foundation for creating new kinds of emotional passionate relationships that brands need....

No Respect, No Love, No Respect, No Love, No Respect, No Love, Period.

What is Love built on??

How do you get Respect??

Perform,Perform,PerformPursueInnova9onCommittototalCommitmentMakeitEasyDon'tHideJealouslyguardyourreputa9onGetintheleadandstaythereTellthetruthNurtureIntegrityAcceptResponsibilityNeverPullbackonServiceDelivergreatDesignDon'tUnderes9mateValueDeserveTrustNever,everfailthereliabilitytest

How do you make the most money??

When loyal users and heavy users use your products all the time, you make $$$

You need to have a long term LOVE  AFFAIR with your customers.

Brand Vs Lovemark

What makes Lovemarks so special??

Mystery’s High 5 1.  Great Stories 2.  Combining the

past, present & future

3.  Tapping into dreams

4.  Great myths & icons

5.  Instilling

Hear Touch Smell Taste

See

Intimacy Empathy Commitment Passion

Getting to know your customers

Inspirational Consumers

Creating Lovemarks Mystery Storytelling

Building Empathy Repositioning Brand as Consumer Icon

"AnybusinessthatisnotcreatingLovemarks,issimplynotcreatingvalue.."

Making this world a better place

Our world needs LOVE. It needs optimism and inspiration if we are to deal with the pressing problems we face.

The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world.

-Kevin Roberts

Great engaging design- “Lovemarks is my lovemark”

Just another coffee table picture book

New branding paradigm

Doesn’t tell people in the marketing industry anything they don’t already know

Nicestyleofwri9ng‐likesharingwineoverdinnerwithanoldfriend

Stories about different products- marketing gimmick for Saatchi and Saatchi

The IA Connection

Contextual Inquiry Discovery Research

Polar Bear Book- Chapter 10

Questions