lovemarks effect

thelovemarkseffect

WINNING IN THECONSUMERREVOLUTION by Kevin Roberts

SANGMIN LIMdesignplanner.wordpress.com


High Love, High Respect

What is Lovemark?

KeyIngredients


Mystery

“People love the spark of curiosity, the thrill of the unknown.”

Great storiesPast, present, and futureTaps into dreamsMyths and iconsInspirationDisney World – “the greatest place on earth”


Sensuality

“Senses speak to the mind in the language of emotions”

SoundSightTasteTouchScent


Intimacy

“Intimacy invokes empathy, commitment, and passion.”

CommitmentEmpathyPassion

LovemarksStories


Aveda

“I have travelled the world, lived in Europe, have lived in Pakistan, as well as travelled extensively in India and other parts and it makes me happy to know that Avedacares about our earth” <source:lovemarks.com>


MINI

“It makes driving a joy. It makes me smile when I spot it in the parking lot. It has toggle switches. It makes me feel it was designed with me and only me in mind” <source:lovemarks.com>

CreatingLovemarks


Start with respect

Mandarina Duck“Our products respect the people who buy themIn the sense that they’re functional and fresh,They are worth the price, and they have a styleThat isn’t imposing.” –Brand Manager


Get close to consumers

Ben & Jerry’s“We don’t need everyone to like us,Just some people to love us-passionately.” –CEO Walt Freese


Find out where you stand


Transform with mystery

Camper“Being from the Mediterranean is the source of our authenticity. The rural atmosphere, history,Culture, and landscape all influence Camper’sAesthetic and values.” –Founder Lorenzo Fluxa


Transform with sensuality

Aveda“I am not interested in competingI’m interested in making a contribution.If someone else is doing organic, I consider them a colleague” –Horst Rechelbacher


Transform with intimacy

TIFFANY & Co.“The Tiffany’s customer feels proprietorialAnd often calls the company ‘my Tiffany’s.To many, it was the Tiffany’s of their parents, grandparents, and great grandparents” –John Loring


Create a lovemarks community

KIEL’S“One of the purposes of our existence isTo improve the quality of the community in Some way and to share our passion” –Philip Clough

designplanner.wordpress.com

Source: Lovemark Effect by Kevin Roberts, www.lovemark.com www.aveda.com www.camper.com www.mini.com

lovemarks effect

Business