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Key Steps to Move Ahead of Your Competitors with Long Tail Keywords

One of the biggest hurdles to ensure great visibility for your business online is the ability for the keywords to rank in the top searches that your potential customers are searching for. Ensuring that your website appears in the top searches and getting good web traffic may often feel like an impossible achievement. The work becomes all the tougher if you have just established a new website and want to get top rankings in affordable budget with significant competitive sites around.

Well, there is no need for you to worry! Read on and make the impossible possible. Know the steps of discovering, assessing and targeting targeted keywords to lure maximum potential customers to your website and significantly enhance your client base.

Actually, your potential customers use different strange and known ways to search for their desired products and services. They use the keywords, adding technical or emotional terms which they may have read somewhere or discussed over the forum. They then compare the features and prices of different brands before choosing the perfect one. So, if you become aware about these keywords which your potential customers often search, with high demand, extremely low competition, you can swiftly get your brand to the top online searches.

What are Long Tail Keywords?

Use your industry knowledge in building your own keyword. Now manually type in the keyword in Google and check out the popular suggestions. You can use the social media to search for the most common topics or questions surrounding your keyword which is trending in the popular social media platforms like Facebook, Twitter and Instagram. Use YouTube as well to gather ideas about the content which is already out there and ones which are extremely popular.

Build your own keywords

Use a popular tool like Keyword Explorer to assess the demand of the keywords and which can present great opportunities to enhance your web traffic. Enter your main keywords in the tool to know their search volume. You will get the exact data about the number of people searching for that keyword in a month. With proper assessment, you will be able to list down all the relevant keywords that are highly searched or those that have their separate niche.

Ascertain the Demand

Do not just believe that if you have chosen a long tail keyword which has high search demand, you have discovered a gold mine. You need to manually type the keyword in the search engine to check out the results which appear. They are actually your competitors! Check out the article or site to know more about how often they are updated, do they post relevant information etc. You can compare Volume, SERPS, Difficulty, Opportunity, and Potential across various lists, topics, and niches. Target those long tail keywords that promise less competition but significant searches and provide good opportunity to entice your potential customers.

Check out your Competition

Now, when you have researched and discovered long tail keywords that are not only well researched but have the potential to driving relevant traffic to your site, and have also studied your competition, make sure to create search-engine friendly, user-friendly, fresh and relevant content.

Go and attain the best rankings for your website which you have always desired!

 

One Final Tip

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