the long tail - eazy solutions · the long tail. changing role for libraries paid long tail •...
TRANSCRIPT
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EazySolutions, Ankara, September 11th 2015
Serving the Research Community
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THE LONG TAIL
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BAS STRAUB
Family of publishers
Publishing science
KLM Royal Dutch Airlines
Elsevier
Konvertus
Magknowlia
INTRODUCTION
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ORIGINAL CONCEPT
THE LONG TAIL
2004 Chris Anderson – Wired
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IN SCIENCE
THE LONG TAIL
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CHANGING ROLE FOR PUBLISHING
Product driven• Reader-driven• Investment / risk• Publisher defines product• ‘one sale per reader’
Service driven• Author-driven• Curating becoming more important• Investment / risk• Self-publishing• ‘one sale per article’• Long tail
THE LONG TAIL
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CHANGING ROLE FOR LIBRARIES
Paid long tail • Costs money• Reputable publishers• Aggregated
OA long tail• Seems free• Doubtful publishers• Cluttered• Self-publishing
THE LONG TAIL
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FINANCIAL PRESSURE
Paid long tail • Costs money• Reputable publishers• Aggregated
OA long tail• Seems free• Doubtful publishers• Cluttered• Self-publishing
THE LONG TAIL
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FINANCIAL PRESSURE
THE LONG TAIL
• Keep top journals?
• Support OA?
• Get rid of ‘paid long
tail’?
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WHY THIS ISN’T A GOOD IDEA
THE LONG TAIL
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MY ARGUMENTS
THE LONG TAIL
Top journals : a little for many
Long tail: A lot for a few
Without OA you miss ± 80%..
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THANKS