long tail keywords – untapped opportunity

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Long-Tail Keyword The Untapped Opportunity

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Page 1: Long tail keywords – Untapped opportunity

Long-Tail Keyword

The Untapped Opportunity

Page 2: Long tail keywords – Untapped opportunity

Untapped Opportunity!!

Page 3: Long tail keywords – Untapped opportunity

Study found that 70% of search queries are long tail

http://www.vabrion.com/how-to-find-profitable-long-tail-keywords

Page 4: Long tail keywords – Untapped opportunity

Long-tail keywords convert 2.5x more frequently

Page 5: Long tail keywords – Untapped opportunity

More clear Intent

ShoesBuy ShoesBuy White ShoesBuy Nike White ShoesWhere to buy white shoesWhere to Buy Nike White Shoes

Page 6: Long tail keywords – Untapped opportunity

Queries performed on Google are completely unique

Page 7: Long tail keywords – Untapped opportunity

Convinced?

Page 8: Long tail keywords – Untapped opportunity

KISSmetrics received 142,149 visitors from long-tail keywords

http://www.quicksprout.com/2013/01/21/the-state-of-seo-whats-working-now/

Page 9: Long tail keywords – Untapped opportunity

WPBeginner Grew Organic Traffic by 20% in Just Two Months

http://www.wpbeginner.com/wp-tutorials/how-we-increased-our-organic-search-traffic-by-using-hittail/

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How to Find?

Keywords

Page 11: Long tail keywords – Untapped opportunity

Forum & board Forum Categories

Use as a seed keywords in adwords

Page 12: Long tail keywords – Untapped opportunity

Forum & board Analyze Questions

Many long tail keywords opportunity

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Quora / Yahoo Answers

Page 14: Long tail keywords – Untapped opportunity

Related Searches

Page 15: Long tail keywords – Untapped opportunity

Google Trends Related Searches

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Tools

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Solvee

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ubersuggest

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www.keyword.io

Page 20: Long tail keywords – Untapped opportunity

www.keywordshitter.com

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How to Use!!!

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How to Use Long-tail keywords in headlines

Page 23: Long tail keywords – Untapped opportunity

Example - IOriginal headline: Do’s and Don’ts of a Remotely Accessible Home

Security System

Keyword to integrate: Remote home Security system

Page 24: Long tail keywords – Untapped opportunity

Keyword-rich blog post headline modeled on the original Checklist to buy a Remote home Security

system 7 Simple Tweaks to Improve Remote Home

Security System The 5 Biggest Remote Home Security System

Buying Mistakes You Can Avoid

Page 25: Long tail keywords – Untapped opportunity

Example - IIOriginal headline5 Simple Ways to Start a Small Business

Keyword phrase to integrate: Steps to Starting a Small Business

Page 26: Long tail keywords – Untapped opportunity

Unique and keyword-rich blog post headline based on the model:  7 Steps to Starting a Small Business and

Growing It 3 Simple Steps to Start a Small Business

That You’ll Love

Page 27: Long tail keywords – Untapped opportunity

Title Generator portent.com/tools/title-maker tweakyourbiz.com/tools/title-generator/

Page 28: Long tail keywords – Untapped opportunity

How to UseLong-tail keywords in headlinesUse keywords in a natural manner

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ExampleTargeted Keywords web design new york web design nyc

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Our PracticeWeb Design New York | Web Design NYC

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Top 10 Web Design: New York Web Designers You Can Trust

Best Web Designers: NYC Companies That Specializes In Responsive Web Design

* In the eyes of Google, that colon (:) doesn’t in any way modify the keyword

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How to Use Long-tail keywords in headlinesUse keywords in a natural mannerUse keywords in introduction

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Example

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How to Use Long-tail keywords in headlinesUse keywords in a natural mannerUse keywords in introductionUse long-tail keyword in conclusion

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Example - I

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Example - II

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How to Use Long-tail keywords in headlinesUse keywords in a natural mannerUse keywords in introductionUse long-tail keyword in conclusionUse in internal linking

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Example

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How to Use Long-tail keywords in headlinesUse keywords in a natural mannerUse keywords in introductionUse long-tail keyword in conclusionUse in internal linkingBlog topics

Page 40: Long tail keywords – Untapped opportunity

Example How to connect CCTV camera to a TV? Can renter get home Security system? …

Page 41: Long tail keywords – Untapped opportunity

Presentation Credit

Presentation content is curated from various sources but mostly from Neil Patel blogs.