www.linktac.com

2008

www.linktac.com

Who is Linktac?

www.linktac.com

Linktac focuses on brand communication, marketing, planning and localization for AV-related companies.

Linktac helps and enables companies specializing in the AV industries to quickly and effectively enter the China market at the lowest cost and in the shortest time.

In-depth understanding of the Chinese and Asian AV markets.

Good media resources.

Design team with unique insights and expertise.

Executive team with vast experience of channel management and close relationships with 85% of main urban sales channels.

About Linktac

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Total population: 1,300,000,000Labour force: 798,000,0002007 GDP: US $3523 billion2007 total amount of consumable retail: US $1275 billion2007 growth rate for AV expenditure: 18.8%Growing at a rate of 16% YOY, China is expected to overtake Japan as Asia Pacific's largest market for ProAV products and services by 2010.Chinese willing to spend money for the following reasons (in order of importance): 1) Children’s education; 2) Housing; 3) Home appliances; 4) PC; 5) Home decoration; 6) Insurance; 7) Vehicle; 8) Tourism

China at a Glance

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Major Product Lines and Estimated Annual Growth Rates

Product Line Estimated Growth Rate (to 2010) p.a.

Streaming Media & Webcasting 14.6%

Wireless Connections & Software 14.4%

Audio & Video Conferencing 12.7%

Displays 12.6%

Control Systems 12.3%

Signal Management & Processing 10.7%

Audio & Video Acquisition, and Delivery Equipment

9.7%

Projectors 9.4%

Sound Reinforcement & Acoustic Products 8.5%

Furniture 6.9%

Lighting Systems 6.8%

Screens & Shades 6.8%

Mounting Systems 6.0%

Cables, Connectors & Accessories 4.7%

Whiteboards & Marker Boards 4.6%

In China, because of improved infrastructure and the strong demand for upgraded

family electronics, the audiovisual market has good prospects.

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4.5% popula tion4% of G DP

44.5% popula tion32% of G DP

How is Chinese Wealth Currently Distributed?

Until recently, most of China’s wealth has been concentrated in the cities on the East coast.

51% popula tion64% of G DP

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Relatively Affluent Inhabitants in China

7 Beijing, Guangzhou, Hangzhou, Nanjing, Ningbo, Shanghai and Shenzhen

Chongqing, Chengdu, Kumming, Qingdao, Tianjin, Shijiazhuang and Xiamen

Secondary cities in the provinces of Jiangsu, Zhejiang, Shandong and Fujian.

Compounded annual growth rate of affluent households is 17.9%

Number of affluent households in the top eight cities will more than double by 2012

Note: Currently the middle class are those with an income of RMB 28-48K, here predicted as rising to RMB 80K+. Even with some inflation, they should enjoy a good standard of living by 2012

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What Can Linktac Do?

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Linktac Public Relations

Localization strategy Sales channel development

China Virtual Office Establishment

Media integration

Branding

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1. Branding

VIS localization: catalogue, brochures, posts, AD, slogan, packaging, web-design and localizationBrand image strategiesBrand designProduct presence AD planning

2. China Virtual Office Establishment

Dedicated phone-answering serviceCorrespondence addressSales leads follow-up Logistics arrangementChina CCC applicationAfter-sales service

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Unicon LOGO

Unicon Packaging

Planar Posters

M.C. Brochure

Design Examples

HDMI Cable

IMAX Home Brochure

Home Theater

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Brand Booth

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Home Theater Concept Store

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3. Media Integration

Media planningMedia buyingMedia supervisionSponsorshipProduct placementInternet-marketing

4. Public Relations

Press release writing & distributionMedia relation managementExhibition event planningProduct releaseRoad-showBusiness communicationCustomer relationship management

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Unique award issued by PjTime

Super AV annual award

Only nine projectors out of sixty brands and over 200 models won the award

Some Press Reports

Awards

Linktac has close relationships with more than 30 AV media, IT media and mass media outlets.

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IS CHINA 2007 Top Marques Shanghai 2007

Jakarta Exhibition Singapore Road-show Thailand Show

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5. Localization Strategy

Marketing researchCompetition assessmentCustomer buying behavior and cultureProduct strategyPricing tacticsNew China AV industrial policy

6. Sales Channel Development

Define distribution strategiesChannel management Dealer candidates SelectionDealer trainingClean Distribution Channels

Mitsu Tech

Beijing, Hebei, Tianjin

Shanghai, Jiangsu, zhejiang, Anhui, sichuan, Hubei

Shenyang, Liaoning

Guangzhou, Fujian, Guangxi

Linktac Distribution Channels

Other cities

2007 Top 10 Best Seller by Volume in China’s High-end Projector Market

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Thank you!