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LOTTE PROFILE 2012

PAKISTAN

INDONESIA

INDIA

RUSSIA

VIETNAM

UNITED KINGDOM

CHINA

JAPAN

MALAYSIA

PHILIPPINES


2/13

FINANCIALHIGHLIGHTS

Maintaining steady growth by developing core businesses

and investing in expansion

Lottes history of sure and steady growth results from making wise but bold investments in its core and related

businesses, based on a strategy of quality-oriented management. In 2011, the company posted record-high

sales of KRW 73 trillion, over 19% higher than the year before. Its core businesses recorded similar stable rates

of growth in spite of unstable market conditions around the world, such as the financial crisis in the euro zone.

Its overseas operations have grown particularly rapidly, ballooning by an astounding 109% in each of the past

three years. As a result, the company is quickly evolving into Global Lotte, advancing its core business divi-

sions, such as retail, petrochemicals, foods, and tourism, into China, Russia, Vietnam, India, and Indonesia. It is

also seeking to enter other markets.

LOTTE

01

Growing into an Asias leading global enterprise

In 2012, Lotte will concentrate on enhancing its core capabilities and stabilizing its global operations while also

staying true to its philosophy of careful and prudent management. In its retail operations, it will continue to

open new stores both at home and abroad. In the foods business, it will raise the efficiency of its overseas opera-

tions by adopting more localized prod uction systems. In the petrochemical sector, it will firm up the competitive-

ness and profitability of its existing businesses through facilities expansions both in Korea and overseas. It will

also carry out large-scale development projects, such as the Shenyang multi-functional complex in China and

the Lotte Center Hanoi in Vietnam. In addition, it will continue to open up new overseas markets, coming closer

and closer to its ultimate goal of becoming an Asias leading global enterprise.

Sales by business as of 2011 (domestic and overseas)

5%

3.6

Finance

10%

7.3

Foods

31%

22.6

PetrochemicalsConstructionManufacturing

37%

27.0

Retail

17%

12.4

TourismServices

[Unit: Trillions of KRW]

72.9Total sales [Unit: Trillions of KRW]

Business performance highlights (domestic and overseas)


61.8

2010

72.9

2011

84.8

2012(E)

(7.4) (8.5) (10.9)


Operating Profit

3.8

2010

4.6

2011

5.4

2012(E)


Total Investments

7.5

2010

5.3

2011

8.2

2012(E)


Assets [ except financial & overseas affiliates ]

75.4

2010

80.9

2011

89.3

2012(E)

Sales [ ( )represents the overseas sales]


3/13

* Note: 2009 results are based on Korean Generally Accepted Accounting Principles, or K-GAAP. Results from 2010 and onward are based on

Korean International Financial Reporting Standards, or K-IFRS, and non-consolidated financial statements.

(Lotte Insurance results up to March 2011 are based on K-GAAP. Those after April 2011 are based on K-IFRS.)

FINANCIALHIGHLIGHTS

Operating results of main businesses

LOTTE

03Sales

KP Chemical

Sales

Honam Petrochemical

5,970 7,189

8,463

Operating Profit

Lotte Shopping continued its record of solid growth, with

operating profit exceeding KRW 1 trillion. This success was

due to three factors: the continuous opening of new stores

in Korea, the strengthening of its overseas operations; and

the development of new businesses by opening outlets and

online malls.

Lotte Confectionery enjoyed satisfactory results in 2011,

with sales and operating profit growing by 7.8% and 6.1%,

respectively, over the year. This was accomplished in spite of

difficult management conditions, including rising prices for

raw materials. The company also continued with its strategy

of aggressive overseas expansion.

Sales

Lotte Confectionery

2,107

2009

2,428

2010

3,138

2011

Operating Profit

152 293158

2009 2010 2011

In 2011, KP Chemical achieved record-high business results

for the third consecutive year. This success was mainly due

to a modest recovery in the global economy and increased

demand from China. The company will continue to grow by

adding new businesses and growth engines to its base,

both at home and abroad.

Honam Petrochemical posted its best-ever results again in

2011, due to stronger-than-expected demand and produc-

tion problems among its competitors. In 2012, the company

will concentrate on strengthening its functional materials

and new growth businesses, while retaining its competitive-

ness in the field of basic petrochemical products.

Lotte Shopping

Sales15,182

13,345

2010

11,535

2009 2011

Operating Profit

[Unit: Billions of KRW] [Unit: Billions of KRW][Unit: Billions of KRW] [Unit: Billions of KRW]

Operating Profit

112 165 175

2009 2010 2011

1,066

2011

944

2010

1,3171,412

1,522

876

1,187 1,230

2009 2010 2011 2009 2010 20112009 2010 2011

718

Sales

Lotte Insurance

1,7892,080 2,085

2009 2010 2011

Lotte Samkang

Sales

715609

Lotte Chilsung Beverage

Sales

1,222 1,297

1,564

2009 2010 2011

Lotte Chilsung Beverage is committed to seeking out new

markets and responding to changes in consumption trends

by continuously developing and launching new and innova-

tive products. Sales increased by 20.6% over the year, while

operating profit rose by 23.2%. These very healthy results

were due to the companys policy of steady overseas expan-

sion and a series of successful M&As.

Operating Profit

67 104 128

2009 2010 2011

Lotte Insurance has enjoyed rapid growth for the past four

years, with sales increasing by 79% and assets more than

doubling since its establishment. Its forecast of continuing

growth and expanding revenues will be achieved by ex-

panding its sales organizations and infrastructures.

Operating Profit

Sales and operating revenue grew by 17.4% and 5.9%,

respectively, year-on-year. This success was due to the com-

panys aggressive sales activities and strategic marketing ef-

forts. Lotte Samkang will continue enjoying stable growth

through a strategy of differentiated product development

and brand management.

10

-3

2010 20112009

[Unit: Billions of KRW] [Unit: Billions of KRW][Unit: Billions of KRW]

Operating Profit

5451442009 2010 2011

514

2009 2010 2011

-10

2009


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LOTTE CHILSUNG BEVERAGEAfter the launch of its Chilsung Cider soft drink in

1950, Lotte Chilsung Beverage became Koreas

number one soft drink company through the devel-

opment and sale of the very best products. In addi-

tion to Chilsung Cider, the company makes many of

Koreas number one brand products, including Pepsi

Cola, Del Monte juices, Lets Be canned coffee, Can-

tata coffee, Refreshing Water 2% flavored water,

Gatorade ion drink, HOT 6 vitamin drink, Icis bottled

water, and Ceylon canned tea. The company has

secured a balanced product portfolio in all areas of

the beverage industry, enabling it to cope with a

constantly diversifying market in a flexible manner.

With five beverage factories in Korea, including the

one in Opohome to Asias largest advanced pro-

duction facilitythe company exports its whole

range of products to 40 countries across the globe.

Since entering the Chinese market in 2005, Lotte

Chilsung Beverage has established local subsidiaries

in Beijing and Henan province in order to manage its

factories there. With the aim of becoming a major

force in the beverage industry of the worlds most

populous country, Lotte Chilsung Beverage is focus-

ing on increasing sales after coming up with a long-

term marketing strategy. Continuing to enhance thebrand value of its top products, it will also develop

special purpose products and premium products as

well. By actively increasing its share in the bottled

water, tea drinks, and canned coffee markets, Lotte

Chilsung Beverage will go on to make new products

that are sure to be a hit with consumers. In 2010,

the company acquired Pepsi Cola Products Philip-

pines, Inc. (PCPPI). This was done in order to lay the

groundwork for becoming Asias leading beverage

company. Going forward, it will continue with its

strategy of entering new overseas markets, including

Southeast Asia. In addition, Lotte Chilsung Beverage

strengthened its foundations for growing into a com-

prehensive beverage and liquor company through its

merger with Lotte Liquor in 2011.

LOTTE CHILSUNG BEVERAGELOTTE LIQUOR

Lotte Liquor manufactures a wide range of popular

alcohol brands, from more traditional Korean drinks

like soju, rice wine, and plum wine to more modern

varieties like liqueurs, wine, and whisky. The compa-

nys research center boasts some of Koreas top re-

searchers, and its huge production facilities in Gang-

neung, Gunsan, and Gyeongsan allow Lotte Liquor

to produce top-quality alcoholic beverages and to

export them to 40 countries, including Japan and the

U.S. Through continuous R&D efforts, the company

is always making differentiated products that reflect

the changing needs and desires of customers, suchas peoples drive to be healthy these days. In short,

Lotte Liquor is committed to being a company that

consistently delivers the greatest value to customers.

LOTTE ASAHI LIQUORLotte Asahi Liquor imports beer, rice wine, whisky,

vodka, and gin from around the world before dis-

tributing them to local markets. Asahi beer is one

such import and today represents Japans number

one selling beer, and Koreas highest selling beer

among imports. Lotte Asahi Liquor will continue to

introduce various products that accurately reflect

customer needs. In addition, by securing and nur-

turing strategic brands, establishing the most effec-

tive sales network, and training talented individuals

who can complete globally, the company will

emerge as Koreas number one importer of alcohol.

LOTTE SAMKANGSince its establishment in 1958, Lotte Samkang has

built a strong foundation for its core businesses: fro-

zen confectionery products, general food products,

oils and fats, and prepared food items. It has also

grown into a comprehensive food company through

the acquisition of Wellga and Pasteur. In addition to

leading the frozen confectionery market with a large

number of hit products, it boasts the largest mar-

ket share in the dairy business, developing safe and

delicious dairy products through R&D into new tech-

nologies, such as a trans fat reducing method and a

high-purity-maintenance system. Its factory in

Pyeongtaek, which was built in 2007, produces fresh

and convenient noodles and salads. Its Wellga brand,

which specializes in edible oils and fats, produces

high-quality refined milk and margarine to food

companies around Korea from an automated stor-

age facility and distributi on center. Pasteur, which

was the first dairy brand in Korea to introduce pas-

teurized milk, is committed to producing product s

that are healthful and wholesome. They include pas-

teurized milk, baby foods, and yogurt. It launched a

catering business in 2012. With frozen confectionery

products and processed oils and fats at the core of

its business, it is increasing profitability in these areas

while also nurturing its Chefood brand. Future plans

include developing its food, dairy, and catering busi-

nesses into new growth engines. All these measures

will make certain that Lotte Samkang becomes the

nations number one food company.

LOTTERIALotteria is Koreas undisputed fast food restaura

leader. Since opening its first restaurant in 1979

has continued to grow, with its 1,025 restauran

nation-wide helping it continue to maintain t

countrys biggest market share among fast fo

restaurants. Today, the company is opening a n

chapter in the fast food restaurant industry throu

continuous innovation that reflects uniquely Kore

tastes in the food it serves, and stressing the imp

tance of well-being throughout its menu choice

Lotteria also operates fast food restaurants in Vi

nam, China, and Indonesia. It has been particula

successful in Vietnam, where it has secured the se

ond-largest market share of all fast food resta

rants. It acquired Burger King Japan in July 201

and is currently operating 45 stores there. The co

pany plans to continue developing its overse

operations into new growth engines that will gu

antee its future success. In Korea, people also ha

the opportunity to enjoy top-quality coffee at 5

Angel-in-us coffee shops around the country. T

company has entered the Vietnamese, Chinese, a

Indonesian markets as well. Then there is TGI F

days, the popular chain of family restaurants wh

has been playing a leading role in the Korean re

taurant industry for the past 21 years by introduci

novel dishes coupled with great service. Natuur

leading Korean premium ice cream franchise, w

merged into Lotteria in December 2011. It is po

tioning itself as a synonym for high-end ice crea

by using all-natural ingredients. It operates 2

stores nation-wide. Krispy Kreme Doughnuts a

FOODS

LOTTE CONFECTIONERYFounded in 1967, Lotte Confectionery is the parent

company of the Lotte Group. Over the years the

company has remained an industry leader through

the introduction of new products that distinguish it

from the competition as well as a wide range of

marketing strategies and advanced retail methods,

allowing it to play a decisive role in the advancement

of Koreas food industry. The company has large fac-

tories with state-of-the-art facilities in Yeongdeung-

po (Seoul), Yangsan, Pyeongtaek, and Daejeon, pro-

ducing about 200 different kinds of frozen, non-

frozen, and private brand health food products.

Lotte Confectionery has the largest market share in

almost every product category, including chewing

gum, candies, biscuits, chocolate and ice cream. Its

Health 1 private brand has been offering shoppers a

wide variety of health foods and nutritional ele-

ments, such as vitamins, calcium, glucosamine, and

royal jelly, since 2002. Their low price and effective-

ness, and ease of purchase have made them very

popular. By using effective marketing know-how,

Lotte Confectionery continues to release successful

products every year, and by effectively managing all

of its long-lasting mega-brands it has developed an

enviable number of steady seller products. At pres-

ent, Lotte Confectionery manufactures products at

its factories in Vietnam, Russia, India, and China. The

company has also increased its range of overseas

businesses by acquiring the Vietnamese confection-

ery company Bibica, the Belgian chocolate maker

Guylian, and the Pakistani confectionery manufac-

turer Kolson. Lotte Confectionery will strengthen its

market dominance in existing businesses while it

diversifies its products and retail channels at recently

established businesses and relentlessly expands its

overseas business. By doing so, it will emerge as

Asias number one confectionery company.

Total sales of Lotte ConfectionerysXylitol chewing gum

Since its launch in May 2000 to the end of April 2012

[Unit: Millions of KRW]

1,400,000

Lotte

Lotte Confectionery

Lotte Samkan

LOTTE

05

Lotte Chilsung Beverage

Lotte Liquor


5/13

LOTTE HAMLotte Ham has been leading the nations food cul-

ture by producing high-quality processed meats,

frozen foods, and fresh meat products since its es-

tablishment in 1978, and was also th e first Korean

company in the industry to receive ISO 9001 and

14001 certifications, HACCP certification and OH-

SAS 18001 certification. By creating a system that

combines the treatment of raw materials withproduction, processing, retail, and sales, people

have come to trust Lotte Hams leading products.

Lotte Hams processed meat business has created

a considerable number of popular products on its

way to becoming the industry leader, with many

of these products earning a great deal of praise in

Germany, home to some of the most important

fairs in the ham product industry. By developing

new products on a continual basis and through

rigorous quality control procedures, Lotte Ham of-

fers safe and healthy foods. Its goal, under the

slogan Love and Joy, is to help develop a food

culture that is both enjoyable and w holesome.

LOTTE FRESH DELICALotte Fresh Delica manufactures many different pre-

pared foods such as take-away lunches, samkakkimbap (triangle-shaped rice balls), sandwiches,

hamburgers, and salads before sending them to

convenience stores nationwide. Through its work

with the Lotte R&D Center, it is not just developing

delicious food products that are completely safe, but

popular snacks and meals as well, giving it an impor-

tant role in the creation of a new food culture in Ko-

rea. With the most advanced hygienic facilities at its

factories in Yongin, Gwangju, and Yangsan, Lotte

Fresh Delica is able to produce 290,000 food prod-

ucts a day. In a bid to remain a leader in the industry,

it will continue to offer customers fresh and healthy

food in the most convenient way possible.

LOTTE BOULANGERIEFounded in 2000 as a bakery company, Lotte Bou-

langerie is committed to developing new products

and improving food quality through a technology

transfer arrangement with a leading Japanese bakery

company and through close cooperation with the

Lotte R&D Center. All of Lotte Boulangeries products

are made in hygienically controlled environments at

its Zungpyung factory, which has the most sophisti-

cated facilities and Manufacturing Execution Systems

(MES). In 2007, Lotte Boulangerie boosted its reliabili-

ty when it received HACCP certification. The compa-

ny will keep producing nationally renowned brands

which are always produced fresh at its chain of bak-

eries around the country.

LOTTE MERCHANDISINGSERVICE CENTER(LOTTE LHP)The nations first promotional service company,

Lotte LHP was launched in 1983 and today employs

roughly 1,500 workers at branches across Korea.

The companys primary objective is to ensure that

major retail channels around the country display

food products made by Lotte affiliates in only the

very best areas inside stores, while consistently en-

couraging them to expand the allotted space for

Lotte food products. The company also carries out a

range of promotional campaigns and collects useful

information at local retailers to help it meet its man-

date. Through all these efforts, Lotte LHP ensures

that customers buy Lotte food products at their very

freshest. What is more, Lotte LHP is actively involved

in training local sales personnel for Lotte food-relat-

ed affiliates that have entered other Asian markets

such as China.

otteria merged in July 2010 in order to generate

nhanced synergy effects. The Doughnuts (KKD)

ivision has been steadily adding to its number of

tores since it opened its first one in Seoul in 2004.

oday, it serves fresh and delicious donuts to cus-

omers at 58 outlets spread across Korea. Its worlds-

est donuts are made with high oleic sunflower seed

l, containing almost no trans or saturated fats and

o artificial coloring. Lotteria entered the Chinese

market in Shanghai in 2008, and plan to open moreutlets throughout the country going forward. In

he future, Lotteria plans to expand its business in

ritical Asian markets like Vietnam, China, Indonesia,

nd Japan so that it can emerge as Asias number

ne multi-brand restaurant franchise company.

LOTTE SHOPPINGLOTTE DEPARTMENT STORE

Lotte Shoppings Department Store Divisionmade

up of Lotte Department Stores, Lotte Young Plaza,

Lotte Outlets, and a new-style retail business called

Lifestyle Centeroperates in major cities around

the country. Its goal is to become a global top 5 re-

tail leader by the year 2018. Since opening its firstbranch in 1979, Lotte has led the development of

Koreas retail industry thanks to an enhanced shop-

ping experience, while also offering the best prod-

ucts and services and employing an advanced retail

system. Over the last 32 years, it has become a top

retail company in Korea, taking a huge step forward

in 2007 when it entered its first overseas market. It

also operates department stores in China and Rus-

sia. Firmly committed to putting customers first,

Lotte Department Store provides the very best ser-

vice in the industry. To make sure it can continue to

deliver top-notch service, it has equipped every

store with diverse cultural facilities that are extreme-

ly convenient, transforming each of its department

stores into trendsetting lifestyle complexes. Further-

more, by running in-house retail colleges and gradu-

ate schools, it is training tomorrows top retail pro-

fessionals, remaining committed to customer service

R&D at the same time. Even as it increases the num-

ber of its stores, Lotte is tirelessly working to find

new potential businesses and commercialize them,

expanding overseas into markets such as Vietnam

and Indonesia in the wake of successes in Russia

and China. By doing so, it will grow into one of Asias

leading retailers.

Number of

Lotte Department Stores

As of the end of April 2012

[including 3 overseas stores]

43

Lotte Ham

Lotte Boulangerie

Lotte Department Sto

Lotte Ma

Krispy Kreme Doughnuts

LOTTE

07

RETAIL

umber of

omestic

otteria restaurants

s of the end of April 2012

Number of

overseas

Lotteria restaurants


umber of

omestic

.G.I.F. restaurants


37

Number of

Natuur

stores


219

umber of

omestic Angel-in-us

offee shops


579

Number of

overseas Angel-in-us

coffee shops


umber of

omestic KKD

tores


58

Number of

Burger King restaurants

in Japan


45

1,025 137

16


6/13

LOTTE.COMEstablished in 1996 as the nations first online shop-

ping mall, Lotte.com carries as many as 850,000

products at any one time. The fact that is also pro-

vides quick, convenient delivery and has a range of

various customer satisfaction programs has helped

it to achieve continuous growth through the years.

At present, Lotte.coms homepage receives more

than 800,000 hits a day, and the sites 15 million

members place approximately 1 million orders a

month online, leading Lotte.com to record the larg-

est operating profits in the industry. The company

made a dramatic move to grow its global e-com-

merce operations by establishing Lotte.com Japan in

2010. With the goal of becoming an online retail

company that provides optimal shopping solutions

to customers inside and outside Korea, 24 hours a

day, 7 days a week, Lotte.com is increasing the

number of products it stocks, while also improving

its services, creating an even more sophisticated on-

line shopping environment, strengthening new me-

dia, and entering new business areas.

LOTTE HOME SHOPPINGEstablished under the Lotte name in 2007, Lotte

Home Shopping operates a TV home shopping

channel, Lotte i-Mall (an online shopping mall), the

premium magazine Lotte Catalogue, and Mobile

Lotte Home Shopping. In addition, it became the

first Korean company of its kind to enter the Taiwan-

ese market, establishing a TV home shopping joint

venture called Momo Home Shopping in 2004. In

2010, it acquired a stake in LuckyPai, the third-

largest TV home shopping company in China. In

February 2012, it partnered with a Vietnamese play-

er to establish the Lotte DatViet joint venture, be-

coming a truly global home shopping player. Lotte

Home Shopping will continue to grow into Asias

number one home shopping business by offering

customers premium products and providing them

with a wide range of services.

OTTE SHOPPINGOTTE MART

nce opening its doors for business in 1998, Lotte

Mart has achieved continuous growth by aggressive-

increasing the number of stores it operates, offer-

ng great products, and maintaining outstanding

ervice. Since 2008, it has been exploring different

verseas markets and is currently running Lotte Mart

tores in China, Indonesia, and Vietnam. In 2009,

otte Mart acquired TIMES, a large-scale chain of

hinese discount stores, and in 2010 Lotte Mart ac-

uired Koreas GS Mart. As of the end of April 2012,

otte Mart was running a total of 221 stores in Korea

nd overseas and has established one of the biggest

tore networks among Korean retailers. At the same

me, it is diversifying its business as it introduces

pecialized stores such as category killers for toys,

elf-service gas stations, and stores which allow cus-

omers to experience digital electronic products.

otte Mart is also concentrating on core competen-

es by securing infrastructure such as logistics cen-

ers and IT systems, while expanding its private

rand (PB) products. In order to become Asias num-

er one retailer, Lotte Mart is increasing the number

f its stores in Korea and actively seeking out over-

eas markets, especially in Asia.

OTTE SHOPPINGOTTE SUPER

fter opening its first store in 2001, Lotte Super has

ontinued to achieve admirable growth through ag-

ressive expansion and bold M&A efforts. With

more than 600 stores around the country, the com-

any operates more supermarkets in Korea than

nyone else. Lotte has always wanted its supermar-

ets to be deeply rooted in the local communities it

erves, offering fresh produce, meat and poultry,

nd a huge selection of manufactured productsall

t reasonable prices. Furthermore, Lotte Super pro-

des convenient services such as accepting phone

rders and offering free delivery. While expanding

he existing supermarket business based on the lat-

st information logistics system, Lotte Super is lead-

g the industry by introducing new concept super-

markets such as the mini supermarkets it operates in

usy city centers. Committed to meeting eclectic

ustomer needs by launching individually packagedow-price products and purchasing produce directly

om growers, Lotte Super is continuously develop-

g a wide range of new private brand products.

umber of

omestic

otte Mart stores


96

Number of

overseas

Lotte Mart stores


umber of

otte Super stores


675

LOTTE SHOPPINGLOTTE CINEMA

Founded as a chain of multiplex cinemas in 1999,

Lotte Cinema is a one-stop cultural complex where

people can shop, have a meal, and watch movies.

Having achieved continuous growth at home, Lotte

Cinema has been aggressively trying to enter over-

seas markets, and now operates multiplex cinemas in

Vietnam and China. With its advanced digital projec-

tion system, superb amenities, and various servicestailored to the needs of customers, people have

come to love Lottes cinemas. Additionally, Lotte Cin-

ema (through Lotte Entertainment) invests in, distrib-

utes, imports, and exports dozens of films every year.

With the goal of becoming Asias number one enter-

tainment company, Lotte Cinema will relentlessly op-

erate top cinemas overseas, invest in movies, and ex-

pand its movie distribution business.

In addition, Lotte Cinema has been managing and

operating the Charlotte Theater since 2011. Charlotte

Theater was established in 2006 and is Koreas first

theater to exclusively feature musicals. With more

than 1,200 seats, state-of-the-art systems and facili-

ties, an elegant external facade, and an interior de-

sign reminiscent of medieval Europe, Charlotte The-

ater has everything it takes to be a great musical

theater. Since opening with The Lion King, it has

since presented hit musicals from around the world

like Mamma Mia, Cats and Dreamgirls. Char-

lotte Theater also invests in and produces well-

known overseas musicals, and is constantly contribut-

ing to the expansion of the musical market in Korea,

training talented individuals and heightening cultureby presenting great musicals and supporting local

musicals.

Lotte Home Shoppin

Number of

7-Eleven stores


5,072

Number of

Buy the Way stores


Number of

UNIQLO stores


74

KOREA SEVENAfter launching the nations first convenience store,

7-Eleven, in 1989, Korea Seven joined the Lotte

Group in 1994, and has since seen fast, continuous

growth. With its scientific system to predict sales

and systematic management know-how, Korea Sev-

en is ensuring that 7-Eleven always maximizes prof-

its. Also, in the midst of enlarging its business areas,

Korea Seven recently expanded the physical bound-

aries in which it operates to include much larger

portions of Seoul, including stores along subway

stations on lines 5, 6, and 8 and in Hangang Park. In

addition, Korea Seven took over Buy the Way (con-

venience store chain) in April 2010, creating even

greater synergy. With bold investment decisions

that its competition has difficult y matching, Korea

Seven is becoming a part of its customers everyday

lives, and is constantly developing new products

and services.

Korea Seven

Lotte.com

FRL KOREAEstablished as a joint venture between FAST RETA

ING and Lotte Shopping in 2004, FRL Korea operat

all of the stores for U NIQLO, which carries its ow

world-famous SPA line of clothing. Since opening

first Korean stores at Lotte department stores a

Lotte Mart stores in 2005, FRL Korea has continu

to increase the number of its branches, and has a t

tal of 74 stores nation-wide (as of the end of A

2012). With a management system which allows

to adapt rapidly to change, a creative team that p

sues simple yet eye-catching designs, an effecti

global production system, and marketing effo

centered on its customers, FRL Korea is able to s

high-quality, fashionable casual wear that appeals

people anywhere and at any time.

FRL Kor

LOTTE

09

Number of

domestic

Lotte Cinema theaters


78

Number of

overseas

Lotte Cinema theaters


6

Lotte Super

Lotte Cinema

1,451

125


7/13

Lotte Duty Fre

BUSAN LOTTE HOTELBusan Lotte Hotel became a landmark hotel for busi-

ness and entertainment in Busan when it opened in

1997, and has since gone on to become the number

one hotel in the city. Its 649 guest rooms, eight res-

taurants and bars, and 12 international conference

rooms/banquet rooms all offer a broad range of

amenities. It has been adding to its class and sophis-

tication by carrying out renovations in its guestrooms

and other facilities since 2008. Today, It is leading

Busans food culture with Korean, Chinese, and Jap-

anese restaurants on the 43rd floor and a new-con-

cept restaurant that combines culture and the arts

on the first. Going forward, through more aggres-

sive marketing and services tailored to customer

needs, Busan Lotte Hotel will continue to be herald-

ed as the top hotel in Busan, and the hotel of choice

for locals and visitors to Korea alike.

LOTTE WORLDLotte World is the largest indoor theme park in the

world. Visitors can go on any number of rides,

sightsee, or shop to their hearts content in this veri-

table city within a city. Lotte World remains one of

Koreas top tourist attractions, drawing more than 5

million visitors a year (including 500,000 visitors

from other countries), with the cumulative number

of visitors since its opening in 1989 surpassing the

120 million person mark not long ago. Built around

the theme of a medieval European village, Lotte

World Adventure has all the latest rides and a Kids

Zone complete with facilities specially designed for

families, not to mention a host of amenities. And

with its unforgettable seasonal festivals and perfor-

mances, Lotte World Adventure offers a world of

festivals all year long. There is also Magic Island,

which has new rides like Gyro Drop and Atlantis Ad-

venture, outdoor stages, and a range of amenities,

earning it a reputation as the nations best lake

park. In addition, Lotte World has 400 other things

to see and do, including a folk museum and an ice

rink, as well as a huge number of stores and restau-

rants. For many years, Lotte World has been keen to

enter other markets, and is now in the midst of cre-

ating a massive theme park inside an entertainment

complex to be built in Shenyang, China. By making

continuous renovations to all of its facilities and ex-

panding its business areas, Lotte World will grow as

a leading global company in the industry.

LOTTE HOTELLotte Hotel is a Korea-based hotel chain that does

not pay any royalties to other countries. Having seen

continuous growth since its establishment in 1979,

Lotte has become Koreas largest hotel chain, today

boasting 2,300 guest rooms in cities around Korea,

including Lotte Hotel Seoul, Lotte Hotel World, Lotte

Hotel Jeju, and Lotte Hotel Ulsan. Thanks to its ele-

gant facilities and top-notch service, Lottes hotels

have earned themselves a reputation, both at home

and abroad, for being nothing less than five-star

accommodation. In fact, Lotte Hotel was named the

official hotel for the Seoul Olympics in 1988 and the

2002 FIFA Korea-Japan World Cup, while Busan

Lotte Hotel served as the headquarters for the 2002

Busan Asian Games. Lotte Hotel Seoul began reno-

vating all its guest rooms and facilities in 2004,

becoming the first Korean hospitality services pro-

vider to offer guests a womens-only floor at the

same time. In October 2008, Lotte Hotel Seoul

opened the prestigious PIERRE GAGNAIRE Soul

restaurant, which is being overseen by the world-

renowned Michelin three-star chef Pierre Gagnaire.

In 2010, it moved its Mugunghwa Korean restau-

rant to the 38th storey of its main building, and

transferred the La Seine buffet restaurant and the

Delica Hans bakery shop to the first floor. In addi-

tion, the company opened the Lotte City Hotel, a pre-

mium-level, business-oriented facility, in Mapo, Seoul

in 2009 and in Gimpo in 2011. In terms of future

plans, Lotte Hotel plans to build six-star luxury hotels

at the second Lotte World Jamsil and Lotte Town in

Busan. It is currently running a luxury hotel in Mos-

cow, the first time a Korean hotel chain has entered

the Russian market, and has plans to open a luxury

hotel in Shenyang, China in 2013 as well. By steadily

increasing the number of hotels both inside and out-

side Korea, Lotte Hotel is becoming one of Asias

leading hotel chains.

TOURISM

LOTTE DUTY FREELotte Duty Free boasts the largest network of duty

free shops in all of Asia, and the fifth-largest in the

world. Its facilities include online branch shops, and

ten offline outlets in Seoul (Main, Lobby, World and

COEX Stores), Busan, Jeju-do, and a string of others

at airports throughout the country. Since its opening

in 1980, Lotte Duty Free has been a leader in the

development of the duty free industry in Korea,

attracting high-end, luxury brand makers like Louis

Vuitton, Balenciaga, and MiuMiu to its various loca-

tions. The company took over AK Duty Free in July

2010, and opened cosmetics and perfume corners at

the Incheon Airport Store, the COEX Store, and the

Gimpo Airport Store. It is the only duty free shop in

Korea that operates in both major cities and interna-

Lotte Hotel Jeju

Busan Lotte Hotel

Lotte Hotel Seoul

Lotte Wor

LOTTE

11

tional airports. It is steadily adding to its number

stores throughout the world, opening one in Jaka

in January 2012 and winning an order for another

Singapores Changi Airport. It also hosts a wide va

ety of events to increase the satisfaction level of

customers, including cultural performances and fa

ily concerts.

Cumulative number of visitors


126,000,000


8/13

LOTTE CORPORATIONLotte Corporation is building the Lotte World Tower

skyscraper and shopping mall in the Jamsil district of

Seoul. To be built at a cost of about KRW 3.5 trillion,

it will boast world-class, eco-friendly designs and

cutting-edge IT facilities. When it is completed, it will

act as a tourist, retail, and cultural complex housing

an observatory, a six-star hotel, a premium-quality

department store, a shopping mall, and a wide range

of entertainment facilities. Destined to be another

landmark destination in Seoul, it will attract visitors

from around the world.

OTTE JEJU RESORTn the not-too-distant future, a premium-level resort

omplex called the Lotte Jeju Resort will rise in

eogwipo city, in the south of Jeju Island. Its ameni-

es will include facilities for rest and relaxation, golf,

wellness spas, sports activities and entertainment. A

reat deal of effort has gone into preserving the

atural landscape of the area and ensuring that the

esort will be totally eco-friendly. The Lotte Jeju Re-

ort also opened Art Villas, the nations leading pre-

mium resort village. In addition to boasting unique

esigns with nature themes, it offers guests better-

han-five-star-hotel facilities and a wide range of

igh-end, sophisticated services.

OTTE BUYEO RESORT

ocated in the Baekje History Reproduction Com-lex, the Lotte Buyeo Resort is the nations first his-

orical and cultural theme-type multifunctional

omplex, offering customers historical, cultural, lei-

ure, entertainment, and commercial facilities un-

er one roof. It also boasts five-star-hotel amenities

nd services, including 310 guestrooms, banquet

alls, and swimming pools. Other facilities, includ-

ng a carriage-trade shopping outlet, golf courses,

aekje theme gardens, a Lotte Chidrens World, a

pa village, and a farm-themed park, will be added

y 2014.

HONAM PETROCHEMICALSince its establishment in 1976, Honam Petrochem

cal has led the nations petrochemical industry

developing advanced petrochemical technology a

aggressively expanding its business. At its large-sca

petrochemical complexes in Yeosu and Daesa

which have 20 factories between the two of the

Honam Petrochemical produces a wide variety

petrochemical raw materials and products such

ethylene, HDPE, LDPE, LLDPE, PP and MEG. By co

tinuing to increase the number of its factories wh

continually expanding its business, Honam Pet

chemical has achieved vertical integration, with H

nam Petrochemical controlling the largest domes

market share of HDPE, PP and MEG production.

the Daedeok Research Institute and the Plant R

search Institute, Honam Petrochemical focuses

production process research, fine chemicals, en

ronmental materials, and the development of s

phisticated petrochemical technology. As a refle

tion of its drive to enter overseas markets, Hona

Petrochemical operates branches in major locatio

across the globe. In 2003, Honam Petrochemical e

tered the Chinese market when it began buildi

two factories there. The company acquired t

Hyundai Petrochemical second Complex and

Chemical in 2003 and 2004, and Titan Chemical

Malaysia in 2010. In 2012, it completed a napht

cracking center extension at its Yeosu plant. In ad

tion, it established HPM Alabama Corporation, a

cal subsidiary in the USA, enhancing its overse

business capabilities. It posted its largest-ever resu

in 2011, with operating profit exceeding KRW 1 t

lion. It plans to record KRW 40 trillion in sales

2018, raising its international status all the more.

KP CHEMICALKP Chemical has been enjoying solid, continuo

growth since it joined Lotte in 2004. With its ver

cally integrated production system, KP Chemi

produces PTA, a raw material for polyester, as w

as PET and PIA, raw materials for plastic bottles,

using MX that comes from the oil refining proce

These products are then exported to China, Russ

and Europe. In Russia, KP Chemicals market sha

of PET products now stands at 30%. In addition

acquiring a PTA plant in Pakistan in 2009, the com

pany acquired PTA and PET plants in the U.K.

2010. KP Chemical is further enhancing its glob

competitiveness by continuously pursuing cost

duction and new businesses.

Honam Petrochemical

KP ChemicalA birds-eye view of the Lotte World Tower in Jamsil

Lotte Buyeo Resort

Lotte JTB

PETROCHEMICAL

CONSTRUCTION

MANUFACTURING

LOTTE

13

LOTTE JTBLotte JTB is a tourism company that was established

in 2007 as a joint venture between Lotte and JTB,

an international tourism company. JTB has some

190 subsidiaries under its wing worldwide, and is

considered one of the most promising tourism

companies anywhere, with annual sales of KRW 14

trillion. By combining Lottes accumulated tourist

infrastructure with JTBs global network, Lotte J TB

aims to become Koreas number one tourism com-

pany, providing exceptional international and do-

mestic travel services from a network of 120 com-

pany-operated offices and three overseas ones.

Lotte Jeju Resort Art Villas


9/13

Lotte Data Communication Compan

LOTTE DATACOMMUNICATION COMPANYLotte Data Communication Company has been lea

ing the domestic IT industry as a specialized IT s

vice provider since it was established in 1996. It

maximizing its customers IT efficiency by offeri

consulting, development, and operational assistan

and support to a wide range of industries, includ

retail, manufacturing, construction, chemicals, a

finance. The company continues to enjoy remarka

growth in such areas as system management (SM

system integration (SI), IT consulting, and e-co

merce. When it comes to its clients, of which t

Lotte Group is one, Lotte Data Communication Co

pany is committed to the highest standard of inf

mation systems management. This is done throu

the Lotte Data Center and Disaster Recovery Cen

in Daejeon. With its sophisticated technologies a

in-depth experience, Lotte Data Communicati

Company is the most competitive company in su

areas as retail, service, manufacturing, and finan

It has also seen incredible results in high-tech bu

nesses like RFID, smart cards, IBS, LED, as well as

its education programs to foster IT talents. Lot

Data Communication Company is positioning its

as the best partner to create value for customers

developing IT services that strengthen its core co

petencies.

HYUNDAI INFORMATIONTECHNOLOGYEstablished in 1993, Hyundai Information Techn

ogy is a leading IT services company that has su

cessfully carried out a wide range of public, loc

government, industrial, SOC, medical and larg

scale national projects. It was also the first indus

player in Korea to introduce the concept of custo

er-oriented, ubiquitous value creation. It provid

total solutions for corporate informatization

building across-the-board, practical informat

LOTTE INSURANCEIn 2008, Lotte Insurance was established after Lotte

acquired Daehan Fire & Marine Insurance, a special-

ized insurance company with 62 years of experience

in the industry. After becoming a member of the

Lotte family, Lotte Insurance had the highest level of

sales and asset growth in the industry, and greatly

expanded its sales force and network. By striking

deals with some of the worlds most prestigious in-

surance companies, including Vietnams Baoviet,

Chinas PICC, and Russias Ingosstrakh, it has also

been able to lay the groundwork to penetrate over-

seas markets and strengthen its sales of reinsurance.

Lotte Insurance is currently providing long-term in-

surance, car insurance, and general insurance as it

develops an even wider range of new products. The

excellence of its customer satisfaction management

activities resulted in its obtaining an Excellent Ser-

vice Quality Certification and an A+ (Stable) rating

in the Insurance Financial Strength Ratings (IFSR)

survey conducted by Korea Investors Service. By re-

organizing its infrastructure, staying highly competi-

tive, and expanding into overseas markets, Lotte In-

surance is establishing itself to become Asias

leading insurance provider.

LOTTE CAPITALLotte Capital, a total loan provider that was founded

in 1995, is a leader in the industry with its advanced

risk management system and next-generation finan-

cial system, not to mention its consistently robust

business results, sound capital adequacy ratio, and

excellent credit rating. From loans, project financing

and discount bills to factoring finance and leases,

Lotte Capital provides a world of financial services.

Active overseas as well, Lotte Capital opened a To-

kyo branch in 2008, established a Chinese subsidiary

in 2011, and has plans to enter other Asian markets

in the future. While continuing its efforts to provide

various financial services that satisfy every customers

needs, Lotte Capital has taken the next step to be-

come an ever-more-competent, comprehensive fi-

nancial services provider in Asia through strong risk

management and the nurturing of expert talents.

KOREA FUJIFILMKorea Fujifilm is a total imaging solutions company

that produces, imports, and sells a variety of prod-

ucts, from film to digital imaging equipment. A sup-

plier of imaging products (such as film, cameras,

photographic paper, developing solutions and instru-

ments, and instant cameras) and digital products

(such as data media), Fujifilm ranks first in the Korean

film and photofinishing industry. In addition, Korea

Fujifilm is building up new businesses in the fields of

RFID and CMO image sensor developers. Korea Fujif-

ilms goal is to become a leader in the imaging solu-

tions industry by developing unique technologies at

its R&D center, and by consistently enhancing cus-

tomer service as it pursues new businesses in close

cooperation with Japans Fuji Photo Film. It added to

its competitiveness through the launch of its premi-

um cosmetics brand ASTALIFT in March 2012.

LOTTE ALUMINIUMEver since it got its start in the production of alumin-

ium foil in 1966, Lotte Aluminium has been reinvent-

ing itself as a total packaging materials provider that

is always expanding its reach to every sector related

to packaging. Currently, the company boasts an alu-

minium foil production capacity of 50,000 tons per

year (high-quality products made at a minimum of

0.005 mm), and exports more than half of what it

actually produces. Lotte Aluminium produces flexi-

ble packaging materials that are humidity resistant

and easy to process. It also makes protective corru-

gated cardboard boxes, and a wide range of every-

day products. At its state-of-the-art facility, which is

controlled by a cutting- edge automated computer

system, drink cans, PET and industrial-purpose cans

are also manufactured. Lotte Aluminium is becom-

ing a leader in Asias packaging materials industry by

strengthening its competencies and expanding its

business to include eco-friendly materials and high-

tech industrial materials (such as secondary and solar

battery materials), while expanding and diversifying

in overseas markets as well.

LOTTE ENGINEERING &

MACHINERY MFG.Lotte Engineering and Machinery Manufacturing

manufactures and provides beverage vending ma-

chines, cooling storage equipment, showcases, sys-

tem kitchens, parking systems, air-conditioning

equipment, gas boilers, and heat recovery ventilation

systems for the domestic and international markets.

Building on its advanced technology and know-how,

Lotte Engineering and Machinery Manufacturing is

venturing into new business in the fields of next-

generation alternative energy sources and food sys-

tems, establishing itself as a leader in the future

technology industry.

LOTTE E&C CM DIVISIONLotte E&C construction management (CM) Division

has been in charge of the construction management

of Lotte affiliates department stores, hypermarkets,

hotels, and multi-functional building complexes since

2003. The CM Division is trying to realize differenti-

ated values such as cost reduction, quality improve-

ment, and the shortening of the construction period

by providing optimum CM services based on indus-

try- leading technology and professional manpower.

CANON KOREABUSINESS SOLUTIONSEstablished in 1985 as a joint venture between Lotte

and Canon Japan, Canon Korea Business Solutions

is one of the worlds leading office automation (OA)

companies, and is today playing a leading role in

bringing about changes and innovation in offices by

providing integrated and customized office equip-

ment solutions. A total office solutions provider,

Canon Korea Business Solutions produces digital

multifunctional devices, document integrated ser-

vice, printers, fax machines, using cutting-edge me-

chatronics technology that draws on the companys

combined expertise in optical instruments, electron-

ics, and precision instruments before shipping them

to every corner of the world. The company is also

concentrating its efforts on developing cutting-

edge digital office equipment and integrated net-

work solutions through consistent investment in its

R&D center, while staying committed to strengthen-

ing the competitiveness of its production system by

introducing the latest cell and synchronized produc-

tion methods.

KP CHEMTECHhrough its production facilities at a large petro-

hemical complex in Ulsan, the company produces

nd exports PET, nylon resin, and nylon filament yarn

o countries around the world. Honam Petrochemical

orporation and KP Chemical provide KP Chemtech

with its raw materials, so the company has achieved

n outstanding level of competitiveness in terms of

uality and price. Many of its products are especially

ompetitive in global markets. With a focus on tech-

ology development and quality innovation, KP

hemtechs goal is to become the worlds number

ne company in its field and a leader in engineering

astic technology.

DAESAN MMAn 2006, Daesan MMA was created as a joint ven-

ure between Honam Petrochemical and Japanese

ompany Mitsubishi Rayon, whose main products

t the time were MMA and PMMA, both important

aw materials for TFT and LCD products. Its annual

MMA and PMMA production amounts to 105,000

ons and 50,000 tons, respectively. The company

lans to increase its volume of production by con-

tructing new MMA and PMMA manufacturing fa-

lities with an identical capacity. They are both

cheduled for completion in 2013. In addition, the

ompany is gradually expanding its business volume

y carrying out a high-value-added HEMA project

s a new business. By successfully operating both

actories, Daesan MMA will be a leader in the MMA

nd PMMA markets, with both products considered

o be a high value-added petrochemical product

ot just in Korea but around the world as well.

OTTE ENGINEERING &CONSTRUCTIONounded in 1959, Lotte Engineering and Construc-

on (Lotte E&C) is a top construction company that

as contributed to the development of Korean in-

ustries and improved the nations housing culture

n the fields of civil engineering, infrastructure,

uildings, homes, plants, planned development, and

verseas business. When it comes to civil engineer-

ng, the company has a well-known reputation for

s outstanding technological capabilities, as it has

uccessfully completed many large-scale civil engi-

eering projects including the construction of roads,

ridges, tunnels, and ports. In terms of building

onstruction, Lotte E&C has built sophisticated intel-

gent buildings, hotels, and shopping centers, and

as accumulated even more technology and know-

ow in the construction of theme parks, tourist fa-

lities, and retail. By constructing skyscrapers in

oth Seoul and Busan, the company will also be-ome a leader in the domestic skyscraper market.

With housing construction, it was the first company

Korea to build an apartment brand (Lotte Castle),

ffering people exquisitely designed and built

omes that were as unique as they were luxurious.

n the 1970s, it began taking an active interest in

verseas markets. Starting with the Middle East,

otte E&C then became the nations first Korean

onstruction company to win a contract in Japan,

or which it built the New City Higashi Totsuka and

iigata Stadium. At present, the company is doing a

reat deal of business in Jordan, Russia, Libya, Chi-

a, and Vietnam.

LOTTE CARDA specialized credit card company launched in 2002,

Lotte Card has seen its growth skyrocket thanks to

its financial structure, which is the most stable in the

industry. With more than 10 million members, over

KRW 40 trillion in turnover a year, Lotte Card has

positioned itself as one of the leading credit card

companies in Korea. The self-proclaimed number

one personal financial service network, Lotte Card

is devoting itself to becoming the very first credit

card company customers turn to by incorporating

Lottes down-to-earth service infrastructure with an

everyday financial service that maximizes customer

value. Lotte Card is putting its market-oriented/cus-

tomer-first principle into practice so that it can usher

in a new era that fuses retail and financial services.

As such, Lotte Card is concentrating on providing

customized service for the different life cycles of cus-

tomers. On top of acquiring the KS certification in

the call-center service sector (2008), a first for any

Korean company in the industry, Lotte Card has

many other achievements it is proud of, such as ac-

quiring the ISO 27001 information security manage-

ment system for electronic financial transactions

(2008). It won a number of awards in 2011 for the

excellence of its customer services. They included the

grand prize in the customer satisfaction category at

the Korea Service Awards and first prize in the ser-

vice quality category at the 37th National Quality

Management Convention. Lotte Card will continue

to strengthen its sustainable competitiveness by pro-

viding top-quality, differentiated financial services

through a growing number of service areas that all

rely on Lottes rock-solid infrastructure.

SERVICES

R&D

SUPPORT

FINANCE

Number of

Lotte Card members


Canon Korea Business Solutions

LOTTE

15

Korea Fujifilm

Lotte Insurance

Lotte Engineering & Construction

10,394,000


10/13

courses for core and global talents so that it can con-

tribute to fostering employees who can in turn play a

leading role in helping the Lotte Group become one

of the top 10 global corporations in Asia.

LOTTE SCHOLARSHIPFOUNDATION

The Lotte Scholarship Foundation has been running

a wide variety of scholarship programs since 1983

to help academically gifted students and fund re-

search projects. Beneficiaries include undergradu-

ate college students majoring in the basic sciences,

as well as elementary, middle, and high school stu-

dents in rural areas, foreign students majoring in

Korean studies (both in Korea and overseas, includ-

ing Vietnam, China, and Indonesia). It also provides

educational equipment for schools on islands around

the Korean peninsula and remote areas, Korean de-

partments at foreign universities, international

schools in Korea, and schools for overseas Koreans.

Today, it is both constructing and donating build-

ings for schools such as the Lotte International Edu-

cation Center at Seoul National University and the

Ulsan Science Center.

LOTTE WELFARE FOUNDATIONThe Lotte Welfare Foundation was founded in 1994

and has been at the forefront of social welfare work,

supporting foreign workers, welfare facilities, and

the underprivileged. In particular, it spends a good

deal of its resources on assisting foreign laborers

and vocational rehabilitation facilities for the dis-

abled. With the former, it provides consulting servic-

es, free health care, and grants for anyone suffering

Lotte Academy

late), and Refreshing Water 2% (flavored water).

These efforts earned the head of the Lotte R&D Cen-

ter the Stone Tower Order of Industrial Service Merit

in 2009, a prestigious award given out by the Korean

government every year. The Lotte R&D Center is do-

ing everything it can to achieve its goal of becoming

a top food research institute in Asia, and will be

opening another R&D institute in China in 2009.

LOTTE STRATEGY &INSIGHT CENTERThe Lotte Strategy & Insight Center has been help-

ing Lotte strengthen its key competencies and enter

new businesses since its establishment in 2002. It

will continue in its role as a knowledge and solu-

tions provider by nurturing the development of tal-

ented workers and strengthening its research capa-

bilities, helping Lotte realize its vision of becoming

one of the top 10 global corporations in Asia.

LOTTE ACADEMY

Through systematic and specialized training programs

developed according to mid-and long-term strategies

relating to its employees, Lotte is fostering global tal-

ents to lead the Group in the future. The Lotte Acad-

emy, located in Seoul and Osan, is equipped with the

latest educational facilities and modern conveniences,

offering courses at many different levels for job train-

ing, organizational development, languages, IT, and

commissioned training, all of which are offered on-

line and offline. The Lotte Academy will strengthen

Lotte Scholarship Foundation

ystems that integrate hardware, software, and

etworks. Its applications range from management

onsulting and the establishment of information

lans to system designs, installations, operations,

maintenance, and improvements, with a special fo-

us on the system integration (SI) business.

OTTE INTERNATIONALgeneral trading company founded in 1974, Lotte

nternational has contributed to the development

f Koreas economy through active exports year af-

er year. In addition, it is playing a key role in ex-

orting and raising the recognition of a wide range

f Lotte products and brands in the areas of foods,

everages, aluminium foil, and plastics based on its

xtensive network of sales and logistics. Lotte Inter-

ational established a joint venture with a refriger-

ted warehouse provider in Vietnam in 2008 as

art of an overseas investment, with sales getting

nderway in 2009. It has been promoting the over-

eas farming and marine products processing busi-

esses since 2011. Building on its vast experience in

he field and a flexible organizational network,

otte International is poised to become a vibrant

rading company as it explores new markets inastern Europe and South America, while continu-

ng to develop its profitable business in Korea.

OTTE SKY HILL COUNTRY CLUBotte Sky Hill opened a high-end country club with a

6-hole golf course in Jeju in 2005, followed by

8-hole facilities in Gimhae in 2008, Seongju in

009. Another one in Buyeo is scheduled to open in

ctober 2012. Over that time it has built a reputa-

on for being one of the most prestigious golf clubs

Korea. Lotte Sky Hill brings about the highest lev-

s of customer satisfaction through its distinguished

ervice and by continuously carrying out new busi-

esses. These and other measures will allow it to be-

ome the top golf & leisure company in Korea.

DAEHONG COMMUNICATIONSounded in 1982, Daehong Communications has

ong been an industry leader with a string of suc-essful campaigns in ad planning, production, mar-

eting, brand consulting, promotions, entertain-

ment, and design. With the goal of becoming a total

marketing communications provider, the company

rovides the most effective solutions in the field,

om accurate diagnosis of the market conditions a

ient faces to an unforgettable campaign that has a

rofound effect on customers and changes the mar-

et. In terms of its future outlook, Daehong Com-

munications is securing new growth engines by ex-

oring untapped business areas, diversifying its BTL

usinesses, and building competencies in its global

usiness. At the same time, it will of course continue

to provide differentiated creative and planning ser-

vices in the fields of ATL (print media) and BTL (PR

and promotions).

LOTTE ASSET DEVELOPMENTLotte Asset Development is a general real estate

developer. Today, it has numerous construction

projects going on in Korea and overseas, and is

venturing into new areas such as consulting, asset

management, investment, and the development of

multiplex shopping centers. In addition to the de-

velopment projects it is carrying out in Korea, in-

cluding Lotte Mall Gimpo Airport, Lotte Mall Su-

won Station, Lotte Jeju resort, Lotte Buyeo resort,

the Jeju Hotel and Duty Free Shop, and the Seocho

Chilsung multi-functional complex, it is also partici-

pating in building complexes in Shenyang, China

and in Hanoi, Vietnam. Lotte Asset Development

will continue with these efforts as well as strength-

en its complex development and asset manage-

ment business, ensuring that it becomes a leading

international comprehensive real estate developer.

LOTTE LOGISTICSSince its foundation in 1996, Lotte Logistics has

been accumulating unique experience and know-

how in all facets of the logistics industry, as it is re-

sponsible for the logistics of every sector of the

Lotte Group including, but not limited to, retail,

foods, manufacturing, and the plastic recycling oil

business (turning used plastic products into oil for

recycling). The core competitive edge of Lotte Lo-

gistics lies in the fact that it has over 100 logistics

centers, including ones in Osan and Gwangmyeong,

more knowhow about efficient transportation

within Korea than any other company, and the most

advanced IT technology. Lotte Logistics has even

established a local corporation in China, and will

use this to help it ac tively explore further overseas

opportunities. Additionally, with the expansion of

its 3PL and overseas businesses, as well as the de -

velopment of new businesses, Lotte Logistics will

make every effort to grow into a global logistics

provider.

MYBISince it was founded in September 2000, Mybi has

provided payment tools like transportation cards

that are convenient and easily accessible to people

throughout Korea through constant technological

development and efforts aimed to raise customer

satisfaction. With a technological edge over its com-

petition and unrivaled expertise in the field of smart

cards, Mybi has developed electronic payment sys-

tems concerning traffic, distribution, the Internet,

and public convenience facilities. At the same time it

has expanded its services regarding installation,

maintenance, and operation of those systems. To-

day, it provides exclusive services for 10 metropolitan

cities/provinces in Korea.

EB CARDEB Card uses radio-frequency (RF) smart card tech-

nologies to create automated bus fare payment sys-

tems that are both speedy and convenient. In 2010,

it became part of the Lotte Group. It then launched

a brand called CashBee, which combines trans-

portation and retail settlements and membership

functions. Its areas of operations include Seoul,

Gyeonggi-do, Incheon, Chungcheongnam-do, Gang-

won-do, Busan, and Gyeongsangnam-do. The com-

pany is also continuously increasing its customer

base in the retail settlement area, including conve-

nience stores, restaurants, and coffee shops.

LOTTE PS NETAfter its establishment in 2000, Lotte PS Net quickly

became a leader in the banking operations automa-

tion industry, introducing settlement automation

systems in convenience stores for the first time in

Korea. In 2008, it was acquired by the Lotte Group,

and began running all the Lotte ATMs at Lotte retail

centers nation-wide in partnership with Korean

banks and many of the countrys financial institu-

tions. It is also operating automated settlement sys-

tems at Lotte Mart stores, bus terminals nationwide,

and highway rest stops. Lotte PS Net is working hard

to develop the Lotte ATM so that it is tied in with

every Korean bank and financial institution, accom-

modating both financial agencies and individual

customers through continuous technological devel-

opment and effective management of its fee-charg-

ing system.

LOTTE R&D CENTERThe Lotte R&D Center, founded in 1983, is in charge

of the research and development activities for all of

Lottes food companies, and carries out safety control

for all products purchased by Lottes retail companies.

Over 200 trained professionalsall of whom put

quality firstare busy working on developing the

highest quality products. The Lotte R&D Center also

runs a safety center for the welfare and comfort of its

customers, while thoroughly managing the safety of

processed food products manufactured by Lotte and

products distributed by Lotte. Researchers are further

focusing their efforts on nurturing strategic brands

such as Xylitol (chewing gum), Dream Cacao (choco-

from an industrial accident or overdue wages; f

the latter it grants equipment and materials to reh

bilitation centers so that they have the necessa

tools to help those who need it most. In the futu

the Lotte Welfare Foundation will focus its supp

on the disabled and children based on the princip

of workfare, which helps others help themselves.

LOTTE SAMDONG FOUNDATION

The Lotte Samdong Foundation was founded in Dcember 2009 with the purpose of helping out tho

in society who need it most. The foundation h

carried out many different projects to support u

derprivileged people in Ulsan, such as providi

school uniforms for middle and high school st

dents from low-income families, supporting tee

age heads of households, offering free medi

treatment for senior citizens in Ulju, and deliveri

Childrens Day gifts for underprivileged kids in chi

care facilities in Ulsan. The Lotte Samdong Found

tion will continue to carry out various social welfa

projects, support social welfare facilities and tho

who need help the most, while also working

welfare projects for local residents.

LOTTE GIANTSBased in Busan, the Lotte Giants are one of t

original franchises of the Korean Baseball Organiz

tion. Since 1982, the team has made it to the fin

series four times and won twice, due in large p

to its strong pitching and reliable hitters. In 201

the team advanced into the playoffs, and record

a league record for home game attendance in

single season, both for the three consecutive ye

The number of its fans attending home games a

exceeded 1 million for three years in a row. Desp

this success, Lotte still plans on working hard

continuously improve facilities and enhance servic

for fans.

Cumulative

amount of donations

Since its foundation in 1983 [Unit: Millions of KRW]

80,225

Lotte Logistics

Lotte R&D Center

Lotte Sky Hill Country Club

Lotte Gian

LOTTE

17

Total number of fans

at Lotte Giants games

The largest-ever number of KBO fans attending

home games in a single season (2011)

20,344,165


11/13

Domestic Business Areas

FoodsLotte Confectioneryeng.lotteconf.co.kr21 Yangpyeong-dong 5-ga, Yeongdeungpo-guSeoul, South KoreaTel: 82-2-2670-6114

Lotte Chilsung Beveragewww.lottechilsung.co.krLotte Castle Gold, 4th, 5th floors7-18 Sincheon-dong, Songpa-gu

Seoul, South KoreaTel: 82-2-3479-9114

Lotte Chilsung Beverage -

Lotte Liquorwww.lotteliquor.comLotte Castle Gold, 4th, 5th floors7-18 Sincheon-dong, Songpa-guSeoul, South KoreaTel: 82-2-3459-1300

Lotte Asahi Liquorwww.lotteasahi.co.krJaejeon Building, 9th floor1321-5 Seocho-dong, Seocho-guSeoul, South KoreaTel: 82-2-583-2865

Lotte Samkangwww.lottesamkang.co.kr21 Yangpyeong-dong 5-ga, Yeongdeungpo-guSeoul, South KoreaTel: 82-2-2629-0114

Lotteriawww.lotteria.com98-6 Galwol-dong, Yongsan-guSeoul, South KoreaTel: 82-2-709-1114

Lotteria KKDwww.krispykreme.co.krGukje Building, 15th floor, 111 Da-dongJung-gu, Seoul, South KoreaTel: 82-2-2084-6400

Lotte Hamwww.lotteham.co.kr23 Yangpyeong-dong 4-ga, Yeongdeungpo-guSeoul, South KoreaTel: 82-2-3278-5600

Lotte Fresh Delicawww.freshdelica.co.kr55-5 Sangha-dong, Giheung-guYongin, Gyeonggi-do

South KoreaTel: 82-31-281-5751

Lotte Boulangeriewww.lotteb.co.krDaedong Building, 10th floor23 Bangi-dong, Songpa-guSeoul, South KoreaTel: 82-2-2675-8131

Kirinwww.kirin.co.kr1060 Jeonggwan Industrial ComplexDalsan-ri, Jeonggwan-myeonGijang-gun, Busan, South KoreaTel: 82-51-783-7830

Lotte Merchandising Service Center

(Lotte LHP)www.lottelhp.com23 Yangpyeong-dong 4-ga, Yeongdeungpo-guSeoul, South KoreaTel: 82-2-2169-3400

RetailLotte Shopping -Lotte Department Storestore.lotteshopping.com1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-771-2500

Lotte Shopping -Lotte Martwww.lottemart.com7-18 Sincheon-dong, Songpa-guSeoul, South KoreaTel: 82-2-2145-8000

Lotte Shopping -Lotte Superwww.lottesuper.co.krLemon Plaza Building, 6th, 7th floors140 Haengdang-dong, Seongdong-guSeoul, South KoreaTel: 82-2-2290-5600

Lotte Shopping -

Lotte Cinemawww.lottecinema.co.krLotte Castle Gold, 4th floor7-18 Sincheon-dong, Songpa-guSeoul, South KoreaTel: 82-2-3470-3400

Lotte Shopping -

Lotte Cinema, Charlotte Theaterwww.charlottetheater.co.kr40-1 Jamsil-dong, Songpa-gu

Seoul, South KoreaTel: 82-2-1644-0078

Lotte.comwww.lotte.comSampung Building, 8th, 10th floors310-68 Euljiro 4-ga, Jung-guSeoul, South KoreaTel: 82-2-3668-8500

Lotte Home Shoppingwww.lotteimall.com21 Yangpyeong-dong 5-ga, Yeongdeungpo-guSeoul, South KoreaTel: 82-2-2168-5252

Korea Sevenwww.7-eleven.co.krLotte Insurance Building, 7th~9th floorsSowal-ro 3, Jung-guSeoul, South KoreaTel: 82-2-1577-0711

FRL Koreawww.uniqlo.com24-11 Chungmuro 1-ga, Jung-guSeoul, South KoreaTel: 82-2-771-6316~19

TourismLotte Hotelwww.lottehotel.com1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-771-1000

Busan Lotte Hotelwww.lottehotelbusan.com773 Gayadae-ro, Busanjin-gu, Busan, South KoreaTel: 82-51-810-1000

Lotte Worldwww.lotteworld.com40-1 Jamsil-dong, Songpa-guSeoul, South Korea

Tel: 82-2-411-2000Lotte Duty Freeen.lottedfs.com1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-1688-3000

Lotte Jeju ResortSan 26 Saekdal-dongSeogwipo, Jeju-doSouth KoreaTel: 82-64-739-3460

Lotte Buyeo Resort578 Hapjeong-ri, Gyuam-myeonBuyeo-gun, Chungcheongnam-doSouth KoreaTel: 82-41-939-1000

Lotte Corporationwww.lottecorp.com40-1 Jamsil-dong, Songpa-guSeoul, South KoreaTel: 82-2-411-5100

Lotte JTBwww.lottejtb.comYurim Building, 38-29 Nokbeon-dongEunpyeong-gu, Seoul, South KoreaTel: 82-2-3782-3000

Petrochemical/Construction/ ManufacturingHonam Petrochemicalwww.hpc.co.krLotte Tower Building395-67 Shindaebang 2-dong, Dongjak-guSeoul, South KoreaTel: 82-2-829-4114

KP Chemicalwww.kpchem.co.kr427-3 Sanggae-dong, Nam-guUlsan, South KoreaTel: 82-2-840-0000

KP Chemtechwww.kpchemtech.co.kr427-5 Sanggae-dong, Nam-guUlsan, South KoreaTel: 82-52-278-3900

Daesan MMAwww.dmma.co.krLotte tower Building, 4th floor

395-67 Sindaebang 2-dong, Dongjak-guSeoul, South KoreaTel: 82-2-840-0934

Lotte Engineering & Constructionwww.lottecon.co.kr50-2 Jamwon-dong, Seocho-guSeoul, South KoreaTel: 82-2-3480-9114

Lotte E&C CM Division12 Yangpyeong-dong 2gaYeongdeungpo-gu, Seoul, South KoreaTel: 82-2-2169-0222

Cannon Korea Business Solutionswww.canon-bs.co.krCannon BS Tower168-12 Samseong-dong, Gangnam-guSeoul, South KoreaTel: 82-2-3450-0700

Korea Fujifilmwww.fujifilm.co.kr505-19 Gasan-dong, Geumcheon-guSeoul, South KoreaTel: 82-2-3281-7700

Lotte Aluminiumwww.lotteal.co.kr1005 Doksan-dong, Geumcheon-guSeoul, South KoreaTel: 82-2-801-8000

Lotte Engineering & Machinery MFG.www.lottelem.co.kr6th Export Industrial Complex1400 Juan 5-dong, Nam-guIncheon, South KoreaTel: 82-32-870-7100

FinanceLotte Cardwww.lottecard.co.krLotte Insurance Building, Sowal-ro 3

Jung-gu, Seoul, South KoreaTel: 82-2-1588-8100

Lotte Insurancewww.lotteins.co.krLotte Insurance Building, Sowal-ro 3Jung-gu, Seoul, South KoreaTel: 82-2-1588-3344

Lotte Capitalwww.lottecap.com736-1 Yeoksam-dong, Gangnam-guSeoul, South KoreaTel: 82-2-1577-7700

Services/ R&D/ SupportLotte Data Communication Companywww.ldcc.co.krLotte Center, 533-2 Gasan-dongGeumcheon-gu, Seoul, South KoreaTel: 82-2-2626-4000

Hyundai Information Technologywww.hit.co.kr71-3 Cheongdam-dong, Gangnam-guSeoul, South KoreaTel: 82-2-2129-4114

Lotte Internationalwww.lotteintl.comAurora World Building, 6th~8th floors997-2 Daechi-dong, Gangnam-guSeoul, South KoreaTel: 82-2-3459-9600

Lotte Sky Hill Country Clubwww.skyhill.co.krSan 100 Songhyeon-ri, Jinrye-myeonGimhae, Gyeongsangnam-doSouth KoreaTel: 82-55-340-9100

Daehong Communicationswww.daehong.comYonsei Jaedan Severance Building, 8th, 9th floors84-11 Namdaemunro 5-ga, Jung-guSeoul, South KoreaTel: 82-2-3671-6114

Lotte Asset Developmentwww.lottedevelop.comLotte Building, 21st floor1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-2086-3333

Lotte Logisticswww.llc.co.krYonsei Bongnae Building, 11th floor

48-3 Bongnae-dong 1-ga, Jung-guSeoul, South KoreaTel: 82-2-2095-3114

Mybiwww.mybi.co.krCentum IS Tower, 11th floor1209 Jaesong-dong, Haeundae-guBusan, South KoreaTel: 82-51-712-7800

eB Cardwww.ebcard.co.krwww.cashbee.co.krAce High-end Tower, 13th floor235-2 Guro-dong, Guro-guSeoul, South KoreaTel:82-2-6220-9000

Lotte PS Netwww.lotteatm.co.krLotte Center, 6th floor533-2 Gasan-dong, Geumcheon-guSeoul, South KoreaTel: 82-2-2028-8900

Lotte R&D Centerwww.lotternd.com23 Yangpyeong-dong 4-ga, Yeongdeungpo-guSeoul, South KoreaTel: 82-2-2670-6114

Lotte Strategy & Insight CenterOpus 11 Building, 16th floor198 Euljiro 2-ga, Jung-guSeoul, South KoreaTel: 82-2-771-8838

Lotte Academywww.lotteacademy.co.kr84 Busan-dongOsan, Gyeonggi-doSouth KoreaTel: 82-31-370-1000

Lotte Scholarship Foundationwww.lottefoundation.or.krLotte Building, 21st floor1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-750-7207

Lotte Welfare Foundationwww.lottefoundation.or.krLotte Building, 21st floor1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-750-7204

Lotte Samdong FoundationLotte Building, 21st floor1 Sogong-dong, Jung-guSeoul, South KoreaTel: 82-2-750-7212

Lotte Giantswww.giantsclub.com930-1 Sajik-dong, Dongnae-guBusan, South KoreaTel: 82-51-590-9000

Overseas Business Areas

[ASIA]

CHINA

BEIJING

Lotte Confectionery

Beijing OfficeLotte China Foods Co., Ltd.No. 8 Yongchang North RoadBeijing Economic and TechnologicalDevelopment Area, BeijingTel: 86-22-2331-0901Fax: 86-10-6787-1530

Lotte Chilsung BeverageLotte Huabang Beverage Co., Ltd.Jingchen Building A301No.1 NanshatanChaoyang District, BeijingTel: 86-10-6480-1111Fax: 86-10-6488-7570

Lotteria

Lotte (Beijing) Restaurants Co., Ltd.Room 710, 7th floor wangjingganglv plaza No.6wangjing hugang streetChaoyang District, BeijingTel: 86-10-6473-5977Fax: 86-10-6473-8577

Lotte Department Store

Intime Lotte Department Store88 Wangfujing Avenue

Dongcheng District, BeijingTel: 86-10-5978-5888Fax: 86-10-5978-5802

Lotte Department Store

Beijing OfficeAir China Plaza, Rm. 50836 Xiaoyun RoadChaoyang District, Beijing 100027Tel: 86-10-8447-5331Fax: 86-10-8447-5322

Lotte Mart

Beijing Lotte Mart Co., Ltd.No. 12 Jiuxianqiao RoadChaoyang District, Beijing 100016Tel: 86-10-6437-8008Fax: 86-10-6431-0749

Lotte Duty FreeBeijing OfficeRm1602, Air China Plaza, No.36, Xiaoyun RoadChaoyang District, BejingTel: 86-10-6468-1900Fax: 86-10-6460-8100

Lotte HotelBeijing OfficeRoom1602, Air China Plaza, No.36, Xiaoyun RoadChaoyang District, Beijing 100027Tel: 86-10-8455-2688Fax: 86-10-6463-3866

Lotte AluminiumLotte Packaging (Beijing) Co., Ltd.No. 9 Tong Ji North RoadBeijing Economic & TechnologicalDevelopment Zone, BeijingTel: 86-10-6788-2064Fax: 86-10-6788-2057

Lotte Logistics

Beijing Representative Office1010 ZhongGuanCun KeJiChengJia No.12 Jiuxianqiao Road

Chaoyang District, BeijingTel: 86-10-6433-2114Fax: 86-10-6433-2935

Honam Petrochemical

Honam Chemical Trading (Shanghai) Corp.Beijing OfficeNo. Bing 2 Dong San Huan North RoadRM B1607, TianyuangangChaoyang District, Beijing 100027Tel: 86-10-6597-8250Fax: 86-10-6597-8253

Lotte Data Communication Company (China)Room 1316, 13th floor, No.1 BuildingNo.12 Jiuxian Qiao Road, Chaoyang DistrictBeijing 100015Tel: 86-186-1116-3505Fax: 86-10-6437-4112

GUANGZHOU

Honam PetrochemicalHonam Chemical Trading (Shanghai) Corp.

Guangzhou OfficeFortune Plaza East Tower, Rm. 2808No.116 Sports East RoadGuangzhou 510620Tel: 86-20-8755-7181Fax: 86-20-8755-6573

HONG KONG

KKD Lotte Holdings Co., Ltd.Tower II, Admiralty Centre, 18th floor, Rm. 180818 Harcourt Road, Admiralty, Hong KongTel: 852-2528-9899Fax: 852-2804-1004

Honam PetrochemicalHonam Petrochemical Corp.

Hong Kong OfficeJubilee Center, 11th floor, Rm. 110218 Fenwich Street, Wanchai, Hong KongTel: 852-2586-1390Fax: 852-3105-0850

JIAXING

Honam PetrochemicalJiaxing Honam Engineering Plastics Co., Ltd.No. 542 Chang Sheng East RoadJiaxing, Zhejiang 314001Tel: 86-573-8391-2282Fax: 86-573-8391-2000

WEIHAI

Lotte Confectionery

Lotte Ice Shandong Co., LtdNorth Suburbs, WendengShandongTel: 86-631-857-1358Fax: 86-631-857-1636

QINGDAO

Lotte Confectionery

Lotte QingdaoZhuzhou Road, Hi-Tech Industrial ParkLaoshan District, QingdaoShandongTel: 86-532-8870-3409Fax: 86-532-8870-3399

Lotte Mart

Qingdao Lotte Mart Co., Ltd.No. 19 Qinling RoadGuozhan Wealth Center 2-215Laoshan District, QingdaoTel: 86-532-6671-0316Fax: 86-532-6671-0600

Honam Petrochemical

Honam Chemical Trading (Shanghai) Corp.Qingdao OfficeWangjiao Tower 10th floor, Rm. DHong Kong Middle Road, QingdaoShandong 266071Tel: 86-532-8588-8002Fax: 86-532-8588-5919

SHANGHAI

Lotte ConfectioneryLotte China Investment Co., Ltd.East Hope Plaza 6th floorNo. 1777 Century AvenuePudong District, Shanghai 200122Tel: 86-21-5876-8501Fax: 86-21-5876-9190

Lotte ConfectioneryLotte ShanghaiNo. 8811 Tingwei Road, Tinglin TownJinshan District, ShanghaiTel: 86-21-5723-9902Fax: 86-21-5723-9933

Krispy Kreme Lotte (Shanghai) Co., Ltd.Block B, Hongqiaoshanghai City, Rm. 1902No. 100 Zunyi Street, Changning DistrictShanghai 200051Tel: 86-158-0186-4737

Lotte (China) Investment Co., Ltd.Dongfangxiwang Building 6th floorNo. 1777 Shijie StreetPudong New Area, ShanghaiTel: 86-21-5876-8501Fax: 86-21-5876-7183

LOTTE

19

GLOBAL

NETWORK


12/13

Lotte Department StoreShanghai OfficeTower A, City Center of Shanghai, Rm. 1715No. 100 Zunyi RoadChangning District, ShanghaiTel: 86-21-6237-1337Fax: 86-24-6237-1339

Lotte MartShanghai Representative Office4/F, No.768, Yang Liu Qing RoadShanghaiTel: 86-21-5265-8666Fax: 86-21-6264-6396

Lotte Home ShoppingLuckypai Co., Ltd.1379 East Yinggang Rd. XujingQingpu District, Shanghai 201702Tel: 86-21-6161-1111Fax: 86-21-6161-1161

Lotte Hotel

Shanghai OfficeTower A, City Center of Shanghai, Rm. 2608No. 100 Zunyi RoadShanghai 200051Tel: 86-21-5876-2007Fax: 86-21-5876-1015

Lotte Duty Free

Shanghai OfficeTower A, City Center of Shanghai, Rms. 2607-08No. 100 Zunyi RoadShanghai 200051Tel: 86-21-6237-0396

Fax: 86-21-6237-2581

Honam Petrochemical

Honam Chemical Trading (Shanghai) Corp.World Plaza 8th floor, Rms. 3-5No. 855 Pudong South RoadShanghaiTel: 86-21-5879-6116Fax: 86-21-5879-6736

Lotte Capital Lease and Finance(China) Co.,Ltd.Room No.111, 13/F1000 Lujiazui Ring RoadPudong New Area, Shanghai 200122Tel: 86-21-6841-5800Fax: 86-21-6841-5810

Lotte International

Shanghai OfficeTower A, City Center of Shanghai, Rm. 2608No. 100 Zunyi RoadShanghai 200051Tel: 86-21-6237-2063Fax: 86-21-6237-2064

Daehong CommunicationsShanghai OfficeRoom 1401, Tower ANo.85 Loushanguan RoadChangning District, Shanghai 200336Tel: 070-7945-4745~6

SHENYANG

Lotteria82-3, Xita Street, Huaping DistrictShenyang, LiaoningTel: 86-24-2640-1378

Lotte Department StoreShenyang Office13F, Hongyang Bldg, 20 Beiling StreetHuanggu District, ShenyangTel: 86-24-2281-5902Fax: 86-24-2281-5900

Lotte Mart15/F, Tower C. Jiarun Plaza, 161 Nanjing Nort h StreetHeping District, Shenyang 110001Tel: 86-24-2281-5902Fax: 86-24-2281-5900

Lotte CinemaShenyang SL Cinema

Investment Management Co., Ltd.#12A10, Huangchao Wanxin International Building CNo.390, Qingnian Street, Heping District, Shenyang CityLiaoning Prov., 110003Tel: 86-24-2353-1106~8Fax: 86-24-2353-1109

Lotte Glory Properties

(Shenyang) Co., Ltd.#1205, Fangyuan Bldg, 1 Yuebin StreetShenhe District, ShenyangTel: 86-24-3197-6681Fax: 86-24-3197-6699

ZHENGZHOU

Lotte Chilsung BeverageLotte Aodeli Beverage Co., Ltd.Mansion of China Merchants Bank, 16th floorJin Cheng International Plaza, Jing San RoadJin Shui District, Zhengzhou CityTel: 86-371-6950-9525Fax: 86-371-6572-3999

JAPANTOKYO

Lotte Confectionery Tokyo OfficeLotte Bldg. 5th floor3-20-1 Nishi-Shinjuku, Shinjuku-kuTokyoTel: 81-3-5388-5631Fax: 81-3-5388-5800

Lotte Liquor Japan2314 Mita Kokusai Bldg.1-4-28 Mita, Minato-kuTokyo 108-0073Tel: 81-3-5484-1234Fax: 81-3-5484-1845

LotteriaTSK Building 2F 2-19-2Sasazuka Shibuya-kuTokyo 151-0073Tel: 81-3-3378-8011Fax: 81-3378-8014

Lotte.com Japan, Inc.Shinjuku NS bldg. 25F

4-1, Nishishinjuku 2-chomeShinjuku-ku, TokyoTel: 81-3-6304-5500Fax: 81-3-6304-5501

Lotte Hotel Tokyo OfficeTakamasa Bldg. 3rd floor18 Kanda-HigashimatsushitachoChiyoda-ku, TokyoTel: 81-3-3255-2571~

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