BULL TODAY

Philippe Vannier, Chairman and CEO

Bull had an excellent

year in 2011: a year of innovation,

transformation and ambition.”

”

CONTENTS

03 Chairman and CEO’s introduction

04 Key fi gures06 Corporate governance08 BullWay 2011-2013

10 Innovation in action11 Public sector12 Telecoms13 Finance

14 Innovative Products15 Computing Solutions16 Business Integration Solutions17 Security Solutions18 International and

Business Development19 A people company

OUR AMBITIONTo be a European leader in mission-critical digital systemsEffectively combining processing power and security, Bull designs, implements and runs internationally renowned solutions for public and private sector organizations alike, that transform information systems into positive drivers for excellence, differentiation and value-creation. As a trusted business partner, Bull helps its customers seize allthe opportunities of the digital revolution, while managing its inherent risks.

KEY FIGURES

Revenue €1.3 billion

9,000 employees

Operates in over50 countries

03

SEIZING THE OPPORTUNITIES OF THE DIGITAL REVOLUTION

In 2011, Bull celebrated its 80th birthday. 80 years during which the Group has

never once deviated from its mission: to be a trusted partner to its customers, bringing them all the benefi ts of leading-edge technologies. Bull had an excellent year in 2011: a year of innovation, transformation and ambition. As early as January, we successfully implemented our strategic plan, BullWay 2011-2013, with the aim of setting Bull on the path to dynamic growth and improved productivity. And we put in place a new organization structure centered on four Business Lines that mobilize the Group’s expertise around the biggest current and future challenges of the digital world: Innovative Products, Computing Solutions, Business Integration Solutions and Security Solutions. In parallel, we have streng hened our support functions, most notably with the creation of International & Business Development. BullWay is already bearing fruit, with the Group recording good progress in its commercial momentum and operating profi t in 2011, allowing us to reaffi rm our medium-term objectives.

At the dawn of a new cycle of growth

All these initiatives, however, have been accomplished against a backdrop of uncertainty. A turbulent year, 2011 was marked by various crises. On the ground, the situation is extremely varied from country to country, sector to sector, even company to company. This is the mark of structural change – economic, societal, geo-political – rather than a slow-down in the economic cycle. We are playing a part in the emergence of a new world. So we are at the dawn of a new cycle of growth, fed by the digital revolution. In a private sector searching for a sharper competitive edge and greater innovation, and in a public sector wanting to modernize itself and control its spending, new technologies offer an extraordinary wealth

of opportunities. Bull’s vocation has always been to help its customers seize those opportunities and, as a result, profi t from this momentum.

Technology: passport to a new world

Digital technology – which already generates 30% of global growth – is itself at a historic crossroads. So far it has helped businesses and the public sector optimize their existing activities and processes. But now it has become a direct source of business innovation, inextricably integrated into products and services. As a key source of differentiation, technology is the passport to the new world of the future. This move towards 'Business Technologies' is currently marked by four major trends: the insatiable need for processing power; the transition of information systems towards the kinds of ”as a service” models offered by cloud computing; the ever-closer coming together of IT and business operations; and a much greater demand for security and sovereignty. Precisely the areas where Bull’s expertise is focused.

Bull: a leader in mission-critical digital systems

A rapidly evolving environment offers real opportunities for a player like Bull, which is able to grow by emphasizing and capitalizing on its differences. The only European company operating across the entire IT value chain, Bull stands out because of its commitment to its customers, its pragmatic approach based on technological excellence, its made-to-measure solutions and the trust it has established: all of them also key success factors in our new digital society. Our history and our identity, our agility, our very apposite positioning and our formidable expertise in processing power and security, are all vital assets that underpin our ambition: to be a leader in mission-critical digital systems.

Visit Bull World, the Web TV from Bull

04

€1.3 billion revenueAgainst an order intake of€1.31 billion in 2011

SUSTAINABLE GROWTHThrough the way it does business and the solutions it provides to its customers, Bull’s intent is to build sustainable growth which respects the overall need for social, societal and environmental balance.

THE BULL GROUP HAS RECORDED A SOLID BUSINESS PERFORMANCE AND IS FIRMLY SET ON A COURSE

FOR EXPANSION AND GROWTH.

RESEARCH AND DEVELOPMENTA key foundation stone for future growth, net investment in R&D grew by 23.3% compared with 2010.

REVENUEEVOLUTION (IN BILLIONS OF EUROS)

+4.6 % 1.301.241.11

2011

2010

2009

KEY FIGURES

05

A PEOPLE COMPANYThe men and women of Bull are its richest resource and the Group is nurturing an environment that favors teamwork, initiative-taking and commitment, to attract the best talent and build the company with their help.

WORKFORCEEVOLUTION

(NUMBER OF EMPLOYEES)

+ 4.7 %

9,000

8,600

7,700

2011

2010

2009

EBIT Earnings before Interest and Taxes, non-operating and non-recurring items, and contribution of equity affi liates.

EBITEVOLUTION

(IN MILLIONS OF EUROS)

+ 23.1 %

43.7

35.5

27.6

2011

2010

2009

OPERATING CASH FLOWThe Group’s key operational priority, cashfl ow is essential to fund the investment and R&D it needs to secure its future growth and make appropriate acquisitions. The operating cash for the year was E 22.3 million. Bull had a solid net cash position of E 270 million, as at 31 December 2011.

In 2011, net income was a loss of €16.5 million, having been affected by exceptional elements, including new tax requirements.

18.0

15.7

5.0

2011

2010

2009

+14.6 %

NET INCOME EVOLUTION BEFORE EXCEPTIONAL AND

NON RECURRING ITEMS(IN MILLIONS OF EUROS)

GEOGRAPHIC BREAKDOWN OF 2011 REVENUE (IN %)

The Group records almost half its revenue outside France. The vitality of high-potential markets like Latin America, as well as the business brought in as a result of the acquisition in Egypt, explains the 9% increase in revenues recorded outside Europe.

SECTOR BREAKDOWN OF 2011 REVENUE (IN %)

Bull combines its technological and systems integration skills with sector-specifi c know-how to develop innovative, made-to-measure solutions that meet the individual context in which each of its customers operates.

France 55.8 %Europe (excluding France) 29.1 %Latin America 4.7 %USA 1.7 %Rest of the World 8.7 %

Public Sector 29.7 % Banking & Insurance 12.3 % Manufacturing & Distribution 10.3 % Telecoms 10.1 % Services 10.1 % Defense 9.5 % Social & Healthcare 8.7 % Transport & Utilities 8.5 % Other 0.8 %

06

01 Pierre-Yves ChaltielExecutive VP International and Business Development

02 Matthew FoxtonExecutive VP Strategy and Marketing

03 Philippe VannierChairman and CEO

04 Tiphaine HecketsweilerDirector of Communication

05 Thierry Siouffi Executive VP Business Integration Solutions

06 John SelmanExecutive VP Finance and Legal

07 Philippe MiltinExecutive VP Computing Solutions

08 Michel GuillemetExecutive VP Innovative Products

09 Stéphane DuretExecutive VP Human Resources and Organization

CORPORATE GOVERNANCE

In order to successfully deliver its strategic plan by mobilizing all its employees, the Executive Committee has been further strengthened. With its complementary skills and expertise, and a shared vision, the Committee’s aim is to accelerate Bull’s growth and enhance its profi tability, by emphasizing its technological and business differentiation.

EXECUTIVE COMMITTEE

02 05

0403

01

07

BOARD OF DIRECTORS

SHAREHOLDER INFORMATIONBull (ISIN: FR0010266601 “BULL“) is listed on the Euronext Paris B market.

Bull (in euros) CAC 40 index

STOCK PERFORMANCE

The Board of Directors of the Bull Group consists of 12 Directors. The Board is heavily involved in the Group’s strategy and its future, and has met six times since the AGM in 2011. It is supported by two specialist Committees, the Audit Committee and the HR and Organization Committee. The Board adheres to the AFEP-MEDEF code of corporate governance.

Philippe VannierChairman and CEO

Valérie BernisIndependent Director

Marc BlanchetRepresenting France Telecom

Henri ConzeIndependent Director

Michel Davancens Independent Director

Hugues de Saint GermainIndependent Director

Marc Hériard DubreuilDirector

Dominique LesourdRepresenting Crescendo Industries

Michel PaulinIndependent Director

Jean-François RambicurIndependent Director

Alexandra SotoIndependent Director

Philippe VassorIndependent Director

0607

08

09

SHAREHOLDER STRUCTURE (IN %)AS AT 31 DECEMBER 2011

Crescendo Industries 20.0 %France Telecom 8.1 %FSI (Strategic Investment Fund 5.1 %Pothar Investments SA 3.4 %NEC 2.4 %Employees 0.6 %Treasury shares 0.4 %Public and investment funds 60.0 %

65.554.543.532.521.51

March 2011

February 2012

5,500

5,000

4,500

4,000

3,500

3,000

2,500

2,000

08

BULLWAY 2011-2013

BULLWAY: A VISION IN ACTION

The aim, in terms of organic growth, is to achieve annual revenues of between €1.35 and €1.45 billion, representing a growth rate around 50% higher than the market. Bull also aims to improve its profi tability*, which should almost double its rate in 2013, to achieve a target EBIT fi gure of between €50 and €60 million. Bull is also willing to maintain its fi nancial fl exibility, so it can consider making further acquisitions in the future in high-potential areas, in order to strengthen the creation of long-term value for shareholders.

A European leader in mission-critical digital systemsBull’s strategy is built around its vision of tomorrow’s digital society and its conviction that the Group has all the human and technological assets needed to be a key player in that society. The BullWay corporate vision is enabling Bull to make the most of those assets, to turn its strategy into tangible results. Through BullWay, the Group is determined to establish itself as a trusted partner to its customers and a leader in mission-critical digital systems, by the end of 2013.

*Profi tability is defi ned as the ratio of EBIT to revenue. EBIT represents earnings before interest and taxes, non-operating and non-recurring items, and contribution of equity affi liates as set out in the annual statement of results.

This plan for growth (2011-2013) and its associated medium-term fi nancial objectives are based on a constant scope of business activities, a gradual economic recovery over the coming 12-18 months and the lack of structural changes in either the main currencies or government investment policies.

CLEAR AND AMBITIOUS OBJECTIVES

EBIT (IN MILLIONS OF EUROS)

REVENUE(IN BILLIONS OF EUROS)

1.251.3

Bull’s aim A growth rate around 50% higher than the market

1.35-1.45

2010 2011 2013

35.543.7

50-60

2010 2011 2013

Bull’s aim A profi tability that should almost double its rate in 2013

09

POWERFUL INITIATIVES SUPPORTING OUR CUSTOMERS AND OUR GOALS

Through its 'Boost your business' initiative, Bull is helping decision-makers fully seize the new scope of digital systems to act as a strategic catalyst. An integrated program capitalizing on all the Group’s expertise, 'Boost your business' explores new ideas in product innovation, operational effi ciency, customer relationship management and security solutions which enable digital systems to be a powerful engine for differentiation, value creation and growth at the heart of every business.

+ GROWTHBoost your business

To ensure that cloud computing fulfi ls its promise, to deliver more agile computing that directly serves the business, Bull has combined all its know-how to create Le cloud by Bull™, a structured and pragmatic, carefully phased methodology. To help organizations meet their big challenges related to the cloud – strategy, scalability, sovereignty and security – Le cloud by Bull tackles four closely linked areas: transforming the IT Department,agile IT infrastructures, security and controlling operation.

+ AGILITYLe cloud by Bull

To support the revolution in Business Technologies – as IT becomes increasingly specialized for each area of business – and capitalize fully on its vast wealth of experience, Bull is putting much greater emphasis on a number of key sectors: the public sector, fi nance, telecoms, defense, energy, transport and healthcare. Each of these sectors faces major challenges in terms of processing power and security, as well as offering signifi cant potential for growth.

+ COMPETITIVENESSA stronger approach to key sectors

The Group’s ambition is leveraging its resolute approach to Corporate Social Responsibility (CSR). Bull’s pragmatic, serious and honest CSR policies are focused around two areas: Corporate Responsibility, covering its economic, societal and environmental responsibilities as a company; and Business Responsibility, which is related to the solutions it provides, from computer simulation and Green IT to paperless processing and solutions accessible to those with disabilities.

+ AMBITIONLiving up to our CSR responsibilities

”Bull is ideally placed to support businesses and government in their digital transformation.”

Matthew Foxton

Visit Bull World, the Web TV from Bull

10

INNOVATIONIN ACTION

EXTREME COMPUTING POWER WITHIN EASY REACH

From fundamental physics to oil and gas exploration, from aeronautical engineering to fi nancial modeling, scientifi c computing has become the vital tool pushing back the boundaries of knowledge and innovation. Today, Bull is one of the world leaders in Extreme Computing thanks to its strategic focus on, and expertise in, delivering very high levels of processing power. At the end of 2011, Bull was ranked third in the list of manufacturers of the world’s top 100 supercomputers, and was the only supplier in the world to have implemented three Petascale machines, on two continents, in less than 18 months: Tera 100 for the CEA, Europe’s fi rst computer to break the Petafl ops* barrier; CURIE, in France, for GENCI and the European PRACE initiative; and Helios, in Japan, for the international F4E (Fusion for Energy) program. Recognized for its technological and project management expertise, Bull leverages its HPC cloud solutions with extreme factory and its fl agship bullx supercomputers. The balanced, fl exible and robust architecture of bullx gives institutions, European and Latin American universities and companies of all sizes, in every sector, access to very high levels of processing power: from AWE in the UK and the CEA in France, to BBVA, Dassault Aviation, Petrobras and Sonaca. Having built Europe’s two most energy effi cient supercomputers, energy is also one of Bull’s key priorities: for example, its revolutionary cooling system has boosted the energy performance of bullx by 40%.

The Royal Netherlands Meteorological Institute (KNMI) chose Bull to implement its new high-performance computing environment, designed to improve the precision of its weather forecasts. Now, thanks to its bullx supercomputer – featuring the exclusive water-based cooling system – and Bull’s extensive range of expert services, KMNI has an exceptionally energy effi cient turnkey solution which is forty times more powerful than its old infrastructure.

THE NETHERLANDS ENJOYS GOOD WEATHER WITH BULLX

Explore our success stories on Bull World, the Web TV from Bull

* Petafl ops: one million billion operations a second.

In every sector of the economy, computer simulation has become the main tool for innovation. With bullx™ and extreme factory, Bull can offer research facilities and companies alike world-class solutions that effectively combine power, fl exibility and energy effi ciency. In 2011, Bull reaffi rmed its position among the global leaders in Extreme Computing.

11

EUROCONTROLSECURES ITS CRITICAL APPLICATIONS

As a Europe-wide body set up in 1960, Eurocontrol manages civil and military air traffi c movements for the whole continent, to maximize safety and keep costs and environmental impact to a minimum. Eurocontrol’s application portfolio consists of almost ten million lines of code and 25 applications, two of them key pillars of air traffi c safety: one that validates the 26,000 fl ight plans submitted every day by airlines, and the other enabling fl ight paths to be adjusted and redistributed in real time in case of unforeseen circumstances, especially adverse weather conditions. Eurocontrol’s biggest challenge is safety, which depends heavily on the continuity of service provided by these applications. To guarantee the reliability and sustainability of its application development and support, Eurocontrol wanted to forge a strategic, long-term partnership with an expert in mission-critical digital systems. In Spring 2011 the 2GETHER consortium, formed by Bull and Tata Consultancy Services, was chosen for this fi ve-year contract worth €43 million, to run and deliver application development for Eurocontrol. In particular, Eurocontrol was won over by Bull’s commitment and the industrial nature of its IT, as an expert in security and complex, critical environments. In particular, Bull’s role is to rationalize the management of the software portfolio and move it towards a service-oriented model, making it easier to hire new talent and capitalize on know-how, while also helping to cut costs. This new approach has been up and running since the start of 2012.

Aware of the key role of new technologies in its changing role and its citizens’ expectations, the Languedoc-Roussillon region chose Bull to help it design, develop, secure and run its information systems. In particular, Bull has been responsible for implementing the council’s business management system, featuring a number of function-specifi c modules as well as shared yet personalized monitoring tools. In 2011, this development won a coveted SAP Quality Award.

LANGUEDOC-ROUSSILLON REGIONRELIES ON DIGITAL SYSTEMS

The public sector has always been one of Bull’s main areas of excellence. The Group not only understands the specifi c characteristics of each type of organization (government departments, local authorities, customs bodies, social security agencies …) but also their shared need for robustness, security, cost control and operational effi ciency.

Watch the Eurocontrol video on Bull World, the Web TV from Bull

PUBLIC SECTOR

12

O BOTICARIO BULL’S TELECOMS EXPERTISE ON A CONTINENTAL-SCALE CHALLENGE

As one of Brazil’s leading cosmetics companies, O Boticário has over 3,000 franchises and one of the largest distribution networks in the country. Covering a geographic area the size of a whole continent, and in an equally dynamic sector, the company’s operational effi ciency, its vibrant energy and its management require a state-of-the-art telecommunications infrastructure and total robustness. Since 2004, Bull Latin America has been meeting this unprecedented challenge by providing O Boticário with a global, turnkey communications solution along with telecoms operator Embratel. This innovative system – which includes infrastructures, software and services – gives each retail outlet high-speed access to point-of-sale and stock management applications via a satellite link in SaaS (Software as a Service) mode, four HD video channels and an electronic payments solution. Bull provides all the IT systems and services as part of the solution, and is responsible for its design, integration, implementation, operation and maintenance. To meet the technical and logistical challenges on such a large scale, Bull has developed an innovative methodology and tools, such as a device that eliminates the inherent delays in the satellite link and the mirroring of this link with a back-up system utilizing the GSM network. From its Services Center (enhanced with new bullion™ servers) Bull manages everything from applications and service levels, and user support, right through to control of the satellites used. In 2011, O Boticário renewed the contract for a further seven years.

Morocco’s third largest operator, inwi, has made technology a key differentiator at the heart of its success. As a global partner – providing everything from hardware infrastructure (Escala servers) to core business applications – Bull has built a robust and fl exible integrated system, well-suited to inwi’s extensive range of constantly evolving offerings (fi xed, mobile, Internet, business…). In 2010, after its initial success in the fi xed market, inwi and Bull created all the elements of a mobile offering, in very tight timescales, winning in 18 months six million subscribers and 20% of the market.

INWI GOES FROM SUCCESS TO SUCCESS

The telecoms sector combines all the challenges that play to Bull’s strengths: very high-level technologies, the absolute necessity for security and interoperability, and fl exibility in the face of a dynamic market. As the trusted partner of telecoms operators worldwide, Bull stands out thanks to its ability to develop integrated, innovative end-to-end solutions.

Explore our success stories on Bull World, the Web TV from Bull

TELECOMS

13

Faced with greater pressure on security, regulatory changes, increased competition and the constant race for innovation, the fi nancial sector is experiencing an unprecedented IT revolution. Technology is now right at the heart of banking and insurance activities, where Bull applies its unique combination of sector experience and technical expertise.

EXION ENABLES THE BANK OF THE FUTURE

In recent years, e-banking and all forms of remote banking have expanded rapidly. But because they have been developed in response to needs, the tools used do not always have the quality and rich functionality that customers have a right to expect from their bank. In order to align the various channels, rapidly develop new services and offer high levels of security and performance, an industrialized approach to e-banking is becoming essential. Which is why Bull’s Polish subsidiary, AMG.net, has developed eXion; a unique e-banking platform using state-of-the-art technologies and practices from the sector, which enables all channels (Web, mobiles, call centers) to be fully integrated with consistent functionality, business logic and appearance. Packaged, secure and fl exible, eXion is quick to integrate and deploy, making it easy to add new products, services or channels at a later date. It offers numerous functions (self-care, transactions, payments) appropriate for all kinds of customers. Expert support from Bull allows banks to capitalize on the fl exibility eXion offers, to build the best solution for their specifi c needs. eXion has been successfully adopted by numerous Polish banks including Podkarpacki Bank Spoldzielcsy (PBS), the country’s biggest cooperative bank, Meritum, MR Bank and BRE Bank, one of the largest business banks, whose iBRE application was voted the best integrated e-banking solution in Eastern and Central Europe by Global Banking in 2010.

NATIXIS SECURES ITS TRADING DESKS

In order to strengthen its operational security, Natixis – the corporate, investment and fi nancial services arm of the BPCE group* – awarded Bull Evidian the contract to implement an authentication and access control solution for the trading desks in its dealing room. Based on a biometric tool that recognizes blood veins, the system is well suited to the trading environment, its procedures and trading activities. The solution, which is fully regulatory compliant, has resulted in security, reliability and productivity improvements for the bank’s 750 traders.

*BPCE: Banque Populaire Caisses d'Epargne, France's

second largest banking group.

FINANCE

Explore our success stories on Bull World, the Web TV from Bull

14

Along with energy effi ciency, processing power – whether for supercomputers or enterprise servers – is Bull’s number one challenge. Bull leverages its R&D culture, high-level engineering expertise and constant attention to customer needs to be at the leading edge of innovation.

”The processing power for unlimited innovation.”

Michel Guillemet

Achieving greater precision in computer simulations; increasing the number of parameters; expanding the scope, sample size and sources of data for analysis; speeding up processing times (even as far as real-time)... when it comes to the capacity for innovation, processing power is the key determining factor for scientifi c, Business Intelligence and management applications alike. As Europe’s only computer manufacturer, Bull operates in the market for ultra-high processing power, to liberate its customers’ ambitions. With Extreme Computing solutions focused on bullx supercomputers, Bull delivers all the benefi ts of a leader in Petascale technologies to everyone from research centers, to design offi ces in multinationals and innovative SMEs. The world’s fastest x86 server, bullion is becoming the server of choice for private clouds and critical environments.

And Bull is evolving its GCOS platforms to help major customers maximize their return on investment and capitalize fully on information assets, through a combination of power, openness and fl exibility. Backed by its R&D excellence and industrial resources, Bull Innovative Products designs and builds leading-edge systems that meet the challenge of increased processing power.

• EXTREME COMPUTING:supercomputers, HPC cloud solutions, mobile containers

• HIGH-END SERVERS FOR DATA CENTERS AND CLOUD COMPUTING PLANTS: mainframes, servers for consolidation and virtualization

• HIGH-PERFORMANCE APPLIANCES: transactional and BI applications.

THE POWER OF AMBITIONGreen IT: Bull takes the lead on energy

Energy management continues to be a key priority in Bull’s R&D roadmap. As a result, the Group has patented a number of innovative solutions such as the Bull Coherence Switch (BCS) – which has enabled bullion servers to signifi cantly outperform their rivals in energy effi ciency – and Direct Liquid Cooling (DLC), the ambient water-based cooling system featured on the very latest bullx supercomputers. All Bull servers include numerous other, advanced energy-saving features.

Find us on Bull World, the Web TV from Bull

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INNOVATIVE PRODUCTS

15

COMPUTINGSOLUTIONS

In the age of cloud computing, Green IT and business technologies, IT infrastructure is central to the digital revolution in business and the public sector. As an architect, integrator and operator of critical infrastructures, Bull Computing Solutions provides end-to-end support for data center transformation.

So that public and private sector organizations can focus on their core business, the technical platforms on which their computer systems are built have to evolve. More than ever, hardware and software platforms must guarantee performance and security, be easier to use, facilitate innovation and help meet all the organization’s challenges, from cost control to environmental policies. As an architect, integrator and operator of critical IT infrastructures, Bull Computing Solutions supports data center transformation, especially towards cloud computing. Using its own technologies and those of recognized partners including EMC, Microsoft, Oracle, SAP, VMware and others, Bull Computing Solutions combines consulting (Bull Advisory Services), integration (of servers, storage, networks) and outsourcing

(Bull Managed Services) to design, build and run reliable, agile systems, perfectly attuned to its customers’ business activities, usage, constraints and strategic priorities. Vital advantages and expertise make Bull Computing Solutions a trusted partner, delivering high added-value.

• INFRASTRUCTURE SERVICES: audit, consulting, integration, energy optimization, support

• DATA CENTERS:servers, virtualization, storage, archiving, security, HPC

• OUTSOURCING AND CLOUD COMPUTING:hosting (servers, private & public clouds, Web), on-demand operation and infrastructure (simulation and business applications).

NEW GENERATION INFRASTRUCTURES FOR CRITICAL SYSTEMS

Bull Cloud Centers, secure, trusted spaceAs an expert outsourcer, Bull Managed Services has fi ve Cloud Centers in France alone, forming a virtual hosting area equivalent to a single 12,000m² zone. Managed entirely by Bull,with no sub-contracting involved, the entire ISO 27001 certifi ed facility is managed as a unifi ed whole to deliver continuous service, 24x7. Bull’s secure, industrialized and highly energy effi cient European network of Cloud Centers forms a trusted space for sovereign hosting of even the most sensitive private clouds.

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Philippe Miltin

”With the cloud and data center transformation, we are entering the age of agility and operational excellence.”

16

Until recently, IT has been a management and optimization tool, but it is entering a new era. As a driver for innovation, IT is now directly responsible for value creation. Bull Business Integration Solutions helps private and public sector organizations make the leap, so they can seize the opportunities offered by business technologies, right now.

With paperless business processes, Business Intelligence (BI) solutions and mobile applications, technology is more and more closely integrated with the business. Scalable, agile, business computing plays a vital role in the rapid transformation of products and processes, and is becoming a powerful factor in differentiation and value creation. As a specialist in complex processes, heterogeneous environments and critical systems, Bull Business Integration Solutions helps customers imagine, design, implement and bring to life innovative solutions that let them take full advantage of new tools and ways of using IT. The Business Line uses in-depth knowledge of its customers and their sectors to develop turnkey, end-to-end, made-to-measure solutions adapted to each

organization’s specifi c needs, priorities and constraints. With its powerful strategy of industrialization, focus and replication of expertise, Bull Business Integration Solutions gives customers access to scarce business skills and supports them – in total security – in their transformation towards the cloud, mobility and Big Data.

• BUSINESS SOLUTIONS:public sector, fi nance, defense, telecoms• OPERATIONAL EFFICIENCY: BI, paperless processes, EDM and archiving, ERP, portals, mobility• PROJECT MANAGEMENT FOR MAJOR PROJECTS:consulting, project control, development, integration, application maintenance.

MADE-TO-MEASURE SOLUTIONS FOR A SHIFTING BUSINESS LANDSCAPE

Business Intelligence, a specialist issueAnalytical tools are becoming more specialized, as they increasingly take on an essential role in public and private sector organizations. But they also face new technical challenges, which is why Bull has brought together three key BI skills in its specialist services centers: in-depth knowledge of sector-specifi c operational needs (local authorities, telecoms), expertise in the main BI tools (Microsoft, SAP) and capabilities around critical infrastructures, which enable the Group to fully understand issues of scale, security and performance.

Find us on Bull World, the Web TV from Bull

BUSINESS INTEGRATIONSOLUTIONS

”Understanding our customers’ business challenges and delivering technological expertise and industrial know-how.”

Thierry Siouffi

17

Security is a key issue in the digital revolution, because trust is the essential prerequisite if new tools are to be successfully adopted. As a European expert in digital and electronic high security, Bull Security Solutions provides made-to-measure solutions to tackle the new risks of a hyper-connected world.

For businesses and public sector bodies alike, our connected, computerized, mobile environment – existing increasingly in the cloud – opens up new opportunities but also poses new and unpredictable threats of many different types, with progressively more serious direct and indirect consequences. The huge issues of security and sovereignty are focused in four main areas: digital information, critical systems, sensitive sites and homeland security. The benchmark European player in digital and electronic high security, Bull Security Solutions operates across all four areas, where guaranteeing optimum security – which is strict yet fl exible – demands expertise, rigor and innovation. Leveraging its complementary skills in consulting and implementation, Bull Security Solutions develops end-to-end, integrated and made-to-measure high-security solutions, involving a close-knit web of physical, logical and electronic tools. With the ability to understand all the complex aspects of

the risks involved, as well as the specifi c characteristics of each situation, Bull Security Solutions takes an approach that is both holistic and focused specifi cally on security, which is why it is well established as a trusted partner to its customers.• DIGITAL INFORMATION:encryption of data and networks, transaction security, identity and access management, secure phones • CRITICAL SYSTEMS:industrial automation, command and control, embedded electronics, secure software, radio communicationsruggedized hardware• SENSITIVE SITES: access control, video surveillance, intruder detection• HOMELAND SECURITY: anti-IED jamming, radar signal interception and processing, naval, airport and terrestrial electronics systems.

EXPERTISETHE KEY TO TRUST

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visibull, no more data leakageTo help its customers identify possible data leaks, Bull Security Solutions has designed visibull™, an innovative Data Leak Management (DLM) solution. As a preventive tool, visibull identifi es and dynamically references sensitive documents based on a specifi c set of rules (keywords, recipients), establishes a footprint so they can be recognized even if they have been altered or camoufl aged (using cut-and-paste, data capture), and monitors network fl ows (e-mail, webmail) to detect any inappropriate data leaks.

SECURITY SOLUTIONS

18

With a presence in over 50 countries and an extensive range of specialist, highly competitive offerings, Bull has signifi cant growth prospects, especially internationally, among its key accounts and in its strategic sectors. International and Business Development is committed to realizing that potential, by capitalizing on these vital assets.

To support Bull’s four Business Lines in their sales activities, especially on the international stage, Bull has established a cross-divisional entity: International and Business Development (IBD). In 2011, IBD set up dedicated units to directly address certain high-potential markets such as the Gulf States and Asia, as well as an international agency to work in countries where Bull has no direct subsidiary. IBD is also responsible for making the most of synergies within the Group, to support customers and markets that require global, highly sector-specifi c solutions. So the team has boosted the coordination needed to approach key accounts with particular challenges demanding special attention: intimate knowledge of the customer, cross-divisional solutions, functional or sector expertise.

The results of these actions are clear, even in this fi rst year of operation, with a sustained increase in orders, especially from Bull’s international operations. In some particularly dynamic countries such as Belgium and the UK, despite the diffi cult economic climate, the local teams have proved – through their initiatives and innovations – that real opportunities exist for Bull.

In 2012, to win even more new customers, IBD is planning to extend its avenues for growth and accentuate its sector-specifi c approach in the public sector, fi nance, defense, telecoms, energy and healthcare; all businesses that share the need to create huge amounts of data and operate critical systems with very strict security and performance requirements: the very heart of Bull’s expertise.

BRINGING AMBITION TO LIFE

”Implementing global, innovative solutions, drawing on our business and technical expertise.”

Pierre-Yves Chaltiel

A benchmark player with a

growing presence in high-potential

geographic areas

INTERNATIONAL AND BUSINESS DEVELOPMENT

19

In a hi-tech company like Bull, developing human capital is strategic in terms of competitiveness and performance. Which is why, focused around its recently-renewed corporate values, the Group is investing in new talent, growing its skill base and career development.

In a business based on skills and trust, Bull sees individual accomplishment as the best measure of collective success, and that is why developing its human capital is central to its strategy. Above all, this is refl ected in a recruitment policy that encourages diversity: a rich source of shared improvement for the Group’s teams. Bull also emphasizes skill development to support people’s career momentum, via apprenticeships, training and job mobility; with managers playing a key role in developing talent.

Commitment, agility, team spirit; through these shared values, Bull hones its employees’ sense of responsibility, initiative and mutual support, boosting its business

momentum. Commitment to customers enables the Group to develop the trusted relationships needed to establish close, long-lasting partnerships. By encouraging cross-divisional working and mobility, Bull also promotes agility: a key success factor in our rapidly evolving economic, technological and social landscape. And to create favorable conditions for innovation, the Group cultivates team spirit and draws on its highly diverse range of skills and personalities to enhance collective performance. Finally, Bull pays special attention to its organization structures, working methods and social environment: vital for day-to-day career development.

BULL, DEVELOPING TALENT

As in 2011, Bull plans to hire 1,000 new people this yearWith 1,000 new hires planned for 2012, half of them in France, Bull’s recruitment drive is gathering momentum. In particular, the Group is looking for experienced people in its key areas of excellence (Extreme Computing, security, infrastructures, integration) and strategic markets (public sector, fi nance, defense, telecoms), as well as young graduates attracted by leading-edge technologies, innovative projects and a stimulating environment. Bull currently employs around 9,000 people worldwide.

See the recruitment video on Bull World, the Web TV from Bull

A PEOPLE COMPANY

BullLimited company with capital of E12,078,664.70542 046 065 R.C.S. VersaillesHead office: Rue Jean Jaurès 78340 Les Clayes-sous-BoisFranceTel: +33 (0)1 30 80 70 00www.bull.com

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