learning gone viral - allencomm.com · check out the new brand impact and brand 101 courses...
TRANSCRIPT
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Learning Gone ViralInside the Most Successful
Learning Program in HP’s History
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This is not whatwe are talkingabout...
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Why should learning go viral?
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Large-scale & fast completionsRaise expectationsPush vs. Pull vs.
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• Promoters – Detractors = NPS• Promoters are worth 50% more value than
the average customer• The goal: 300,000+ employee storytellers
100,000+ channel partners• Give them the knowledge, motivation,
and inspiration to improve customer experience.
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“In the box”
Let’s Design!
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Performance Map
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Curriculum Map
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DesignJot
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“Out of the box”
Let’s Design!
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Corporate GamificationWhat it’s not:• “Allaboutthefun!”
What it is:• Context• Simplicity• Discovery• Achievement• Community
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Personalization•Self-Definition
•Role-SpecificContent
•SocialSharing
•TrackingandReporting
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Technology•BetterUserExperience
•IntegrationwithanLMS
•CorporateSynergywith
MarketingandLearning
•Results-BasedLearning
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Project Roll OutCommunication Plan
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A Few Keys to Viral Success
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Project Deliverable
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Gamification
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