identity brand consultants - profile

8/3/2019 Identity Brand Consultants - Profile

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the complete profileidentity brand consultants


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identity brand consultantsMarketing and Communication solution for MSME and Services sector


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Who we are?Identity Brand Consultants is located in Thane; the company offers

you a complete range of Web Design, Advertising, Marketing and

Brand Communication solutions, with more focus towards Micro,Small and Medium Enterprises. As of now we are the only company

in Vasai Industrial belt to offer Marketing Consultancy Services.

The company was established with a sole perspective towards

helping and guiding MSMEs in the industrial belt of Vasai, Dist

Thane. The agency is located in Vasai has a sprawling office, near

Vasai rly stn. We have a team of high level website and catalogue

designers who can manage all types of projects from Ecommerce

websites to Product manuals, etc. In todays world it has become

important to target your customers with the help of different

marketing strategies.

Most of these companies are more focused towards manufacturing

of engineering products, while the rest focus on different sectors.

While 80% companies focus on exports and 20% cater to the

domestic markets. Identity Brands plays a major role to help the

MSMEs in strategizing the marketing activity.

The company plans to diversify into a full-fledged Marketing

Consultancy for all types of business from manufacturing to trading,

and from service sector to Healthcare and Pharma sector. The

company plans to introduce the concept of Out-sourced MarketingAgency which would partner with its client based on the assignedbudget to promote the company and its products to the target

audience.


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What We Do?Reaching out to the right target audience results in better ROI

(Return on Investment) for marketing spend. Identity Brand

Consultants offers a range of solutions for MSME (Micro, Small and

Medium Enterprises) located in the industrial belt of Vasai East,District Thane like:

Website designing and development Brochure / Catalogue designing Product catalogue and Manuals Business stationery Pay-Per-click and Search Engine Optimization Marketing Consultancy Public Relations

With more focus on creating awareness and educating the usage of

corporate websites, Identity Brands also plays a pivotal role in

designing company catalogues and brochures. We offer a

comprehensive list of services to meet all requirement related to

marketing.


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Website DesigningWe provide small to large business web hosting

and website design, following are some of our

packages..

Website design packages:1. Ecommerce website

2. Professional Static website

3. Dynamic website with user login

4. Website Maintenance

5. Website re-designing

1. Ecommerce website: E-commerce website is mostly relevant foronline portals, and clients targeting products directly for

customers which have an online facility of payments. We develop

a variety of Ecommerce websites from online portals, shopping

websites to only single ecommerce company website.

Identity Brands can help you do business

online, through a variety of powerful e-

commerce development solutions along

with softwares to facilitate the automation.

We can help, to implement your idea of

selling your services or products over the

web, an integrate web store with payment

gateways, shopping carts and your

inventory database integrated Ecommerce website.

2. Professional Static website: Website Designing involvesconceptualization, designing a collection of web pages that are

collectively known as Website. Identity Brand Consultants offers

different types of website designs ranging from being as

personal as sharing information and photographs with friends &

family to professional web pages which act as a marketing tools

providing information about your company.


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3. Dynamic website with user login: Easy to use, modify, update,and delete a web page that is what a Dynamic Website is all

about.

Dynamic websites are ideal for companies and industries offering

products or services that change with time or are upgraded. On

dynamic websites the information can be updated by the site

admin without any technical expertise. These type of websites are

most popular kind of websites for the companies, where in they

have all the flexibility to change the content of the website

especially companies trading in commodity items or the items in

which content, prices, specification changes frequently, even the

website with regular product addition / updating requires a

dynamic website, such websites are database driven.

Identity Brand Consultants designs and develops dynamicwebsites as per your requirement, and can feature the dynamic

system in those particular pages, where frequent changes are

required.

4. Website Maintenance : All web sites need to be maintained inorder to keep them up to date with the latest happenings in the

company. Some sites need daily updates, for which they can opt

for dynamic websites, while some others need occasional

maintenance, which can includes revising, editing, or otherwise

changing existing web pages to keep your website up to date or

adding of new web pages. Identity Brand Consultants alsomonitors your site on an ongoing basis and make changes that

improve the website performance for faster download and

improved content spread. We also install analytics, which help us

to analyze how many visitors visit your website, and what they

look at, which pages they visit, we can help in better re

structuring of website contents and navigation elements for

increase business. We can manage PHP codes for all sorts of web

applications. We provide monthly / yearly maintenance packages

for minor updates to existing pages.


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5. Website re-designing: If your website has been around for awhile, with the same look and navigation it had, the excitement

loses. Most of the regular visitors also feel the same, which can

result in losing out on large chunk of business, just coz your

website is outdated. Internet is one of the fastest growingmedium, and most of the users are more interested in website

which is clean, bright colors and loads faster. There are other

reasons also like your business has changed its vision and is now

focusing on other aspects of the business, your competition has

much better website than you, the website content is outdated,

also you might not be manufacturing / supplying the products

listed, or the website has lots of broken links, etc. In such cases

it is important to opt for re-designing your website, we can giveyour website the most modern look and feel, with international

colors.


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Catalogue and BrochureDoes your catalogue command a second look? Does your company profile

make a statement? If NO, then you MUST check out our catalogue design

services. We will design your print communication from company

catalogues to product manuals to business communication. Our teams of

expert designers are experienced and capable of delivering unique

catalogue designs for your company, which can command a second look

and help in communicating your image better.

Below is the list of services offered by IdentityBrand Consultants in the area of cataloguedesign:

Catalogue designing and printing

Leaflet Designing and printing

Sticker Designing and printing

Labels designing and printing

Letterhead designing and printing

Envelope designing and printing

Packaging designing and printing

Business Card designing and printing


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Search Engine OptimizationWe provide Search Engine Optimization (SEO) solutions based on the

target requirement of the client and their website. Through our in-house

team we suggest tips and tricks to enhance your website for better

search engine rankings. SEO is connected and linked to the brand

awareness and credibility of the company, as search engines rank the

website in their organic searches. With our SEO teams help the

customers can build credibility and get good search engine ranking.

By optimization of your website, youget:

Higher Visibility

Higher Credibility

Increase traffic to website

Increase in leads and more

customers

Increase in brand awareness

Our SEO services include the following Search Engine analysis of your website

Link trading

Search Engine Optimization

consultation

SEO Copywriting

Maintaining Blog

SEO Planning


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Google Ad words or Pay-Per-ClickThere are more than 400 million searches

everyday and for websites and information.

Pay-Per-Click advertising is based on the

idea of paying a search engine to display a

small ad within a page of search results for

related searches of users choice. PPC allows the website to unnaturally

gain a high visibility & receive traffic using paid placement platform. The

amount that the customer has to pay to reach number 1 rank will depend

upon the number of other advertisers that are bidding against you for the

same position and for that particular keyword. Our PPC specialists will

design the whole campaign for your company based on the industries you

cater and the number of searches for those particular keyword. Your PPC campaign will be targeted towards relevant search phrases &

preferably ones that only a few other advertisers are targeting. The

success of PPC campaign is determined by analyzing the right target

group of search phrases that the customer wants to trigger. The best part

is the customer can get record of each click and this can be used to

measure the ROI for each new customer gained.

Also at any point of time the number of keywords can be altered or

changed based on seasonality of the product.


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Internet MarketingWith increasing internet penetration, it has

become necessary to market the products or

services on internet. This is done through

search engines, managing portals, launching

blogs and online public relation exercise. At

Identity Brands we focus on helping ourclients build their business through best

practice in online media and offline activities.

Below are some of the specialized areas in internet marketing: Marketing campaign plan drafting

Campaign focuses on PPC, SEO and online portals.

Making video of the product or service usage and posting on

YouTube and other video sharing websites

Creating presentations about the product/service unique points and

posting on websites like slide share, etc

Linking with other websites have similar services/products

Launching blog

Mailing e-newsletters to the clients customers and prospective

clients

Creating social media plan

Reaching to target audience using face book, twitter, Skype, blog,

emails, YouTube, flickr

Blog meet for bloggers, when introducing new product /services

Twit met for twitter followers

Being part of online forums those

discuss on the products and

services of clients sector

Posting in online directories like

ask me, India mart, hot frog, etc


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Marketing ConsultancyWith most of the companies in MSME sector focusing on finance and

sales, we offer our services of marketing consultancy. Trough this

service, the clients can outsource the total marketing department to

Identity Brand Consultants and we partner with our clients for their

success. Right from planning to strategize to implementing is managed

by Identity Brands, with our team of experienced client service personnel;

we manage the whole gamut of activities.

Below are the detail of our activities and the processes: Taking the brief from the client

Understanding the problem areas

Understanding the products

Understanding the competition

Presenting the plan

Monthly break down of the plan

Implementation of the plan

Monthly update on the detail work done

Qtly survey with the target audience

Survey analysis presentation

Fine tuning the plan for better focus

Implementation of the new activities.


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InfrastructureAt Identity we believe that having the right infrastructure is the key to

success. Infrastructure for us means the people we are associated with

and our employees.

We have a team of website designers having a niche for creativity. We

believe in designing creative websites and offer turn key solutions for

our clients. Right from the time client signs the agreement; we work on

developing content relevant for the website, re touching and

highlighting the pics, drafting the site map to finally approvals and

completion of the website.

Our team consists:

Website designers

Business Development

Client Servicing

Accounts

Our office is also strategically located, less than a minutes walk from

Vasai Station east, Dist Thane. Vasai with an area of 418 sq kms is one of

the largest industrial hubs with more than 4000 Small and Medium size

companies and 80% of these companies focus on exports. This makes a

viable option for us to work for the MSME sector, which is growing at

more than 15% per annum.

Moving ahead Identity Brand Consultants, plan to launch full fledged

marketing consultancy to offer services for MSME sector.


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ClientsOur list of clients is spread across all sectors, below is the sector wise

bifurcation of our clients:

1. Omax Elevator

2. Lakshmi Marketing

3. Bless Shipping and Logistics Pvt. Ltd.

4. Inventure Consultancy Pvt. Ltd.

5. Aadarsh Flexi pack Pvt. Ltd.

6. Mohan Aromatics Pvt. Limited

7. Shree Trikutaa Minechem Private Limited

8. Welders World

9. Fitwel Engineering Works

10. Mesco Precision India Pvt. Ltd.

11. Om Galaxy Mold Pvt. Ltd

12. Swastik Perforater

13. Intercode Technologies

14. Bhanoba Hotel Equipments

15. Lawrence Powertech

16. Nicholas Motors

17. Sports Syndicate India Pvt Ltd

18. Sara Glass Enterprises

19. Blue Whale Shipping LLC

20. Sai Yuva Sanstha

21. Pipette Clinic

22. P & B Pharma

23. Metalica India

24. Shrinath Auto CNC

25. Synco Billiard

26. Synco Carrom

27. Stephenson Pumps

28. Silvo Plast

29. Rapid Plast

30. Spraywell India

31. Ortho Med Surgical

32. Conwed Metal Ceilings

33. Three3G Info

34. Mcheoch Marine

35. Mehta Enterprises


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36. Mehtech Tools

37. Vsource

38. Bagri Air Courier

39. Advance Abrasive India

40. Agora Meditechnic

41. Polytropic Corporation India

42. Always Perfumes

43. Davidson Facility Services Pvt. Ltd.

44. Shree Kay Kay

45. Bluline Thermo ware

46. Talent Value India

47. Tetraspace Tech India

48. Ecphc

49. Mobile Recharge 24x7

50. Klimatech Corporation

51. Zaino India


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Connect with us @

Address: 401, 4th Floor, SohanCommercial Plaza, Opp. Shiv Sena

Office, Navghar, Vasai rd (East).

Dist Thane. Pin 401210

Hand phone: +91 9833961636

Landline: +91 250 3211390

Email:[email protected]

Website:www.identity-brands.com
mailto:[email protected]://www.identity-brands.com/http://www.identity-brands.com/mailto:[email protected]

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