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1BRAND PROFILE

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A return to your natural

balance, supporting the skin’s

opportunity to renew itself.

RENCHIA DROGANIS

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Africology is the leAding nAturAl, eco friendly And holistic spA And skincAre compAny in south AfricA. its success hAs gone well

beyond south AfricA’s borders And the brAnd is now AvAilAble Across the world, including belgium, frAnce, uk And the usA. we offer A

luxury nAturAl And eco-friendly product rAnge, frAgrAnced with only pure essentiAl oils And mAnufActured to the highest stAndArd.

All Africology products uplift the mind And body in A positive therApeutic wAy And Are used in the holistic Africology spA treAtments,

which Are influenced by trAditionAl AfricAn wisdom And reiki techniques.

we offer A full spA service, from setting up And mAnAging spAs to developing unique treAtments And trAining spA therApists. we believe

knowledgeAble And motivAted therApists Are the key to offering A greAt spA experience to customers. we offer first clAss stAff

trAining with speciAl focus on educAting therApists on the benefits of nAturAl ingredients And how they interAct with body And mind.

AbOvE All, wE ARE AN EtHICAl bRAND COmmIttED tO fAIR-tRADE, wHIlE RESpECtING tHE EARtH AND SuppORtING lOCAl COmmuNItIES. All

pRODuCtS ARE 100% NAtuRAl AND bIO-DEGRADAblE wHICH bENEfItS yOuR bODy AND mIND AS wEll AS tHE ENvIRONmENt.

THE AFRICOLOGY STORY

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here At Africology, we strive to creAte ArtisAn blends thAt Are devoid of

hArmful chemicAls. we mAke it our mission to find A preservAtion system

thAt is Aligned with nAture’s intelligence. we hAve come to leArn thAt A

product with superior therApeutic Actives cAnnot be preserved with just

An essentiAl oil. it certAinly cAn plAy pArt of A synergistic blend – but it is

not the only form of preservAtion. (how we preserve our blends – click into

here to reAd- then And the copy AlreAdy written for the rx booklet

with this we Also don’t misleAd by clAiming to be preservAtive-free, becAuse

it is not possible for A nAturAl plAnt Active to stAy fresh for more thAn 48

hours. whAt we don’t use in our products Are hArsh chemicAls thAt Are Also

known cArcinogens.

THE AFRICOLOGY WAY

Life is a journey, and wellness is the most important driving force behind our energy and

ability to pursue our most authentic lives.

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our product formulAtions And spA treAtment offerings Are inspired by the wisdom of AfricA’s trAditionAl heAlers And celebrAte

AfricA’s vibrAnt heritAge, communities And plAnt life. you cAn be Assured eAch product is 100% nAturAl, free from Any potentiAlly

hArmful chemicAls thAt disturb the body’s hormone bAlAnce. reseArch hAs shown thAt mAny chemicAls – including pArAbens – mimic the

hormone oestrogen when entering the body, which hAs been linked to heAlth problems which include cAncer.

Africology believes in ingredients thAt Are pure, nAturAlly Active And work in hArmony with the body, rAther thAn chemicAl Additives

thAt mAy hArm one’s heAlth. therefore, every product in the Africology rAnge is the result of extensive reseArch, intuitive blending

And cAreful sourcing. eAch ingredient is chosen for its efficAcy in combAting Aging, improving the skin’s own defences And purity.

PRODUCTS & TREATMENTS

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It is our ethos that authentic skincare must support your biology, your being

and all of who you are.

TRULY NATURAL

mAny so cAlled nAturAl brAnds use nAture-identicAl

ingredients, which Are fAlsely preserved nAturAl extrActs,

which the body does not recognise And therefore processes

incorrectly. this often leAds to toxic build-up in the fAtty

tissues, As this is where the body stores substAnces it cAnnot

process. this build up hAs been linked to cAncer. insteAd,

Africology only uses bio-identicAl ingredients in its products

And these Are sAfe And eAsily processed by the body.

our preservAtive system is the milk enzyme lActoperoxidAse,

which is designed to mAintAin the integrity of our products

while fighting infection And degrAdAtion. it is A very expensive

ingredient, but we will use only the best to ensure the heAlth

of our clients through cleAn And powerful formulAtions.

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With this, we don’t only show gratitude for what the Earth is supplying us, but

we respect its future resources.

RENCHIA DROGANISfounder & ceo

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our story is one of devotion And pAssion. it is due to this pAssion thAt renchiA hAs often been considered A botAnicAl Alchemist, her

soul devoted to kindness And serving with consciousness. we hAd humble beginnings, A beginning thAt wAs forged when experience

met vision And initiAtive wAs tAken.

our ceo, renchiA drogAnis, is An experienced metAphysicAl And reiki counsellor. she hAs worked with mAny victims of south AfricA’s

difficult pAst, using her experience As A mAssAge therApist And AromAtherApist to heAl their pAin through therApy And self-empowerment

exercises. renchiA hAd A vision to creAte something thAt would help people without hArming, something thAt wAs kind And holistic to

the eArth, something thAt wAs free from deceit. this ‘something’ wAs Africology.

OUR FOUNDING STORY

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Africology believes that great products can only go so far towards creating radiance: we believe that by respecting the individual, the planet and animals, we can create something special.

OUR FOUNDING STORY

since eArly 2000, Africology begAn operAting from A smAll

kitchen in johAnnesburg, with the drogAnis fAmily working

together to creAte products. renchiA’s very first clients

were the mount grAce spA, the gAry plAyer heAlth spA,

elisAbeth brAnd And fordoun. she then continued to Apply

her creAtivity to new rAnges, And developed An Amenity

lifestyle rAnge for the grAn d hotel in plettenberg bAy And

A body line for elliot ndlovu.

Africology hAs grown to feAture in some of the best hotels

And spAs in the world. our success hAs grown well beyond

south AfricA’s borders And the brAnd is now AvAilAble Across

the globe.

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there is A scent distinct to Africology, one thAt hAs its roots

trAcing bAck to the dAys when renchiA used to do heAling

work in her studio. it is often instAntly recognized by people

when neAr An Africology spA or store. mAny hAve tried to

copy it, yet the spirit of her soul is embedded in thAt scent, And

imitAtors cAn never replicAte the mAgic of her intentions.

together with with her son christos, she continues to creAte

exquisite frAgrAnce blends for privAte lAbels And hotels.

todAy, All four of her children hAve A pArt to plAy in the

business. collectively, they Are inspired to formulAte

luxurious, nAturAl And eco-friendly products, frAgrAnced

with only pure essentiAl oils.

her kitchen thAt wAs once used to mAnufActure her products

hAs now evolved into her very own mAnufActuring fAcility.

All Africology products Are mAnufActured to the highest

stAndArds. All products Are 100% nAturAl, uplifting the mind

And body in A positive, therApeutic wAy. All products Are

biodegrAdAble, which benefits your body And mind As well

As the environment.

OUR FOUNDING STORY

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when the skin is exposed to nAture’s hArsh elements - including sun,

cold And wind – our skin is even more prone to dehydrAtion And Ageing,

which is why it is so importAnt to use the right products to help protect

the skin And keep our complexion looking rAdiAnt. using neArly twenty

different AntioxidAnts And A vAriety of AntiinflAmmAtory And hydrAting

ingredients, Africology hAs creAted A powerful Anti-Aging rAnge thAt will

help rejuvenAte the skin, while slowing down the Aging process. All of our

products Are bAcked by full toxicology reports, As we export to the uk

And eu, And hAve met All requirements with regArds to sAfety And testing.

bAsed on extensive reseArch, And bAcked by skin-pAtch testing, Africology

products Are sAfe, effective And work in hArmony with the body.

IN ADDItION tO OuR OwN AfRICOlOGy RANGE, wE ARE AlSO AblE tO pRODuCE

OwN-lAbEl NAtuRAl pRODuCt RANGES fOR SpAS, HOtElS AND SAlONS ON REquESt.

BELIEFS & LIFESTYLE

Africology products and treatments have been designed to combat the two most

damaging factors to the skin, dehydration and aging.

12OUR WORLD FOOTPRINT

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Safari and bush lodges

SAfARI StOCKIStS

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These include spa’s and salons.

pREmIum StOCKIStS

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Life is a journey, and wellness is

the most important driving force

behind our energy and ability to

pursue our most authentic lives.

RENCHIA DROGANIS

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pure distilled plAnt oils Also known As AromAtherApy oils hAve A gentle yet effective Ability to work therApeuticAlly on emotions.

trAditionAlly only used viA mAssAge, Africology ArtisticAlly blends combinAtions of oils to gently frAgrAnce formulAtions whilst

contributing to generAl well-being. treAtment protocols, Aligned with the effects of pure essentiAl oils used on the body, bring

bAlAnce to body And mind.

AromAs hAve A powerful effect As they go strAight to the pArt of the brAin thAt stores memories And elicits emotions. we Acknowledge

the power of smell to invoke memories of A plAce once so cAlm, peAceful yet so empowering. now your dAily skin And body treAtments

cAn do more good thAn just feeding the skin. it is A wAy of living hArmoniously, evoking A smell thAt brings bAlAnce to the mind.

AROMATHERPY

When using our products it is our wish for you to return to that place once known but forgotten.

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our retAil rAnge is hugely cost-effective when one considers both the efficAcy And minimAl ApplicAtion. A fAciAl rAnge cAn lAst up to

eight months, costing As little As A few rAnds A dAy to ensure smooth, nourished And frAgrAnt skin. Africology cAters for skin, body,

hAir And lifestyle, with A wide rAnge of products All contAining cleAn, cArefully sourced ingredients.

An uncomplicAted And ethicAl vAriety of products offers the consumer the best in skincAre, combining luxurious AromAtherApy oil

blends with effective nAturAl ingredients. our products hAve won mAny beAuty AwArds, including A fAirlAdy best of beAuty AwArd

2010 for the Anti-oxidAnt serum, bAth soAk And body butter.

RETAIL PRODUCT RANGE

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Our spa products and treatments work well in packages, ranging from couples’ treatments to day care treatments for pregnant clients.

PROFESSIONAL & SPA PRODUCTS

our products Are cost-effective As smAll Amounts go A long

wAy in treAtments. we offer competitive treAtment costings

when one considers the luxurious And high-cost nAture

of our ingredients. we offer everything A spA needs, from

skincAre And body to hAnds And feet while innovAting new

products And ingredients eAch yeAr. Africology-only spAs

will be lAunch pAds for Any new products thAt we bring out.

All of our products come either in recyclAble plAstic or dArk/

coloured glAss to ensure thAt shelf life is extended As fAr As

possible. our products hAve An Almost non-existent Allergy

rAte, And only encounter nut And essentiAl oil Allergies, both

of which we hAve cAtered for.

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Africology hAs tAken much time And cArried out much reseArch to find powerful nAturAl ingredients thAt not only indulge the senses

but Also work Actively on the skin to produce effective results. AfricA hAs mAny wonderful indigenous medicinAl plAnts And herbs

thAt Are of greAt benefit to the skin, body And mind As A whole. it wAs importAnt for Africology to hArness the AmAzing properties of

such plAnts, nAturAlly, And formulAte the perfect combinAtions for effective skin And body cAre. it hAs become our pAssion to shAre

these AmAzing benefits with the rest of the world.

NATURAL ACTIVES USED

HYPOXIS (African Potato)Hypoxis is also known commonly as the African potato. It is full of sterols and sterolins which are helpful in the treatment of acne, eczema, psoriasis, skin cancer, arthritis, and prostate enlargement.• Boosts immune system• Anti-inflammatory• Great antioxidant• Proven to help fight cancer due to content of sterols and sterolins

ROOIBOSRooibos is full of essential minerals - calcium, copper, iron, magnesium manganese, potassium, sodium and zinc• Anti-inflammatory• Anti-bacterial• Mild sunscreen• AHA’s• Potent anti-oxidant and antiageing• Soothing, relieves irritations

ALOE FEROXThese actives are rich in nutritional and healing compounds and minerals, amino acids, lipids and monosaccarides (basic carbohydrate that transports energy for living cells), phytosterols, vitamins E , B, C and zinc• Healing and soothing, great for irritation or sunburn• Anti-inflammatory• Reduces scar tissue• Psoriasis, eczema, burns• Facial edema• Natural oxygenator• Replenishes lost moisture• Natural astringent

MARULAMarula oil is rich in antioxidants and essential fatty acids. It creates a protective coating on the surface of the skin and is a very stable oil, having a high resistance to oxidative rancidity• Hydrating, prevents trans-epidermal water loss• Heals skin tissue• Reduces redness• Anti-oxidant

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we use A synergistic blend of hypoxis, rooibos, Aloe verA

And ferox for its Anti oxidAnt, Anti-inflAmmAtory, oxygen

stimulAting properties thAt powerfully invigorAtes

the skin’s immune system whilst pure mArulA oil deeply

hydrAtes And mAintAins the skin’s integrity.

SUPER ACTIVES

Acetyl-L-Carnitine is central to the production of cellular energy as it triggers the breakdown of fats into fatty acids inside our fat cells.• Creates activity in the cells to turn fat into energy• Breaks down fat without losing water in cells, keeping them healthy

CoensUbiquinone: (Coenzyme Q10 ) is an anti-oxidant which supports the natural defence mechanism against the damaging effect of free radicals, particularly the lipid

peroxidation of the skin.• Antioxidant

Acetyl-L-Carnitine

DMAE (dimethylaminoethanol)

Alpha Lipoic Acid

Vitamin E

Amiox

Vitamin F Forte

Coenzyme Q10

Vitamin A

DMAE (dimethylaminoethanol) is an antioxidant and anti-inflammatory that is essential in the communication between neurotransmitters from nerve to muscle. Therefore it stimulates nerve and muscle function to assist with muscle tone and help to prevent sagging.• Anti-inflammatory• Antioxidant• Improves muscle tone

Repairs dry skin and scalp and restores natural skin barriers. It reduces transepidermal water loss and restores shine and moisture to hair.• Strengthens hair and nails• Restores shine and glow to skin• Consists of fatty acids• Linoleic acid• Reorganizes impaired lipids barrier

Alpha Lipoic Acid is a potent antioxidant that eliminates free radicals and has the ability to recycle other antioxidants as well. It is also an important co-factor in the production of cellular energy, and when not present in sufficient quantity in the body, muscles begin to shrink and the skin’s energy is diminished.• Potent antioxidant• Anti-inflammatory• Boosts energy production at a cellular level

Vitamin A stimulates cell regeneration as well as increased cell metabolism, and smoothes

the skin by strengthening the skin’s elasticity• Antioxidant

• Stimulates cell regeneration• Stimulates cell metabolism

Tocopheryl acetate: (Vitamin E) is a verypowerful anti-oxidant, which promotes abetter and younger-looking appearanceof the skin. Protects the skin from internalmetabolic processes and also detrimentalexternal factors.• Anti-oxidant• Helps reduce UV light damage

A natural antioxidant that stabilisesproducts and prevents oxidation. Sourcedfrom rosemary and stabilised in sunflower

seed oil.• Non-irritatant

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Below is a list of harmful ingredients used most commonly used in skin and body care products. Africology chooses to remain free from these casonogenic ingredients.

HARMFUL INGREDIENTS

sodium lAureth sulphAte

pArAbens (butyl pArAbens, methyl pArAbens, propyl pArAben)

propylene glycol

edtA And disodium edtA

phenoxyethAnol

ArtificiAl perfume (pArfum)

coumArin

petrolAtum

edtA, dmdm

benzyl Alcohol

disodium edtA

methylchloroisothiAzolinone

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Although we formulate with botanicals – we are not vegan. Our love for bees & the work they do to sustain earth & its existence is captured in our balms.

bOtANICAl fORmulAtION

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Africology honours the eArth in All we do. pArt of our

environmentAl responsibility includes Avoiding the use of

Any chemicAl fertilizers And pesticides when growing And

hArvesting ingredients. we Apply this policy not only to

our own fArm (where we grow AfricAn potAto, roses And

lAvender), but to every single supplier we work with.

All Africology suppliers Abide by A code of ethics to ensure

thAt no hArm is done to the soil, mAking it lAst for mAny

generAtions to come. we Also work hArd to recycle wAter

wherever possible, And All Africology products Are perfectly

biodegrAdAble, preventing Any contAminAtion of eArth or

wAter.

AFRCIOLOGY SOIL

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It is our ethos that authentic skincare must support your biology, your being and all of who you are.

COMMUNITY UPLIFTMENT

our skills trAnsfer project is designed to teAch under

privileged men And women Africology therApy And retAil

protocols so thAt they cAn work in And somedAy own their

own sAlon or spA. this is A much more lAsting And rewArding

contribution to the community thAn just donAting money, As

it is turned into A vitAl tool to empower someone, And Also

their fAmily, through increAsed income.

since inception Africology hAs succesfully trAined over 100

previously disAdvAntAged women in the Art of mAssAge.

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We capture the healing essences of Africa to bring you skincare with the primary goal

of stimulating the body’s innate healing processes and inhibiting aging naturally.

TREATMENTS

our bodies cAn be seen As A reflection And printout of our

emotionAl world. the shoulder muscles Are commonly recognized

As reservoirs of tension, for exAmple. the movements of energy

mAssAge provide A counter-pressure thAt tends to dissipAte tension,

freeing it to be converted into energy.

Africology holistic spAs focus on bAlAncing body, mind & spirit. we

Acknowledge thAt by relieving stress through the use of mAssAge,

one is Able to focus on whAt mAtters, thus leAving you feeling

more relAxed And energized to fAce life And All the gifts it hAs to

offer. this is why we simply will not use Any ArtificiAl frAgrAnces in

our products, only nAturAl plAnt essentiAl oils.

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to mAke the unique Africology spA experience And products AvAilAble to A wider Audience. people Are Able to purchAse their fAvourite

Africology products in A unique environment And enjoy A selection of Africology treAtments, from A rejuvenAting full-body mAssAge

to A relAxing mAnicure in one of the treAtment rooms. keeping in mind the musculAr And nervous systems’ need for releAse And

bAlAnce, it is our wish for our clients to hAve exceptionAl experiences in our spA. by using our own product lines we ensure thAt pure,

cleAn products Are used on your skin.

OUR SPA & STORE PORTFOLIO

Africology believes that change starts with the consciousness of one person, and that through education and example, we can be part of the change the

world so desperately needs.

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We believe that therapists should embrace the artistry and potential of their position to become both wellness advisors and healers.

TRAINING

Africology trAining involves discussion And theory Around

trends in the beAuty And heAlth industry, ensuring thAt

therApists Are well informed regArding dAngerous chemicAls

And new therApeutic concepts. our trAining courses involve

reiki, discussions on ethicAl beAuty And whAt it meAns to be A

therApist.

the Africology wAy of trAining is designed to motivAte And

uplift therApists, And helps round out their schooling with

further Advice on prolonging their cAreers through better

posture And sAles skills.

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GIFTING RANGE

Africology offers more thAn just spA-quAlity products for skin And body. we Also

offer A lifestyle rAnge As well As Accessories for spAs.

Africology rooibos teAs

Africology scented cAndles

herbAl gift bAgs

eye pillow

AromAtherApy burner & frAgrAnce

Africology gift boxes

Africology lifestyle

kids cAre bAth robes

diffusers

crystAls

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KIDS SPA

All Africology treAtments Are designed to creAte bAlAnce And

hArmony, especiAlly our children’s treAtments. we hAve creAted

our own rAnge of children’s spA products, nAturAlly frAgrAnced

with fun vAnillA And strAwberry scents.

our spAs Also offer spA pArties, A speciAl wAy to celebrAte no mAtter

the Age! eAch pArty includes treAtments And pArty pAcks. our pArty

pAcks Are void of sugAr And ArtificiAl colouring And flAvourings,

As it is our wish for children to be AwAre of heAling And wellbeing.

contAct your fAvourite Africology spA to book for your little

one’s next speciAl event.

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• SpacedeSign

• interiordeSign

• operationalSyStemS

• equipment/productprocurement

• Staffprocurement

• HrServicedevelopment

• pre-openingmanagement

• operationaltrainingandimplementation

• tHecreationofSignaturetreatmentS

• qualitymanagement

SPA SETUP & CONSULTATION

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Spa design and set-up serviceAdvise on how to use the spAce to the best of its potentiAl, helping

you creAte A new And exciting spA destinAtion. from interior

design, liAson with Architects to creAte the best possible spAce,

procurement And instillAtion of All furniture And equipment, point

of sAle mAteriAls.

Rejuvenate an existing spa space Along with this service, we provide we provide stories, themes

And generAl visuAls to mAtch your vision, treAtment design And

signAture.

we cAn offer vArious services to get you up And running. we offer

turnkey solutions to new developments. our design teAm is Aligned

with the ideAl spA lAyout And functionAlity, which Are key elements

in securing A finAnciAl return on investment. drAwing on over

A decAde of successful spA mAnAgement All over south AfricA

And beyond, our expertise includes All Aspects of spA creAtion,

development And mAnAgement. our love of detAil And dedicAtion

to your success sets Africology ApArt from All other spA service

providers.

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Management Contractwe step in to run the spA including All mAnAgement And operAtionAl

functions, trAined Africology therApists, implemenAtion of our

stAndArds And service protocols. there Are vArious wAys thAt this

cAn be structured to suit your needs.

Full Turn Key SolutionsleAve it up to the experts. if you need A spA fAcility As pArt of your

hotel or group we cAn work with you to help grown your brAnd in

Alignment with Africology. we will creAte A concept integrAted with

your brAnd, And hAndle All Aspects of the design And set up through

to running of the spA to ensure it is A profitAble Aspcet of your

business.

we creAte cleAr portfolios of income/expense stAtements with

projections in order to reAlize A return on investment with our

spA development plAn. coupled with improved design, lAyout And

AdditionAl service offerings, we Are Able to renew And rejuvenAte

sAcred spAces.

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we creAte custom spA settings And bespoke treAtments As per our clients needs.

conceptuAlly these Are crAfted & creAted so thAt eAch spA locAtion is A different unique

And memorAble experience.

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HOTEL AMENITIES

A sensory blend of AfricAn plAnts And oils perfectly hArmonised to rejuvenAte And renew. guests cAn

truly experience our shAred AfricAn heritAge in the comfort of their room.

Aligned with sustAinAble eco-prActices, hotel guests cAn now hAve A spA in the room experience. our in-

house mAnufActuring cApAcity Allows us to ensure thAt you hAve An uninterrupted supply of stunning

Amenities products.

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All Africology suppliers abide by a code of ethics to

ensure that no harm is done to the soil, making it last for

many generations to come.

bOtANICAl fORmulAtION

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MEDIA & AWARDS

Africology believes that change starts with the consciousness of one person, and that through education and example, we can be part of the change the

world so desperately needs.

CONSUMERAWARDSbest of beauty

WINNER2011

2010winner!

best of beauty

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