BRAND PROF I LE

Nookie 01

ABOUT NOOK IECheeky, wearable and effor tlessly cool, the Nookie brand reflects the kind of wanderlust girl you want to be. Bright prints, structural designs and flattering forms enhance the Nookie girl’s natural beauty and style charisma.

Once you live the Nookie lifestyle, there’s no turning back. It means long Summer nights, laughing and dancing until your sides hur t, living and loving life to the fullest. It is the ultimate adventure with your friends.

Born out of a desire for a head turning yet effor tlessly sexy clothing label that could go from beach to bar and back again, Nookie is the creative result of Australian Fashion Designer Nikita Sernack who created the label in 2005. Nikita’s strong direction and understanding of the Nookie girl – thanks to be-ing the ultimate one herself – has seen the brand go from strength-to-strength and hit highs such as showing at multiple Australian Fashion Weeks, being worn by aspirational local and international celebrities and models as well as the creation of super popular swim label, Nookie Beach. Throughout the brand’s incomparable journey, it has been the social and tan-gible support of the smart, hot and free-spirited Nookie girls sharing the way they style their Nookie pieces with the #LoveNookie hashtag that brings the ultimate bliss to Nikita and everyone behind the brand.

They’re fun and they’re fearless, and they’re taking over the world.

Nookie and Nookie Beach can be found in all the great stockists throughout Australia & USA and online from www.nookie.com.au

Nookie 02 SPR ING SUMMER 2014

Nookie 03 HIGH SUMMER 2014

Nookie 04 SPR ING SUMMER 2015

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INSTAGRAM 114KTHE #NOOKIEGIRL PHENOMENONLOYAL LIKING, COMMENTING & SHARING FANS

FACEBOOK 24,685KLIKES FROM ACTIVE & ENGAGED USERS

SOC IAL SN APSHO T

#lovenookie #nookiegirl

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1. Australia 337,622 (58.55%)

2. United States 144,404 (25.04%)

3. Canada 19,636 (3.41%)

4. United Kingdom 15,718 (2.73%)

5. New Zealand 7,753 (1.34%)

6. Germany 3,655 (0.63%)

7. France 3,586 (0.62%)

8. Sweden 2,515 (0.44%)

9. Netherlands 1,865 (0.32%)

10. Philippines 1,584% (0.27%)

NOOKIE GIRLS WORLDWIDEYEARLY SNAPSHOT 2014

576,673 visits to www.nookie.com.au

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EMMA ROSE OFFICIAL 178K

DECORUM

LILLY GHALICHI 1.2MIL

MARIE CLAIRE

SYDNEY FASHION BLOGGER 794K

COSMOPOLITAN

NIKKI PHILLIPS 54K

GRAZIA

DOMINIQUE LETOULLEC 818K

COSMOPOLITAN

PIA MUEHLENBECK 210K

KAYLA ITSINES 1.9MIL

KAITLYN CARTER 328K GEMMA LEE FARRELL 411KMARIANNE HEWITT 336K AMREZY 1.9MIL ASHLEY SKY 922K TAHNY89 203K

IN THE SPO TL IGHT

2014 saw the brand head overseas to meet the international Nookie babes through #NookieTour2014 – a whirlwind trip full of sun and string bikinis that kicked off with ultimate slashie (model/photographer/blogger) Zanita Whittington shooting the SS14 Nookie Beach campaign on the shores of Ibiza beaches, the resulting sizzling images being shared across the world.

The Greek Islands and USA’s Burning Man were next, before Nikita returned back to Australia full of design ideas and inspiration for collections to come.

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NOOK IE T OUR EUROPE

#NookieTourIbiza

#NookieTourMykonos

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Just a few months after the European adventure, #NookieTour2014 continued throughout the amazing blue-sky, white-sand beaches of Samoa, where the Nookie team shot several exclusive fashion stories with Australia’s highest circulating weekly magazine in association with Samoa Tourism.

The resulting searing-hot pics illustrate an incredible Nookie Samoan adventure and provide campaign imagery that elevates the brand to new heights.

NOOK IE T OUR S AMOA

#NookieTourSamoa

Emma RichardsMELT MANAGEMENT

emma@meltmanagement.comP 212 696 0560F 212 696 0561

W W W . N O O K I E . C O M . A U

USA Representation