lavasa corporate presentation, may 2011
DESCRIPTION
What Lavasa City is all about, in a nutshell. Right from homes and vacations to events, this city has a lot to offer.TRANSCRIPT
May ‘11
May ‘11
Artist’s Impression of the Lavasa Lakeline
Lavasa – India’s Planned Hill City
• A ‘planned’ hill city led by the private sector, after independence• A city planned for entire spectrum of population • Concept of Life in Full i.e. ‘Live , Work , Learn and Play’ in
harmony with nature
May ‘11
Lavasa - India’s Planned Hill City
• One of the largest urban infrastructure project in India; significant
economic benefits to the region• Master Plan prepared by HOK, USA• Architectural Design sensitively integrated with natural
environment• Area to be greenified through landscaping, hydroseeding, mass
plantations, etc.• A new tourist destination
May ‘11
Lavasa – Multiple access
• Four access points for Lavasa on Mumbai-Pune Expressway and one on Mumbai-Goa highway
– An hour’s drive from Pune and around three hours from Central Mumbai
All distances approximate ; Map indicative and not precise
May ‘11
Breathtaking landscapes
May ‘11
Master Plan - Lavasa integrated with landscape
Development across Plotted Land, Apartments, Retail, Hotels, Event and Convention Centre, Education, Information Technology, Biotech Parks and
Recreation Facilities, spread in 5 towns.
May ‘11
Master Plan - Dasve
May ‘11
Master Plan - Mugaon
May ‘11
Master Plan award
Award for Dasve (Lavasa )
Master Plan
From
Congressfor the New
Urbanism (CNU)
May ‘11
Landscape Planning awards
Award of Excellence - Dasve Master Plan (2005)
Honor Award - Mugaon Master Plan(2009)
Merit Award - Lavasa Landscape Master Plan and Design Guidelines (2010)
“Beautifully documented in terms of understanding the place and the land. Stunning,
great work. . .sensitive to the region and the world”. - 2005 Professional Awards Jury
comments
May ‘11
Cosmopolitan Style Technology Leadership
Lifelong Learning Spiritual Harmony
• Lifestyle residences• Leisure & Recreation
- Hotels/Clubs/Spas- Golf course
• Convention/ Event Centre• Sports & Adventure• Nature tourism• Performing Arts Centre• Cricket Ground
• Efficient infrastructure• Biomimicry • GIS Mapping• e - Governance• Modern amenities• Hospitals & clinics
• Innovation & Science Park• Education campuses• Research institutes• Training centres• Library • Museum
• Spiritual centres• Health & Wellness spas• Town plan sensitively integrated with nature
Master Plan - Driven by a strong brand ideology Brand Drivers created by Landor, Hong Kong
May ‘11
Pioneering Biomimicry
• A science that uses nature as a model to measure & mentor – To be actively incorporated in Lavasa development
– In collaboration with The Biomimicry Guild, USA
May ‘11
Lavasa – Business of Businesses
May ‘11
Opportunity fragmented across multiple players
OperationsOperationsConsumption
BasketConsumption
Basket IPIP
MaintenanceMaintenanceDevelopmen
tDevelopmen
t
Regulation & GovernanceRegulation & Governance
Existing Cities Model Lavasa Model
Advantage Lavasa – Unique Integrated Opportunity
OperationsOperations
Multiple Utility
&
Infrastructure
Companies
Consumption Basket
Consumption Basket
Multiple Retailers & Operators
Regulation & GovernanceRegulation & Governance
Multiple Municipality / Development
AuthoritiesIPIP
Spread
MaintenanceMaintenance
Multiple Public / Private Service
Providers
Developmen
tDevelopmen
t
Multiple Developers
Urbanization is a USD 65 Billion Annual Opportunity
May ‘11
Lavasa – First Mover Advantage
Governance
Infrastructure
Real EstateConsumption
SPA status enables
integration
SPA status enables
integration
Share of Lavasa GDPShare of Lavasa GDP
Diverse Cash Flow ProfileDiverse Cash Flow Profile Real Estate Sales Lease Rentals
BOO Model Services and
Management Revenue
Share of spending within the city
Levies & User Charges
Real EstateInfrastructure Consumer SpendDevelopment
IncomeAnnuity Annuity
Unique IPUnique IP
Real Estate Development Cash Flows
City Development
Infrastructure & Asset Creation
Funding
Support
Funding
Support
New Cities 1….nAnnuity Cash
Stream
Lavasa Model – Comprehensive Value Capture
May ‘11
Sewerage
Collection Network
Storm Drainage Network
Sewage Treatment Plants
462 km51.5 km
315 km33 km
58.5 MLD
2.4 MLD
Water
Water Treatment Capacity
Distribution Mains Length
Number of Dams
65 MLD3.4 MLD
325 km35.5 km
101
Information, Communication, Technology
Optic Fibre, e-Governance, IPTV, Security systems
Service Providers
Data Centre operational
Power
Connected Load – Tata Power, MSEB
Transmission Length
Distribution Length
500 MW
34 MW
187 km12.5 km
422 km
36.5 km
`Solid Waste Management
Treatment Capacity
Separation of organic & inorganic wastes
Effective collection, transportation & disposal
Road Network
External/ Internal Road Network
Tunnels/ Bridges
Inter-village roads
263 km40 km
2--
50 km37 km
10.6 MLD
44.5 km
5
121 MW
40.5 km
76.5 km
49.7 km
1
13 km
45.5 km
50.6 km
11.4 MLD
97
Ton/day
0.8 Ton/day
51 Ton/day
Total Planned
Currently Operational
Under Construction/ Development
First town operational – Infrastructure for 2nd & 3rd town under development
World Class Infrastructure
May ‘11
Commercial & Institutional
RetailCommercial
offices & Institutional
Hospitality
Hotels MICE Spa & Clubs
Education & Healthcare
Amenities Educational Health
City
Residential
Apartments / Villas / Rental Housing
Tourism & Leisure
Tourist Attractio
n
Edu-tainment
Theme Park
Adventure & Water Sports
GD
P C
om
posi
tion
Sh
are
in La
vasa
GD
P
Rentals – On leased assets
Levies & User Charges
Profits – Returns on Lavasa’s share in Education / Healthcare / Tourism / Leisure /
Hospitality and Retail SPV’s
Campuses
Sti
ckin
g t
o C
ore
C
om
pete
nci
es
Infrastructure
Integrated development with cross-synergies enabled by Lavasa
Operator
Operating Knowledge
and Bandwidth
Lavasa
Investor
Equity Risk Sharing
De-risked Business Model
0-100% 0-100% 0-100%
Lavasa – An expected ‘365 –day economy’
May ‘11
City/District
Area (sq km)
Population(2001)
Mumbai
4355 sq. kmMMR
18 MillionMMR
Rs. 1302 Billion(Greater Mumbai)
GDP
(in 2007)
Pune
15640 sq. km
District
7.2 millionDistrict
Delhi
1483 sq. km
13.9 Million
Singapore
697 sq. km
4.7 Million(2008)
Hong Kong
1104 sq. km
7.1 Million(2009)
Gurgaon
99 sq. km
0.2 Million
Rs. 679 Billion
Rs. 1439 Billion
Rs. 231 Billion
Rs. 7083 Billion
(converted)
Rs. 8155 Billion
(converted)
Chandigarh
114 sq. km
0.9 Million
Rs. 142 Billion
Lavasa
100 sq. km
0.3 Million
!!!
415 sq. kmUrban
3.5 millionUrban12 Million
Greater Mumbai
600 sq. kmGreater Mumbai
Benchmarking with 365 Day Economies
May ‘11
Lavasa – Planning Strategy
May ‘11
Lavasa - Planning Strategy• Planned for a permanent population of around 3 Lakh (0.3 million), with
tourists estimated at over 20 Lakh (2 million) per annum
• An aspirational yet affordable pricing for multiple socio-economic classes – Several design options for residents in each product category
– Rental housing, starter homes, dormitories, budget hotels, affordable entertainment
• Proposed infrastructure of over Rs. 4000 crores is being created – Many employment opportunities to be created at all levels
• Infrastructure support & service standards across 5 towns for residents and visitors, well enabled by GIS mapping and e-governance
• New Urbanism design principles combined with an aspirational lifestyle
May ‘11
Lavasa – City Management Services
• A dedicated City Management Services team to deliver a unique value proposition to its citizens and visitors – Enhanced quality of community living
• Deliver on governance – Vision to create a replicable model of City Governance for new Asian cities by
bringing world-class standards to Indian urban life
• Emphasis on Public Safety & Security– Includes law and order services, fire and disaster prevention, etc.
• Provision of uninterrupted and good quality power to all customers – With minimal surges/variations that could damage or shorten the life of
electronics and other electrical equipment
May ‘11
Lavasa – City Management Services
• Headed by a specialist City Manager– Unique to Indian cities
• City Manager Role – Policy‐making, contract administration, measuring and managing performance
outcomes, process and system engineering
– Assisted by other personnel in Day‐to‐day apparatus of the city’s routine
service delivery functions smoothly
May ‘11
• Five (5 ) specialist divisions for smooth and efficient delivery
Lavasa – City Management Services
Divisions of CMS Some of the key roles and responsibilities
Public Works • Maintains streets , street lights , promenades, footpaths and other public realm areas • Runs the city’s solid waste management program
Public Safety & Security
• Public Safety Planning • Law and order services , state and police interface• Fire and disaster prevention ; Parking & Traffic management
Enterprise Utilities • Water & Sewer distribution and collection networks• Water and sewer pumping and treatment • Reliable, Sustainable & Uninterrupted Power Service 24 x 7 • Commissioning and handover (smooth transition ) of infrastructure from Projects
Department
Property Management • Smooth Residential & Commercial Transitions• Interface between Projects, Sales and Customer• Vendor Coordination & Management• Facility Management & Upkeep for all Public Buildings • Customer services and operation of the citizen call centre • Reasonable Housing Limited (workforce housing) , Citizen engagement , lease
management
Administration & Finance
• General administration operations• Inter & Intra City Transport • Asset management• Materials management, procurement & utility billing
May ‘11
Rental Housing
May ‘11
Rental Housing – the thought
• Vital requirement in a city – Basic work force
– Support staff
– People employed in various business units and establishments
• Forms the backbone of the economy
• Definite need for economical and affordable housing for target group – Price range : Rs. 500 – Rs. 3000 / a month
May ‘11
Rental housing at Lavasa• An integral part of the Master Plan
– Apartments 300 sq. ft. onwards, across 5 towns; not in just one location
– Total of 30,000 units planned
– 5,000 units ready by 2012 ; 500 units currently under construction• Ideal for
– Support & service staff ,students, bachelors , executives and staff working in
different companies and staying back at Lavasa
May ‘11
Lavasa Tie-ups
May ‘11
Lavasa Tie-upsTourism , Hospitality & Leisure
2000 rooms 10,000 students tied up2 million visitors
Education Corporate//
Others
Work /Retail
Health& Wellness
Medicity
JUKASO
Sports Academies
Prakash Padukone Badminton Academy
May ‘11
In discussions with
• Theme parks for entertainment and education• Sport academies• Other tourism and hospitality brands
May ‘11
Lavasa – Tourism, Hospitality & Leisure
May ‘11
• Mid scale hotel at Dasve by ITC, 60 rooms • Ready and operational since March 2009• Zodiac coffee shop, Nostradamus bar and Earthen Oven specialty
restaurant
May ‘11
• Lavasa’s own fully operational hotel with a panoramic view• 20 rooms, conference facilities, indoor/outdoor activities• Vyanjan - multi cuisine restaurant , Breakfast at Machaan –
restaurant at the Nature Trail near Ekaant
May ‘11
• Mercure by Accor group, 130 rooms • Hospitality know-how of the group makes every stay unique,
warm, individual and human• Celebrations – The 24-hour coffee shop
May ‘11
• Operated by Bona Sera Hotels • Apartment Hotel at Lavasa • 43 self contained, fully equipped apartments – Studio, 1 BHK,
2BHK
May ‘11
SOL Hospitality Ltd.
Chor Bizzare Granma’s Homemade Patisserie
• Quick service, fine dining and casual dining restaurants
operational – American Diner, Granma’s Homemade Patisserie
– Chor Bizzare (Indian), Tabakh (Lebanese), Oriental Octopus (South East Asian)
– Past Times (English pub)
May ‘11
Other Restaurants
• Restaurants that serve a variety of cuisine – Brewberry's - Coffee bar & Sandwiches, burgers, pizzas, salads, etc.
– Fruity Bat (Desserts), Naturals Ice Cream parlour
– Hungry Hippo - Fast food – Burgers & Fries
– Pizzavala - Pizza place
– Subway - Sandwiches and salads
May ‘11
• Club managed by International Leisure Consultants, Hong Kong • Facilities like squash court, tennis court, fully functional
gymnasium, swimming pool, spa, restaurants, pub, etc. • Asian Opera - Oriental cuisine restaurant, The Deck – all day
dining
May ‘11
• Lavasa International Convention Centre to be managed by Accor – 1500 capacity, 16 main convention halls and meeting rooms, A/V facilities
• Boost weekday tourism (meetings, events, conferences & exhibitions)– Past Conferences : IAPCO Regional Seminar, UBM India Pvt. Ltd., Ernst & Young,
etc. • Operational, bookings opened
May ‘11
• Pullman by the Accor group, 258 rooms, business hotel• Warm hospitality, restful tranquillity and high-tech connectivity• To be operational by 2011
Rendering
May ‘11
Rendering
• Novotel by Accor group, 200 rooms • Designed for natural living with a lake view• To be operational by 2011
May ‘11
• Doubletree, 150 rooms, 5 star property • A hotel from the Hilton group• To be operational by June 2012
May ‘11
• First “Tunnel Wash “ Laundry being commissioned at Bhoini Lavasa Meets highest international norms of hospitality
• To be operational by 2011
May ‘11
• Lakeshore Watersports being managed by Ocean Blue • Pontoons, Bumper Boats, Personal Water Crafts, Pedal Boats,
Kayaks , Trampoline, Wibit obstacle, Pool activities
May ‘11
• Games arcade for kids • A variety of games like Neo arcade, Electronic darts, Photo play
etc.
May ‘11
A/c tents
• Xthrill - Outdoor Adventure Institute managed by Z - Bac Adventure Institute Pvt. Ltd.
• Activities like rappelling, rock climbing, camping, trekking• Corporate camps in A/c tents
May ‘11
Oase
• Water fountain design firm from Germany, designing a multi media fountain at Lavasa– Incorporates a laser and sound show
– 60 meter high central jet
May ‘11
Space World
• Asia’s first space themed park, Space World under the aegis of USSRC
• Will include Space Camp, Aviation Camp, etc.
May ‘11
Sports Academies
• In line with the brand philosophy of lifelong learning
May ‘11
• A championship 18 hole golf course at Dhamanhol by 2012- 13• ‘Golf Academy’ to be developed at Mugaon by 2011
May ‘11
• Football academy by Manchester City Football Club • Scheduled opening in 2012• Develop and nurture young talent in India
Illustrative not Actual images
May ‘11
• World class hockey academy at Lavasa, tie up with Hockey
Australia
– World class hockey coaches to run the academy
• Intellectual property of various Hockey Australia programs,
including its junior development program – Hook in2 Hockey
Illustrative not Actual images
May ‘11
• Tennis Academy with Tennis Australia– Best known for Australian Open
– Coaching and development skills , event management opportunities
Illustrative not Actual images
May ‘11
Other Academies
• Rowing academy by Sir Steve Redgrave via Golden Five Limited
• Badminton Academy by Prakash Padukone
Illustrative not Actual images
May ‘11
Lavasa – Education
May ‘11
• Association with Ecole hôtelière de Lausanne • Academic certification from Ecole hôtelière de Lausanne received
– Ensures students can also pursue their Master’s program internationally at
Lavasa• Admissions for the 3rd batch , academic year 2011 begun
May ‘11
• A 60 acre campus– International Baccalaureate Diploma Programme
May ‘11
• 75 years since inception, based in Bangalore• Scheduled to open in 2011
May ‘11
• Providing quality education for the economically disadvantaged
sections of society • English medium school, free education, uniforms, books, meals
and pick-up and drop in state-of-the-art buses • Operational since June 2010
May ‘11
• Institute of International Business Relations (IBR), a premier
business school in Germany, Austria and Switzerland; part of the
University of Berlin - to commence their International
Executive MBA at Lavasa
May ‘11
• NSHM – Knowledge Campus, Kolkata to establish India’s first Retail University at Lavasa
• Scheduled to open in 2011-2012
May ‘11
• International curriculum , co – educational , residential
international curriculum school • Powered by Educomp, India’s largest education company• Scheduled to open in 2011
May ‘11
• The Biomimicry Guild, USA to set up a Biomimicry Institute at Lavasa – Exhibit centre that chronicles the science of Biomimicry , Educational
workshops
– Collaboration to develop a Biomimetic building at Lavasa
May ‘11
Educational Workshops
• Educational workshops at regular intervals – Executive Program in Airport and Airlines Systems - with The Massachusetts
Institute of Technology’s Office of Professional Education (MIT PE)
– Security Awareness Workshop by Max Security (Israeli security consultant firm)
– Auto design workshop by Chris Bangle
– Classical Studies workshop
– High powered Innovation by Royal College of Art
Executive Program in Airport and Airlines system workshop inaugurated by Mr. Praful Patel, former Union Minister of Civil Aviation
Auto Design workshop by Chris Bangle
May ‘11
Lavasa – Health and Wellness
May ‘11
• Part of the proposed 200 acre for health & wellness development • R&D facilities in addition to long term & therapeutic care• Operational since January 2010
May ‘11
Apollo Pharmacy
• Operational since March 2009 in Dasve
May ‘11
Rendering Actual Image
• Delhi based Retirement Resort developer• 31 acres development at Dasve• Utsav – Expected to have 500 Villas & Apartments
May ‘11
The Lavasa Associates
May ‘11
World Class Service Providers
Architectural Services
Planning Services
Business Plan & Market Research
RANJIT SINH ASSOCIATESArchitects
HAFEEZ CONTRACTORSubodh Kerkar - Installation Artist
May ‘11
World Class Service Providers
Legal Advisors
Financial Partners
LITTLE & COMPANY
Business Strategy
Branding & Marketing
ICT & GIS
Zafar Hai , film maker
Magwells
May ‘11
Environment Initiatives
Objectives • Protecting the existing natural habitat • Further enhancing the habitat
May ‘11
Environment Initiatives
WaterAir
Waste Management
Food Sustainability
Energy
Natural Resources
Parks, gardens,
green spaces
Biodiversity
Sustainable development
May ‘11
Environment Initiatives – Water
• Rainwater Management – Check dams , Nallah bunding
– Increases the Ground Water Level thereby boosting biodiversity
– 50 to 60% increase in Biomass Generation
– Reduction in Soil Erosion
– Integrated Rainwater Management processes underway
May ‘11
Before After CCT
Environment Initiatives – Water • CCT (Continuous Contour Trenching) to prevent soil erosion
May ‘11
Package STP2.4 MLD Permanent STP Soil Bio-technology
Environment Initiatives – Water
• Maintaining Water Quality– Treatment of sewage done to highest tertiary standards using both UV &
Ozonisation
– Quality of treated water better than lake raw water
– Centralized and de-centralized treatment plants
– Explore new technologies for water / sewage treatment such as Soil
Biotechnology (developed by IIT Mumbai)• Special Initiative - Ecological Mapping of Lake Water
May ‘11
Environment Initiatives - Biodiversity (flora)• Conservation of existing flora
– Stopped the existing practice of slash and burn cultivation through mass
awareness– Use of certified fuel wood made compulsory to prevent tree cutting
April 2002
April 2010
May ‘11
Environment Initiatives – Biodiversity (flora) • Conservation of existing flora
– Tree transplantation
– Preservation of ‘Top Soil’ for further use in landscaping.
– Creation of Watch Towers to ensure watch and quick identification of forest
fires
Watch TowerTree Transplantation
May ‘11
Environment Initiatives – Biodiversity (flora) • Enhancement of existing flora
– Mass Plantation
– Hydroseeding to prevent soil erosion and facilitate quick vegetation
– Imported technology ; Advisory Services of Mr Doug Wimble, Ex-President IECA
(International Erosion Control Association)
– Completed over 365 acres - 1st time in India done successfully • Soil Bio-Engineering
– Use of natural and eco-friendly material for slope protection during monsoon
May ‘11
Environment Initiatives - Biodiversity (fauna) • Ensuring minimal human – animal conflict during and after
development • Development of a continuous animal corridor • Creation of wildlife corridors and artificial water holes • Release of fish in dam water, aquatic birds and deer to maintain a
healthy bio diversity
May ‘11
Impact of Initiatives – Images
May ‘11
Environment Initiatives - Hydroseeding
During application
May ‘11
Environment Initiatives - Hydroseeding
Result after 30 days during monsoon
May ‘11
April 2005
Environment Initiatives - Slope Greening
May ‘11
April, 2010 April 2010
Environment Initiatives - Slope Greening
May ‘11
0 2.5 5 7.5 10 12.51.25
Kilometers0 2.5 5 7.5 10 12.51.25
Kilometers
Apr 2002 Apr 2009
Satellite Images of Dasve
May ‘11
Vegetation Mapping Results- Dasve
Dasve
Sr. No.
Classes
2002 2009
Area in
Sq.km
Area in %
Total Vegetation %
Area in Sq.km
Area in %
Total Vegetation
%
1 Vegetation 1.84 18.8
74.36
1.93 19.71
81.92
2 Dense Vegetation 2.99 30.54 3.41 34.83
3 Shrub 2.45 25.02 2.68 27.38
4 Barren Land 1.94 19.82 0.94 9.6
5 Water Body 0.4 4.09 0.46 4.7
6 Sand 0.15 1.53 0.17 1.74
7 Built-Up 0.02 0.2 0.2 2.04
Total 9.79 100 9.79 100
May ‘11
Other Initiatives
May ‘11
Environment Initiatives – Natural Resources • Promoting the use of bamboo in all its uses
– Icon of sustainability – highest carbon sequestration amongst all floral species
– Tensile strength of steel • Lavasa Bamboocrafts Ltd.
– A factory that produces furniture and decorative artefacts made out of locally
available bamboo
May ‘11
Environment Initiatives – Nature Tourism
• Number of tourist attractions and symbols of sustainable development – Theme based Nature Trails
– Neighborhood Parks, Plazas, Avenue Plantations, Promenade Beautification ,
Ravine beautification - being developed in phase-wise manner• Nursery established in Bhoini – current stock 50,000 saplings
– For local and commercial purposes
May ‘11
Environment Initiatives – Food
• Organic Farm over sample area under development – Consultancy with INORA (Institute of National Organic Agriculture)
– Current organic crops grown : beetroot, potato, tomato, bottle gourd,• Level 1 organic certification already received for food produced• Future plans -Agro-based tourist attraction ,Community Farming
Fresh organically grown tomatoes within the Bhoini nursery at Lavasa
Organic farm – Tomato
May ‘11
Environment Initiatives – Air
• Recording of metrological parameters daily through 3 stations• Monitoring of air quality as per Environment Management Plan • Measures adopted to control dust pollution
– Sprinkling of water over roads to prevent dust pollution during construction
– Water sprinkling during crusher operations, plantation around, use of PPE (dust
masks) in such working areas
– A mobile pollution measuring van
Weather Monitoring UnitMobile Pollution Control Measuring Van
May ‘11
Environment Initiatives - Waste Management
Organic Waste Converter Vermi Compost Units
• Compulsory segregation of solid waste initiated - 2-bin system– Bio-degradable waste treated using Organic Waste Convertor technology
– Manure produced is used internally for landscaping.
– Recyclable waste is taken away by recyclers
• Installation of Vermi compost units
May ‘11
Environment Initiatives - Waste Management • Integrated solid waste management (SWM) plan being put in place
– Plans to facilitate door to door collection, transportation, sorting and its disposal
.
– State of the art sanitary landfill being created to dispose off the inert waste
material
– Mobile toilets are placed in many places to facilitate proper hygienic conditions
Portable toilets for labor camps
May ‘11
Environment - Special Initiatives
May ‘11
Environment - Special Initiatives
• Pioneering Biomimicry – a science that uses nature as a model to measure & mentor
• To be actively incorporated in Lavasa development • In collaboration with The Biomimicry Guild, USA
May ‘11
Environment - Special Initiatives
• Address by Janine Benyus , co founder of The Biomimicry Guild, USA & winner of 2009 Champion of the Earth award in Science & Innovation (UNEP)
May ‘11
Environment - Special Initiatives
• Positioning Lavasa as a sustainable city in Asia
• Implementation of Ecological Performance Standards underway – With The Biomimicry Guild, U.S.A.
• Renewable energy options integrated in design for Mugaon (second town) aim for 10 – 15 % of total energy requirement
• Techno-commercial evaluation for establishing wind farms, mini-hydel power stations and solar farms underway
• Energy Plantation option also being explored
• Dual purpose of greening as well as generation of renewable electricity.
May ‘11
Environment - Special Initiatives
• Green Rating System for Cities– Lavasa - Part of Core Committee constituted by IGBC (Indian Green Building
Council) for setting up standards and guidelines for establishing Green Cities in
India
• Green Building Certification – Fortune Select Dasve certified (LEED India – NC ; Silver rating)
– Christ College under evaluation
– Evaluating possibility of having major public buildings as LEED India certified
• IECA (International Erosion Control Association) being approached for new measures for Erosion Control and Slope Stabilization
• Carbon footprint evaluation being explored for Phase 1
May ‘11
Environment Initiatives – Certification
• Green Building Certification (LEED India - NC) for Fortune Select Dasve hotel awarded– Awarded by Indian Green Building Council
– Accorded ‘Silver Rating’
May ‘11
Corporate Responsibility Initiatives
May ‘11
Corporate Responsibility
• Villager resettlement and rehabilitation– Gaothans created
– Employment opportunities
– Health and education facilities
– Potable treated water, Road connectivity
Villager’s Gaothan Children at the creche
May ‘11
Corporate Responsibility
• Crèche for 800 children – Day-care centre
– New born babies to 12 – year olds
– Food , education and entertainment facilities
– Regular health camps and vocational training
May ‘11
Corporate Responsibility
• Christel House Lavasa - Offering quality education to children from economically disadvantaged section
Children in Music class
Morning prayers during Assembly
Mid-day meal
Kids in classroom
May ‘11
Corporate Responsibility
• Christel House Lavasa - New Resource Centre – Educational aids like computers, LCD projector and books
– Inaugurated by Pantaloons Femina Miss India 2011 winners
Glimpses from the Resource Centre inauguration
The New Resource Centre
May ‘11
Corporate Responsibility• Regular vocational training and health check-up camps
Distribution of school uniformsSHG (women’s empowerment) meeting
Regular Health Check up
Meeting with Govt. officials and SHG
Pulse Polio Campaign Eye camp
May ‘11
Corporate Responsibility
• Technical skills training workshop of locals undertaken with Career
Launcher
– Electrical, plumbing, gardening , etc.
– Classroom and onsite training
• Discussions on with Grameen Bank (Noble Laureate Prof Yunus) – Create a Grameen House at Lavasa – Entrepreneurship development of villagers through micro-finance
May ‘11
• Free cancer screening camp organised by Ms. Deveika Bhojwani • Screening, Awareness camp at Bhoini and Apollo Lavasa • Attended by approximately 350 women from villages around
Lavasa
Corporate Responsibility
May ‘11
Lavasa in Media
• Advertising in strategic publications on a continuous basis• Full page Lavasa ads in Times of India, Economic Times, Maharashtra Times, Hindustan Times , Daily News and Analysis (DNA) , etc.
May ‘11
Taking a thought leadership stance
May ‘11
Lavasa Future Cities
• An initiative in association with the Times of India that focusses on urban
development & management
– Campaign focused on need for new cities
– Triggering conversations
– Pushing for more workable governance structures
• Initiatives undertaken
– Creation of a special website – www.lavasafuturecities.com
– A pan-India Citizen Connect Initiative across 7 major metros
– Spots on Radio Mirchi , Promos on Times Now , SMS campaign (50 lakh sms ;
pan India)
– Vertical specific ads and articles in all editions of Times of India - Town planning , City
Governance, Environment, etc.
– Outdoors on the Mumbai- Pune Expressway
– Web banners on key websites
May ‘11
Lavasa Future Cities
• Triggering a conversation
Nov / Dec 2009
May ‘11
Lavasa Future Cities: Ads and Articles• Sensitizing the Indian publics towards the need for new cities
Dec 2009 – Apr 2010
May ‘11
City Planning and Governance Summit
• Modeling the New Urban India – A panel discussion with industry experts ,
Government , corporate entities and citizens on the cause of building more
liveable cities of the future.
Jan 2010 , Mumbai
May ‘11
City Planning and Governance Summit
• Modeling the New Urban India – A panel discussion with industry experts ,
Government , corporate entities and citizens on the cause of building more
liveable cities of the future.
Jan 2010, Mumbai
May ‘11
Continuing conversations - The ‘Urban Longings’ series
May ‘11
• ‘Urban Longings’ - An article series by India’s leading minds on the
need for creating new cities in India – Dr. APJ Abdul Kalam– MJ Akbar – Suhel Seth– Geeta Doctor– Gautam Bhatia– Rahul Bose – Brinda Somaiya– Santosh Desai– Tasneem Mehta– Swaminathan Anklesaria Aiyar
Lavasa Future Cities
May ‘11
Lavasa Future Cities
Sept - Oct 2010 – Urban Longings series in Times of India
May ‘11
• An article series by India’s leading minds on the need for creating
new cities in India in the Maharashtra Times
– Dr. Raghunath Mashelkar
– Dr. Mohan Agashe
– Vidyadhar Walawalkar
– Govind Shrikhande
– Chandrashekhar Prabhu
– Dr Sanjay Oak
– Paresh Mokashi
– Achyut Godbole
– Sunil Karve
– Sonali Kulkarni
Lavasa Future Cities
May ‘11
Lavasa Future Cities
Sept - Oct 2010 – Urban Longings series in Maharashtra Times
May ‘11
Urban Longings on ET Now
• A televised debate series • Lively debate with a cross section of panelists including
corporates, policy makers, etc. • Aimed at triggering conversations on need for new cities
Panelists of the various city debates
Mumbai Mumbai Delhi Delhi Pune Bangalore
Ajit Gulabchand
Arun Nanda
Dr. Indu Shahani
Shirish Sankhe
Vijay Kalantri
Anuj Puri
Madabhi Puri Buch
Rajgopal Nogja
Sebastian Morris
Ajit Gulabchand
D.R. Kaarthikeyan
Dr. Kiran Bedi
Shirish Sankhe
Dr. Abad Ahmad
Dr. Ajay Dua
C P Jain
Suresh P Prabhu
Anil Dharker
Anu Agha
Arun Shourie
Ashwini Bhide
Dr. S.B Mujumdar
Anil Menon
Dr. A. Ravindra
NR Narayana Murthy
Swati Ramanathan
May ‘11
Urban Longings on ET Now
Panelists at Delhi debate Panelists at Mumbai debate
• Debate and discussions on aspects like impact of migration, funding of
city development and infrastructure, etc.
May ‘11
Urban Longings on ET Now
Panelists at Pune debate Panelists at Bangalore debate
• Debate and discussions on aspects like need for new cities, use of
technology optimally in cities , environmental sensitivity, etc.
May ‘11
City Planning and Governance Summit – Lavasa• Summit policy makers, corporates and experts from various fields• Identifying innovative solutions for the challenges facing our
cities
– Governance , Technology optimization, etc.
May ‘11
Lavasa Future Cities – Accolades • Silver Medal at Olive Crown Awards for creative excellence in
‘green’ communication – Awarded for pioneering work in communicating sustainability
– Instituted by the Indian chapter of the International Advertising Association
(IAA) with knowledge partner TERI (The Energy Resource Institute)
– Awarded at Goafest 2011 – India’s biggest advertising and awards festival
conducted by the Advertising Agencies Association of India (AAAI) and The
Advertising Club Bombay (ACB)
May ‘11
Events
May ‘11
• Launch of Lavasa Holidays – Summer Special – Package that offers stay, meal vouchers, adventure sports, watersports, spa,
etc.
– Day packages, Weekend stay
• Grand launch by the Pantaloons Femina Miss India 2011 winners
May ‘11
• Glimpses of launch event – Fashion show by PFMI 2011 winners,
Audience quiz, Music & Dance
May ‘11
May ‘11
Deveika Bhojwani, Anuradha Paraskar, Shibani Kashyap, Pooja Chopra , Anita Dongre and Roopa Ganguly at the anthem launch
Aishwarya Rai Bachchan at the Lavasa Women’s Drive award ceremony
• Lavasa Women’s Drive in aid of Cancer Prevention through Early Detection
• 3rd Edition had 503 cars, 2011 women • Additional Flag off point : Pune • A specially composed Lavasa Women’s Drive Anthem and T shirt
May ‘11
Certificate from Limca Book of Records, acknowledging Lavasa Women's Drive 2010 as "India's Biggest All-Women Car Drive
May ‘11
May ‘11
Bengal Post
May ‘11
‘Ayushyavar Bolu Kaahi’
• 700th show of the popular Marathi program ‘Ayushyavar Bolu
Kaahi’ presented by Lavasa in Pune• More than 3000 people attended the event• Performances by noted artists Salil Kulkarni, Sandeep Khare,
Urmila Dhangar etc.
Salil Kulkarni, Sandeep Khare and the group in action
The full auditorium
May ‘11
Ajit Gulabchand handing over the award to Prakash Amte and Mandatai Amte
Ajit Gulabchand handing over the award to Mr. Bachchan for his Marathi film “Vihir”
• Association with MIFTA - taking Marathi films and theatre awards to an international location
• Attended by who’s who of Marathi entertainment industry • Awards function at Dubai, Cricket match with stars
May ‘11
• Marathi films and theatre stars at Lavasa
Enjoying city tour
At Christel House, Lavasa
Admiring Bamboosa products
May ‘11
• Association with Autocar Awards as a destination partner - jury
testing, panel discussion • Luminaries like Narain Karthikeyan, Dilip Chhabria , Hormazd
Sorabjee , Manwendra Singh, Renuka Kirpalani , etc. • Presentation of Green Car Award by Lavasa
Ms. Anuradha Paraskar of Lavasa presenting the Green Car award Panel discussion at Lavasa
May ‘11
Achyut Palav conducting a calligraphy workshop
Bollywood singer Abhijeet Bhattacharya performs live
• Amalgamation of art, culture, dance & music• Interactive workshops• Live performance by various artists• Stalls run by prominent NGOs and individual artists.
May ‘11
• Literature Live - A literature festival in association with Times of India - at NCPA and Dasvino Town & Country Club at Lavasa
• Workshops, interactive sessions• Chaired by Anil Dharker, Festival Director, presence of authors like
Chetan Bhagat, CP Surendran, Bachi Karkaraia, etc.
May ‘11
Diwali Celebrations
• Diwali celebrated with children from the creche and nearby
schools• Shamiana decorated with Diwali theme, Diwali sweets ,music and
dance, magic and puppet show
May ‘11
• A 9 day festival to celebrate Diwali at Lavasa• Performances and fun-filled activities like Dart the Raavan, face
painting, pottery, stilt walkers, nail art, rock climbing amongst
others
May ‘11
• Prof. Muhammad Yunus, Nobel Peace Prize winner and the Founder of
the Grameen Bank and the Grameen Creative Lab at Lavasa, 23rd
March’10
Visit by Prof. Yunus at Lavasa
May ‘11
• Press conference to announce the partnership of Cisco and Wipro with
Lavasa
Cisco – Wipro tie up with Lavasa
May ‘11
• Rock n Hills - A 3 -day music fest at Lavasa • Featuring artistes like Shankar Ehsaan Loy, Gary Lawyer, Shibani Kashyap,
etc.
May ‘11
Media Buzz
Biomimicry Guild Press Conference
MIT Professional Education at Lavasa Sir Nick Faldo visits Lavasa
Apollo Lavasa Hospital Inauguration by Sh. Ashok Chavan, CM of Maharashtra
May ‘11
Lavasa – City Development Status• Substantial infrastructure completed• First town, Dasve : Under active implementation• Mugaon Master Plan ready, infrastructure under execution
May ‘11
Aerial View - Dasve
May ‘11
Aerial View - Dasve
May ‘11
Aerial View - Dasve
May ‘11
Aerial View - Dasve
May ‘11
Dasve Promenade
May ‘11
City Services at Lavasa
May ‘11
City Management Services Building
Town Hall - Administrative Building
May ‘11
City Services
Police Station Post Office
May ‘11
City Services
Union Bank of India branch at Lavasa
State Bank of India branch at Lavasa
Citizen Call Centre
May ‘11
City Services
Petrol Pump Public Safety Centre
May ‘11
City Services - Healthcare
Apollo PharmacyApollo Lavasa Hospital
May ‘11
City Services – Retail
Grocery outlet
Home Town outlet (home interiors solution provider)
Apparel outlet
May ‘11
Information Centre Building
May ‘11
Infrastructure at Lavasa
May ‘11
Roads
Access Roads Internal Roads
May ‘11
Dasve Dam
May ‘11
Infrastructure
Water Treatment Plant
May ‘11
Infrastructure
Sewage Treatment Plant
May ‘11
InfrastructureTelecom Tower Transmission Lines
Server Room
GIS support
May ‘11
Helipad
Helipad
May ‘11
Residences at Lavasa
May ‘11
ResidentialLakeside Apartments
May ‘11
ResidentialLakeside Apartments
May ‘11
Residential- Villas
May ‘11
Hospitality at Lavasa
May ‘11
Hotels at Lavasa : Ekaant –The Retreat
May ‘11
Hotels at Lavasa: Fortune Select Dasve
May ‘11
Hotels at Lavasa : Waterfront Shaw Serviced Apartments
May ‘11
Hotels at Lavasa : Mercure
May ‘11
Tourism & Leisure at Lavasa
May ‘11
F& B Options at Lavasa
American Diner
Zodiac
Vyanjan
May ‘11
F& B Options at Lavasa
• Breakfast at Machaan – the restaurant at the Nature Trail near Ekaant
PFMI 2011 winners at Machaan PFMI 2011 winners at Machaan
May ‘11
F& B Options at Lavasa
Krazy Koala at Lakeshore
Granma’s Homemade Patisserie
Brewberrys - the coffee bar
May ‘11
F& B Options at Lavasa
Earthen Oven – North Indian cusine
Chor Bizzare – Kashmiri cuisine
Tabakh – Lebanese restaurant
May ‘11
F& B Options at Lavasa
Oriental Octopus
Past Times
Ice cream Parlour
May ‘11
F& B Options at Lavasa
Subway
Hungry Hippo
Pizzavala
May ‘11
Tourism at Lavasa Lakeshore Watersports
* PFMI 2011 winners at Lakeshore Watersports
May ‘11
Tourism at Lavasa
Lavasa International Convention Centre
May ‘11
Tourism at Lavasa Bamboosa factory, Nursery
May ‘11
Tourism at Lavasa Xthrill – Adventure Academy
May ‘11
Tourism at Lavasa Xthrill – Adventure Academy
* PFMI 2011 winners at Xthrill
May ‘11
Leisure at Lavasa
Dasvino Town & Country Club
May ‘11
Leisure at Lavasa Games Arcade, Kid’s Play Area
May ‘11
Leisure at Lavasa Urban Park , Park Plaza
May ‘11
Leisure at Lavasa
Viewing Galleries
May ‘11
Leisure at Lavasa
Nature Trails
May ‘11
To sum up….
• A planned hill city – 1/5th the size of Municipal Corporation of Greater
Mumbai • Inclusive & sustainable city• Opportunities for Tourism, Hospitality , Leisure , Retail & Business • Not just a real estate project, an urban
management & development company • Based on New Urbanism• Environmentally conscious • Vantage location • Strong promoter backing• Good project viability
May ‘11
Disclaimer • Lavasa Corporation Limited is proposing, subject to receipt of requisite approvals, market
conditions and other considerations, a public issue of its equity shares and has filed a Draft Red
Herring Prospectus with the Securities and Exchange Board of India (“SEBI”) which is available on
the website of SEBI at http://www.sebi.gov.in; and the websites of the Book Running Lead
Managers at,
http://www.icicisecurities.com;http://www.kmcc.co.in; http://www.morganstanley.com/
indiaofferdocuments; and http://axisbank.com.
• Potential investors should note that investment in equity shares involves a high degree of risk
and should refer to the section “Risk Factors” in the Draft Red Herring Prospectus. These
materials are not for publication or distribution, directly or indirectly, in or into United States
(including its territories and possessions, any state of the United States and the District of
Columbia). These materials are not an offer of securities for sale into the United States, Canada
or Japan. The securities referred to herein have not been and will not be registered under the
U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States,
except pursuant to an applicable exemption from registration.