lavasa digital marketing case study

10
Lavasa Digital Marketing Case Study

Upload: shripad-nadkarni

Post on 10-Feb-2015

367 views

Category:

Business


6 download

DESCRIPTION

Lavasa digital marketing case study

TRANSCRIPT

Page 1: Lavasa digital marketing case study

Lavasa Digital Marketing Case Study

Page 2: Lavasa digital marketing case study

Objective • To promote the Lavasa brand as weekend

getaway destination

• To build loyalty among existing Lavasa guests

• To sell lavasa hotel packages through social media engagement and search engine optimization

• To make every guest feel valued and vital.

• To use their social media channels to listen and respond

Page 3: Lavasa digital marketing case study

Is the lavasa Website Customer Savvy?

Page 4: Lavasa digital marketing case study

• Absence of realistic images

• Flash Heavy Website • Lack of Business

Specific keywords • Poor Website

Navigation

Page 5: Lavasa digital marketing case study

How other Hospitality Brands Leveraging the Digital World?

Page 6: Lavasa digital marketing case study

• Fariyas Hotel

Page 7: Lavasa digital marketing case study

• Sheraton Hotel

Page 8: Lavasa digital marketing case study

How would you rate the Lavasa Brand page on

Facebook?

Page 9: Lavasa digital marketing case study

0

5

10

15

20

25

30

35

Trustw

orthy

Sour

ce O

f Info

rmat

ion

Clear

and

Unclu

ttere

d

Fun a

nd Eng

aging

Con

tent

usef

ul In

form

ation

lead G

enera

tion P

oten

tial

new a

nd In

nova

tive

look

and

Feel

Brand m

essa

ging

Webs

ite T

raffic

Gen

erati

on

Gener

ic Upd

ates

Page 10: Lavasa digital marketing case study

Digital Business Consultant

Shripad Nadkarni

+ 91 9820552673