lavasa corporate presentation march 2012
DESCRIPTION
The updated corporate presentation of Lavasa for March 2012TRANSCRIPT
March „12
Lavasa Corporation Limited
March „12
March „12
Artist‟s Impression of the Lavasa Lakeline
Lavasa – India‟s Planned Hill City
• A „planned‟ hill city led by the private sector, after independence
• A city planned for entire spectrum of population
• One of the largest urban infrastructure project in India; significant economic
benefits to the region
• Concept of Life in Full i.e. „Live , Work , Learn and Play‟ in harmony with
nature
March „12
Lavasa - India‟s Planned Hill City
• Master Plan prepared by HOK, USA
• Architectural Design sensitively integrated with natural environment
• Area to be greenified through landscaping, hydroseeding, mass plantations,
etc.
• A new tourist destination
• Planned for a permanent population of around 3 Lakh (0.3 million)
with tourists estimated at over 20 Lakh (2 million) per annum
March „12
Lavasa – Multiple access
• Four access points for Lavasa on Mumbai-Pune Expressway and one on
Mumbai-Goa highway
– An hour‟s drive from Pune and around three hours from Central Mumbai
All distances approximate ; Map indicative and not precise
March „12
Breathtaking landscapes
March „12
Master Plan - Lavasa integrated with landscape
Development across Plotted Land, Apartments, Retail, Hotels,
Event and Convention Centre, Education, Information Technology, Biotech Parks and
Recreation Facilities, spread in 5 towns.
March „12
Master Plan - Dasve
March „12
Master Plan - Mugaon
March „12
Master Plan award
Award for
Dasve (Lavasa )
Master Plan
From
Congress
for the New
Urbanism (CNU)
March „12
Landscape Planning awards
Award of Excellence - Dasve Master Plan
(2005)
Honor Award - Mugaon Master Plan
(2009)
Merit Award - Lavasa Landscape Master Plan and Design Guidelines (2010)
“Beautifully documented in terms of understanding the place and the land. Stunning, great work. .
.sensitive to the region and the world”. - 2005 Professional Awards Jury comments
March „12
Cosmopolitan Style Technology Leadership
Lifelong Learning Spiritual Harmony
• Lifestyle residences
• Leisure & Recreation
- Hotels/Clubs/Spas
- Golf course
• Convention/ Event Centre
• Sports & Adventure
• Nature tourism
• Performing Arts Centre
• Cricket Ground
• Efficient infrastructure
• Biomimicry
• GIS Mapping
• e - Governance
• Modern amenities
• Hospitals & clinics
• Innovation & Science Park
• Education campuses
• Research institutes
• Training centres
• Library
• Museum
• Spiritual centres
• Health & Wellness spas
• Town plan sensitively integrated
with nature
Master Plan - Driven by a strong brand ideology
Brand Drivers created by Landor, Hong Kong
March „12
Pioneering Biomimicry • A science that uses nature as a model to measure & mentor
– To be actively incorporated in Lavasa development
– In collaboration with The Biomimicry Guild, USA
March „12
Lavasa - Planning Strategy
• Planned for a permanent population of around 3 Lakh (0.3 million) with
tourists estimated at over 20 Lakh (2 million) per annum
• An aspirational yet affordable pricing for multiple socio-economic classes
– Several design options for residents in each product category
– Rental housing, starter homes, dormitories, budget hotels, affordable entertainment – all
integrated in the Master Plan itself
• Proposed infrastructure of over Rs. 4000 crores is being created
– Many employment opportunities to be created at all levels
• Infrastructure support & service standards across 5 towns for residents and
visitors, well enabled by GIS mapping and e-governance
• New Urbanism design principles combined with an aspirational lifestyle
March „12
Lavasa – Business of Businesses
March „12
Opportunity fragmented across
multiple players
Operations
Consumption
Basket IP
Maintenance Development
Regulation &
Governance
Existing Cities Model Lavasa Model
Advantage Lavasa – Unique
Integrated Opportunity
Regulation &
Governance
Multiple
Municipality /
Development
Authorities
Maintenance
Multiple Public /
Private Service
Providers
Urbanization is a USD 65 billion Annual Opportunity
March „12
Lavasa – First Mover Advantage
Governance
Infrastructure
Real Estate Consumption
SPA status
enables
integration
Share of Lavasa GDP
Diverse Cash Flow Profile Real Estate Sales
Lease Rentals
BOO Model
Services and
Management
Revenue
Share of spending
within the city
Levies & User
Charges
Real Estate Infrastructure Consumer Spend
Development Income Annuity Annuity
Unique IP
Real Estate
Development
Cash Flows
City
Development
Infrastructure &
Asset Creation
Funding
Support
New Cities 1….n Annuity Cash
Stream
Lavasa Model – Comprehensive Value Capture
March „12
Commercial & Institutional
Retail Commercial
offices & Institutional
Hospitality
Hotels MICE Spa & Clubs
Education & Healthcare
Amenities Educational Health City
Residential
Apartments / Villas / Rental Housing
Tourism & Leisure
Tourist Attraction
Edu-tainment
Theme Park
Adventure & Water Sports
GD
P C
om
positio
n
Share
in L
avasa G
DP
Rentals – On leased assets
Levies & User Charges
Profits – Returns on Lavasa‟s share in Education / Healthcare / Tourism / Leisure / Hospitality and
Retail SPV‟s
Campuses
Stickin
g to C
ore
Com
pete
ncie
s
Infrastructure
Integrated development with cross-synergies enabled by Lavasa
Operator
Operating
Knowledge and
Bandwidth
Lavasa
Investor
Equity Risk
Sharing
City Building – SPV Partnerships
De-risked Business Model
0-100% 0-100% 0-100%
Lavasa – An expected „365 –day economy‟
March „12
City/District
Area
(sq km)
Population
(2001)
Mumbai
4355 sq. km MMR
18 Million MMR
Rs. 1302
Billion
(Greater Mumbai)
GDP
(in 2007)
Pune
15640 sq. km District
7.2 million District
Delhi
1483 sq. km
13.9 Million
Singapore
697 sq. km
4.7 Million (2008)
Hong Kong
1104 sq. km
7.1 Million (2009)
Gurgaon
99 sq. km
0.2 Million
Rs. 679
Billion
Rs. 1439
Billion
Rs. 231
Billion
Rs. 7083
Billion
(converted)
Rs. 8155
Billion
(converted)
Chandigarh
114 sq. km
0.9 Million
Rs. 142
Billion
Lavasa
100 sq. km
0.3 Million
!!!
415 sq. km Urban
3.5 million
Urban 12 Million
Greater Mumbai
600 sq. km Greater Mumbai
Benchmarking with 365 Day Economies
March „12
Lavasa : A „City for All‟
March „12
Lavasa City – Life in Full
• Villas & Apartments
• Studio & Serviced
Apartments
• Rental Housing
• Retiree Housing
• Family Entertainment Centre
• Promenade and Marinas
• Health and Wellness Centres
• Spiritual Centres
• 24x7 Power, Water and
Connectivity
• GIS and e-Governance
• Social Infrastructure
• Budget to Luxury Hotels
• Clubs and Resorts
• Spas
• Cricket ground
• Golf Course & Academy
• Multiple Theme Parks
• Eco Safari
• Water Sports
• Adventure Sports
• Nature Trails
• Cafes, Restaurants and
Shopping centres
• Multiple Leisure Activities
Work Play
• Non – polluting industries
• IT/ITES
• Biotechnology
• R&D centres
• Training Centres
• Fashion Design
• Film Production
• Animation Studios
• Professional Services
• Convention Centre
• Town Support Services
Live
• Schools and Colleges
• Management Institutes
• Executive Education
Centres
• Post Graduation Institutes
• Adventure Training
Institute
• Vocational Institutes
• Sports Academy
• Music Academy
• Edutainment Park
Learn
March „12
„Live‟ in Lavasa City
• An aspirational yet affordable pricing for multiple
socio-economic classes
– Several design options for residents in each product category
– Rental housing, starter homes, dormitories, budget hotels,
affordable entertainment – all integrated in the Master Plan
itself
• Proposed infrastructure of over Rs. 4000 crores is
being created
• Infrastructure support & service standards across 5
towns for residents and visitors, well enabled by GIS
mapping and e-governance
• Villas & Apartments
• Studio & Serviced
Apartments
• Rental Housing
• Retiree Housing
• Family Entertainment Centre
• Promenade and Marinas
• Health and Wellness Centres
• Spiritual Centres
• 24x7 Power, Water and
Connectivity
• GIS and e-Governance
• Social Infrastructure
Live
March „12
Lavasa: Residences for All
• Residences across price points -
From Villas to Rental Housing
Villas
Lakeside Apartments
Rental Housing
Live
March „12
Lavasa: Infrastructure for All
Police Station at Lavasa
Lavasa Post Office – PIN 412112
• Infrastructure for different needs of
the city
Union Bank of India branch at Lavasa
Live
March „12
„Work‟ in Lavasa City
• A „365 day economy‟ plan with many employment
opportunities to be created at all levels
• Various industries and sectors to drive permanent
resident population
– Tourism, Hospitality & Leisure
– Education, R&D, Training
– IT, Biotech, KPOs
– Art, Fashion, Animation
• Advantages
– Customisation to business needs
– Location in Mumbai – Pune economic corridor
– Easy talent acquisition
– Infrastructure and technology support
Work
• Non – polluting industries
• IT/ITES
• Biotechnology
• R&D centres
• Training Centres
• Fashion Design
• Film Production
• Animation Studios
• Professional Services
• Convention Centre
• Town Support Services
March „12
Lavasa : Livelihood for All
• Jobs and employment opportunities
for all
Fortune Select Dasve Lavasa
Lavasa Bamboocrafts Ltd.
Lavasa nursery
Work
March „12
„Learn‟ in Lavasa City
• Vision to be a „Centre of Excellence in Education &
Research
• Width in educational courses offered to cater to all age
groups and socio – economic strata
• Extra curricular activities and upcoming sports academies
• Facilities for student accommodation and facilities
• Schools and Colleges
• Management Institutes
• Executive Education
Centres
• Post Graduation Institutes
• Adventure Training
Institute
• Vocational Institutes
• Sports Academy
• Music Academy
• Edutainment Park
Learn
March „12
Lavasa: Education for All
• Education for the entire socio-economic
spectrum
Students at Ecole hoteliere Lavasa – Hospitality education
Classroom at Christel House Lavasa - school for the
economically disadvantaged
Roots to Wings – nursery
Learn
March „12
Lavasa: Education for All
• Education for all age groups
Aptitude tests and Counselling for Std. X students
Auto Design workshop by Chris Bangle
Technical training workshop for locals
Learn
March „12
„Play‟ in Lavasa City
• A quick weekend getaway - easy
connectivity from Mumbai and Pune
• An array of options in entertainment,
sports, events and hospitality
• Range of accommodation options varying
from luxury hotels to budget hotels and
dormitories
• Leisure activities by the lakeside
promenade
• Budget to Luxury Hotels
• Clubs and Resorts
• Spas
• Cricket ground
• Golf Course & Academy
• Multiple Theme Parks
• Eco Safari
• Water Sports
• Adventure Sports
• Nature Trails
• Cafes, Restaurants and
Shopping centres
• Multiple Leisure Activities
Play
March „12
Lavasa: Hotels for All
• Hotels for different needs and budgets
– From five star properties to lodges
Fortune Select Dasve
Play
Waterfront Shaw – Serviced Apartments
Eco Lodge
March „12
Lavasa: Tourism for All
• Tourism options to suit all budgets and
tastes
Asia‟s first edutainment park, Space World under the aegis of
USSRC (Space Camp, Robotics, X-Camp, Survival, Zero Gravity
Simulation)
Oase - World‟s highest multimedia fountain at Lavasa
Nature Trail
Play
March „12
Lavasa: Tourism for All
• Tourism activities for all age groups
Neo Spark – Games Arcade
X-thrill by Z-bac – Adventure Academy
X-thrill by Z-bac – Adventure Academy
Lakeshore Watersports
Play
March „12
Life at Lavasa city
March „12
Lavasa – Citizen friendly Way of Life
• Strong sense of community living
• Citizen - friendly Lavasa
– Community Charter
– Code of Citizenship booklet
March „12
Lavasa – City Management Services
• A dedicated City Management Services team to provide an enhanced
quality of community living to its citizens and visitors
• Deliver on governance
– Vision to create a replicable model of City Governance for new Asian cities by bringing
world-class standards to Indian urban life
• Emphasis on
– Public Safety & Security - law and order services, fire and disaster prevention, etc.
– Provision of uninterrupted and good quality power to all customers
– Integrate customer support
– Value added services by connecting citizens to services like housekeeping, garden and
lawn maintenance, waste management, pest control, property management, etc.
– Providing e-governance backbone
March „12
• Specialist divisions for smooth and efficient delivery
Lavasa - City Management Services
Divisions of CMS Some of the key roles and responsibilities
Public Works • Maintains public spaces like streets ,promenades, footpaths
• Runs the city‟s solid waste management program
• Ensures that all public realm areas are clean and well – maintained
Public Safety & Security • Public Safety Planning , Law and Order services
• Sate and police interface
• Fire and disaster prevention
• Parking & Traffic management
• Emergency communications
Enterprise Utilities
• Water & Sewer distribution and collection networks
• Water and sewer pumping and treatment
• Reliable, Sustainable & Uninterrupted Power Service 24 x 7
• Commissioning and handover (smooth transition ) of infrastructure from Projects Department
Property Management • Citizen engagement and overseeing of customer services
• Operation of the Citizen Call Centre
• Co ordinates real estate handovers and transfers
• Interface between Projects, Sales and Custome
• Enforcement of development regulations
Administration & Finance
• Financial transactions and support services
• Inter & Intra City Transport
• Guest assistance
• Support internal functions such as GIS, MIS< etc.
March „12
Lavasa - City Manager
• Headed by a specialist City Manager
– Unique and „a first‟ to Indian cities
• Role of the City Manager
– Policy‐making
– Contract administration
– Measuring and managing performance outcomes
– Process & system engineering
– Ensuring that day‐to‐day apparatus of the city‟s routine service delivery functions smoothly
March „12
• A round the clock Citizen Call Centre
• Ensures to make the lives of the citizens and
visitors easy and convenient
– A one stop information source
– Non emergency and emergency services
– Single window resolution for all customer needs and
visitor requests
– Proactive information distribution
– Data collection and management services
– Customer Satisfaction Surveys
– Customer handover and possession
Lavasa Citizen Call Centre
March „12
Lavasa Tie-ups
March „12
Lavasa Tie-ups Tourism , Hospitality & Leisure
2000 rooms Vision for 10,000 students 2 million visitors
Education Corporate/Others
Work /Retail
Health& Wellness
Medicity
JUKASO Badminton Academy
Passionate Developers
Sports Academies
TexKare
Cleaners
March „12
Lavasa – Tourism, Hospitality & Leisure
March „12
• Mid scale hotel at Dasve by ITC, 60 rooms
• Ready and operational since March 2009
• Zodiac coffee shop, Nostradamus bar, Earthen Oven specialty restaurant
March „12
• Lavasa‟s own fully operational hotel with a panoramic view
• 20 rooms, conference facilities, indoor/outdoor activities
• Vyanjan - multi cuisine restaurant , Breakfast at Machaan – restaurant at
the Nature Trail near Ekaant
March „12
• Mercure by Accor group, 130 rooms
• Hospitality know-how of the group makes every stay unique, warm,
individual and human
• Celebrations – The 24-hour coffee shop
March „12
• Operated by Bona Sera Hotels
• Apartment Hotel at Lavasa
• 43 self contained, fully equipped apartments – Studio, 1 BHK, 2BHK
March „12
SOL Hospitality Ltd.
Chor Bizzare Granma‟s Homemade Patisserie
• Quick service, fine dining and casual dining restaurants operational
– The All American Diner – Continental cuisine
– Granma‟s Homemade Patisserie - Bakery
– Chor Bizzare – North Indian cuisine
– Oriental Octopus - Oriental cuisine
– Tabakh - Lebanese cuisine
– Twisteez - Fried potato snacks with a twist
– Past Times - English pub
March „12
Other Restaurants
• Restaurants that serve a variety of cuisine
– Brewberry's - Coffee bar & Sandwiches - Burgers, pizzas, salads, etc.
– Fruity Bat (Desserts)
– Natural Icecream parlour
– Hungry Hippo - Burgers & Fries
– Pizzavala - Pizza place
– Subway - Sandwiches and salads
Restaurants at the promeande Ice cream parlour
March „12
• Club managed by International Leisure Consultants, Hong Kong
• Facilities like squash court, tennis court, fully functional gymnasium,
swimming pool, spa, restaurants, pub, etc.
• Asian Opera - Oriental cuisine restaurant, The Deck – all day dining
Actual image
March „12
• Lavasa International Convention Centre to be managed by Accor
– 1500 capacity, 16 main convention halls and meeting rooms, A/V facilities
• Meetings, events, conferences , exhibitions, weddings
– Past Conferences : IAPCO Regional Seminar, UBM India Pvt. Ltd., Ernst & Young, etc.
Actual image
March „12
• Pullman by the Accor group, 258 rooms, business hotel
• Warm hospitality, restful tranquility and high-tech connectivity
• To be operational by 2013
Rendering
March „12
Rendering
• Novotel by Accor group, 200 rooms
• Designed for natural living with a lake view
• To be operational by 2012-13
March „12
• Doubletree, 150 rooms, 5 star property
• A hotel from the Hilton group
• To be operational by 2013
March „12
• „Oakwood Residence „ by Oakwood Asia Pacific Limited (a division of
Oakwood Worldwide)
• About 150 serviced apartments in Mugaon
– Combine the spacious comfort of a private home with the many services of a hotel
• To be operational by 2014
Illustrative not Actual images
March „12
• First “Tunnel Wash “ Laundry being commissioned at Bhoini
• Meets highest international norms of hospitality
Illustrative not Actual images
TexKare Cleaners
March „12
• Lakeshore Watersports being managed by Ocean Blue
• Pontoons, Bumper Boats, Personal Water Crafts, Pedal Boats, Kayaks ,
Trampoline, Wibit obstacle, Pool activities
March „12
• Games arcade for kids
• A variety of games like Neo arcade, Electronic darts, Photo play etc.
March „12
A/c tents
• Xthrill - Outdoor Adventure Institute managed by Z - Bac Adventure
Institute Pvt. Ltd.
• Activities like rappelling, rock climbing, camping, trekking , zip-line, zorbing ,
air rifle shooting, etc.
• Accommodation in AC tents with modern amenities, dinning facilities
March „12
Oase
• Water fountain design firm from Germany, designing a multi media fountain
at Lavasa
– Incorporates a laser and sound show
– 60 meter high central jet
Illustrative not Actual images
March „12
Space World
• Asia‟s first space themed park, Space World under the aegis of USSRC
• Will include Space Camp, Aviation Camp, etc.
Illustrative not Actual images
March „12
Sports Academies
• In line with the brand philosophy of lifelong learning
March „12
• A championship 18 hole golf course at Dhamanhol by 2013
• „Golf Academy‟ to be developed at Mugaon by 2014
March „12
• Football academy by Manchester City Football Club
• Develop and nurture young talent in India
• Scheduled opening in 2014
Illustrative not Actual images
March „12
• World class hockey academy at Lavasa, tie up with Hockey Australia
– World class hockey coaches to run the academy
• Intellectual property of various Hockey Australia programs, including its
junior development program – Hook in2 Hockey
Illustrative not Actual images
March „12
• Tennis Academy with Tennis Australia
– Best known for Australian Open
– Coaching and development skills , event management opportunities
Illustrative not Actual images
March „12
Other Academies
• Rowing academy by Sir Steve Redgrave via Golden Five Limited
• Badminton Academy
March „12
Lavasa – Education
March „12
Actual images
• Premier hospitality education institute, offering a four year course in
Hospitality Management, certified by École hôtelière de Lausanne
• Vocational courses offered via agreement with Sunshine Coast (SCIT)
TAFE (Training And Further Education) Australia
• Admissions now open for 2012 session
March „12
• A nursery school - pre-schooling needs of children from 2 to 6 years
• Managed and run by Educomp, India‟s largest education company
• Skill-based knowledge using its unique seven petal approach
Actual images
March „12
• Providing quality education for the economically disadvantaged sections of
society
• English medium school, free education, uniforms, books, meals , pick-up
and drop in state-of-the-art buses and state-of-the-art Resource Centre
• Operational since June 2010
Actual images
March „12
• GREAT (INDIA) in collaboration with Australian Retail College
– A leader in retail training in Australia
• Plans to open retail college at Lavasa
– Contemporary retail course, exchange of information
– Exploring tie-ups and opportunities in Australia
• Scheduled to open in 2012
March „12
• A 60 acre campus
– International Baccalaureate Diploma Programme
March „12
• 75 years since inception, based in Bangalore
• Scheduled to open in 2012 -13
March „12
• The Biomimicry Guild, USA to set up a Biomimicry Institute at Lavasa
– Exhibit centre that chronicles the science of Biomimicry , Educational workshops
– Collaboration to develop a Biomimetic building at Lavasa
March „12
Educational Workshops
• Educational workshops held at regular intervals
Month Details of Workshops
Jan 2010 Executive Program in Airport and Airlines Systems with The Massachusetts
Institute of Technology‟s Office of Professional Education (MIT PE)
March 2010 Workshop by The Biomimicry Guild, USA – Applying the science of
Biomimicry in Urban Architecture
Sept 2010 'Essentials of Wines' - A wine appreciation workshop by Wei Cheng
Oct 2010 'The Invisible Shield' - A workshop on Security Awareness by Max Security
(Israeli security consultant firm)
Nov 2010 Auto design workshop by Chris Bangle, former Chief of Design for the BMW
Group
Jan 2011 Lavasa Classical Studies workshop by Sir James Mallinson
March „12
Educational Workshops
Executive Program in Airport and Airlines system workshop inaugurated by
Mr. Praful Patel, former Union Minister of Civil Aviation
Auto Design workshop by Chris Bangle
March „12
Lavasa – Health and Wellness
March „12
• Part of the proposed 200 acre for health & wellness development
• R&D facilities in addition to long term & therapeutic care
• Operational since January 2010
March „12
Apollo Pharmacy
• Operational since March 2009 in Dasve
March „12
Rendering Actual Image
• Delhi based Retirement Resort developer
• 31 acres development at Dasve
• Utsav – Expected to have 500 Villas & Apartments
March „12
The Lavasa Associates
March „12
World Class Service Providers
Architectural
Services
Planning & City
Management Services
Business Plan &
Market Research
RANJIT SINH ASSOCIATES
Architects
HAFEEZ CONTRACTOR
Subodh Kerkar - Installation Artist
Soda (Thailand)Ltd.
March „12
World Class Service Providers
Legal
Advisors
Financial
Partners
LITTLE & COMPANY
Business Strategy
Branding,
Marketing
&PR
ICT & GIS
Zafar Hai , film maker
Magwells
Markand Gandhi & Co. Agarwal Law Associates
March „12
Environment Initiatives
Objectives
• Protecting the existing natural habitat • Further enhancing the habitat
March „12
Environment Initiatives
Water Air
Waste
Management
Food
Sustainability
Energy
Natural
Resources
Parks,
gardens,
green spaces
Biodiversity
Sustainable
development
March „12
Environment Initiatives – Water
• Rainwater Management
– Check dams , Nallah bunding
– Increases the Ground Water Level thereby boosting biodiversity
– 50 to 60% increase in Biomass Generation
– Reduction in Soil Erosion
– Integrated Rainwater Management processes underway
March „12
Before After CCT
Environment Initiatives – Water • CCT (Continuous Contour Trenching) to prevent soil erosion
March „12
Package STP 2.4 MLD Permanent STP Soil Bio-technology
Environment Initiatives – Water
• Maintaining Water Quality
– Treatment of sewage done to highest tertiary standards using both UV & Ozonisation
– Quality of treated water better than lake raw water
– Centralized and de-centralized treatment plants
– Explore new technologies for water / sewage treatment such as Soil Biotechnology
(developed by IIT Mumbai)
• Special Initiative - Ecological Mapping of Lake Water
March „12
Environment Initiatives - Biodiversity (flora) • Conservation of existing flora
– Stopped the existing practice of slash and burn cultivation through mass awareness
– Use of certified fuel wood made compulsory to prevent tree cutting
April 2002 April 2010
March „12
Environment Initiatives – Biodiversity (flora)
• Conservation of existing flora
– Tree transplantation
– Preservation of „Top Soil‟ for further use in landscaping.
– Creation of Watch Towers to ensure watch and quick identification of forest fires
Watch Tower Tree Transplantation
March „12
Environment Initiatives – Biodiversity (flora)
• Enhancement of existing flora
– Mass Plantation
– Hydroseeding to prevent soil erosion and facilitate quick vegetation
– Imported technology ; Advisory Services of Mr Doug Wimble, Ex-President IECA
(International Erosion Control Association)
– Completed over 365 acres - 1st time in India done successfully
• Soil Bio-Engineering
– Use of natural and eco-friendly material for slope protection during monsoon
March „12
Environment Initiatives - Biodiversity (fauna)
• Ensuring minimal human – animal conflict during and after development
• Development of a continuous animal corridor
• Creation of wildlife corridors and artificial water holes
• Release of fish in dam water, aquatic birds and deer to maintain a healthy
bio diversity
March „12
Impact of Initiatives – Images
March „12
Environment Initiatives - Hydroseeding
During application
March „12
Environment Initiatives - Hydroseeding
Result after 30 days during monsoon
March „12
April 2005
Environment Initiatives - Slope Greening
March „12
April, 2010 April 2010
Environment Initiatives - Slope Greening
March „12
0 2.5 5 7.5 10 12.51.25
Kilometers0 2.5 5 7.5 10 12.51.25
Kilometers
Apr 2002 Apr 2009
Satellite Images of Dasve
March „12
Vegetation Mapping Results- Dasve
Dasve
Sr.
No. Classes
2002 2009
Area in
Sq.km
Area in
%
Total
Vegetation %
Area in
Sq.km
Area in
%
Total
Vegetation %
1 Vegetation 1.84 18.8
74.36
1.93 19.71
81.92
2 Dense Vegetation 2.99 30.54 3.41 34.83
3 Shrub 2.45 25.02 2.68 27.38
4 Barren Land 1.94 19.82 0.94 9.6
5 Water Body 0.4 4.09 0.46 4.7
6 Sand 0.15 1.53 0.17 1.74
7 Built-Up 0.02 0.2 0.2 2.04
Total 9.79 100 9.79 100
March „12
Other Initiatives
March „12
Environment Initiatives – Natural Resources
• Promoting the use of bamboo in all its uses
– Icon of sustainability – highest carbon sequestration amongst all floral species
– Tensile strength of steel
• Lavasa Bamboocrafts Ltd.
– A factory that produces furniture and decorative artefacts made out of locally available
bamboo
March „12
Environment Initiatives – Nature Tourism
• Number of tourist attractions and symbols of sustainable development
– Theme based Nature Trails
– Neighborhood Parks, Plazas, Avenue Plantations, Promenade Beautification, Ravine
beautification - being developed in phase-wise manner
March „12
Environment Initiatives – Nature Tourism
• Nursery established in Bhoini – current stock 50,000 saplings
– For local and commercial purposes
• Certified organic by NOCA (Natural Organic Certification Association)
March „12
Environment Initiatives – Food
• Organic Farm over sample area under development
– Consultancy with INORA (Institute of National Organic Agriculture)
– Current organic crops grown : beetroot, potato, tomato, bottle gourd,
• Level 1 organic certification already received for food produced
• Future plans -Agro-based tourist attraction ,Community Farming
Fresh organically grown tomatoes within the
Bhoini nursery at Lavasa Organic farm – Tomato
March „12
Environment Initiatives – Air
• Recording of metrological parameters daily through 3 stations
• Monitoring of air quality as per Environment Management Plan
• Measures adopted to control dust pollution
– Sprinkling of water over roads to prevent dust pollution during construction
– Water sprinkling during crusher operations, plantation around, use of PPE (dust masks) in
such working areas
– A mobile pollution measuring van
Weather Monitoring Unit Mobile Pollution Control Measuring Van
March „12
Environment Initiatives - Waste Management
Organic Waste Converter Vermi Compost Units
• Compulsory segregation of solid waste initiated - 2-bin system
– Bio-degradable waste treated using Organic Waste Convertor technology
– Manure produced is used internally for landscaping.
– Recyclable waste is taken away by recyclers
• Installation of Vermi compost units
March „12
Environment Initiatives - Waste Management
• Integrated solid waste management (SWM) plan being put in place
– Plans to facilitate door to door collection, transportation, sorting and its disposal .
– State of the art sanitary landfill being created to dispose off the inert waste material
– Mobile toilets are placed in many places to facilitate proper hygienic conditions
Portable toilets for labor camps
March „12
Environment - Special Initiatives
March „12
Environment - Special Initiatives
• Pioneering Biomimicry – a science that uses nature as a model to measure
& mentor
• To be actively incorporated in Lavasa development
• In collaboration with The Biomimicry Guild, USA
March „12
Environment - Special Initiatives
• Address by Janine Benyus , co founder of The Biomimicry Guild, USA &
winner of 2009 Champion of the Earth award in Science & Innovation
(UNEP)
March „12
Environment - Special Initiatives
• Positioning Lavasa as a sustainable city in Asia
• Implementation of Ecological Performance Standards underway
– With The Biomimicry Guild, U.S.A.
• Renewable energy options integrated in design for Mugaon (second town)
aim for 10 – 15 % of total energy requirement
• Techno-commercial evaluation for establishing wind farms, mini-hydel
power stations and solar farms underway
• Energy Plantation option also being explored
• Dual purpose of greening as well as generation of renewable electricity.
March „12
Environment - Special Initiatives
• Green Rating System for Cities
– Lavasa - Part of Core Committee constituted by IGBC (Indian Green Building Council) for
setting up standards and guidelines for establishing Green Cities in India
• Green Building Certification
– Fortune Select Dasve certified (LEED India – NC ; Silver rating)
– Christ College under evaluation
– Evaluating possibility of having major public buildings as LEED India certified
• IECA (International Erosion Control Association) being approached for new
measures for Erosion Control and Slope Stabilization
• Carbon footprint evaluation being explored for Phase 1
March „12
Environment Initiatives – Certification
• Green Building Certification (LEED India - NC) for Fortune Select Dasve
hotel awarded
– Awarded by Indian Green Building Council
– Accorded „Silver Rating‟
March „12
Corporate Responsibility Initiatives
March „12
Corporate Responsibility
• Villager resettlement and rehabilitation
– Gaothans created
– Employment opportunities
– Health and education facilities
– Potable treated water, Road connectivity
Villager‟s Gaothan Children at the creche
March „12
Corporate Responsibility
• Crèche for 800 children
– Day-care centre
– New born babies to 12 – year olds
– Food , education and entertainment facilities
– Regular health camps and vocational training
March „12
Corporate Responsibility
• Christel House Lavasa - Offering quality education to children from
economically disadvantaged section
Children in Music class
Morning prayers during Assembly
Mid-day meal
Kids in classroom
March „12
Corporate Responsibility
• Christel House Lavasa - New Resource Centre
– Educational aids like computers, LCD projector and books
– Inaugurated by Pantaloons Femina Miss India 2011 winners
Glimpses from the Resource Centre inauguration
The New Resource Centre
March „12
Corporate Responsibility
• Regular vocational training and health check-up camps
Pulse Polio Campaign
Eye camp in progress
Regular Health Check up
Cancer awareness and screening camp
by Deveika Bhojwani
March „12
Corporate Responsibility
• Regular interaction with local villagers
Distribution of school uniforms
SHG (women‟s empowerment) meeting
Distribution of galvanized corrugated sheets to families whose houses
have been dilapidated due to heavy rains
March „12
Corporate Responsibility
• Technical skills training workshop of locals undertaken with Career
Launcher
– Electrical, plumbing, gardening , etc.
– Classroom and onsite training
• Discussions on with Grameen Bank (Noble Laureate Prof Yunus)
– Create a Grameen House at Lavasa
– Entrepreneurship development of villagers through micro-finance
March „12
Corporate Responsibility
• Aptitude tests and Counselling for Std. X students
– 175 students from schools of Andgaon, Kolawade, Mutha, Kondhur & Kolawade
– Organised with the help of Maharashtra State Vocational Training Centre & Selection
Board (MSVTC&SB), Pune
• Future plans special guidance for subjects like English, Science , Maths
March „12
Lavasa in Media
• Advertising in strategic publications on a continuous basis • Full page Lavasa ads in Times of India, Economic Times, Maharashtra Times, Hindustan Times , Daily News and Analysis (DNA) , etc.
March „12
Taking a thought leadership stance
March „12
Lavasa Future Cities
• An initiative in association with the Times of India that focuses on urban
development & management
– Campaign focused on need for new cities
– Triggering conversations
– Pushing for more workable governance structures
• Initiatives undertaken
– Creation of a special website – www.lavasafuturecities.com
– A pan-India Citizen Connect Initiative across 7 major metros
– Spots on Radio Mirchi , Promos on Times Now , SMS campaign (50 lakh sms ; pan India)
– Vertical specific ads and articles in all editions of Times of India - Town planning , City
Governance, Environment, etc.
– Outdoors on the Mumbai- Pune Expressway
– Web banners on key websites
March „12
Lavasa Future Cities
• Triggering a conversation
Nov / Dec 2009
March „12
• Sensitizing the Indian publics towards the need for new cities
Ads and Articles : Dec 2009 – Apr 2010
Lavasa Future Cities
March „12
City Planning and Governance Summit
• Modeling the New Urban India
– Panel discussion with industry experts , Government , corporate entities and citizens on
the cause of building more liveable cities of the future
Jan 2010 , Mumbai
March „12
• „Urban Longings‟ - An article series by India‟s leading minds on the need for
creating new cities in India
Lavasa Future Cities – Urban Longings
• Dr. APJ Abdul Kalam
• MJ Akbar
• Suhel Seth
• Geeta Doctor
• Gautam Bhatia
• Rahul Bose
• Brinda Somaiya
• Santosh Desai
• Tasneem Mehta
• Swaminathan Anklesaria Aiyar
• Dr. Raghunath Mashelkar
• Dr. Mohan Agashe
• Vidyadhar Walawalkar
• Govind Shrikhande
• Chandrashekhar Prabhu
• Dr Sanjay Oak
• Paresh Mokashi
• Achyut Godbole
• Sunil Karve
• Sonali Kulkarni
March „12
Lavasa Future Cities – Urban Longings
Sept - Oct 2010 – Urban Longings series in Times of India
March „12
Lavasa Future Cities – Urban Longings
Sept - Oct 2010 – Urban Longings series in Maharashtra Times
March „12
Lavasa Future Cities – Urban Longings
• Televised debate series on ET Now triggering conversations on need for
new cities
– Cross section of panelists including corporates, policy makers
– Impact of migration
– Funding of city development and infrastructure
– Use of technology optimally in cities
– Environmental sensitivity in urban development
Panelists of the various city debates
Mumbai Mumbai Delhi Delhi Pune Bangalore
Ajit Gulabchand
Arun Nanda
Dr. Indu Shahani
Shirish Sankhe
Vijay Kalantri
Anuj Puri
Madabhi Puri Buch
Rajgopal Nogja
Sebastian Morris
Ajit Gulabchand
D.R. Kaarthikeyan
Dr. Kiran Bedi
Shirish Sankhe
Dr. Abad Ahmad
Dr. Ajay Dua
C P Jain
Suresh P Prabhu
Anil Dharker
Anu Agha
Arun Shourie
Ashwini Bhide
Dr. S.B Mujumdar
Anil Menon
Dr. A. Ravindra
NR Narayana Murthy
Swati Ramanathan
March „12
City Planning and Governance Summit – Lavasa
• Policy makers, corporates and experts from various fields
• Identifying innovative solutions for the challenges facing our cities
– Governance , Technology optimization, etc.
March „12
Lavasa Future Cities – Accolades • Silver Medal at Olive Crown Awards for creative excellence in „green‟
communication
– Awarded for pioneering work in communicating sustainability
– Instituted by the Indian chapter of the International Advertising Association (IAA) with
knowledge partner TERI (The Energy Resource Institute)
– Awarded at Goafest 2011 – India‟s biggest advertising and awards festival conducted by
the Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay
(ACB)
March „12
Events
• A few of the most popular events organized by Lavasa
March „12
• Lavasa Women‟s Drive - Signature brand building event of Lavasa
– 4th year in succession
• In aid of Cancer Prevention through Early Detection
• Rally details
– 500 cars , 2000 women
– Pre event workshops in Mumbai and Pune
• Dance Workshop by Ganesh Hegde
• Photography workshop by Daboo Ratnani
– Cancer camps at Tata Memorial and Jaslok Hospital
March „12
• Launch of the „Women in the Driving Seat‟ Awards
– Under the aegis of LWD
– Awarding women with a drive in various fields
Cinema Vidya Balan
Corporate Dr. Swati Piramal
Healthcare Dr. Firuza Parekh
Television Ekta Kapoor
Fashion Tina Tahiliani
Education Shaheen Mistry
Community Development Abha Narain Lambah
Administration Neela Satyanarayan
Cancer Awareness Deveika Bhojwani
March „12
Bollywood actor Emraan Hashmi flags off the event
Participants at the lakeside promenade
Chang enthralls the audience
March „12
• Accolades from the Limca Book of Records
– Acknowledges Lavasa Women's Drive 2010 as "India's Biggest All-Women Car Drive
March „12
Destination Partner for Pantaloons Femina Miss India • PFMI contestants / winners visit Lavasa
– Sub contest (Miss Lavasa Vivacious)
– Experience Lavasa – water sports, nature trail, rappelling, etc.
– Product Launch / Inauguration by PFMI winners
PFMI 2010 contestants inaugurate Dasvino
PFMI 2010 contestants at Xthrill
PFMI 2011 winners launch Lavasa Holidays
March „12
„Ayushyavar Bolu Kaahi‟
• 700th show of the popular Marathi program „Ayushyavar Bolu Kaahi‟
presented by Lavasa in Pune
• More than 3000 people attended the event
• Performances by noted artists Salil Kulkarni, Sandeep Khare, Urmila
Dhangar etc.
Salil Kulkarni, Sandeep Khare and the group in action The full auditorium
March „12
Ajit Gulabchand handing over the award to
Prakash Amte and Mandatai Amte
Ajit Gulabchand handing over the award to Mr.
Bachchan for his Marathi film “Vihir”
• Association with MIFTA - taking Marathi films and theatre awards to an
international location
• Attended by who‟s who of Marathi entertainment industry
• Awards function at Dubai, Cricket match with stars
March „12
• Marathi film and theatre personalities at Lavasa
Enjoying city tour
At Christel House, Lavasa
Admiring Bamboosa products
March „12
• Association with Autocar Awards as a destination partner - jury testing,
panel discussion
• Luminaries like Narain Karthikeyan, Dilip Chhabria , Hormazd Sorabjee ,
Manwendra Singh, Renuka Kirpalani , etc.
• Presentation of Green Car Award by Lavasa
Ms. Anuradha Paraskar of Lavasa
presenting the Green Car award Panel discussion at Lavasa
March „12
Achyut Palav conducting a calligraphy workshop Bollywood singer Abhijeet Bhattacharya performs live
• Amalgamation of art, culture, dance & music
• Interactive workshops
• Live performance by various artists
• Stalls run by prominent NGOs and individual artists.
March „12
• Prof. Muhammad Yunus, Nobel Peace Prize winner and the Founder of
the Grameen Bank and the Grameen Creative Lab at Lavasa, 23rd March‟10
Visit by Prof. Yunus at Lavasa
March „12
• Rock n Hills - A 3 -day music fest at Lavasa
• Featuring artistes like Shankar Ehsaan Loy, Gary Lawyer, Shibani Kashyap, etc.
March „12
Lavasa – City Development Status
• Substantial infrastructure completed
• First town, Dasve : Under active implementation
• Mugaon Master Plan ready, infrastructure under execution
March „12
Aerial View - Dasve
March „12
Aerial View - Dasve
March „12
Aerial View - Dasve
March „12
Aerial View - Dasve
March „12
Dasve Promenade
March „12
City Services at Lavasa
March „12
City Management Services Building
Town Hall - Administrative Building
March „12
City Services – Citizen Call Centre
The Citizen Call Centre at Lavasa
March „12
City Services – Amenities
Police Station Post Office
March „12
City Services – Amenities
Petrol Pump Public Safety Centre
March „12
City Services – Banks
Union Bank of India branch at Lavasa State Bank of India branch at Lavasa
March „12
City Services – Transportation
• Intra - City Bus Services
– 2 Shuttle services, ply between 9 am to 6 pm
– At regular intervals of 30 to 45 minutes
March „12
City Services - Healthcare
Apollo Pharmacy Apollo Lavasa Hospital
March „12
Information Centre Building
March „12
Infrastructure at Lavasa
March „12
Roads
Access Roads Internal Roads
March „12
Dasve Dam
March „12
Infrastructure
Water Treatment Plant
March „12
Infrastructure
Sewage Treatment Plant
March „12
Infrastructure
Telecom Tower Transmission Lines
Server Room
GIS support
March „12
Helipad
Helipad
March „12
Residences at Lavasa
March „12
Residential Lakeside Apartments
March „12
Residential Lakeside Apartments
March „12
Residential- Villas
March „12
Residential - Rental Housing
• Ideal for support & service staff ,students, bachelors , executives and staff
working in different companies and staying back at Lavasa
Actual images
March „12
Hospitality at Lavasa
March „12
Hotels at Lavasa : Ekaant –The Retreat
March „12
Hotels at Lavasa: Fortune Select Dasve
March „12
Hotels at Lavasa : Waterfront Shaw Apartment Hotel
March „12
Hotels at Lavasa : Mercure Lavasa
March „12
F& B Options at Lavasa
The All American Diner
Zodiac
Vyanjan
March „12
F& B Options at Lavasa
* PFMI 2011 winners at Machaan
Twisted Turkey
Machaan – the restaurant at the Nature Trail
near Ekaant
March „12
F& B Options at Lavasa
Krazy Koala at Lakeshore
Granma‟s Homemade Patisserie
Brewberrys The Coffee Bar
March „12
F& B Options at Lavasa
Earthen Oven – North Indian cuisine
Chor Bizzare – Kashmiri cuisine
Tabakh – Lebanese restaurant
March „12
F& B Options at Lavasa
Oriental Octopus
Past Times
Ice cream Parlour
March „12
F& B Options at Lavasa
Subway
Hungry Hippo
Pizzavala
March „12
Tourism & Leisure at Lavasa
March „12
Tourism at Lavasa
Lakeshore Watersports
* PFMI 2011 winners at Lakeshore Watersports
March „12
Tourism at Lavasa
Lavasa International Convention Centre
March „12
Tourism at Lavasa Bamboosa factory, Nursery
March „12
Tourism at Lavasa Xthrill – Adventure Academy
March „12
Tourism at Lavasa Xthrill – Adventure Academy
* PFMI 2011 winners at Xthrill
March „12
Retail at Lavasa
Grocery outlet
Home Town outlet (home interiors solution provider)
The Retail stretch on the promenade
March „12
Retail at Lavasa
Bizzare Baraccuda - Apparel outlet Canary & Lobster - gift shop at ITC Fortune Select Dasve
March „12
Retail at Lavasa
Cinnamon Crocodile – spa products The Orange Ox - Handicrafts
March „12
Leisure at Lavasa
Dasvino Town & Country Club
March „12
Leisure at Lavasa
Games Arcade, Kid‟s Play Area
March „12
Leisure at Lavasa
Urban Park , Park Plaza
March „12
Leisure at Lavasa
Viewing Galleries
March „12
Leisure at Lavasa
Nature Trails
March „12
To sum up….
• A planned hill city – 1/5th the size of Municipal Corporation of
Greater Mumbai
• Inclusive & sustainable city
• Opportunities for Tourism, Hospitality , Leisure , Retail & Business
• Not just a real estate project, an urban
management & development company
• Based on New Urbanism
• Environmentally conscious
• Vantage location
• Strong promoter backing
• Good project viability
March „12
www.lavasa.com
www.lavasafuturecities.com
www.facebook.com/lavasacommunity
www.twitter.com/lavasacommunity