last.fm presentation at digital marketing london - christmas anti-social
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TRANSCRIPT
Last.fmChristmas music, charts and trends
The Futureheads – September Russ Garrett
Last fm can keep track of what you listen to.Multiple devices work with last.fm: from i-tunes/ipod >
Pandora > wimamp > Spotify.800 tracks a second hit last fm servers.
Data sets therefore produce top tracks for a period.By country (not yet by City - 2010)
Top tracks ever. Top tracks at certain times – Christmas.
Biggest movers – The Hype Chart.
Last.fm
The Futureheads – September Russ Garrett
Christmas fun10 minutes10 questionsWin 10 tickets to a gig in 2010
‘The Charts’Christmas music, charts and trends – pt 1
The Futureheads – September Russ Garrett
All pictures Russ Garrett, unless stated
Christmas tracks
All pictures Russ Garrett, unless stated
Christmas tracksChart compilation
1983 > Automation of data (Gallup)1994 > Millward Brown took over – epos widely used1998 > Music Information Chart Services April 2005 > Digital downloads included in chartsApril 2006 > Gnarls Barkley > first act to reach #1 via downloads only prior to physical releaseJanuary 2007 > digital eligible solely 2009 > Record year for single sales (117million to 23 10
09) – surpassing 2008 which was itself a record year with sales of 115.1million98.6% of single sales are digital
‘The Listening effect’Christmas music, charts and trends – pt 2
All pictures Russ Garrett, unless stated
The digital effect on listening
Christmas 2005
#3 in UK charts
On last fm: #1 Christmas track
(total plays 488,000)
2005#3 Fairytale of New York Pogues
#1 @ Last fm>Christmas: Fairytale of New York2006
#6 Fairytale of New York Pogues2007
#4 Fairytale of New York Pogues2008
#12 Fairytale of New York Pogues
The digital effect on listening
Which of these four X-Factor winners did not enjoy the Christmas number 1 slot for sales in the UK?
All pictures Russ Garrett, unless stated
Question 1:
a b c d
Which single of these four sold the most copies?
All pictures Russ Garrett, unless stated
Question 2
a b c d
All pictures Russ Garrett, unless stated
Question 3 Which single has the highest listening on last.fm?
a b c d
Christmas @ last fm
Total number of listens of the top Christmas track on last fm? *to 4.12.09
A: 488,000 B: 523,500 C: 573,000
Question 4
Christmas comes… November
Week ending 12th November
Week ending 25th November
Week ending 2th November
Christmas comes… November
Death Cab for Cutie – Christmas (Baby Please Come)
Coldplay – Have Yourself A Merry Little Christmas
Brenda Lee – Rockin’ Around The Christmas Tree
When did ‘Christmas’ arrive to last.fm this year?
All pictures Russ Garrett, unless stated
A: w/e Nov 1stB: w/e Nov 8thC: w/e Nov 15th
Question 5
Question 6 Putting aside Christmas – what is the top listened to track ever on last fm?
Christmas @ last fm 2009
Christmas @ last fm 2008
Name this Christmas track.
4 lines in>
…Well I’m moving down the lineAnd it’s been so longBut I will be thereI sing this songTo pass the time away Driving my car…
Question 7
Christmas departs… Rapidly
Week ending 28.12 > top Christmas track 67 (… 4/420)Week ending 4.1.09 > No Christmas tracks in top 400
Week ending 30.12 > top Christmas track 62 (only 1/420) Week ending 6.1.08 > No Christmas tracks in top 400
Week ending 24.12 > top Christmas track 173 (only 2/420) Week ending 31.12 > No Christmas tracks in top 400
‘Worldwide stats’Christmas music, charts and trends – pt 3
Top track in Australia Christmas 2008?
A: The KillersHuman
B: Mariah CareyAll I Want For Christmas
C: Wham!Last Christmas
Question 8
Most countries show a leap in listening at Christmas.
International listening
Asia Pacific all over the place in scrobbles December v’s November.
Japan 85%Australia 160% Korea at 234%New Zealand 60%
International listening
EU also all over the place in scrobbles December v’s November.
UK 263%Spain 59% Italy 90%France 48%
International listening
Country showing no growth in listening Christmas 2008?
A: Vatican State B: Korea C: Cuba
Question 9
By the end of Christmas Week Christmas track numbers remain strong but the charts begin a shift. Rapidly.
2008 throws an interesting fact: ABBA Happy New Year 15 in rising chart. The Mama Mia version of Happy New Year in the top 40 too. The charts are driven by new music. Bought as Christmas presents? Both new and popular > for week ending 28.12.08.
Christmas ends consistently @last fm
Fairytale of New York – original year of release?
A: 1986 B: 1987 C: 1988
Question 10
Please make sure your name and email/number is on top and pass to your right…
The Answers
Which of these four X-Factor winners did not enjoy the Christmas number 1 slot for sales in the UK?
All pictures Russ Garrett, unless stated
Question 1:
a b c d
Which of these four X-Factor winners did not enjoy the Christmas number 1 slot for sales in the UK?
All pictures Russ Garrett, unless stated
Question 1:
c
Which single of these four sold the most copies?
All pictures Russ Garrett, unless stated
Question 2
a b c d
Which single of these four sold the most copies?
All pictures Russ Garrett, unless stated
Question 2
a b c d
All pictures Russ Garrett, unless stated
Question 3 Which single has the highest listening on last.fm?
a b c d
All pictures Russ Garrett, unless stated
Listening on Last fmTotal plays *to 8.12.09
Question 3
Jeff Buckley2,971,606
Kelly Clarkson287,530
Total number of listens of the top Christmas track on last fm? *to 4.12.09
A: 488,000 B: 523,500 C: 573,000
Question 4
Total number of listens of the top Christmas track on last fm? *to 4.12.09
A: 488,000 B: 523,500 C: 573,000
Question 4
When did ‘Christmas’ arrive to last.fm this year?
All pictures Russ Garrett, unless stated
A: w/e Nov 1stB: w/e Nov 8thC: w/e Nov 15th
Question 5
When did ‘Christmas’ arrive to last.fm this year?
All pictures Russ Garrett, unless stated
A: w/e Nov 1stB: w/e Nov 8th
Question 5
C: w/e Nov 15th
Question 6 Putting aside Christmas – what is the top listened to track ever on last fm?
Question 6 Putting aside Christmas – what is the top listened to track ever on last fm?
Name this Christmas track.
4 lines in>
…Well I’m moving down the lineAnd it’s been so longBut I will be thereI sing this songTo pass the time away Driving my car…
Question 7
Top track in Australia Christmas 2008?
A: The KillersHuman
B: Mariah CareyAll I Want For Christmas
C: Wham!Last Christmas
Question 8
Top track in Australia Christmas 2008?
A: The KillersHuman
B: Mariah CareyAll I Want For Christmas
C: Wham!Last Christmas
Question 8
Country showing no growth in listening Christmas 2008?
A: Vatican State B: Korea C: Cuba
Question 9
Country showing no growth in listening Christmas 2008?
A: Vatican State B: Korea C: Cuba
Question 9
Fairytale of New York – original year of release?
A: 1986 B: 1987 C: 1988
Question 10
Fairytale of New York – original year of release?
A: 1986 B: 1987 C: 1988
Question 10
The Futureheads – September Russ Garrett
Wishing you all a very Merry Christmas…
NOTES
X Factor – Hero (finalists) 20 (2008)
2002 #1: Sound of Underground Girls Aloud2003 #1:Mad World Michael Andrews&Gary Jules
2004 Do They Know It’s Christmas Band Aid 20
2005 That’s My Goal Shayne Ward(#3 Fairytale of New York Pogues)
#1 @last.fm: The Postal Service – Such Great Heights#1 Christmas track Fairytale of New York
2006 # 1: A Moment Like This Leona Lewis(#6 Fairytale of New York Pogues)
#1 @last.fm; When You Were Young The Killers#1 Christmas track Last Christmas Wham!2007 #1: When You Believe Leon Jackson
(#4 Fairytale of New York Pogues)#1 @last.fm: 15 Step Radiohead
#1 Christmas track Last Christmas Wham!2008 #1: Hallelujah Alexandra Burke
(#17 Once Upon a Christmas Song Geraldine)#1 @ last.fm: Viva La Vida Coldplay
#1 Christmas track White Christmas Bing Crosby