komfo - social media summit
TRANSCRIPT
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SOCIAL MEDIA IS A VEHICLE TO BUILD CUSTOMER INTIMACY —
LISBETH CHAWES @lisbethchawes & VERA VERKOOIJEN @salute_vera
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AGENDA SOCIAL STATS RETHINKING THE CUSTOMER JOURNEY INTEGRATE SOCIAL TRENDS 2016 Q&A
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Jeg hedder Lisbeth Chawes
Mine venner
Mine interesser
490CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/030 4/03 06/030 8/03 10/031 2/03
100k
50k
44.54%1301
16.68%60 min
13.08% faster
0k
Total Paid Organic Viral
165871141
SOCIAL
STATS
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8
Social Media is seeing some amazing growth numbers!
Source: Search Engine Journal, November 2013.
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From likes to STORY
TELLING
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‘90’s
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2015
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WHAT
TO DO ?
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THE KOMFO JOURNEY
BUILD CUSTOMER JOURNEYS —
1. STORYTELLING
2. BE RELEVANT 3. ACTIVATE YOUR DATA (CRM, SITECORE, ETC)
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NEED FOR
ADS
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DEFINE YOUR GOALS —
1. ENGAGE THE FANBASE
2. DRIVE TRAFFIC TO YOUR WEBSITE 3. BRANDING 4. SELLING 5. TARGET GROUPS (GENDER, AGE, GEO)
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KOMFO.COM
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FACEBOOK CONVERSION TRACKING — Conversion measurement lets you track actions that people take up to 28 days after viewing your Facebook ads, across multiple devices, including mobile phones, tablets and desktop computers.
1. OPTIMIZE DELIVERY OF ADS
2. MEASURE THE ECONOMIC VALUE OF ON SITE ACTIONS
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FACEBOOK VIDEO AD
INFORMATION POST
LINK AD
RETARGETING
HEROPAGE WWW INSTAGRAM
$
CUSTOM AUDIENCE
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EVEN MORE VIDEO
SOCIAL ORGANISATIONS ARE CHANGING
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KLIPFOLIO GECKOBOARD
TABLEAU QLIK
SITECORE
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freeanalytics.komfo.com
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SOCIAL TREND
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VIRTUAL REALITY
komfo.com/resource/social-trends_virtual-reality
Bo Gustafsson Creative Director VR Team – Mediamonks
“VR is much more immersive than a normal video, and that you can easily have it at home is amazing!”
Jonas Als Product Director - Komfo
WHAT THE EXPERTS SAY ABOUT THE FUTURE
“VR will be soon used everywhere. If you start treating it like a gimmick, it will become a gimmick”
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THANK YOU
LISBETH CHAWES [email protected]
VERA VERKOOIJEN [email protected]