Dark patternsDeceptive design
36 years old.
Live Copenhagen.
Work as UX Designer at Pentia.
Worked with web design since
1999.
Drawing of “Tobias” by Alberte age 12
Purposely trying todeceive kind people –
online
So why do designers do this?
So why do designers do this?
The Stanley Milgram experiment
Still from “Adventures of Superman”
Number of persons looked up in the sky
40% joined
1 person
Number of persons looked up in the sky
40% joined
1 person 2 persons
60% joined
Number of persons looked up in the sky
40% joined
1 person 2 persons
60% joined
4 persons
80% joined
Converted into online behavior
AWARE Puzzle Switch by Loove Broms
These were just a few snippets …
Go for the light, illuminated, honest and transparent patterns …
Go for the light, illuminated, honest and transparent patterns …