komfo summit - søren schønnemann
TRANSCRIPT
10/10/2017
© 2017 LanguageWIre
#komfosummit 2017
SØREN SCHØNNEMANNLanguageWire
”Practical tips on speaking
the right language”
10/10/2017
© 2017 LanguageWIre
As we go more
digital, the ability
for brands to
personalise
content grows.
Common Sense Advisory, Localization Matters, 2014
84% of business buyers are
more likely to buy a
product with online information
in their language.
10/10/2017
© 2017 LanguageWIre
10/10/2017
© 2017 LanguageWIre
A survey of 3,000 online shoppers
across 10 countries found that
60% rarely or never buy
from English-only websites.Common Sense Advisory, Can't Read, Won't Buy, 2014