bc social media summit
DESCRIPTION
bWEST case study for Rocky Mountain Soap at the BC Social Media Summit - April 7, 2010TRANSCRIPT
Chris Burdge bWEST Interactive
Credentials
Online marketing since 1994 Fortune 1000 brands: Nestle, HP, Coca-Cola McCann Erikson, Publicis, Cove-Ito (Japan) Founded bWEST – July 2009
Just a guy making bubbles…
the future is in
earned media…
Social Media Club – Victoria
Mayfair Mall – 2009 Retailer of the Year
Store visits +27% Sales Increases (YoY)
July 63% Aug 45% Sept 73% Oct 49% Nov 25% Dec 26% Pre SM baseline 21%
Results
holistic strategy engage, engage, engage relationships always add value build social capital
consistency
Key Take Aways
Lead with strategy. Exploit technology.