Telling a social storyWhat is happening?

What will happen?

How do you react?

How did communication begin?

We like pictures

How did communication evolve?

We like hearing things.

Then we got visual.

Then we found a way to watch on demand

The internet changed communication.

It’s still evolving.

The internet realized just plain copy was boring.

Steve jobs changed the game

Internet killed the video star.

Think of the social media explosion

• MySpace was about copy.

• Facebook promoted photos.

• MySpace countered with audio.

• Facebook made video more accessible.

• MySpace got creepy.

• Facebook won.

Do we see a trend?

• Copy First

• Images Second

• Audio Third

• Video Fourth

• Legit Interaction Always

What’s next?

So how can we tell a good story?• Emotion

• Home

• Beginning and Endings Matter

• We Like Treasure

• Surprise

• Action Reaction

• Capture The Moment

What can cm punk teach you about social media?

http://www.youtube.com/watch?v=5OfSR68tEzs

What can nic cage and the dude from storage wars teach you about social media?

Look under your chairs

Capture the moment

Get out of the way

The greatest stories aren’t about a pr person or journalist

http://www.cbsnews.com/video/watch/?id=7392721n

So how can we tell a good story?• Emotion

• Home

• Beginning and Endings Matter

• We Like Treasure

• Surprise

• Action Reaction

• Capture The Moment

Facebook thoughts• www.facebook.com/insights

• Customize your tabs

• Edgerank is what I think about

• Info tab is important

• Disclaimers are more important

Twitter thoughts• Keep it under 120 characters. You want people to retweet

you.

• Put the link in the middle of your post.

• The less you tweet out links all day, the better click through percentage you get

• The following words get you higher click rates

• Via• @• RT• Please

Twitter thoughts• Tweet on the weekends

• Tweet early and late in the day

• Hootsuite is your friend for scheduling

• Adverbs and verbs do better than nouns. Create emotion and action

• Create lists

Linkedin thoughts• Groups

• Groups

• Groups

• Answer questions

• Don’t post the same stuff on Twitter that you do on LinkedIn. Keep it professional

• Get recommendations

• Uses the apps….slideshare is your friend

Geolocation and recommendations• Post comments on FourSquare

• Encourage people to review on various review sites

• Get Dap

• Stumble• Reddit• Digg

These platforms have longer shelf lives than

Twitter and Facebook.

How do I make money on this• Remember this stuff scares the tar out of many

• Create content calendars

• Plan

• Do

• Study

• Act