kiteworldwide social media economy days munich2011
TRANSCRIPT
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- How to build a community on Facebook -Jürgen Sievers
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Danke
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KiteWorldW
ideHom
epage
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Was machen wir überhaupt?
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Kitesurf Reisen
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2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0
2000
4000
6000
8000
10000
12000Aktiv!
Entwicklung Kitesurfen (Quelle: VDWS – ausgegebene Kitesurf Lizenzen)
Ca. 350.000 aktive Kitesurfer weltweit!
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Reisen Gesamt Sportreisen Kitesurf Reisen0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
Mehr Nische geht nicht!
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Social Media
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Blog
Einbindung von Partnern
Kite Tests etc.
Aktuelle Berichte
Like button
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Foren
Persönlich
Expertenwissen vermitteln
Im Namen der Firma
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350.000 Kitesurfer weltweit 46.000 KiteWorldWide Fans
13 %
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=
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78%
9%
6% 4% 3%
Marketing Budget Anteil
facebookGoogleEventsPrintSonstiges
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Einstieg in facebook 07/2009
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Was machen wir da?
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24Persönliche direkte Kommunikation
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Aus dem Office
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Berichte & Fotos
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Event Berichte
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Eigene Reisen
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Video-Links!
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Reiseberichte
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Gedichte
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Weihnachtskarten
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Gäste
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Paparazzi
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Credibility
Freunde
verbinden
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Offline – Anzeige
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Fotowettbewerb
Brand Awareness
User generated Content
Fanbase Aufbau
Einbindung
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742
Fotos von
Fans
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Gewinner
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13.602 neue Fans
4.540.172 Impressionen15.525 Gefällt mir
3.177 Kommentare
nach 8 Wochen
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Facebook Kitespot Finder App
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Die KiteWorld W
ide facebook
APP
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Die KiteWorld W
ide facebook
APP
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Die KiteWorld W
ide facebook
APP
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Datenerhebungz.B. für Produktentwicklung
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User generated Content
Langfristige
Einbindung der Fans in KWW
facebook App
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WAS BRINGT’S?
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28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 450
20
40
60
80
100
120
140
Anfragen
Woche
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Besuche von Facebook
Anfragen von Facebook Usern
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Danke
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KiteWorldWide.comfacebook.com/[email protected]