social media in a down economy
DESCRIPTION
Brendan Jackson and Nick Huhn's "Social Media In A Down Economy" presentation from Social Media Club Louisville March 24, 2009.TRANSCRIPT
03/22/09
Smart Marketing in a Down Economy with Social Media
Brendan Jackson | Nick Huhn
Social Media ClubLouisville, KY
March 24, 2009
Why Social Media? Why now?
"Brands that increase (marketing) during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times." - Marketing Your Way through a Recession (March 3, 2008)
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• Quick Recap: What is Social Media?• Why content is critical• How to utilize "Free Tools" to help increase
your digital footprint• Why this is a long term strategy, not a stop-
gap solution
Objectives
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• People to People• Federated
communications• Technology is a catalyst
• Investment of time
What is Social Media?
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"Content is king"
• Blogs: articles, research, thought leadership• Instant Messaging/Chat/Microblogging• Social Networks• News Aggregators• Bookmarking Sites• User-Generated Video, Photos, Audio• Collaborative Creation & Feedback
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Expand your digital footprint
• Google Loves Social Media!• Creating content helps Search• Helps serve up the
most relevant, timely results• Gives you an active hand
Tactical examples
• Share photos with Flickr• Introduce dialog, sharing to your news releases• Find and nurture fans on social networks(ex:
Facebook Fan Page)• Seek real-time opinions, feedback : Twitter
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What’s My ROI?
• Remember What Social Media Doeso Expand Reach Of Messagingo Excite Your Fans, Customerso Connect With New Audienceso Research Or Harvest Insights, Needs, Opinionso Listen And Facilitate Dialog
• Ask The Right Questionso Do you hold your architect accountable for your stock
price?
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Tying It All Together
Think Of Social Media As:• Reputation Management• Brand Building• Public & Customer Relations• Long Term Strategy
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Where Do I Start?
• Listeno Google Alerts
• Start Adding Fresh Contento Open a Flickr accounto Get started with YouTube
• Start Talkingo Set up a Twitter account and search for others talking about you, your brand, a
competitor, or general service• Get Fans
o Set-up a Facebook Fanpage
