Keyword Research

●Direct Ads●People looking for a solution or your offer

●e.g (Bing, google, yahoo, other search networks etc...)

●Contextual Ads (indirect)

●People not looking but may still be interested●e.g (facebook, youtube, banners etc)

Direct Ads (Bing)

Direct Ads (youtube)

Indirect Ads (youtube)

Contexual ad (Banner).

Mix it up

●Test both Direct and Contextual Ads●Direct ads may be more competitive as marketers have similar offers for people searching directly.●Indirect are less competitive because people are not searching directly ●Remember to scale what is working and pause anything not working

Who is your perfect Avatar?(Jane)

●Successful / Driven●Has a message she wants to share●Value's her personal growth over $$$●Highly successful career but wants more time freedom

Who is your perfect Avatar? (Ben)

●Takes care of his health●Highly motivated

●Has changed someones life in a small way, and wants to share it with more.●Value's growth over $$$

Keyword Research Tools

●Keyword Planner (google adwords)●Youtube Search Bar

●Veeroll Targeting●Facebook Search bar