kevin roberts - lovemarks el futuro mas alla de las marcas

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Roberts, Kevin - Lovemarks El futuro más allá de las marcas

79415019 Lovemarks Book

SZERETETMÁRKÁK (emotional branding)szeretet tisztelet Kevin Roberts: tömegcikkek divatcikkek nagy márkák lovemarks titokzatosság + érzékiség + intimitás + személyes kapcsolat

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BRANDING STRATEGIES · Lovemarks Theory, practice and best-selling book developed by Kevin Roberts, CEO of advertising agency, Saatchi & Saatchi in the early 200O’s. In an over-saturated

vs Lovemarks Marcas · 2017-06-08 · Lo mismo ocurre con las marcas: si no hay engagement, tus clientes se irán al mejor postor de tu competencia. Es decir, ... batalla que nunca