ken courtright 315 ceo space
TRANSCRIPT
http://www.slideshare.net/todaysgrowth/ken-at-ceo-space
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“Our own Path”
Goal: 1000 Rev.Gen. Websites by 2015
“Whatever It Takes”
1st Discovery“No Clarity”Lots of Proof
Mort. Calc. – P.o.Fish – Pat FlynnAnchors (Soc.Proof)
2. 50-50 Rev. Share on Ad Revenues – 15% - 24%
1. 10k deposit + Cover Site Building Costs, then…
Our Model: (*didn’t work) 40k – 4MM (copy IACI)
3. Give 5% of our half for a referral…
4. Do “Whatever it Takes” to get to 1000 sites…
Here’s what we found in our Journey… Fear of Loss, Greater than Desire for Gain
The U.S. economic model no longer supports
The “Pile Method” - people are running out of TIME!
Fear of “Loosing Time” – Explain…
Our Company Today:
23 years later, an “Over-Night” Success
486 Revenue Generating Websites
Viewed 120,000,000+ each yr.
Growth Rate 28,000 views each day
50-50 split on Millions in Revenue / yr.
What else can I do, nights and weekends, that won’t increase overhead or expenses,
but will add another “Revenue Stream” to our household (business).
The Question of the Weekend is…
Here’s something AWESOME:
I’m helping them buy 15% - 24% revenue streams…
…that I’m buying from 18 to 26 year olds.
I wonder if I could“Make Money Online”
in “real estate”?
2. ”The Vehicle Creates the Revenue, not the Driver of the Vehicle”
18 year-olds Rule Book:
1. No Stinking Way I’m I buying into the
“Pile Theory
JobService ProviderDoctorSmall Business (10<)
*any Hr.=$
Rental PropertyInvestmentsRev. Gen. WebsitesR.E.I.T.’s
*only 0 Hr.=$
The Vehicle Determines the Winner, Yes or Yes?
Next few slides…
Help determine what business to startWhat new product to invent
What your clients want from you
And
What you should write into your websiteTO MAKE MONEY!!!
1968 Uh Oh!
Corning had to wait a month for engineers to figure out next product
Why wait until you are dying to start another revenue stream?
Keyword planner, show you next product, idea or revenue streamin 30 seconds…
What should we write on ?What should we sell ?What do our clients want ? Ie. Bike Helmets
Your product, company, industry, body, etc., WILL die!
Why should everyone care about this simple little tool.
Entropy
We played “Siskel and Ebert” to that piece of content… …We simply gave our opinion of that piece of content !!
Best Part – Google told us what to “Editorialize”
We played “Siskel and Ebert” to that piece of content… …We simply gave our opinion of that piece of content !!
Best Part – Google told us what to “Editorialize”
What have we done so far…
1. Use “Google Adwords Tool” to determine what might be your: Next piece of content Next product to launch Next industry to go into
2. Use Google Alerts to “Editorialize” others content
80% of content is borrowed, curated or leveraged
So far shown:
How to Create content people wantHow to Create “Authoritative” content people will trust (editorialized content)
Now, Let’s get Google’s attention:
1. Credibility…
Started a site, posting weekly, goodBut, you are still “unknown”
What might happen if…
WebMD effect
1. Authors and Signals Lifts Main Site.
2. Main Site lifts all Faculty’s sites.
”Rising Tide”
3. Faculty – More traffic More Growth - More Leads
Lift from Social Signals (+1’s)
If Time - Nuggets
Talent is Never Enough… …Outwork everyone else!
You are going to screw it up… …until it is done! Don’t get good… …Get done!
My annual ritual wheel
M.J. final game
Disassociate… Go to War