John  Hendrickson      

Major:  ISC  with  a  Creative  path      

Minor:  English    

 Graduation:  Spring  2016    

     

    When  I  initially  graduate  my  goal  would  be  to  work  in  a  marketing  agency.  I  

would  hope  to  start  out  as  digital  media  specialist  posting  for  their  Facebook,  

twitter,  etc.  I  also  I  would  want  to  be  apart  of  the  creative  that  helps  with  ideas  and  

campaign  strategies  for  attempting  to  retain  or  gain  clients  to  add  experience  with  

copywriting  while  being  a  digital  media  specialists.  

  In  five  years  I  would  want  to  be  either  in  a  marketing  department  for  a  

professional  sports  team,  or  if  I  stayed  at  the  same  marketing  agency  I  would  hope  

to  move  up  to  copywriter.    I  think  creating  the  ads  and  having  the  lead  in  projects  so  

being  a  copywriter  would  be  a  main  goal  of  mine  if  I  stayed  in  a  marketing  agency.  

But  if  I  left  I  would  want  to  promote  a  professional  sports  team  because  I  like  the  

marketing  and  promotion  sides  of  sports.  Either  one  of  those  jobs  is  somewhere  I  

would  like  to  be  in  5  years.  

 

 

 

                             

R E S U M E :    

J O H N   H E N D R I C K S O N  85  Surrey  Street    •    Brighton,  MA  02135  

Cell:  907-­‐602-­‐6828    •    Email:  jdhe229@g.uky.edu    

OBJECTIVE     To  obtain  a  full  time  position  with  an  advertising  agency  or  marketing  

company.  

EDUCATION     2013-2016 University of Kentucky

§ Degree  in  Integrated  Strategic  Communications  with  creative  path  and  a  minor  in  English.    

2011-­‐2012  Colorado  Mesa  University  

EXPERIENCE     Summer 2016 Sunshine Custom Promotions – Sales Associate

Anchorage, AK

• Would  build  25-­‐30  files  weekly  of  orders  and  put  them  into  computer  system.

• Track   shipments   of   orders   and   update   clients   on   progress   of  shipments.  

• Schedule   3-­‐5   pickups   and   deliveries   weekly   from   shipping  companies  of  orders  placed  by  clients.  

 Summer 2015 MSI Communications – Account Manager Assistant Anchorage, AK

• Part  of  creative  team  that  would  help  devise  campaign  strategies  and  advertisements.  

• Helped  keep  clients  up  to  date  with  progress  of  campaigns  by  calling  and  email.  

• Performed  media  clippings  weekly  for  cruise  companies.    

Summer 2014 Porcaro Communications – Field Staff for Campaign Anchorage, AK

§ Responsible for calling and going door to door to inform potential voters about measure on tax structure and recorded results.

§ Responsible  for  building  signs,  and  delivering  them  to  houses  or  

businesses.  § Responsible  for  helping  plan  events,  setting  up  booths,  and  

marching  in  parades.    

COMMUNITY  &  INTERESTS     § Beans  Café  Volunteer,   January  and  February,  2013:  Helped  prepare  and  

serve  food  to  the  homeless.  § E7  Kids  Café  Volunteer,  April  and  May,  2016:  Helped  prepare  meals,  read  

to,  and  take  underpriviledged  kids  to  parks  after  school.  § 2013  Cathy  Tracy  Doubles  Tournament  Director:  Scheduled  matches  and  

accounted  for  player’s  entry  fees.  § Member   of   Colorado   Mesa   University   Division   II   Men’s   Tennis   Team,  

2011-­‐2012  § Member  of  University  of  Kentucky  advertising  club.  § Knows  score  of  every  Superbowl.    

   

   

   

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Broadcast  Digital:  Radio  Script      Home  Depot    :30  Radio  (157)    Jaws    “  I’m  Right  Here“    Liz:  (Women  in  her  early  50s,  High  pitched,  scratchy):  This  is  going  to  make  a  great  yoga  room.    Ken:  (Man  in  his  early  50s,  deeper,  drawn  out):  You  can  do  that  anywhere.  I  think  we  should  get  a  huge  TV  and  a  bar  in  here.    Liz:  Ew,  we  don’t  need  a  man  cave.    Amy:  (18-­‐year-­‐old  girl,  softer  voice):  Mom,  Dad?  Are  you  guys  talking  about  my  room?      Ken:  (Defensively)  It  wouldn’t  be  just  a  man  cave;  it’s  for  all  company.    Liz:  No  one  but  your  friends  would  touch  that  with  a  ten-­‐foot  pole.    Amy:  (Sarcastically)  Guys,  I’m  right  here.    Ken:  Just  do  yoga  in  the  living  room.    Liz:  I  can’t  on  carpet…    Ken:  The  kitchen  should  be  fine  then.    Liz:  (Angrily)  Excuse  me!?    Amy:  (Yelling)  GUYS!  College  doesn’t  start  for  two  months!    Ken:  Oh  yeah,  this  is  all  in  theory.    Liz:  And  we  are  going  to  miss  you  very  much.    ANNCR:  (Deep  voice):  Home  Depot  now  offers  free  DIY  workshops.  Don’t  waste  time  arguing  and  hurry  in  now  to  workshops  before  they  fill  up.  Go  online  to  find  local  dates  and  times  of  classes.  Take  back  your  space.    Liz:  (Whispering  quickly)  Don’t  even  for  a  second  think  your  getting  it  your  way.  

     

   

Internship  Work  (A  Brochure  for  the  Ted  Stevens  Foundation  lunch,  I  did  the  writing  for  this.  

None  of  the  design.)

 

                     

Internship  Work  (Press  Release)              

STEELFAB  LOGO    FOR  IMMEDIATE  RELEASE                 July  31,  2015  Contact:  Christopher  St.  John  chros@msialaska.com  907.569.7070    STEELFAB  RELEASES  NEW  MESSER  MPC2000  WITH  ENHANCED  FEATURES  

Anchorage,  Alaska  -­‐  The  largest  locally  owned  steel  service  center  and  fabricator  in  the  state  of  Alaska,  STEELFAB,  released  the  new  Messer  MPC2000.  The  Messer  MPC2000  offers  enhanced  linear  ways,  long-­‐life  band  drives,  and  larger  end  trucks.  The  MPC2000  capable  of  drilling,  cutting,  bevel  cuts,  and  marks  with  multiple  processes.    STEELFAB  has  been  providing  Alaskans  with  steel  service  since  1952  offering  over  100,000  tons  of  steel  products  every  year.  Their  goal  with  the  MPC2000  was  to  give  Alaska  a  product  that  had  a  superior  cut  quality  in  large  gantry  formats  with  high  accuracy,  fast  speeds,  and  repeatability.    Giving  precision  to  the  cut  the  MPC2000  has  programmable  PL-­‐1  lifters,  including  powerful  AC  drives  coupled  with  Global  Control  Plus  which  allows  for  24/7  operation.  Highlighted  features  of  the  MPC2000  include  the  Global  Control  Plus  which  has  a  compact  touch  screen  you  can  access  the  process  data  base,  the  Steel  Welded  Beam  with  reinforced  steel  and  the  beam  having  less  than  .062”  bend  and  .1  degree  a  of  twist  provides  greater  stability  for  accurate  cut  quality.  The  Linear  Ways  offers  a  ball  runner  that  blocks  the  Y-­‐axis,  or  the  Drives  that  owns  6  HP  drives  for  the  X  and  Y-­‐Axis  that  provide  smooth  and  accurate  motion.  Other  special  features  the  MPC2000  has  are  the  updated  Omniflow,  PL-­‐1  Plasma  Torch  LLifter,  Slagger  Table  &  Blade,  X-­‐Axis  Rail  System,  Alfa  Oxyfuel  Torch  System,  Fiber  Laser,  the  Drill,  Markers  and  the  Global  Infinity  Rotator.  The  Messer  MPC2000  is  available  now.    

###            

   

Direct  Mail  Advertising    

NOT  EVERYTHING  GOES  AS  PLANNED  

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When things don’t go according to plan, or when you are not ready

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Internship/JAT  399  Summary    

This summer interning at MSI Communications I learned more about the industry

than I hoped I imagine through an internship. I have had various amounts of duties so far

that includes media clippings, assisting with Alaska Airlines ads, and helping with RFPs.

It has been great to see how we work with a big client such as Alaska Airlines.

There is a lot of budget planning that we have to do, which allows us to determine what

kind of ads we can create, and how much time we have to personally create without over-

billing our client. Also we have to decide what media outlets to place advertisements in to

give Alaska Airlines the best outreach. I think this has helped me learn about how to keep

a good relationship with our clients and media outlets, and scheduling of budget

planning.

Media clippings is something that I never knew agencies like us did, but also is a

god way to be our clients updated and happy. It’s interesting that we are supposed to pick

out what we deem worthy of news, summarize it to one sentence, and then send our

clients the link to the article. I think just shows that despite it being a simple task, we are

willing to go that extra mile for a clients to make sure they can have an easier time

staying updated about the news going on around them.

What I learned the most about so far was the RFP for Anchorage Chamber of

Commerce, Tent City Festival. Although we didn’t end up winning that RFP, I still

learned so much from it. I enjoyed how we tried devise a strategic media, of deciding

whether to do TV spots, radio spots, digital advertising, or a social media campaign. At

first we had planned to do a TV spot because we had done a commercial for Anchorage

Chamber of Commerce earlier this year, and would only need to edit it a little bit to save

costs for more on-air time. But we later scratched that plan as we found we could have a

longer campaign going with radio for added media value. To go along with radio

advertising, we decided to have a social media campaign by creating a Facebook page.

This was so we would be able to launch a campaign 2 weeks in advance instead of one

week, because of cheaper costs and added media value for radio instead of TV.

Instead Anchorage Chamber of Commerce did not choose us because they liked

the idea of TV campaign, although we think that was their mistake because not as many

people watch TV in the summer, so the outreach wouldn’t be as strong. Regardless, being

able to be a part of devising an RFP was a great experience.

Other things was I have been able to see this was a press check. I found that really

interesting because our client BP really required “their green” which was a lot harder to

get than I expected. We had to send back a mock poster about five or six times until they

able to get it spot on, although I was barely able to tell difference, and wouldn’t be able to

if it wasn’t pointed out to me. I think this shows how important keeping a company’s

image or brand is.

A project that I was able to take a big part in was the Ted Stevens Foundation. For

our late Senator Ted Stevens, a foundation was set-up to honor his achievements and all

he had done for Alaska. This project I was allowed to involved in writing the copy, and

was the main contact for the client. It was really great that I was able help write copy for

the brochure, and seeing the process of getting client approval was somewhat more than I

expected because there were three different people on their team all wanting different

things. At the end of the day we were able to get the brochure to the client before the

deadline, and I thought we did a very good job with it.

I was also allowed to write a press release for STEELFAB’s new MPC2000. It

was the first press release that they allowed me to write this summer. It consisted of

talking about this new product and why it was better than previous ones.

The next day I was asked to do another press release, this one was for the new

members on the MSI Staff. I talked about what they would do here at MSI, and my first

draft I talked a lot about their history, but I was told to change that and cover no more

than one sentence about their past, because clients won’t care too much about that.

I was happy I was able to write some press releases for MSI because I felt that

expanded on what I was learning here. I also feel that since I want to be a copy-writer,

being able to be a part of the brochure and writing the press releases I am able to gain

some great experience in the field I want to be a part of.

I am very happy and grateful to able to get this internship. I think I was very lucky

to able to apart of such big projects that I didn’t know I would be taking when I started. I

have learned so much about the industry, whether it is budget planning, media and client

relationship, writing press releases or devising a campaign. This more than I have hoped,

and I am really glad that I was able to land this internship.