job well done game pitch - startup weekend dunedin 2016
TRANSCRIPT
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The problem
85 people...
68% of respondents said getting kids to do household tasks
is a problem.
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Parents told us
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Children aren’t doing chores
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Doing chores =Success
as an adult
So what?
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Our value propositio
nAn interactive card game that
provides families with a fun way to teach and learn
life skills
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How it works
ALL family members get tasks
Action cards allow negotiation
Fun and meaningful rewards are up for grabs
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Competitive advantage Adults have to play
too.This game brings the whole family together.Tangible item to trade/touchNo technology requiredBased on research.
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Target market
Working parentsChildren aged toddler +
to about 14Pressed for time
Want to teach life skills to children
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Market scope
Test market: NZ - 1,136,397 of families (2013 Census)
52 million families in English-speaking countries alone
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Marketing strategy
1: Validate with focus groups
2: Pledgeme crowdfunding campaign
3: Pre-sales via Shopify
4: Go to market with product
“This is a truly amazing product and one anyone with kids can use” Pledgeme
“What a fabulous idea”
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Marketing channels
Facebook, Instagram & Pinterest
Target schools & clubs
- Newsletters- Referral program - After school and holiday programmes
Targeted display advertising
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How to order
https://www.pledgeme.co.nz/projects/4576-job-well-done
Shopifywww.jobwelldonegame.co
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Revenue streams$25 per pack
To investigate…...expansion pack add-ons
...different decks
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Who are we?
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In summaryFamilies all over the world are struggling with this problem.
We have a fun and unique product to help families have fun and learn life skills
We will test the concept before doing a large run, gaining market validation from confirmed pre-sales.And
that’s...
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In summaryFamilies all over the world are struggling with this problem.
We have a fun and unique product to help families have fun and learn life skills
We will test the concept before doing a large run, gaining market validation from confirmed pre-sales.And
that’s...
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Any questions?