jeremy head i icrossing social media presentation at wtm 111109
DESCRIPTION
Jeremy Head's Social Media presentation from WTM seminar titled: Web 2.0 for Travel Marketers: Unpicking the hype 11/11/09 http://www.wtmlondon.com/page.cfm/action=Seminars/SeminarID=47TRANSCRIPT
![Page 1: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/1.jpg)
Social media for marketers: Unpicking the
2.0 hype11.11.09
Jeremy HeadTravel Editor, iCrossing
Jeremy.head@icrossing.co.ukwww.travelblather.comconnect.icrossing.co.uk
![Page 2: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/2.jpg)
A digital marketing agency with search and social at its coreWe blend SEO, paid search, social media, content, display advertising, user experience, web development, and analytics & insight to design and support sophisticated SEO strategies
ICROSSING IS…
UK
12%FTSE 100
UK
100Staff
Global
560Staff
Global
13Offices
a word about iCrossing…
![Page 3: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/3.jpg)
• People in the travel blogosphere: Alastair McKenzie @alastairmck, Kevin May @kevinlukemay
• iCrossing Social Media crew: Antony Mayfield, Simon Mustoe, Caroline O’Donaghue
• Travel company insiders: Paul @easyjetCare, Jemima @Cheapflights_uk
• Community theorist: Tom Glaisyer @tglaisyer
...a few ‘thank you’s
![Page 4: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/4.jpg)
...think of the web as an expanding sphere
Image: (cc) fdecomite
![Page 5: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/5.jpg)
Image (cc) dominik99
...disrupting and absorbing everything it touches
![Page 6: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/6.jpg)
...and at the moment it is touching our lives, our relationships
![Page 7: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/7.jpg)
...which (for now) we call social media
Image: Bestario.org
![Page 8: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/8.jpg)
40% of sales are influenced by social media
McKinsey
Over 30% of our leisure time is now spent online, according to a TNS survey in late 2008 across 16 countries.
TNS, December 2008
In mid-2008, social networking accounted for around 10% of worldwide online time. This is a category that didn't exist 3 years ago.
Nielsen, March 2009
Globally, social networks have enjoyed a 25% growth in unique visitors in the last year. Comscore, August 2009
39% of UK Internet users - more than 15.4 million people - will use social networks at least once per month in 2009.
eMarketer, April 2009
It’s here to stay…
![Page 9: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/9.jpg)
![Page 10: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/10.jpg)
More complex decision making…
![Page 11: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/11.jpg)
...from channels to networks...
![Page 13: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/13.jpg)
Your customers have been set free… they now live in connected networks of experiences and information that help them make all their decisions. In this new world, brands need a new approach…
Those that are aware, active, useful and trusted in these networks will succeed. These are ‘connected brands’
http://www.bestiario.org/
…interacting with your brand
Brands must live and be valued in their customers’ networks
![Page 14: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/14.jpg)
1. Understand your networks
2. Be useful to your networks
3. Be live in your networks
Rules of engagement
![Page 15: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/15.jpg)
“What makes Toyota's effort interesting is it doesn't feel like it was scripted by suits. The hypermiling challenge contains an element of mystery that draws in readers. The bloggers acknowledge there's a chance the stunt may fail, and the appearance of a "whatever happens, happens" attitude from Toyota conveys the company's confidence in its product — something other car companies don't have the stones to pull off.” Wired’s Autopia blog, 29th January 2009
A low-fi execution with a risk element that conveyed confidence
CASE STUDIES TOYOTA IQ
![Page 16: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/16.jpg)
![Page 17: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/17.jpg)
![Page 18: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/18.jpg)
![Page 19: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/19.jpg)
![Page 20: Jeremy Head I iCrossing Social Media Presentation At Wtm 111109](https://reader033.vdocuments.site/reader033/viewer/2022061111/54560176af79592b448b4c18/html5/thumbnails/20.jpg)
Sarah’s creds slide
Tel: +44 1273 827 700
Email: [email protected] Sites: www.icrossing.co.uk
Blogs: connect.icrossing.co.uk
www.travelblather.comTwitter: @jeremyhead
@icrossing_UK
Thank you