dr joe strategy09 111109 final
TRANSCRIPT
Q&A
The Print Business of 2015:
A Contrarian Perspective
Dr. Joe WebbWhatTheyThink
Economics & Research Center
Strategy 09, Toronto, November 11, 2009
Agenda
What happened to our nice, predictable industry?
No business as usual
Transitional opportunities
It's not whom you know,
it's who knows you
Opportunities? There are some?
Where We Are
Media choice saturation But still only 168 hours a week
Advertising-based media undermined
Information seeker/recipient in chargePublishers/content owners hate that
Content is NOT king, distribution is
Weak economics stimulate speed of change
Canada Forecast as of 11/09
What's Changing
Advertising gives way to public relationsSearch engines changed everything
Shift from finding customers to getting customers to find you
Community loses its geographyFacebook, LinkedIn, others, create new ways to interact without proximity
Hard core users vs occasional vs lurkers
Change is Faster than it Seems