wtm presentation
TRANSCRIPT
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MikeRusbridge
CEO,ReedExhibitions
ReedExhibitions:AkeypartofReedElseviertoday
2012Adjustedoperatingprofit
1,713m
2012Revenue
6,116m
4
Exhibitions
14%
Legal
RiskSolutionsBusiness
Information
Exhibitions
12%
Legal
RiskSolutions
Scientific,
Technical&
Medical Scientific,
Technical&
MedicalBusiness
Information
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Wearetheworldsleadingexhibitionorganiser
5
~500eventsin42countriesserving44industries
Over7millionparticipantsannually
854mrevenuein2012,withgood growthandgoodmargins
Strongly cashgenerativeandhighreturnsoncapital
Weoperateinalarge,growing,globalindustry
Totalmarketsizec$27bn*
Growthacrosstheeconomiccycle
OrganisingspendasapercentageoftotalGDPinemergingcountriesbelowthatofdevelopedmarketsandgrowing,withadditionalvenuecapacitycomingon
6
ExhibitionorganisingmarketsasapercentageofGDP(2012)*
*Source:
AMR
International
2013
Globex
market
report
0.152%
0.072%
0.065%
0.060%
0.059%
0.051%
0.047%
0.046%
0.042%
0.034%
0.025%
0.025%
0.019%
0.013%
HongKong
US
UK
France
Germany
Average
Turkey
Italy
Russia
GCC
Brazil
Mexico
China
India
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Revenuebygeographicformat*
NAmerica
15%
Europe
50%
ROW
35%
2012revenue
7
*on
an
event
location
basis
Wearetheleaderinafragmentedindustry
88
RX
UBM
MesseFrankfurt
Comexposium
MesseBasel
ITE
MesseDusseldorf
MesseMunich
MesseHannover
Informa
HKTDC
MesseCologne
Nielsen
GLEvents
Other
Industryrevenuesandmarketshares2012
0
200
400
600
800
1,000
1,200
1,400
1,600
$m
5%
3%
2% 2%
1%
Totalmarketsharerepresentedbytop14companies=20%
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Wehaveabroadgeographicspreadwithleadingpositions
9
Wehaveabroadsectorcoverage
10
2012 revenueanalysis externallyreported
Engineering,15%
Entertainment,
11%
Travel,8%
Property,8%
Homes,8%Health,8%
Construction,7%
Design,7%
Environment,7%
Recreation,5%
IT&Telecom,4%
Otherindustry,
4%
Food/
hospitality,3%
Businessservices,
3%
Aerospace/
marine,2%
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Financialperformance
693 707 854
485
2010 2011 2012 H12013
3%
+10%
+7% +7%
2010 2011 2012 H12013
11
Revenue
(m)
Underlyingrevenuegrowth*
*Underlyinggrowthexcludingbiennialeventcycling
24.6% 31.0%23.6%22.8%Margin
Strategicpriorities
Driveorganicgrowththroughimprovingcustomervalue,supportedby:
increasedcustomerinsight
globaltechnologyplatforms
sectorgroups
Prioritise
faster
growing
geographies
and
sectors
through
launches
andselectiveacquisitions
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RichardMortimore
CEO,ReedExhibitionsUK
Agenda
1. AboutReedTravelExhibitions
2. Respondingtocustomerneeds
3. Enhancingthefacetofaceformat
4. Addingvaluethroughtechnology
5. Improvingcustomersatisfactionbyprovidingchoice
Followedbyatouroftheexhibition
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* Management Contract
*
20exhibitions,4portfolios,8%ofReedExhibitionsrevenue
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* Management Contract
Servingthetravelindustryaroundtheworld
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Connectingthe
travel
industry
throughout
the
year
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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TransportTransport
AccommodationAccommodation
Activities/AttractionsActivities/Attractions
Tour
Operators/
Wholesalers
Tour
Operators/
Wholesalers
Travel
Agents
Travel
Agents
OnlineTour
Operators/
Travel
Agents
OnlineTour
Operators/
Travel
Agents
National TouristBoardsNational TouristBoards
Local&CityTouristBoardsLocal&CityTouristBoards
National,Regional,
City
Convention
BureauNational,
Regional,
City
Convention
Bureau
Travel
Media
Travel
Media
Travel
TechnologyTravel
Technology
Travel
Training/
Education
Travel
Training/
Education
DestinationManagementCompaniesDestinationManagementCompanies GroundHandlingGroundHandling Travel
Associations
Travel
Associations
HotelsHotels
ApartmentsApartments
SpasSpas
VillasVillas
AirlinesAirlines
RentalCarsRentalCarsRailRail
CoachCoach
CruiseLinesCruiseLines
ProductSuppliersProductSuppliersDistribution
Channels
Distribution
Channels
TourismBoards/Destination
ManagementCompanies
TourismBoards/Destination
ManagementCompanies
Related
Industries
Related
Industries
ExhibitorsVisitors&
Buyers
Exhibitors
&Visitors
BringingtogetherallB2Bplayersoftravel
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Drivingrevenueperformance
2005 2006 2007 2008 2009 2010 2011 2012
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Travelrevenue
~$100m RevenueCAGR20052012~+7%
Clonedeventsnowrepresent40%ofrevenue
Respondingtocustomerneeds
Worldleadingglobaleventsandbrands
Basedinmaturemarkets,limitedabilitytostronglypenetrateemergingregionalmarkets
Clonetomeetdemandforregionallyfocusedevents
Utilisingthebrandstrengthofglobalevent
Firstedition1994 TheleadingtravelexhibitionintheMiddleEast 2,730exhibitors Regionallyadaptedwithearlyfocusontourisminvestment&development
Firstedition2013 TheleadingglobaleventfortheLatinAmericantravelindustry 1,235exhibitors FirstfullWTMbrandclone.LargestRXUKlaunchevent.
TargetinglucrativeinboundandoutboundLatinAmericantravelindustry
Firstedition2014(newlaunch) TheleadingglobaleventfortheAfricantravelindustry TargetingsubSaharanAfricaninboundandoutboundtravelindustry PartofAfricaTravelWeek,colocatedwithothereventclones
Launched1980Leadingglobaleventfor
thetravelindustry
42,000m2
4,900exhibitors
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Respondingtocustomerneeds
Clonetomeetdemandforregionallyfocusedevents
Utilisingbrand
strength
of
global
event
Firstedition2007China'sleadingmeetings,incentivesandbusiness
travelexhibition
530exhibitors
Firstedition2007TheMiddleEastsdedicatedbusinessplatform
connectingtheregionsMICE&businesstravel
Over300exhibitors
Firstedition2011TheleadingglobalexhibitionfortheUSmeetings,
businesstravelandeventsindustry
732exhibitors
Firstedition2013TheleadingglobaleventforIndiasmeetings,
incentivesandbusinesstravelindustry
72exhibitors(tabletopformat)
Firstedition2014(newlaunch)IBTMAfricaisthenewinvitationonlyeventfor
Africasincentives,meetingsandbusinesstravel
industry
Tabletopformat
Acquired1998Theglobalmeetingsand
eventsexhibition
14,000m2
3,600exhibitors
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Respondingtocustomerneeds
Clonetomeetdemandforregionallyfocusedevents
Utilisingbrandstrengthofglobalevent
Firstedition2007Theleadingbyinvitationonlyeventfortheluxury
travelcommunityoftheAsiaPacific
500exhibitors
Firstedition2012TheleadingbyinvitationonlyeventfortheAmericas
communityoftheluxurytravelindustry
240exhibitors(tabletopformat)
Firstedition2013Theleadingbyinvitationonlyeventthatunlocksthe
Japaneseluxurytravelindustry
36
exhibitors
(table
top
format)
Firstedition2013Theleadingbyinvitationonlyevent thatshowcases
thebestofAfricanluxurysuppliers
72exhibitors(tabletopformat)
Acquired
2005Theleading'byinvitationonly'eventforthegloballuxury
travelcommunity
7,000m2
1,380exhibitors
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Respondingtocustomerneeds
Expandingintoadjacencies
Firstedition2012Theleadingbyinvitationonlyeventdedicatedtoinnovatorsofluxuryspa
andwellnesstravel
37exhibitors(tabletopformat)
Firstedition2014(newlaunch)Thepremiereventforthe skitravelindustryTabletopformat
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Enhancingthefacetofaceformat
Facetofaceexperiencecontinuesto
bethemosteffectivefordoingbusiness
Traditionalmodeloflargetradeexhibitions
Stillaveryrelevantmodelformanyexhibitorsandvisitors
Mustattendeventsfortheindustryfulfillingnumerousexhibitorobjectives
Brandawareness,directlymeetingtrade,education,industrydebate,mediaexposure,networking,competitivemonitoring
Driversofchange
Customersincreasingneedforbusinessfocussedevents
ClearerROIandaccountabilityforgovernments/nationaltouristboards
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Enhancingthefacetofaceformat
Innovationatlargeexhibitions
Clearlybrokeredrelationshipsofferingacustomisedexperience
Hostbuyersqualifiedtohavebusinesstoplace
Arrangeprescheduledmeetingsexhibitorsandbuyers
Bothpartiesidentifywhotheywanttomeet
Random/mass
marketmodel
Random/mass
marketmodel
Visitors
Proactivelyputting
buyer/sellertogether
Proactivelyputting
buyer/sellertogether
Exhibitors
Increasingly
brokered
relationships
25
Enhancingthefacetofaceformat
Formatshaveevolvedfurtherinpasttwoyears
Tabletopsummitforfocusedmarkets
Exhibitorspurchaseatable,andreceiveadiaryofprescheduledmeetingswithbuyers
ReedExhibitionshostbuyersona1:1ratiowithexhibitors
Offeringwhollybrokeredrelationshipswithoutexpenseofanexhibition
Benefitsoftabletopsummits
Forexhibitors
Testnewmarketsatlowercost(nostandbuild)
Guaranteedtimewithbuyers
ForReedExhibitionsexpansion
Speedtomarket
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AddingvaluethroughTechnology
Technologypermeates
all
of
our
events
Numerousopportunitiestoinnovateusingtechnology
Enhancesthefacetofaceexperience
Extendsourroleasarelationshipbroker
Providescontent
Connectstheindustryintoayearroundcommunity,beyondtheshowfloor
TechnologynowthecornerstoneofWTMscontentencompassingall
digitalelementsontheexhibitionfloorandconferenceprogramme
Technology
SocialMedia
Blogging Mobile
27
Enhancingtheeventexperience
Matchmakingtechnologytobrokerrelationships
Buyersandexhibitorsidentifywhotheywanttomeet
Softwarematchesthesepreferencesaccordingto:
1. Mutualmatches
2. Buyerpreferences
3. Exhibitorpreferences
Createsindividualschedulesofmeetingsandeducationsessions
overthefullevent
Meetingled
events
with
attendees
fulfillingmeetingcommitments
ReedTravelExhibitionsprescheduled210,000meetingsin2013
=Over55,000hoursofmeetings
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Enhancingtheeventexperience
Online&smartphonetechnologyforaseamlessvisit
MyWTMandtheWTMsmartphoneapp
Planacomprehensiveandcustomisedvisit
Personaliseddiariesofmeetings
Fullexhibitorlistingsandinteractivefloorplans
Fulleventsschedulesandlatestnews
Searchandconnectwithattendees
Fullysynchronised
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Extendingthecommunitysreach
0
20,000
40,000
60,000
80,000
100,000
120,000
FB TW LI YT
WTMSocialMediaGrowth20112013
+258%
+285%
+176%
+187%
SocialMediaprovidesenormousbrandreach
Rovingsocialmediareporters Dedicated,onsitevideoteamsforinstantonlinecontent DigitalConferencesessionsbroadcastonline practicewhatwepreach
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Extendingthecommunitysreach
Connectanyone,anytimeviadigital
Morethan
an
exhibition
organiser,
by
creating
digital
connections
Education,discussion,interviews,newsandothercontentprovidedyearroundviadigitalchannels
Connectanyone,anytimeviadigital
WTMTV,featuringDecisionMakersTV
Onlineinterviewswithtopexecutivesofleadingtravelandtourismcompanies
Alsolaunched
DestinationLeaders headsoftourismboards
FutureTravelLeaders youngbrightindividualsintravel
DavidBarling
TUI
PaulSimmons
easyJet
RolfSchafroth
Kuoni
DianeBouzebiba
Amadeus
DanielRobb
Google
AndyWashington
Expedia
SirDavidMichels
Michels&Taylor
RogerAllard
AllLeisureGroup
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Improvingcustomersatisfactionbyprovidingchoice
Valueledpricingintroducedtorespondtocustomerspreferences
ResearchindicatedWTMcustomersvalueopensides,locationandpricepoints
Monitoringfootfalltorefinezonesandrates
Exhibitorsatisfactionincreasedto70%
Zone1
Zone2
Zone3
Zone4
Zone5
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ReedExhibitionsstrategyinaction
Drivingorganicgrowththroughimprovingcustomervalue
Enhancingthefacetofaceformat
Addingvaluethroughtechnology
Extendingcommunityreach
Expandingintonewgeographiesandadjacencies
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ReedTravelExhibitions
Q&A
5November2013