what's next - brian haven - icrossing
DESCRIPTION
"What's Next: A Brief History of the Future of Marketing" as presented by Brian Haven, Vice President of Planning, iCrossing on March 4, 2011.TRANSCRIPT
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WHAT’S NEXT?A Brief History Of The Future Of Marketingby Brian Haven
VP of Strategy & PlanningiCrossing
IMAGE SOURCE: http://havegonedc.blogspot.com/2011/02/too-cheap-to-dream-big.html & Disney
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Looking back, for a moment.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/7/9/future-new-york-the-city-of-skyscrapers-1925.html
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IMAGE SOURCE: http://futurestoryteller.wordpress.com/2009/12/
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CAVE DRAWINGS
10,000 BC – 5,000 BC
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CAVE DRAWINGS
4,000s BC
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CAVE DRAWINGS
3,000s BC
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CAVE DRAWINGS
2,000s BC
STONE TABLETS
FIRESIDE CHAT
PAPYRUS
Development OfLanguages &Societies
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2,000 BC – 0 AD
PAPER
FIRESIDE CHAT
PAPYRUS
BAZAAR / MARKETPLACE
CARTS & SIGNS
TOWN CRIER
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0 AD - 500
PAPER
FIRESIDE CHAT
BAZAAR / MARKETPLACE
CARTS & SIGNS
TOWN CRIER
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500 – 1000
PAPER
FIRESIDE CHAT
BAZAAR / MARKETPLACE
CARTS & SIGNS
TOWN CRIER
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1000 –
PAPER
FIRESIDE CHAT
BAZAAR / MARKETPLACE
CARTS & SIGNS
TOWN CRIER
1450s
BOOKS / POSTERS / HANDBILLSGutenberg Printing Press
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PAPER
FIRESIDE CHAT
BAZAAR / MARKETPLACE
CARTS & SIGNS
TOWN CRIER
1800
BOOKS / POSTERS / HANDBILLS
1500s 1600s 1700s
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BAZAAR / MARKETPLACE
1867
BOOKS / MAGAZINES
1836 1864
NEWSPAPERS
TELEGRAPH / TELEPHONE
BILLBOARDS
PR
COUPONS
1888
DAWN OF THE INDUSTRIAL REVOLUTION
1850s
Steam Power
Railroads
Internal Combustion Engine
Electrical Power
First Newspaper Ad
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1940s
BOOKS / MAGAZINES
20thCENTURY 1920s
NEWSPAPERS
TELEPHONE
BILLBOARDS
PR
COUPONS
1950s
RADIO ADS
CONSUMER GOODS & PRODUCT PACKAGING
TV ADS
PRODUCT PLACEMENT
CLASSIFIED ADS
TELEMARKETING
DOOR-TO-DOOR SALES
TUPPERWARE PARTIES
YELLOW PAGES
WAR PROPAGANDA
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1980s1970s
BOOKS / MAGAZINES
1960s
NEWSPAPERS
TELEPHONE
BILLBOARDS
PR
COUPONS
RADIO ADS
PRODUCT PACKAGING
TV ADS
PRODUCT PLACEMENT
CLASSIFIED ADS
TELEMARKETING
DOOR-TO-DOOR SALES
TUPPERWARE PARTIES
YELLOW PAGES
SWEEPSTAKES
GOLDEN AGE OF ADVERTISING
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDSCLASSIFIED ADSNEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONEYELLOW PAGESPR“TUPPERWARE PARTY” / MULTI-LEVEL MARKETINGCOUPONSDOOR-TO-DOOR SALESSWEEPSTAKES
DATABASE MARKETINGDIRECT MAILGUERILLA MARKETINGPERSONAL COMPUTERSCABLE TVHOME SHOPPING CHANNELSELECTRONIC BBSEMAILCOMPUTER SPAM
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1990s
DOTCOM BOOM
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDSCLASSIFIED ADSNEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONEYELLOW PAGESPRMULTI-LEVEL MARKETINGCOUPONSDOOR-TO-DOOR SALESSWEEPSTAKES
DATABASE MARKETINGDIRECT MAILGUERILLA MARKETINGPERSONAL COMPUTERSCABLE TVHOME SHOPPING CHANNELSELECTRONIC BBSEMAILCOMPUTER SPAM
COMPUTER SPAMEMAILELECTRONIC BBSHOME SHOPPING CHANNELSCABLE TVPERSONAL COMPUTERSGUERILLA MARKETINGDIRECT MAILDATABASE MARKETING
LONG TAIL / NICHETIVO
WEB DISPLAY ADVERTISINGONLINE AUCTIONS (EBAY)
ONLINE MARKETS (AMAZON)COMPARISON SHOPPING
ECOMMERCECRM
SEARCH ENGINESWWW / WEB SITES
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2000s
SOCIALIZATION OF THE WEB
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDSCLASSIFIED ADSNEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONEYELLOW PAGESPRMULTI-LEVEL MARKETINGCOUPONSDOOR-TO-DOOR SALESSWEEPSTAKESCOMPUTER SPAMEMAILELECTRONIC BBSHOME SHOPPING CHANNELSCABLE TVPERSONAL COMPUTERSGUERILLA MARKETINGDIRECT MAILDATABASE MARKETINGLONG TAIL / NICHETIVOWEB DISPLAY ADVERTISINGONLINE AUCTIONS (EBAY)ONLINE MARKETS (AMAZON)COMPARISON SHOPPINGECOMMERCECRMSEARCH ENGINESWWW / WEB SITES
DOTCOM BUST
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDSCLASSIFIED ADSNEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONEYELLOW PAGESPUBLIC RELATIONSMULTI-LEVEL MARKETINGCOUPONSDOOR-TO-DOOR SALESSWEEPSTAKESCOMPUTER SPAMEMAILELECTRONIC BBSHOME SHOPPING CHANNELSCABLE TVPERSONAL COMPUTERSGUERILLA MARKETINGDIRECT MAILDATABASE MARKETINGLONG TAIL / NICHETIVOWEB DISPLAY ADVERTISINGONLINE AUCTIONS (EBAY)ONLINE MARKETS (AMAZON)COMPARISON SHOPPINGECOMMERCECRMSEARCH ENGINESWWW / WEB SITES
TWITTERWIKIS
SOCIAL NETWORKSCROWDSOURCING
MOBILE PHONES (POPULARIZED)VIDEO GAMES (WEB)
ONLINE VIDEOPODCASTING
SEARCH MARKETINGBLOGS
“Irrational Exuberance”
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2010
LOCATION AWARENESS, MOBILITY, RETAIL HACKING
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDS
NEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONE
PUBLIC RELATIONSMULTI-LEVEL MARKETINGCOUPONS
SWEEPSTAKESCOMPUTER SPAMEMAIL
HOME SHOPPING CHANNELSCABLE TVPERSONAL COMPUTERSGUERILLA MARKETINGDIRECT MAILDATABASE MARKETINGLONG TAIL / NICHETIVOWEB DISPLAY ADVERTISINGONLINE AUCTIONS (EBAY)ONLINE MARKETS (AMAZON)COMPARISON SHOPPINGECOMMERCECRMSEARCH ENGINESWWW / WEB SITES
TWITTERWIKISSOCIAL NETWORKSCROWDSOURCINGMOBILE PHONES (POPULARIZED)VIDEO GAMES (WEB)ONLINE VIDEOPODCASTINGSEARCH MARKETINGBLOGS
TWITTERWIKISSOCIAL NETWORKSCROWDSOURCINGMOBILE PHONESVIDEO GAMES (WEB)ONLINE VIDEOPODCASTINGSEARCH MARKETINGBLOGS
2008
CUSTOMER SERVICE HACKSTHIRD-PARTY LAYERED EXPERIENCESNEAR-FIELD COMMUNICATIONSDEMOCRATIZED PAYMENTSVIRTUAL STYLISTVIRTUAL SHOW & TELLQUORAOPEN TABLEYELPFOURSQUARE / GOWALLA / LOOPTCROWD ACTIVATED COUPONSLOCALIZED EXPERIENCESRETAIL ENTERTAINMENTPOPUP STORESLOCATION AWARENESSCURATED CONTENT SERVICESFLASH MOBSFLASH DEALSSEMANTIC WEBAUGMENTED REALITYBODY INTERFACES / WEARABLE COMPUTINGGESTURE INTERFACE DEVICESTABLETSSMARTPHONESGAMING CONSOLESDIGITAL SETTOP BOXESDIGITAL VIDEO STREAMING
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BIEBERTUBE
December 21, 2012
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDS
NEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONE
PUBLIC RELATIONSMULTI-LEVEL MARKETINGCOUPONS
SWEEPSTAKESCOMPUTER SPAMEMAIL
HOME SHOPPING CHANNELSCABLE TVPERSONAL COMPUTERSGUERILLA MARKETINGDIRECT MAILDATABASE MARKETINGLONG TAIL / NICHETIVOWEB DISPLAY ADVERTISINGONLINE AUCTIONS (EBAY)ONLINE MARKETS (AMAZON)COMPARISON SHOPPINGECOMMERCECRMSEARCH ENGINESWWW / WEB SITESTWITTERWIKISSOCIAL NETWORKSCROWDSOURCINGMOBILE PHONESVIDEO GAMES (WEB)ONLINE VIDEOPODCASTINGSEARCH MARKETINGBLOGS
THE EPOCH OF BIEBER
2011 2012
CUSTOMER SERVICE HACKSTHIRD-PARTY LAYERED EXPERIENCESNEAR-FIELD COMMUNICATIONSDEMOCRATIZED PAYMENTSVIRTUAL STYLISTVIRTUAL SHOW & TELLQUORAOPEN TABLEYELPFOURSQUARE / GOWALLA / LOOPTCROWD ACTIVATED COUPONSLOCALIZED EXPERIENCESRETAIL ENTERTAINMENTPOPUP STORESLOCATION AWARENESSCURATED CONTENT SERVICESFLASH MOBSFLASH DEALSSEMANTIC WEBAUGMENTED REALITYBODY INTERFACES / WEARABLE COMPUTINGGESTURE INTERFACE DEVICESTABLETSSMARTPHONESGAMING CONSOLESDIGITAL SETTOP BOXESDIGITAL VIDEO STREAMING
GREATPUBLICIST
WARS
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2022 8047
BIERBERTUBE
2036
SOYLENT GREEN
THE EPOCH OF BIEBER
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While flying cars and jet packs still elude us, many other promises of the web are beginning to come true.
IMAGE SOURCE: http://www.paleofuture.com/blog/2007/6/18/going-to-the-opera-in-the-year-2000-1882.html
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CONNECTED HOME
We’re at the precipice of a digital Cambrian Explosion.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/5/2/jean-marc-cotes-visions-of-the-year-2000-1899.html
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DIGITAL TV / LIVINGROOMIMAGE SOURCE: http://nationaltvads.com/Family_watching_TV_58.jpg
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SMARTPHONESIMAGE SOURCE: http://blog.oxagile.com/wp-content/uploads/2010/05/smartphones.jpg
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TABLETS
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KINECT & GESTURE INTERFACESIMAGE SOURCE: http://www.youtube.com/watch?v=THv-EA4EzSY&feature=player_embedded
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SKINPUTIMAGE SOURCE: http://www.youtube.com/watch?v=eK9GdNq4fnc
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DYNAMIC MOBILITY
It’s all about me.Here. Now.
IMAGE SOURCE: http://www.paleofuture.com/blog/2008/2/21/house-of-the-future-1956.html
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AUGMENTED REALITYIMAGE SOURCE: http://jandawson.files.wordpress.com/2010/06/augmented_geotravel1.jpg
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AUGMENTED REALITYIMAGE SOURCE: http://1.bp.blogspot.com/_Ms08GTGsFEM/TDsvm4yIKFI/AAAAAAAAAHw/P21YteNyxi8/s1600/prince+of+percia.jpg
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AUGMENTED CONTEXTIMAGE SOURCE: http://www.coolinfographics.com/storage/post-images/secondforbes.jpg?__SQUARESPACE_CACHEVERSION=1273591497165
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FLASH DEALSIMAGE SOURCE: http://techcrunch.com/2011/03/01/loopt-sxsw/
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CURATED CONTENTIMAGE SOURCE: http://iphonecruncher.com/wp-content/uploads/2010/07/couch-shot_highres.jpg
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LOCATION AWARENESSIMAGE SOURCE: http://cdn.starkinsider.com/wordpress/wp-content/uploads/2010/01/iphone-four-square-1.jpg
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LOCALIZATION
Make the experience relevantto me, please... online and off.
IMAGE SOURCE: http://www.paleofuture.com/blog/2007/9/10/french-prints-show-the-year-2000-1910.html
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POP-UP STORESIMAGE SOURCE: http://www.nellyrodilab.com/wp-content/uploads/2010/02/popup.jpg
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RETAIL-TAINMENTIMAGE SOURCE: http://mommypoppins.com/files/IMG_2570.JPG
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LOCAL ‘FEEL’IMAGE SOURCE: http://1.bp.blogspot.com/_IPYGwEA2QzA/TMbrDn8fUsI/AAAAAAAAIlw/91JyXreHUYg/s1600/Ace+Hotel+NY+%2826%29.jpg
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RETAIL HACKING
Oh, did we mention that we’re in charge now?
IMAGE SOURCE: http://www.paleofuture.com/blog/2009/6/16/manufactured-working-robots-1980s.html
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CROWD ACTIVATED COUPONSIMAGE SOURCE: http://www.robertirwinjewelers.com/wp-content/uploads/2010/09/grouponshot.jpg
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CROWD ACTIVATED COUPONSIMAGE SOURCE: http://dealsofthedaywp.files.wordpress.com/2010/04/living-social.jpg
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CROWD ACTIVATED COUPONS
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GAMIFICATION
It might as well be fun, too.Game on!
IMAGE SOURCE: http://www.paleofuture.com/blog/2008/7/10/mono-scoot-1965.html
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FOURSQUAREIMAGE SOURCE: http://mattersofgrey.com/wp-content/uploads/2010/04/foursquare-sprite.png
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YELPIMAGE SOURCE: http://pulse2.com/wp-content/uploads/2010/06/yelp-checkin.jpg & http://ybadges.com/Portals/69755/images/yelp%20badges-resized-600.jpg
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MYCOKE REWARDSIMAGE SOURCE: http://www.emailinstitute.com/system/files/email-gallery/My%20Coke%20Rewards%20New%20Member%20Newsletter%20%2820100909%29.jpg
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QUESTIONS & ANSWERSIMAGE SOURCE: http://captico.com/wp-content/uploads/2011/02/Quora-Newsfeed.png
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VIRTUAL SHOPPING
It’s show and tell time...minus eating paste.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/2/24/another-frigidaire-space-age-advance-1966.html
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VIRTUAL STYLISTIMAGE SOURCE: http://gotryiton.com/looks/6410A0B/
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DEMOCRATIZED PAYMENTS
Show me the money.
IMAGE SOURCE: http://www.paleofuture.com/blog/2007/9/14/credit-card-rings-1964.html
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MOBILE PAYMENT PROCESSINGIMAGE SOURCE: http://4.bp.blogspot.com/_9Jy0DUkoy_c/TUedmXJpJ8I/AAAAAAAAKSo/tPr3-erErBs/s1600/square-credit-card-reader.jpg
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NEAR-FIELD COMMUNICATIONSIMAGE SOURCE: http://teamaltman.com/wp-content/uploads/2010/02/nfc_selectaautomat.jpg
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THIRD PARTY EXPERIENCE LAYER
Your experience will be co-opted.
IMAGE SOURCE: http://www.jeffwidmer.com/crossroads/index.php/2010/06/all-things-video/
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ENHANCED $$ MANAGEMENT — MINT.COMIMAGE SOURCE: http://img.clubic.com/02412188-photo-mint-dashboard.jpg
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ENHANCED $$ MANAGEMENT — BANKSIMPLEIMAGE SOURCE: http://www.fastcodesign.com/1663315/can-better-design-save-personal-banking
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CUSTOMER SERVICE HACKINGIMAGE SOURCE: http://yoda.co.kr/wordpress/wp-content/uploads/2007/07/070724_093454.png
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NEUROMARKETING
It’d be easier if you justread my mind.
IMAGE SOURCE: http://www.fastcompany.com/1731055/oscars-avatar-neurocinema-neuromarketing
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Brands are people, too.And nobody is safe...
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Imagine if...
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We don’t have all the answers,but we’re excited to start exploring the possibilities, and the connections.
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BIEBERTUBE
December 21, 2012
TV ADSRADIO ADSPRODUCT PLACEMENTPRODUCT PACKAGINGBILLBOARDS
NEWSPAPERSBOOKS / MAGAZINESTELEMARKETINGTELEPHONE
PUBLIC RELATIONSMULTI-LEVEL MARKETINGCOUPONS
SWEEPSTAKESCOMPUTER SPAMEMAIL
HOME SHOPPING CHANNELSCABLE TVPERSONAL COMPUTERSGUERILLA MARKETINGDIRECT MAILDATABASE MARKETINGLONG TAIL / NICHETIVOWEB DISPLAY ADVERTISINGONLINE AUCTIONS (EBAY)ONLINE MARKETS (AMAZON)COMPARISON SHOPPINGECOMMERCECRMSEARCH ENGINESWWW / WEB SITESTWITTERWIKISSOCIAL NETWORKSCROWDSOURCINGMOBILE PHONESVIDEO GAMES (WEB)ONLINE VIDEOPODCASTINGSEARCH MARKETINGBLOGS
THE EPOCH OF BIEBER
2011 2012
CUSTOMER SERVICE HACKSTHIRD-PARTY LAYERED EXPERIENCESNEAR-FIELD COMMUNICATIONSDEMOCRATIZED PAYMENTSVIRTUAL STYLISTVIRTUAL SHOW & TELLQUORAOPEN TABLEYELPFOURSQUARE / GOWALLA / LOOPTCROWD ACTIVATED COUPONSLOCALIZED EXPERIENCESRETAIL ENTERTAINMENTPOPUP STORESLOCATION AWARENESSCURATED CONTENT SERVICESFLASH MOBSFLASH DEALSSEMANTIC WEBAUGMENTED REALITYBODY INTERFACES / WEARABLE COMPUTINGGESTURE INTERFACE DEVICESTABLETSSMARTPHONESGAMING CONSOLESDIGITAL SETTOP BOXESDIGITAL VIDEO STREAMING
GREATPUBLICIST
WARS
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THANK YOUQuestions?
Brian [email protected]
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