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John Wiley & Sons, Inc.111 River StreetHoboken, NJ 07030-5774

Other NEW graphic design titles from Wiley.Available Fall 2006.

. . . and weve got them!

all types...It takes

Color DrawingDesign Drawing Skills and Techniques for Architects, Landscape Architects, and Interior DesignersThird EditionMichael E. DoyleISBN-13: 978-0-471-74190-9 ISBN-10: 0-471-74190-6 Cloth 446 pp. November 2006

The Practical Guide to Information Design Ronnie LiptonISBN-13: 978-0-471-66295-2 ISBN-10: 0-471-66295-X Cloth 272 pp. November 2006

A Guide to Graphic Print ProductionSecond EditionKaj Johansson, Peter Lund-berg, and Robert RybergISBN-13: 978-0-471-76138-9 ISBN-10: 0-471- 76138-9 Cloth 320 pp. November 2006

Wiley and the Wiley logo are registered trademarks of John Wiley & Sons, Inc.John W

iley & Sons, Inc.

Attn: V

alerie Hartm

an111 R

iver Street, Mailstop 4-052-D

Hoboken, N

J 07030-9442

















and C


unicationFourth EditionR

ob Carter,

Ben D

ay, and P

hilip Meggs



Typographic DesignForm and CommunicationFourth EditionRob Carter, Ben Day, Philip Meggs ISBN-13: 978-0-471-78390-9 ISBN-10: 0-471-78390-0 Paper 336 pp. November 2006

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Stay-ing abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in todays digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a comprehensive overview of every aspect of designing with type, and is now in full color.

This Fourth Edition of the bestselling text in the field offers detailed cover-age of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theo-retical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world eventsfrom the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design.

New features include: Full-color treatment throughout A new ancillary Web site containing resources

for students and professors Two new chapters: The Typographic Grid and

Typographic Design Processes An updated design education section that

includes recent examples of projects assigned by leading design educators

Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics

Updated coverage of digital type technology

A Typographic WorkbookA Primer to History, Techniques, and Artistry, Second EditionKate Clair, Cynthia Busic-SnyderISBN-13: 978-0-471-69690-2/ISBN-10: 0-471-69690-0 Paper 400 pp. 2005

Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition clearly explains the process successful designers use to select, space, and creatively integrate fonts. The only book of its kind to combine the history of typography with practical application and technology, A Typographic Workbook clearly illustrates the use of type as a dynamic and expressive communication tool. This

edition provides new and updated coverage of a broad range of topics, from a clear and logical historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned.

CONTENTS: Ancient Writing Systems. Lettering During the Roman Empire and Middle Ages. Renaissance Typography & Printing. Typography During Colonization and Industri-alization. Early Twentieth-Century Typography. Technology Changes the Designers Role. Contemporary Typography and Digital Technology. Character Characteristics. Type Identi-fication and Classification. Setting Text Type. Selecting and Combining Fonts Creatively. Organizing Typographic Compositions. Appendices.

Type Rules!The Designers Guide to Professional Typography, Second EditionIlene StrizverISBN-13: 978-0-471-72114-7/ISBN-10: 0-471-72114-X Paper 208 pp. March 2006

Covering the history of design, along with current trends, methods for customizing fonts, techniques for setting type, common mistakes to avoid, and guidelines for selecting the right type for the job, Type Rules! is fully illustrated with smart, relevant images. It addresses typography in a concise and applied way, and is an example in itself of effective typographic design. Type Rules!:

Covers the basics of typography and quickly moves into applying these basics Offers a brief history of type Includes dozens of exercises throughout that help self-learners and educators grasp

the presented concepts Offers coverage of the major design packages, including InDesign, Quark,

and Illustrator

Covers how to design a typeface and how to customize fonts Embodies all of the principles and practices covered

CONTENTS: A Brief History of Type. From Metal to Mac: Understanding Font Technol-ogy. What Makes a Typeface Look the Way It Does? Selecting the Right Type for the Job. Basic Techniques for Emphasis. Advanced Techniques for Emphasis. Basic Fine-Tuning and Tweaking. Advanced Fine-Tuning and Tweaking. Typographic Typos and How to Avoid Them. Signs, Symbols, and Dingbats. Customizing a Font: Dos and Donts. Design-ing Your Own Typeface. Appendix. Glossary of Terms.


The Evolution of Typography. The Anatomy of Typography. Syntax and Communication. Legibility. The Typographic Grid. The Typographic Message. Typographic Technology. Case Studies in Typographic Design. Typographic Design Education. Typographic Design Processes. Type Specimens. Glossary. A Chronology of Typeface Designs. Bibliography. Picture Credits. Index.

A complete educational suite.

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To request exam copies: Contact your local Wiley representative.

To find the name of your representative, log on to www.wiley.com/college/rep

E-mail us at design@wiley.com Detach and mail attached order card

Call our Customer Service line at 1-800-225-5945

To request your complimentary copy in Canada, please contact:Wiley CanadaHigher Education DivisionCanadaCo@wiley.comCustomer Service: 1-800-567-4797