stacey bennett work portfolio

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Page 1 © 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved Siemens PLM Software Siemens Product Lifecycle Management Software Inc. All rights reserved Siemens PLM Software Work Experience at Siemens PLM Software June, 2007 – September, 2008 Part-time: October, 2008 – Present Stacey Bennett

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Page 1: Stacey Bennett Work Portfolio

Page 1

© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Work Experience atSiemens PLM SoftwareJune, 2007 – September, 2008

Part-time: October, 2008 – Present

Stacey Bennett

Page 2: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Summary / Goals

I co-oped with Siemens PLM software from 2007-2008 and am a graduate from the University of Cincinnati working part-time with Siemens. I worked for the Pricing Management Office and Strategic Marketing doing marketing research and business analysis. I have 3 years of experience in Pricing Strategies with the Pricing Management Office, Discount Analysis, Market Analysis, and throughout my co-op experience (as well as part-time work) I have improved my research, analysis, computer, and communication skills.

I hope to continue improving these skills, as well as: Apply the knowledge I have gained from my work experience thus far to

start contributing immediately to the company full-time post graduation. Take on more responsibility, gain new knowledge and experiences, and to

make more of a presence within the company.

Page 3: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Utilized Siemens PLM tools including: SAP Business Warehouse• Product Line Reporting (PLRC)• Install Base Cube (IB)• Discount Management & Reporting (DMRS)• Sales Order Analysis (SOA)• Billings

DecSup (Access based business analysis) Excel PowerPoint Access

Skills

Ability to conduct in-depth analysis, generate reports, and develop presentations supporting pricing and discounting evaluation, market sizing / market analysis, and sales analysis. Supporting in Siemens PLM the PMO, Strategic Marketing, and Strategic Pricing activities

Page 4: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Related Classes:

School Experience

• Marketing Research• Decision Making in Marketing• Business Finance• Accounting• Economics• Business Administration• Business Statistics• Global Business Environment• Operations Management• Quantitative Analysis• Information Technology• Information Systems• Business Law

• Direct Marketing• Sales Management• Advertising• Managing Cultural Differences• Japanese Language and Asian

Studies Courses• Business Strategies• Management Integration• Writing for Business• International Management• International Marketing• East Asian Economies

Page 5: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Projects

PMO Projects DMRS License Discount Reports DMRS Maintenance Discount Report

Maintenance Discount % Analysis Average Seat Price Analysis - Research and

Conclusions Sales Management Reports Sales Organization Trial Reports DMRS Quality Improvement Analysis BW Query Template Development Price Book / Price Book Management Pricing Restructuring & Increase Analysis Teamcenter Integration

Strategic Pricing Projects Pricing Management System Evaluation Support Teamcenter Applications – Author & Access

Analysis Zone Discount vs. US Price List Discount

Currency Conversion & Uplift Effects Impact of Pricing Change Proposals on

Maintenance Revenue New / Existing Customer Analysis Orders with $0 Analysis

Strategic Marketing Projects Teamcenter Express business analysis Sales profile of selected Tecnomatix products Penetration in selected Japanese customers Oracle revenue reporting for potential

allocation changes Business Warehouse cube and query

consistency / alignment Siemens installed base profile for Sales

planning and analysis Services attach rate analysis to support

Services marketing effort Environmental Compliance customer analysis Competitive comparison data update Solid Edge seat count analysis ASP by Industry for Industry Marketing

Over 56 projects ranging from a few hours to 2-3 weeks covering all aspects of Siemens PLM Software business

Page 6: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Projects Cont.

Strategic Marketing Projects Top Ten Customer Analysis based off of

Recognized Revenue ISID & DIPRO License Revenue Analysis VARs CAE License Revenue Analysis Locating Canon Discount Over Time within

DMRS Average Seat Price by Product Brand (Direct

and Indirect) Analysis CAM Express Product Summary Teamcenter Community stats for Teamcenter

Product Marketing Customer Samples for IDC Survey Average Deal Size for Sales Product Revenue Analysis Ideas Seat Trend Analysis Imageware information for exchange to NX New License Type Data Analysis Penetration Company List - Seat Penetration Potential User Population Analysis

Seagate - Migration - NX Statistics Analysis NX10101 Seat Definition Request Teamcenter Integration Analysis Teamcenter Requirements Analysis Americas Active Customers with out License

Sales Analysis Ideas Customer Information Industry Segment Information for Nordic End

Customers Japan Rental Orders Analysis

PMO Projects B&IC Data SW & ME&S Data Analysis 3rd Party Royalty Report Kapp Configuration – Upgrade or Not? DMRS Training for 2010 New Co-op Price Change Analysis Maintenance & License Discount History

Analysis PMO Dashboard DMRS Data Generator

Strategic Pricing Projects Upgrade Product Analysis

Page 7: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Pricing Management Office Project Examples

License Discount Reports: Business Purpose: To report discount metrics on software license transactions by

geography and product line to facilitate management communication, monitoring of pricing initiatives, and process improvements

For: Pricing, Sales and Executive Management

Sales Management Reports Business Purpose: Provide reports in the Sales Management organization structure so

that individual rep and manager discounting performance could be tracked For: Global Sales, Vice President of Special Projects, for distribution.

Supported PMO Finance in Detailed Maintenance Customer Analysis Business Purpose: Understand customer maintenance profile for potential process

improvement For: Pricing Management Office Finance

Upgrade Products Analysis Business Purpose: Determine if we could isolate the effects of Upgrades on Discounts For: Vice President of Pricing Program

Page 8: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Created multiple element License Discount reports on a quarterly basis beginning in Q107. These reports are delivered to worldwide Sales

Management at Zone, Country and Sales Territory / Industry levels.

Developed queries with appropriate filtering to produce all necessary data elements Establish process to identify and assure that

Academic customers were eliminated from analysis

Any >$100k list price orders with large discounts separated for review

Communication with standardized emails to Order Processing established to resolve questions

Established process to eliminate any Installation Customers deemed to have special conditions from analysis. Also applied to Academic customers not resolved above. Maintain data for these customers for

ongoing use in Business Warehouse Established QA / Check List process to assure

report accuracy and consistency

License Discount Reports

Page 9: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Average Seat Price

Business Purpose Establish standard metric for Average Seat Price of

key elements of the Siemens PLM product portfolio to track key product pricing trends

Approach: Analyze NX, Solid Edge, and Teamcenter seat

products Quarterly trends of all seat products 2004-2007 Quarterly trends of top ten seat products 2004-

2007 Quarterly trends of seat products generating

80% of revenue 2004-2007 Consider Direct / Indirect differences Consider portion of revenue to include in Seat

Price calculations Consider variations in Teamcenter packaging Make adjustments to Tecnomatix results to

consider legacy product definition anomalies Develop sample results

Decisions / Results: Based on analysis results & PMO discussion,

selected desired approach and products to track Publish to Business Performance Dashboard on a

quarterly basis for management access.

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Training

Created materials to aid training of new employees in Discount Management Reporting

Includes information on: Starting / using Business Explorer Analyzer Necessary filtering of variables and data Understanding what the Discount

Management Reporting System does with data

Profit Center business hierarchy structure Example and exercise outlining important

aspects of reports

Page 11: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Strategic Pricing Project Examples

Teamcenter Applications – Author & Access Analysis Business Purpose: Reevaluate Teamcenter pricing and packaging for potential

improvements For: Director of Strategic Pricing

Zone Discount vs. US Price List Discount Business Purpose: Determine the effects of currency conversion and local country

pricing uplifts on discounting to guide improvement of local country pricing practices For: Vice President of Pricing Program

Impact of Pricing Change Proposals on Maintenance Revenue Business Purpose: Model potential impact of price change proposals for assessment

of maintenance revenue impact as part of change proposal process. For: Vice President of Pricing Program

New / Existing Customer Analysis Business Purpose: Model effect of potential price increases on new vs. existing

customers and overall revenue. For: Vice President of Pricing Program

Page 12: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Teamcenter Express Software and Maintenance Analysis Business Purpose: To assist the Velocity Marketing / Products team in

understanding status of Teamcenter Express in the market. For: Velocity Marketing / Products team

Japan Customer Analysis Business Purpose: Support Hitachi Sales engagement with similar customer

penetration data For: Quality Product Management

Service Metric Data Business Purpose: Provide background data to support services marketing project For: Director of Strategic Marketing

Teamcenter Integration Business Purpose: Provide data that shows the percentages, by industry, of the

customers that use Teamcenter integrated with other vendors products For: Sr. Director of Teamcenter Marketing

Strategic Marketing Project Examples

Page 13: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Teamcenter Integration Business Purpose: Provide data that shows

the percentages, by industry, of the customers that use Teamcenter integrated with various vendor products. To be used for Marketing “proof points”.

Process Provide a break down by Industry of

Engineering, Enterprise, and TC UA Customers with "TC Integration Products" & "Bundles that have TC Integration Products" Within each industry there is a break down

by Vendor:

Strategic Marketing Projects

Aerospace and Defense

Count Seat QTY% of Total

by IndustryAerospace and Defense AutoDesk 200 200,000 27.0%Aerospace and Defense Cadence 100 100,000 13.5%Aerospace and Defense ClearCase 90 90,000 12.2%Aerospace and Defense Dassault 80 80,000 10.8%Aerospace and Defense Mentor 70 70,000 9.5%Aerospace and Defense NX 60 60,000 8.1%Aerospace and Defense Other 50 50,000 6.8%Aerospace and Defense PTC 40 40,000 5.4%Aerospace and Defense Other Enterprise 30 30,000 4.1%Aerospace and Defense Solid Edge 20 20,000 2.7%

Page 14: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Market Research Projects

Pricing and Licensing Software licensing practices

Metrics Models

Software discounting practices Software maintenance pricing practices Software pricing practices Global pricing practices

Future of Manufacturing For Strategic Marketing / Business Development

Market Demographics

Gathered data from research pubs such as: Forrerster, AMR, Gartner, Oracle, etc. and consolidated into a word document for use by the PMO team for planning

Gathered Data from ILO, Federal Bureau of Labor Statistics, D&B World Base, IB Cube (to get potential Siemens PLM User Population)

Researched Mass Production, Mass Customization, Build to Order, Social Production using AMR, Abeerdeen, CIMData, Forrerster, and doing Google searches for each to find the future of Manufacturing

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Market Demographics

Business Purpose: For planning purposes, document the size of the potential worldwide user communities for Siemens PLM Software

Process US manufacturing industry population data

gathered from U.S. Bureau of Labor Statistics Contacted and received guidance from US BLS

economist with direction to:http://www.bls.gov/oes/2008/may/naics2_31-33.htm

Gathered international population data from the International Labor Organization (ILO) using multiple approaches

1. Based on ILO Data gathered data on Manufacturing Employees Then, applying US Percentages to Worldwide (based

off of %s from BLS)2. Based on ILO Data gathered data on Economically Active

Population by Industry & Occupation Then, applying US Percentages to Worldwide (based

off of %s from BLS)3. Directly from ILO, found Economically Active Population

Page 16: Stacey Bennett Work Portfolio

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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Training, Seminars and Trips

Gained understanding of markets and products through extensive review of Siemens PLM Software marketing and training materials, and Analyst reports

Created presentation summarizing the market and Siemens PLM Software position

Received internal training on all tools used

Dare to Compare: Solid Edge Seminar in EMI Office Hands on experience with 3-D modeling

Group meeting in St. Louis DMRS Discussion of Average Seat Price

Ongoing learning through project execution