Some results from Italian practices of urban regeneration process

Francesco SelicatoFrancesco RotondoPierangela LoconteClaudia PiscitelliClaudi Ceppi

The small towns are the bearing structure of Italy

In the last years huge energies have been invested for the

regeneration and development of settlements and their local

contexts

Municipalities with fewer than 15,000 inhabitants are as

much as 91.8% of the total, with a land area equal to

79.4% and with the 42.18% of the population

An example of development and regeneration is…

NATURAL, CULTURAL AND ARTISTIC PARKOf VAL D'ORCIA

in Tuscany

objective

1. protection, enhancement and development of the territory

2. conservation of natural and artistic heritage in the valley

3. ensure a real improvement in local economy

SUSTAINABLE DEVELOPMENT OF

VAL D’ORCIA

Need to create adevelopment model …

… able to promote the area and not just the individual goods or exceptional sites

… based on the protection of cultural and natural values

… based on integrated planning, strategic and operational together, aimed at overcoming of sectorial management in the government of the territory

The territoryof Park of Val d’OrciaPienza

Radicofani

Castiglione

San QuiricoMontalcino

5 municipalities:

Municipality of CastiglioneMunicipality of MontalcinoMunicipality of PienzaMunicipality of RadicofaniMunicipality of San Quirico

The territory of Park of Val d’Orcia

- A barren landscape of gullies and clay

- historical iconography and paintings of the School of Siena

- A territory that counts only 13,895 inhabitants against a total area of 66,866 ha (density 4.81ab / ha)

The territory of Park of Val d’Orcia

- A territory of pasture, arable land and mixed and arboreal cultures like vineyards, olive groves

- valley along the Francigena Road in direction of Rome

The territory of Park of Val d’Orcia lieswithin a Protected Natural Area of Local Interest(ANPIL)

The heritage to protect and enhance

Will to preserve the landscape, the history, the traditions and the

environment, trying to ensure a real improvement in the lives of the

people who through their work have contributed to the genesis of a

wealth of rare beauty and singularity.

NATURAL, CULTURAL AND ARTISTIC PARK OF VAL D'ORCIA

The process of construction of the park started in the early nineties

Public authorities to achieve their goals have used a structure for

private company ( S.r.l. = limited liability company)

Val d'Orcia S.r.l.

The members of the S.r.l. (public and private members ) are :

The 5 municipalities (Montalcino, Pienza, San Quirico d'Orcia, Castiglione d'Orcia,

Radicofani), the Province of Siena, Siena Amiata Mountain Community, individual

entrepreneurs, associations, local consortia and other entities.

the Municipalities of the Val d'Orcia and the Province of Siena signed

an "Agreement in a partnership for the management of the protected

area of local interest in the Val d'Orcia and the establishment of the

Conference of the Val d'Orcia."

Using a MANAGEMENT PLAN

to drive in a coordinated action of knowledge, conservation,

enhancement, promotion and control

It’s a bottom-up process, from local to global

1. Development of tourism carefully in the full integrity of the environment, the

landscape, the culture, the traditions and the surrounding areas.

2. Conversion and enhancement of agriculture, livestock and livestock products,

supporting and promoting certified quality.

3. Preservation and development of small business, trade and industry, with

particular reference to traditional arts. At the same time, enhance of services of

reception and lounge, of quality standards and technological innovations adapted

to international tourist demands

INDICATIONS OF GOVERNMENT

•Rules of ANPIL

defines a set of rules needed to make the public and private actions

compatible with the conservation of values of the area 

• Unified Building Regulations

makes homogeneous procedures and rules for the entire territory

RULES

1. Measures to protect the territory: incentive to the creation and

development of companies and Organic Farm, decrease of the sites

of excavation, landfill closure, three new nature reserves

2. Networking -

Paths and Lay-bys

3. Touristic signalisation s

(Park entrance panels, reporting of historical and

Architectural heritage, accommodation)

4. Tourist Offices – Museums – theatres

PROJECTS

5. Brand Val d’Orcia

• protected and to promote local products (cheese, wine, olive oil,

honey and saffron).

• facilities and typical services.

• The brand determines the origin and the requirements of typical

products (Done in the Park).

6. DOC Orcia

Project Val d'Orcia was obtained for DOC wines produced here (wider

than the boundaries of the park)

PROJECTS

PROJECTS

7. Established the Wine Route Orcia (2002)

8. Nature Train - They travel on Historical Locomotive and Steam Train

along a line reopened only for tourist trips. The Crete Senesi and Val

d'Orcia up high Maremma

9. Realization of all the information and promotional material in a

coordinated manner

10. Festival of Val d’Orcia , International Festival of Montalcino

• Integration in the area of institutional responsibilities for the protection and

enhancement of the heritage

• Integration between local authorities

• Integration of research, conservation and use.

• Integration of environmental and cultural heritage, tourist facilities in the

park and the territory

• Creating an enterprise culture in heritage management

• Organization of work based on territorial mobility, flexible working hours and

tasks

FACTORS OF INNOVATION

RESULTSIncrease in tourism

• With the promotion and offer of new equipment and services, there has been a sharp

increase in tourist flows, far higher than the provincial average.

• At first, larger attendance in the towns of Montalcino, Pienza and S. Quirico, then better

distributed also in more marginal areas (as a result of actions).

• A consortium of Tour Operators on the initiative of local entrepreneurs in the sector (a

positive trend).

RESULTSIncrease in the accommodation

• Significant increase in the number of accommodation. In most of these new structures

have used existing buildings, often retrieving them from situations of degradation, with

benefits for the protection of landscape values.

• Actually the presence of tourists does not seem to cause problems for the preservation

of assets.

RESULTS

Enhancement of high quality agricolture• Started new actions to enhance agriculture using for this purpose also the association

between quality of the landscape and of the product; promoted new brands for different agricultural products with important implications for commercial.

Increase in the value of agricultural land

• As a result of activities carried out there was a good increase in the value of farms

Stopping of demographic decline• It 'been blocked demographic decline (down 50% of the inhabitants from 1951 to

1991). Population largely unchanged over the last decade.

Since July 2, 2004VAL D’ORCIA

has been recognized by UNESCO as a

WORLD HERITAGEAS A CULTURAL LANDSCAPE

“The landscape of the Val d'Orcia was celebrated by the most important painters of the Sienese school which opens the Renaissance. Images of the Val d'Orcia which events the harmonic relationship between man and nature have acquired the status of an icon of the Renaissance and have profoundly influenced the development of landscape thinking”. (criteria VI)

RESULTS

THE NATURAL, CULTURAL AND ARTISTIC PARK Of VAL D'ORCIA is one

of the most important examples in Italy and in the World of

• Territorial and landscape development

• Integration of history, culture, tradition and economic,

touristic and social aspects

The experience is particularly interesting because the individual

municipalities have recognized their common matrices and have

chosen to join together in order to better govern their territory and

build new development scenarios, different than in the past

In particular, in the last period all Italian regions, with different times

and in different ways, have implemented new strategies for

enhancement of their territory and heritage

Territory and historic centers

as a resource

for tourists but, above all,

for the resident population

An example of the new policies of the Apulia

Region for the protection, enhancement and

development of the territory are:

1. Integrated Plan for Territorial Development

(PIST)

2. Cultural and Environmental Systems(SAC)

1. Integrated Plan for Territorial Development (PIST)• Integrated System of Territorial regeneration and enhancement of the historic and

environmental characters.

• This tool was created by Law n.21/2008 of the Apulia Region "Standards for urban

regeneration", which promotes the regeneration of parts of cities and urban systems in

accordance with municipal and inter-municipal strategies aimed at improving the urban,

residential, socio-economic, environmental and cultural human settlements and by means

of action drawn up with the involvement of residents and public and private stakeholders..

• The programs are based on an idea-guide of regeneration linked to environmental,

historical and cultural character of the territorial, on his identity and on the needs and

demands of the people.

For example …

PIST - Integrated Plan for

Territorial Development “Dal

costone terrazzato sud alla

conca di Bari – Integrated

System of Territorial

regeneration and

enhancement of the historic

and environmental

characters of the

municipalities of Cellamare,

Capurso and Valenzano

Cultural and Environmental Systems (SAC)

• are aggregations of environmental and cultural resources of the area (tangible and

intangible), properly organized and managed on the basis of the ability to activate

pathways of the evaluation, development and inter-institutional cooperation;

• are sets of goods and activities that are valued in an innovative way, through actions of

integrated management in the context of a process of development and territorial

attractiveness conducted at local and regional level;

• 3. in line with the existing instruments of spatial planning and economic planning and

management steps result in the objectives of the program.

For example …

SAC - MARI TRA LE MURA: nel Blu dipinto di Puglia

Municipalities of Coversano, Polignano a Mare, Mola di Bari and

Rutigliano

CORE IDEA

Tell by the lines

the "TIME" and the "SPACE"

Thank you!