is inbound marketing working?
DESCRIPTION
A brief overview of why inbound marketing cannot solely provide sufficient sales growth. Success derives from combining outbound and corporate marketing to generate brand awareness and enhance the benefits of inbound marketing.TRANSCRIPT
Is inbound marketing really working?
Social Media
Blogs
White Papers
Insights Research
Guides
Forecasts
Inbound Marketing
Inbound marketing won’t drive business growth, it’s not enough.
Why isn’t inbound marketing enough?
Why isn’t inbound marketing enough?
Your aim is too wide
Why isn’t inbound marketing enough?
Your aim is too wide Some prospects may find you, some may not
Why isn’t inbound marketing enough?
Your aim is too wide Some prospects may find you, some may not Prospects may not know what you do
Why isn’t inbound marketing enough?
Your aim is too wide Some prospects may find you, some may not Prospects may not know what you do You may not be reaching the decision makers
So, how can you make it work?
Inbound marketing doesn’t replace all other marketing activity, but should work hand in hand with other disciplines. By establishing a consistent brand and set of messages, your company becomes recognizable and trusted.
Combine it with …
Corporate Marketing
Inbound Marketing
Outbound Marketing
Often inbound marketing specialists dismiss Corporate marketing as having no value apart from paid SEO links.
Not true.
Brand Awareness
PR
Product Launch
Client Upsell Sponsorship
Internal Communication
External Communication
Corporate Marketing
Corporate marketing sits at the centre of a brand image, which portrays reputation and credibility. Brand awareness is the foundation of inbound marketing.
Inbound marketing specialists critique outbound marketing as being old fashioned and too intrusive.
Not true.
Direct Mail
Online Advertising
Traditional Advertising
Exhibitions Tele-Sales
E-shots
Field Marketing
Outbound Marketing
When used effectively outbound marketing can deliver compelling results directly to your target audience.
Create brand recognition.
By creating outbound marketing
campaigns. So people will…
recognise you. The more they know and
trust your brand, the more…
likely they will respond to your inbound
marketing, which means…
you have engaged with them.
Many companies that appear to be doing great work in inbound marketing are often found because they have combined their corporate and outbound marketing campaigns to deliver an effective marketing strategy, which is driving business growth. .
