Investigation By: Doyoung 8.3

Friday, November 4, 2011

Project Brief

The problem of this project is that our school, SWA doesn’t have enough students. Therefore we make an advertisement to make people to join the school.

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More BriefingTime allowed: 8 weeks

Area of Interaction: Human Ingenuity

Specification and Limitations: For adults and students must be attention-grabbing

Client: People who don’t know about SWA

Unit Question: How does advertising manipulate our actions?

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Introduction

Sinarmas World Academy (SWA), needs students to study at the school. To let them come, we have to advertise to attract them. Therefore we are going to make an advertisement with fancy decorations to grab their attentions.

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AOI (Area of Interaction)

This project connects to human ingenuity because I am going to design an advertisement for the new students.

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Interview Questions

1) What kind of school do you want your child to go?

2) Is there any budget for the tuition fee?

3) Do you know anything about SWA?

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Client InterviewMe: What kind of school do you want your child to go?

P: I want my child to get a good education. Therefore the school must provide excellent teaches and outstanding facilities. Also, I want my child to speak fluent English.

Me: Is there any budge for the tuition fee?

P: No. It doesn’t matter how much the tuition fee as long as the child is in a good school.

Me: Do you know anything about SWA?

P: Yes, I know a little bit about SWA. SWA is very expensive school but they have wonderful facilities.

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Client Interview Summary

I interviewed with one of my friend’s parents by asking some questions. She answered that she wants her child to study in a perfect environment with good facility systems. In addition, her main point is, she wants her child to speak fluent English. She said she doesn’t matter how much the school is. She just wanted the school is good. Also, she knows a little bit about SWA is an expensive school with good facility systems.

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Brainstorming

SWA Advertisement

Should be colorful to attract children.

People from the other schools.

Have many pictures of the school.

Should have correct

information about the

school.

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Case Studies

Jakarta International School (JIS)

International School Ho Chi

Minh City (ISHCMC)

Saigon South International School (SSIS)

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Case StudyJIS ISHCMC SSIS

Customer Attract both parents and students.

Appeals to parents. Not to children.

A bit boring, but appeals to parents.

Form Digital Websites Digital Websites Digital Websites

Aesthetics Very simple and unique Not attracting Pretty formal

Cost Expensive Expensive Almost expensive

FunctionHas various categories that contain a lot of information

about the school.

Has menus that can click and see. Also has mentions about

the special events of the school.

Also, it has menus and school news.

Ease of Creation Hard Easy Easy

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Case Study SummaryI found three other schools and go to the websites to know more about them. I think students like the school that have unique designs with some information. If there are too many words with small font size, then it is more attractive to parents. Therefore according to my case study chart, JIS is very attractive to both (students and parents), ISHCMC appeals to parents because of too many words and SSIS is same as ISHCMC. The cost of the tuition fee of those three schools are similar. They are all expensive. Those websites are all organized with various categories.

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SpecificationNo. Title Specification and why? Testing

1 MaterialsI am going to use my computer to make the advertisement with the application “pages”.

After that, to print it, I am going to use papers.

Make sure that my laptop has the application,

pages” and prepare some papers for printing.

2 TimeI need about 8 weeks to

finish this project.I will try to finish

faster than 8 weeks by using time wisely.

3 CostOnly the cost of the papers. The

cost is around R.P.10000.

I am going to check the cost of the papers again.

4 AestheticsMy advertisement will be very colorful to catch people’s attentions. Also I will make

it really neat to let people read it easily.

I will ask my friends about my

design ideas.Friday, November 4, 2011

Specification5 Target

AudienceMy target audience will be

students and parents.

I will get advices from them to fix

something on my project.

6 FunctionThe advertisement will be creative and

unique to make people to appeal. Also I will write a passage of writing to persuade

people to come to our school.

Same as the target audience. I am going to ask people to have

tips.

7 PurposeTo convince people to join

our school.

Talk more about our school to the people who don’t know our

school well.

8Theme/

color/style/finish

I will make it tidy, simple and unique to make people to join

our school.

I can see the other’s work too to make my work

better.Friday, November 4, 2011

Specification

9 Safety

My advertisement will be safety. I am going to use

appropriate words for people who have younger age.

I am going to think deeply

about the safety.

10 Durability My advertisement is going to be durable.

I will use a thick paper when I am

making the advertisement.

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Summary of Investigation

In the investigation stage, I started making an advertisement to people to join our school. I brainstormed my ideas and I chose a client to ask some questions. After that, I searched 3 advertisements from 3 schools. Then I made a table to organize my ideas. I summarized my ideas with a paragraph. The next stage is specification.

Friday, November 4, 2011

Bibliography• "AmCham Vietnam | International School HCMC." The American Chamber of

Commerce in Vietnam - Ho Chi Minh City. Web. 27 Oct. 2011. <http://www.amchamvietnam.com/organization/122/detail>.

• "AmCham Vietnam | Saigon South International School." The American Chamber of Commerce in Vietnam - Ho Chi Minh City. Web. 27 Oct. 2011. <http://www.amchamvietnam.com/organization/641/detail>.

• Saigon South International School - Ho Chi Minh City, Vietnam | Home Page. Web. 27 Oct. 2011. <http://www.ssis.edu.vn/>.

• International School Ho Chi Minh City - Home. Web. 27 Oct. 2011. <http://www.ishcmc.com/>.

• Jakarta International School: Home. Web. 27 Oct. 2011. <http://www.jisedu.or.id/index.aspx>.

• "Jakarta International School:International Schools:Indonesia." Just Landed - Choose Location. Web. 27 Oct. 2011. <http://directory.justlanded.com/en/Education_International-schools/Jakarta-International-School>.

Friday, November 4, 2011