Intrim Business Associates A full spectrum Business Consultancy firm

India 2013

About Intrim

• Intrim Business Associate is a full spectrum management

consultancy firm

• Setup in 2002, we are based out of New Delhi with branch

offices in Mumbai and Chennai

• Collectively we have team experience of more than 450

projects

• We have successfully helped many international companies

find right strategy and partners for India entry.

We provide “Implementable Solutions for Business”

from Strategy to Proof of Concept

USA

India

China

Thailand

Japan

France

Global Footprint

• India Alliances

• Kurosoft (IT & BPO)

• Enroot (Human Resource

Consultancy)

• Futurescape (Customer

Experience Framework)

• USA Alliances

•Edica LLC

(Strategy/Innovation )

•Edica – Garnett Partners

•France Alliances

•Univerve SARL

(Strategy/Innovation & M&A)

•Thailand Alliances

•Kurosoft (IT & BPO)

• China Alliances

•Edica Alliances

•Japan Alliances

•Mitsubishi Research

Institute

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Range of Services and Sectors

Retail, Agri & Food

Strategy & Brand

Management

Sourcing, Supply Chain& Logistics

Market Research and Operational Blueprinting

Strategy & Brand

Management

ConsumerProducts and Hard Goods

Service Sector

Market Entry Assistance / M&A/Strategic Tie-ups

Government /Development

Sector

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Intrim Business

Associates

Market entry strategies & Launches facilitated by Intrim teamIn

tern

ati

on

al

Dom

est

ic

Intrim has vast hands on experience in developing product launch strategies & implementation across

multiple categories

End To End (ETE) Delivery Process

Create Business Strategy

Strategy Implementation

Infrastructure

planning and Implementat

ion

Understand Existing

Business & Management Philosophy

Research / Analysis & Feasibility

Study

Action Plan

Seek Business Alliances

Create Revenue Model

Develop Business

Model

•JV/Funding & Financial Modeling

• Agencies for various operations

Develop Operational Procedures & Processes

Launch of Pilot &

Evaluation

Roll Out (National / Regional /

International)

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Experience in India Entry, Launches & Market Mapping (illustrative List only)

Nova Chemicals (USA):

• Volume & Demand estimation for alternate building materials and technologies in India

• Channel and trade mapping• Entry option evaluation• Alliance option• Go to Market Route map

Schoeller Arca Systems (Germany):

• Volume & Demand estimation for Returnable plastic packaging material

• Adoption drivers• Entry option evaluation• Market entry approach

Whirlpool (USA)

• M&A with Kelvinator• Entry option evaluation• Go to Market Route map• Managing the tae over• Establishment of new processes

Telstra (AUS):

• Australian Telecom company entry into Indian Market

• Involved market estimation, entry plan, investments, product selection

• Business Plan for 5 years

Verizon Business (USA)

• A multi billion firm in Data security• India market Entry assistance through tie

ups with Government departments• Key Target – UIDAI project

Volks Wagon (Germany):

• Detailed research on evaluating India as the automobile hub for manufacturing Low cost cars

Experience in India Entry, Launches & Market Mapping (illustrative List only)

TATA Steel Pre feasibility, validation & entry strategy development of first of kind All-Steel format by TATA Steel called “steeljunction”

Godrej and Boyce LimitedBusiness Strategy for Lifespace Retail Stores to diversify into new NON-Godrej products & channel management for new categories

Ruchi Soya IndustriesBusiness plan Conceptualization and validation of unique Retail cum procurement center for Ruchi

Canon Cameras • Turnkey launch of first 70 outlets• Achieved in 4 months

Epson Printers• Volume & Demand estimation for

Returnable plastic packaging material • Adoption drivers• Entry option evaluation• Market entry approach

Vestergaard Frandsen• India Feasibility • Volume & Demand estimation • Consumer Research, Adoption drivers• Product specification finalization • Market entry approach & Evaluation• JV Strategy & Partner selection and

finalization• Resulting in strategic tie-up with TTK

Intrim Advantage

Business Impetus

Expertise grounded in

practical professional

experience & knowledge

End-to-End solutions

with full delivery

ownership

Commitment to

Excellence

INTRIM Advantage

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Key Team

Rajan Chhibba: Managing Partner

B Tech (IIT)

MBA (Jamnalal Bajaj)

•Rajan is a visionary, with over 30 years of experience in Consulting, Sales and Marketing, as an entrepreneur running a national marketing and distribution company and as a Professor at University of Rhode Island USA .He specialises in senior management advisory, strategy, organisational design, change management, retail operations, channel design and government policy. His sectoral experience is wide covering Consumer Goods, Auto, Engineering, Chemicals, Infrastructure, Logistics etc

•Rajan is well known in the industry and an acknowledged professional for creativity, deep understanding of business issues, strong ethics and a business network across the top Indian corporate and Government Ministries. He is an active speaker in several national level forums and seminars.

•His other accomplishments include many books and papers on Market entry and Product Adoption. He heads the Confederation of Indian Industries Committees on Retail, Logistics. FMCG and is deeply involved with the academia and is a Visiting professor at Management Institutes.. He is currently also engaged as an advisor to the Public Private Partnership projects group of ILFS for the Infrastructure sector.

•Previous Experience

▫ Managing Director South Asia and Global partner of Kurt Salmon Associates.

▫ Director at A F Ferguson – a Deloitte Consulting arm in India.

▫ Former Professor at University of Rhode Island USA.

▫ Headed the new Business group in a Tata Company.

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Key Team

Rashmi Chandra: COO-India Practice

B. Com( Delhi University)

MBA (Institute of Management Technology)

Certified for ‘Behavioural Assessment for Development’, Levels 1, 2, and 3

Certified for Level ‘A’ and ‘B’ in Occupational Testing by the British Psychological Society.

• Rashmi is a professional with around 20 years of consultancy experience. She has worked bottoms up in the consultancy field, honing the ability to work with details and strategic issues, managing team productivity and high quality of deliverables. She specialises in Business Plan Development, Marketing Strategies, Sales & Distribution, Channel Design, Retail operations, Change management and Training. Her sectoral experience includes FMCG, Retail, Logistics, Steel and Infrastructure. She has been involved with over 150 projects with leading Indian and MNC clients as VISA International, Kellogg’s, Gruma Corporation, ICI Paints, Unilever India, Reebok, ITC, Godrej group, Tata Steel, Castrol, Reliance Retail, Ruchi Retail, Indian Railways, India Post, Infrastructure Leasing and Finance Corporation etc. Projects have had both domestic and global coverage.

• Rashmi is a visiting professor at Management Institutes , has authored the “Cascade “model of Channel design, and is a regular business expert on BBC, CNBC etc .

• Previous Experience

▫ Associate Director Kurt Salmon Associates.( KSA-Technopak)

▫ Senior Manager at A F Ferguson – a Deloitte Consulting arm in India.

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Key Team

Rohit Das: Director

B.Com (Loyola College)

MBA (S.P. Jain Institute of Management & Research)

• Rohit has 22 years of work experience of which the last 15 years have been in senior

and top management levels in the domain of FMCG, Consumer Durables and Retail.

He is a start-up and turnaround specialist. He has been involved in conceptualising

and launching 4 chains in India as their country head and also in formulation and

implementation of various India entry strategy for Multinational companies.

• Previous Experience▫ TATAs (Head of Marketing – Voltas)▫ Pepsi (Core team member which launched snack foods)▫ Electrolux (National Sales Head)▫ Monderegon Group, Spain (CEO & MD- Coinma India Pvt. Ltd.)▫ Apollo Hospital Group (Head of AHLL)▫ Videocon Group (Country Head, Retail)▫ Siyaram Poddar Group (President Retail)

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Key Team

Kamal Kapur: Head- IT and Engineering practice

B.Tech (Elect. Engg.) I.I.T. Delhi

• Kamal is a professional with around thirty years of IT and consultancy experience. He is the technology think tank of the firm, leading large onshore and offshore projects involving IT process design, development, management and implementation with pioneering design, development and execution skills.

• Kamal has grown the practice from a small base to the current status of ISO9001:2000 certification, an Oracle Worldwide partner, a Software Technology Park unit in India and a Board of Investment promoted unit in Thailand. The span includes India, Thailand, Indonesia, Laos, USA and Costa Rica.

• Clients include New Delhi Stock Exchange, State Bank of India , Indorama Group – Thailand the second largest PET producer in the World,Tai Acrylic Fiber Co, Daisin Kogyo – a Thai Japanese joint venture manufacturing auto parts, DS Group, Lumax Industries – India's largest automotive lighting products company, Indo-Bharat Rayon, Indonesia, etc.

• Kamal is well known in the industry and has delivered lectures/ seminars in various industry forums.

• Other Experience– Co-Founded and Co-managed Faber Equipments, a joint venture with Infosys

Technologies.– Kurosoft Thailand: Ran a joint venture with a Thai company for many years before

opening a 100% owned subsidiary in Thailand.

Thought Leadership

Our team has developed cutting edge models and constructs for industry across the entire

service chain. Some of them are:

FILIP

System 52Channel

Sync

Cascade Model

Delta Habit Factor

INTRIM

Improving Channel Velocity

Predicting Brand Success

Model for channel synchronization

Business Success Model

Organization Design

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Awards & Achievements

• Best Retail Concept Award : Steel Junction

• Best Rural Channel Program : Tata Shakti

• Best SAP implementation : DSCL Hariyali

• Nomination for Deming Award : Steel ‘n’ Style

• Program Manager for national campaigns for National Disaster

Management Authority (NDMA) & Ministry of Corporate Affairs

….. and many others

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Sample List of Clients

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Retail Consumer Goods

Services

• Reliance

• Future Group

• Trent (TATAs)

• Unilever Sangam

• Spinach

• Ebony

• Godrej Retail

• Mother Dairy

• Hariyali Kissan Bazaar

• Ruchi Soya

• Flex Industries

• Godrej Life Space

• Shoppers Stop

• Cafe Coffee Day

etc.

• ITC

•Hindustan

Unilevers

•Godrej Industries

• Castrol

• Tata Steel

• Philips India

• Phillip Morris

• John Keels

• Delta

• Weikfield

• GSK

• Godfrey Phillips

etc.

• India Post

• Concor

• Max Healthcare

• FICCI

• Visa

• Kribhco

• Ministry of Corp

Affairs

• Indian Railways

etc.

•Hindustan Unilevers

•ITC

•Godrej Foods and

Beverages Ltd.

•Mother Dairy

•Nilgiris

•Washington Apple

•Fun Foods (now Dr.

Oetkers)

•Bharti Field Fresh

•Weikfield

•Kellogg’s

•Ruchi Soya

•Suguna Poultry Farms

•Gruma Corporation

• Nutricia

etc.

Food Industry

•An excellent blend of both line and consulting experience

•Strong blend of both domestic and international assignments

•Speakers in national and international forums and seminars

•Many are deeply involved with the academia through lectures, research papers, etc.

•Media contributors and referenced experts

Name Qualifications Area of Expertise Exp (yrs)

Rajan Chhibba B.Tech MMS Corporate Strategy, Retail, Marketing 31

Kamal Kapoor B.Tech IT, Technology and Engineering 31

Anand Singhal B.TechInfrastructure, Hospitality, Construction 31

Giri Giridharan B Tech, MMS Strategy, Sales & Distribution, Projects, Engineering, Process 29

Rashmi Chandra B Com (Hons) MBA Strategy, Retail, Consumer Behaviour 22

Rohit Das B.Com MMS Strategy, Retail, Marketing, Sales 22

Jayesh Kantharia B.Sc. Retail Operations 21

Sachin B.A Products & Services 20

Sujata Burman B. Sc MBA HR & Training 12

B S Srikanth M Sc Retail and Marketing 11

Manmeet Gill BCom, MBA Logistics, Consumer & FMCG 7

Deepak Raj Biotechnology (H) MBA Products & Services 5

Ruchi Sodhi BBA, MBA Marketing, HR, 5

Amreen Siddiqui MBA Marketing & Finance 5

Naved Adeel B.Tech MBA Products & Services 5

Zain Hasnain BTech, MSc Logistics & Supply Chain, Production 5

A broad and experienced world class team...

Thank YouContact Details

Tapas

Kar :tapas@intrim.net

+91-880 2408 117 Rohit Das : rohit@intrim.net (+91-9958 544 377)

Naved Adeel : naved@intrim.net (+91-9990 630 803)

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