digivox credentials
TRANSCRIPT
First Floor | Old Warehouse | Black River Park | Fir Road | Observatory | Cape Town | South Africa
tel 021 448 8685 | fax 021 447 5457 | [email protected]
CREDENTIALS
Who is digiVOX?
WHAT WE DO…
We are a specialist digital marketing agency providing brands and marketers with a unique combination of digital marketing tactics
We deliver relevant digital solutions
Researched and informed strategic approach
Ensuring measurable, quantifiable return on investment
Desktop Web Media
Mobile Web Media Social Media
Search Marketing
HOW WE DO IT?
By connecting the dots between digital marketing initiatives where it counts, and not just because we can
We deliver…
Accountability• We ensure we focus solely on the bottom line, achieving the best
possible Return on Investment
Results Focussed• We leverage third party tracking technology to ensure metrics are
reliable and accurate across all environments• Detailed reporting allows us to provide meaningful insights, and
optimise performance on an ongoing basis
Return on Investment (ROI)• Cost per lead / registration / conversion metrics are crucial• Through accurate and progressive monitoring we constantly
maximize ROI
We deliver…Aggressive negotiation of media rates• CPM (cost per thousand), CPC (cost per click) or CPA (cost per acquisition)
Achieving the best possible results at the lowest possible cost• ensuring the best possible ROI
Execution and implementation of all digital marketing initiatives
Ad serving and management of media campaigns • utilising audited, world-class technology • allows for tracking from impression and/or click, through to conversion
Ongoing ROI analysis, optimisation and reporting
Identifying, listening, and engaging with your audience – ORM Management
The 4 key steps in all our digital marketing initiatives focus on :
• Awareness• Consideration• Interaction• Conversion
Social
INTEGRATED APPROACH
Desktop Web
Search
MEASURABLE RETURN
HOW WE DO IT?
Interaction
Mobile Web
Conversion
Awareness
Consideration
WHAT MAKES US DIFFERENT?
Digital Media & Marketing Association Associate Members
Direct Marketing Association Member
Subscribe to Nielsen Market Intelligence • Demographic and Traffic info on DMMA Member
sites
Subscribe to Nielsen AdRelevance • Advertiser activity
Utilise audited third party ad serving and tracking solutions
• From impression to conversion• Reach & Frequency• Return On Investment (ROI)
It’s the numbers that matter
constant monitoring and optimisation to ensure best possible ROI
GREAT BRANDS WE’VE BROUGHT TO LIFE
Just A Few Examples of our
Work …
Desktop Web Media
Desktop Web MediaDisplay / Banner Advertising targeted to appropriate target market (demographics and content)
Desktop Web MediaRich Media
Desktop Web MediaPromo Mailers / Newsletters
Mobile Web Media
Mobile Web Mobile Banner
Search
Search CampaignsDesktop and Mobile Search
Social Media
Social MediaFacebook and Twitter
Integrated Campaigns
Paid for editorial and advertorialCompetitions
iBurst:Dial-up is Dead: Award winning Interactive Viral Campaign
A fun, interactive banner which included social media “share” options:
• Campaign reached more than 260,000 unique individuals
• Web media campaign accounted for 40% of all entries, the rest were viral
• 16% of all entrants requested to be contacted by iBurst
• The trusted referral component alone, accounted for 24% of all unique entries, and 19% of contact requests
• Gender split 53% male, 47% female
• Majority being aged 21-30
Campaign Management
We utilise third party ad serving, which allows us to :
• Ensure we get what you are paying for• Compare apples with apples• Audited, accessible 24x7 data • Track user interaction on rich media ad’s• Smoothly serve rich media• Track beyond impression and click, to confirmation (eg competition
entry, lead, sale etc.)• Track post impression data : Enables us to view conversions
resulting from user seeing the ad, but going directly to the site – for up to 90 days after campaign has ended
• Provide detailed reporting allowing us to provide meaningful insights and set benchmarks to evaluate the return on investment and apply relevant optimization tactics to ensure objectives are being met
• Through accurate and progressive reporting and monitoring we constantly maximize ROI
Web & Search Media Monitoring
Reporting example
Media Overview
Conversions (post click and post view)
Reporting example
Creative (Standard Media)
Reach & Frequency
3rd Party Ad Serving Benefits• Pay Publishers against our (audited) data• Measure Return On Marketing investment against objectives• Creative and Media Optimisation• Detailed Reporting
Social Media Monitoring
We utilise third party Online Reputation Management tools to monitor all the online conversations and mentions that will happen around the brand during this campaign
This ensures that an overall view is taken of the brand online, providing strategic insights which enables us to understand the issues and perception the brand has from an online perspective
This allows for real time interaction where needed and for a deeper understanding of the sentiment of consumers and stakeholders
It is essential that the brand trends are picked up on in real time, awareness of market sentiment are understood and that conversations are tracked so that the brand perception can be influenced
It is also possible to pick up where the brand stands in relation to competitors online
Social Media and Online Reputation Management Reporting
Conclusion
It’s the present and the future of communication
It can achieve the highest levels of performance possiblefrom marketing efforts.
Consumers want information now rather than later
It’s measurable
People can interact with others digitally creating a product or offering a service the perceived value is higher
Consumers seek information from trusted sources
Consumers want information that is easily accessible
Why use Digital in your Marketing Mix?
