minttwist credentials
TRANSCRIPT
CREDENTIALS
Elliott King is a Senior Director and founding partner at MintTwist. He works as the lead on-site consultant for key
clients in international markets.
MINTTWIST’S EXPERIENCE
INTRODUCING MINTTWIST
35 FULL-TIME STAFF
DIGITAL AGENCY
SINCE 2002
BONJOUR
السالم عليكم
¡HOLA!
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WHO MINTTWIST WORK WITH Communications, Marketing and Executive teams in over 100 large multi-national organisations
MINTTWIST CASE STUDIES
ONLINE COMMUNICATIONS AUDIT
STRATEGY PRESENTATION, RECOMMENDATIONS AND TRAINING
NEW AND IMPROVED PROCESSES FOR ONLINE COMMUNICATIONS AND PR AT THE UN
CONSULTANCY FOR THE UN
UNITED NATIONS DIGITAL COMMUNICATIONS CONSULTANCY
• Consultancy project for the UN on ‘the future of online communications and PR’
• 1 week on-site consultancy to gather objectives and internal resources
• 3 weeks off-site consultancy to external data, formulate recommendations and associated best practices
• 1-week on-site consultancy Mobile Communications research, strategy and best practices
• Online Marketing study, highlighting global trends, threats and opportunities for fund raising
• 6xOnline marketing training sessions, delivered to UN employees gathered in strategic regional locations
RESPONSIVE SITE AND CMS
IPHONE AND ANDROID APPS DEVELOPED
ONGOING SUPPORT
MASTERCHEF ARABIA
MASTERCHEF ARABIA
Responsive site Bespoke CMS which controls site and app content
MASTERCHEF ARABIA
iPhone and Android apps Users can vote for contestants Search recipes and add to shopping list or cook book Save calendar alerts for next episode
COMMUNICATIONS AUDIT
STRATEGY SETUP, TRAINING AND DELIVERY SUPPORT
INCREASE IN ENQUIRIES FROM OVERSEAS STUDENTS IN TARGET MARKETS
REGENT’S UNIVERSITY, LONDON
REGENT’S UNIVERSITY IMPLEMENTATION
• Improve on-page SEO
• Technical SEO factors
• URL restructuring
• Manage PPC
• Regular content updates
• Work with internal teams
• Improve website UX and calls to action
REGENT’S UNIVERSITY REVIEW
• Improved on page SEO
• Drive more traffic to site
• Delivered KPIs
• Course page views
• Brochure downloads
• Course enquiries
REPORTING
• Analyse campaign success
• Review PPC spend (monthly)
CREATE DIGITAL STRATEGY
EXCELIAN – INTERNATIONAL CONSULTANCY
MORE SALES ENQUIRIES AND CONVERSIONS FROM DIGITAL CHANNELS
REDESIGN WEBSITE
CREATE DIGITAL STRATEGY
EXCELIAN IMPLEMENTATION • Redesign website
• Focus on cross-sell opportunities
• Drive quality website traffic
• Create and re-purpose content
MARKETING RESULTS • Significant growth in cross -sales
resulting in total sales from digital up by 3x
• Improved online visibility
• Quarterly audits
WEBSITE AUDIT
MULTI-CHANNEL DIGITAL MARKETING STRATEGY
CREATIVE FORUM – INTERNATIONAL EVENTS
INCREASE IN SALES FROM EXPORT MARETS
CREATIVE FORUM IMPLEMENTATION • Website audit
• Search, Content , Social Media Marketing
• Link building and guest blogging
RESULTS • International sales and website traffic up by 100%
• Rank No.1 for “international event management companies”
• Total visits up by 220%
• Organic non-brand traffic up by 50%
MINTTWIST’S SERVICE
HOW MINTTWIST HELP We help clients to increase the results of their communications with a simple ‘2-step’ method
• Help clients to sustainably increase
effectiveness of communications
• Help clients to significantly improve
performance of their internal teams
Business Objectives
More Sales and
Marketing Results
Improved IP, Tools
and Processes
Improved Teams
HOW MINTTWIST WORK We help clients to sustainably grow sales and profits with a simple ‘2-step’ method
•Step 1: Design the solution
•Step 2: Implement systems, tools and
processes and transfer skills,
knowledge and resources
Step 1
Strategy
Step 2
Implement
Transfer
STEP 1 - STRATEGY We design the complete solution; a clear plan with clear KPIs for achieving clear objectives
• Opportunity Assessment
• Strategy and task calendar creation
• Systems, tools and process setup
Assessment of internal and external factors
Digital strategy
Systems, process and tools setup
STEP 2 - IMPLEMENT We ensure an implementation that delivers results and leverages internal resources
• Digital marketing services
• Design and Development
• Project Management
Project Management
Marketing Services
Design and Development
STEP 2 - TRANSFER Once an ROI is proven, we assist an orderly transfer of skills, knowledge and resources
• Transfer skills and knowledge
• Support recruitment processes
• Training and support
Management Reporting
Training and Support
Recruitment
TYPICAL PROJECT
EXAMPLE OBJECTIVES
CONTINUOUS AND SUSTAINABLE INCREASES IN COMMUNICATIONS RESULTS AND ACHIEVEMENT OF OBJECTIVES IMPLEMENT
BEST PRACTICES, SUSTAINABLE INTERNAL PROCESSES AND INTERNAL TRAINING SUPPORT
CREATE WORK PLAN TO ENABLE CONSISTENT GROWTH IN HIGH COMMUNICATIONS RESULTS STRATEGY Step 1
Step 2
EXAMPLE DELIVERABLES
DIGITAL MARKETING STRATEGY / ASSESSMENT
12-MONTH TASK CALENDAR WITH INTERNAL/EXTERNAL TASKS
SYSTEM AND PROCESS UPDATES WITH TARGETED TRAINING
STRATEGY SUPPORT CREATION / DISTRIBUTION OF QUALITY, SHAREABLE, CONTENT
SUPPORT MULTI-CHANNEL STRATEGIES (E.G. SOCIAL MEDIA)
UPDATED CRM DATA PROCESSES
MANAGEMENT REPORTING ETC ...
SUPPORT ASSESS, CONSOLIDATE AND MAKE THE COMPANY MARKETING DATA ACCESSIBLE / USABLE
TECHNICAL SEO
MOBILE APP
REFRESHED WEBSITE ETC....
IMPLEMENT
Step 1 Step 2
EXAMPLE COSTS AND RESULTS
STRATEGY DRIVEN BY BUSINESS OBJECTIVES
+
KPIS LINKED TO TARGET RESULTS AND OBJECTIVES
= BUSINESS POSITIONED TO MAXIMISE ROI
ALIGNED DIGITAL STRATEGY
CLEAR WORK PLAN WITH VISIBILITY OF RESPONSIBILITIES AND RESULTS
+
EFFECTIVE SUPPORT AND TRAINING
= ENGAGED , CHALLENGED AND HIGH PERFORMING WORKFORCE
IMPROVED TEAM INCREASED NUMBER OF MEDIA ENQUIRIES
+
INCREASED NUMBER OF OBJECTIVES ACHIEVED
= 2-3X INCREASE IN COMMUNICATIONS RESULTS
MORE RESULTS
USD 25,000 USD 150,000 – USD 300,000
PER YEAR
Elliott King is a Senior Director and founding partner at MintTwist. He works as the lead on-site consultant for key
clients in international markets.