intrim business associates : company profileintrim.net/intrim/files/2013_sales_distribution.pdf ·...
TRANSCRIPT
Intrim Business Associates : Company Profile
An Introduction 2013 - 14
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This Presentation
Part 1: Who is Intrim Business Associates ?
Part 2: Why Intrim Business Associates ?
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Intrim is a full spectrum boutique firm offering three distinct types of consulting
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Advisory Services Change Interventions Programme Management
• Business Strategy • Turnarounds • Branding • Market Entry and Strategy • Retail operations • Sales and Distribution • Sourcing • Supply Chain and Logistics • Strategic Research • M&A’s….
• HR • Training • Development Centres • Assessment Centres • Pyschometrics
• IT • Processes • ERP
• Pilot Projects • Rollouts • Audit and Monitoring • Accelerations
Driven by Specialisms in • IT • HR
Backed By: Team’s experience of over 400 projects
Leveraging Line experience of most consulting staff
Brand Management
Intrim Business
Associates
Strategy Implementation
Hard Goods & Services
Consumer Products
Food & Agri
Automotive, Engineering
& General Industrial
Supply Chain &
Logistics Strategy & Organizational
Design
Cross-Sector and Cross-Functional Experience
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End To End (ETE) Services
Ability to deliver across the entire Spectrum
• Corporate / Business Strategy • India Entry Strategy • Corporate Visioning & Business Strategy • Business Re-engineering & Turnarounds • Business Alliances • Financial Modelling • Brand Management • Diversification / Expansion Strategy
• Defining & Structuring of Retail Format
• Online retail integration with strategy
• Store Design & Brand Element • Store layouts and Visual
Merchandising • Assist in Merchandise Planning
• Retail Store & Strategy
• Operating Procedures & Manuals • Facilitate Buying & Sourcing Planning • Market Mapping / Roll Out Plan &
Expansion • Real Estate Strategy • Legalities • Facilitate Supply Chain Management
Tie Ups
• Retail Operations
• Defining alliance requirements • Developing framework • Facilitating tie-ups with key
partners
• Alliances
• Organizational Structure • Manpower Recruitment & Training • Job Description & Key Result Areas • Hand Holding & Training of Top
Management • Human Resource Management
• Organization Building
• Brand Management • CRM Policy • ATL & BTL activities • Facilitate finalizing agencies for
Advertising / PR / CRM • Market Research
• Marketing
• Customized ERP Solution • Facilitate finalization and
implementation of POS system • Facilitate IT vendor selection and
planning • Process inputs for policy and IT
implementation
• IT Support • Service Blue Printing • Service GAP Analysis • Service Design & Improvement • Customer Relationship Management • Customer Satisfaction Measurement
• Special Services
Some Blue Chip Clients
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Some International Brands associated with Intrim for Launch/Marketing strategies
Washington Apples California Prunes
California Pistachios USA Pears
California Grapes
Food
Bra
nds
Non
Foo
d B
rand
s
Intrim has vast hands-on experience in
developing product launch strategies &
implementation
Italian Lifestyle Brand Construction Technology Plastic Packaging
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Indian Food & FMCG Organizations where Intrim has been involved in marketing/market capture
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Intrim. Working with the market
leaders in each vertical
Consumer Products -Hindustan-Lever/Unilever -Cerestar -Kellogg’s; Pepsi -Season Harvest; Mother Dairy; DS Foods -Dunlop/Slazenger -ITC; TI; GSK -Johnson & Johnson -Godfrey Phillips -John Keels; McCain -Gruma Corp.; Blowplast -Nutricia; Reebok -Timex -Godrej Consumer -Mona Lisa Fashions; Benetton
Government Department • BHEL • Defence Vehicle Factory Jabalpur • India Post • National Disaster Management Program • Disaster Management Authority • Indian Railways • Ministry of Food Processing • Ministry of Agriculture
Program Management & Implementation • Ministry of corporate Affairs • President Electronics • SAS Motors • Confederation of Indian Industry
Hard Goods, Electrical Products and Telecom -Whirlpool -Electrolux -Phillips -Canon -Godrej -Mita -Alsthom -Nokia -Samsung
Agricultural Products
-Tata Agrico
-DSCL
-Field Fresh
-Adani Agro
-Organica Biotech
Retail • Unilever Sangam • Mother Dairy • Reliance Group • Haryali – Rural Retail • Spinach • Tata Steel • Ruchi • Godrej • Trent • Castrol Bike Zone • Future Group • Flex Industries
Health Care • Lupin • Apollo health Clinic • Nobelium USA • Umkal Hospital • NACO • Trauma Care Centre for Rajasthan
Intrim – B to B, B to C, Indian/International, Private/Governments, Family run/listed
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• An excellent blend of line and consulting experience • Strong blend of domestic and international assignments • Speakers in national and international forums and seminars • Many are deeply involved with the academia through lectures, research papers, etc. • Media contributors and referenced experts
S.No. Name Qualifica/on Area of Exper/se (Func/onal/Sectoral) Years of
experience
1 Rajan Chhibba B.Tech MBA Corporate Strategy, Retail, Marke<ng 31
2 Rashmi Chandra B.Com MBA Strategy, Retail, Consumer Behaviour 22
3 Rohit Das B.Com MBA Strategy, Retail, Marke<ng, Sales 27
4 Kamal Kapur B.Tech IT, Technology and Engineering 34
5 Neeran Chibber MBA Hospitality 30
6 Raman Ahuja MBA Strategy, Value Chain 22
7 Giri Giridhran B .Tech, MMS Strategy, Consumer Behavior 29
8 Jayesh Kantharia B.Sc. Retail Opera<ons 24
9 Naved Adeel B .Tech, MBA Products & Services 4
10 Deepak Raj BioTech, MBA, Rural Managmt Products & Services 5
11 Manmeet Gill BCom, MBA Logis<cs, Consumer & FMCG 7
12 B S Srikanth M Sc Products & Services 11
13 Sachin B.A Products & Services 21
14 Zain Hasnain B.Tech, MSc Products & Services 4
15 Ruchi Sodhi BBA, MBA Products & Services 5
16 Amreen Siddiqui BCA,MBA Products & Services 4
17 Sujata Burman B. Sc MBA HR & Training 8
A broad and experienced world class team...
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USA
India
China
Thailand
Japan
France
Global Footprint
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• USA Alliances • Edica LLC (Strategy/Innovation )
• Edica – Garnett Partners
• France Alliances • Univerve SARL (Strategy/
Innovation & M&A)
• Thailand Alliances • Kurosoft (IT & BPO)
• China Alliances • Edica Alliances
• Japan Alliances • Mitsubishi Research Institute
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This Presentation
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Part 1: Who is Intrim Business Associates ?
Part 2: Why Intrim Business Associates ?
Clients get a unique blend of …..
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} Large Firm Knowledge and Processes
} Large impact projects
} Speed
} Global Access
} Innovation
} Front-end understanding
} Small firm comfort and relationship
} “Biteable” Modules
} Client’s Rhythm
} Local Nitty-Gritty
} Legacy as a Leverage
} Back-end capability
with
in
yet
with
with
keeping
Intrim’s Philosophy- The path to “Success” for each client is unique.
Thought Leadership
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} Our team has developed cutting edge models and constructs for Industry across the
entire service chain. Some of them are:
FILIP
System 52 Channel Sync
Cascade Model
Delta Habit Factor
INTRIM
Improving Channel Velocity
Predicting Brand Success
Model for channel synchronization
Business Success Model
Organization Design
Awards & Achievements
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} Best Retail Concept Award : Steel Junction
} Best Rural Channel Program : Tata Shakti
} Best SAP implementation : DSCL Hariyali
} Nomination for Deming Award : Steel ‘n’ Style
} Program Manager for national campaigns for National Disaster Management
Authority (NDMA) & Ministry of Corporate Affairs
Experience in Channel Design
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ITC: Integrating the FMCG &
Tobacco Channel
• Network capacity building
• Operating Protocol • KPI • Training & Appraisal
Intrim’s Role Clients
Weikfield: Channel strengthening
Maruti:
• Re-inventing the channel in terms of
• Effectiveness • Cost
• Protecting channel loss
Ace Calderys • Protecting channel loss • New Architecture • Training
Tata Steel • 11 channel projects
Experience in Channel Design (cont…)
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Alstom • Performance
improvement of channel
Delta electronics Inc. • Strengthening the
multi-brand channel
SAS Motors
• Design and Launch of Innovative channel for marketing Agri Implements
Intrim’s Role Clients
Experience in B2B Industry (illustrative List only) Nova Chemicals (USA):
• Volume & Demand estimation for alternate building materials and technologies in India
• Channel and trade mapping • Entry option evaluation • Alliance option • Go to Market Route map
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Air Products (B2B product) • India Feasibility • Entry Strategy • Trade and consumer industry
research
Schoeller Arca Systems (Germany):
• Volume & Demand estimation for Returnable plastic packaging material
• Adoption drivers • Entry option evaluation • Market entry approach
Experience in India Entry & Launches (illustrative list only)
Epson Printers • Volume & Demand estimation for
Returnable plastic packaging material
• Adoption drivers • Entry option evaluation • Market entry approach
Current European Client (Confidential)
• India Feasibility • Volume & Demand estimation • Consumer Research, Adoption
drivers • Product specification finalization • Market entry approach & Evaluation • JV Strategy & Partner selection and
finalization
Current European Client (Confidential)
• India Feasibility, trade research • JV Strategy & Partner selection and
finalization • JV due diligence
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Volks Wagon (Germany): • Detailed research on evaluating
India as the automobile hub for manufacturing Low cost cars
Experience in India Entry & Launches (illustrative list only)
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Telstra (AUS): • Australian Telecom company entry
into Indian Market • Involved market estimation, entry
plan, investments, product selection • Business Plan for 5 years
Verizon Business (USA) • A multi billion firm in Data security • India market Entry assistance
through tie ups with Government departments
• Key Target – UIDAI project
Whirlpool (USA) • M&A with Kelvinator • Entry option evaluation • Go to Market Route map • Managing the tae over • Establishment of new processes
Sample of issues handled - Retail Sector
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Unilever- Sangam Non-Store retailing and brand architecture
followed with detailed operation plan development.
Mother Dairy Turnkey assignment to select and evaluate
110 Retail points for launch of Milk in Mumbai
Spinach Market growth opportunities through
acquisitions, screen potential partners
Reliance Group Home Category Retail format strategy and
merchandising plan
Tata Steel How to execute the Retail Brand
strategy across 5 brands?
Hariyali- Rural Retail Identified Strategic priorities and business plan for Rural Retailing. Supported with
Operational plan and Pilot launch. Ongoing retainer since last 5 years
Sample of issues handled - Retail Sector (contd...)
Castrol Bike Zone Profitability improvement and growth plan
development for Castrol Bike Zone- a multi-brand retail service chain
Godrej Life space To carve out a new retail division and assisted in multiple projects to help it grow from Rs.23 crs to 103 crs in 3
years
Future Group Sourcing Strategy for Fresh category
and implementation assistance through forging Corporate alliances
Ruchi Retail Strategy development for entry into rural retail. Operational blueprint development,
brand architecture development, pilot launch assistance.
Trent Entry strategy and branding inputs for
Convenience /small format entry
Flex Industries Retail entry strategy and prioritization
amongst formats and categories. Detailed plan development for Lifestyle
category retail.
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Sample of issues handled - Consumer Goods
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ITC ( BAT in India) Channel architecture and Implementation
Covering 1.6 million outlets of FMCG • In 3 years now ITC 4th largest in India.
Kellogg's Turnkey Implementation of Retail and
Distribution Channel.
Tata Tiscon Design implementation and 3 year
monitoring Of Channel – 3000 retail points
• Now a management case study in India
Canon Cameras Turnkey launch of first 70 outlets
• Achieved in 4 months
Monnalisa Italian Kidswear Brand
Currently rolling out a national Franchise model
Sample of issues handled – Rural / Agri Market
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Mahindra & Mahindra Agri Division conducted business option selection exercise for diversification in
agri/rural market Mahindra Shubh Labh Business Plan Validation
SAS Motors Project on Launch of Innovative channel
for marketing Agri Implements
SAS Motors E-Kiosk for promotion of Argi Implements
in Haryana and Uttar Pradesh
Organica Biotech Channel strategy for Biotechnological
Plant Growth Implement
Confederation of Indian Industry Agri Policy development for state of
Himachal Pradesh
Haryana Agri University Development plan for World Bank project
on extension services
Sample of issues handled – Healthcare Sector
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FICCI Health Insurance report
Lupin Feasibility of a Pharma Chain
Nobelium USA Launch of a Dental product range in India
Umkal Hospital Due Diligence of a Hospital project in Naraina
NACO Naco’s Truckers AIDS project
PDCOR Feasibility of Public Private Partnership model
in Health Care in Jalore – Rajasthan Max Hospital
Expansion of distribution of a set of Wellness Products
Sample of issues handled - Shipping and Ports
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} Shipping • Turnaround strategy for Precious Shipping, Thailand • Assisted a large Indian business house in evaluating Coastal Shipping as a growth and
diversification option • Development of Strategy for launching Feeder Services for perishables from South India
} Ports • Intrim carried out a detailed feasibility study for Rs 6000 crore Positra Port in Gujarat • Intrim was also involved in the feasibility study for Liquid Port Terminal in Gujarat
} Container Corporation
• Feasibility of India’s first trans-shipment hub • Customer satisfaction surveys • Evaluation of a JV for multi-modal services in alliance with a leading international player
Sample of issues handled - Logistics & Transport
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} Rail • 10 year Business plan on Indian Railways based on studies of Bulk, Break-bulk, Empty wagon
and passenger traffic • Leisure train feasibility study for UP state • Development of the country’s most extensive datebase for the Long Range Decision Support
System for Indian railways through an all India shipper survey (138 commodities across 3800 O/D points)
• Development of Business case for dedicated Parcel trains and parcel services on passenger trains
} Air • Business case for passenger and cargo helicopter services for India’s largest Helicopter
operator (Pawan Hans) } Road • National Highway Project- Feasibility of Kanpur bypass } Posts/Express mail services • Business case for an alliance between La-Post (France) and India Post for Express mail/parcel
for the Asia-Europe sector • Advisory for DHL/Deutsche Post of South Asia
Sample of issues handled - Logistics & Transport
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} Warehousing • Development of Cold Chain Investment model for Industry Association
• Design of Warehouses and selection of WMS systems for several Fortune 500 companies in India and USA
• Business case for development of large-sized Grain silo in 4 locations in India- Ministry of Agriculture
} Logistics Providers
• TCI- Training for customer effectiveness to market integrated logistics solutions • SER- Development of a hub-and-spoke system • Evaluation of LIS for US clients(Fortune Brands, William Controls)
} Consumers (of Logistics services)
• Business case of India as a Logistics hub for the worlds’ second largest duty free store operator
• Development and Implementation of the Logistics integrated network/strategy of a leading business house for commodities such as cement, paper, tires and pharmaceuticals
Sample of issues handled - Franchise Models
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} Development of the franchising model, Royalty and financial modeling, selection, performance review , de-selection, Viability improvement etc
Castrol Bike Zone ICI
Tata Wiron DSCL Steel and Style Dept of Post
Tata Kisan Sansar
Italian Fashion Brand
Thank you
Rajan Chhibba : [email protected]; 9811201255 Rashmi Chandra : [email protected]; 9811201254
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