+

India’s Mobile Social

Vijay Shekhar SharmaOne97 Communications

+India

Where is media?

Where is brand?

What kind of brands?

Segmentation

+India’s Mobile

Give or take 500 Million users

No Apple, Not yet Android, a little of Berry

Which user || whose got that data point?

We are still a year away from sincere mobile internet penetration

Best complimentary media for your plan

+India’s Social – Mobile Social

We are still an Orkut country – Oh that youth !

Driven by mobile

Creative bulk SMS wrapped in content or community angle

Anything ahead of display?

Bright Spots: Social gaming, mobile social apps, private communities, user generated content

+

It’s an open landscape@VijayShekhar